The Leadline

Mandee Flanders
  • 4.9 (24)
  • ENTREPRENEURSHIP

At The Leadline, we believe that running your horse business should feel less like a chore and more like the life you’ve always dreamed of. Join host Mandee Flanders as she teaches how to get your horse business out of “hobby mode” and into “profit mode”. You’ll hear stories from some of the most successful and innovative equine entrepreneurs in the industry as they offer an inside look into their experiences and share how you can increase your productivity, improve your marketing skills, manage your money, and more! Subscribe to The Leadline podcast today and begin taking steps towards building your dream business.

  1. 09/12/2023

    Reinventing the Equestrian Fitness Game with Ifa Simmonds

    #59 - A health and wellness devotee from his formative years, Ifa Simmonds’s passion for fitness along with an interest in equestrianism was ignited in a small fitness studio in New Jersey. This passion propelled him to create the Equestrian Fitness Academy, an innovative online digital platform dedicated to meeting the fitness needs of riders.  CONNECT WITH IFA SIMMONDS: + Website + Instagram + Facebook FOLLOW THE LEADLINE PODCAST: + Website + Instagram + YouTube Support the show

    30 min

  2. 09/12/2023

    Find the Perfect Assistant for Your Horse Business with Tista Wicklow

    #58 - If you're feeling overwhelmed and frustrated because you can't find the right assistant for your equestrian small business, you are not alone!  In this episode, Tista Wicklow (The Equestrian Assistant) will help you: Delve into the immense value that delegation brings to the table Learn how to find an assistant who complements and enhances your teamBetter understand Standard Operating Procedures (SOPs) and why you need themHIGHLIGHTS: 00:01:18 - What does an equestrian business assistant do? 00:04:28 - Challenges of delegation for equestrian entrepreneurs 00:06:00 - Steps to hiring the right assistant 00:13:10 - Don't Be Afraid to Part Ways 00:23:01 - Creating Standard Operating Procedures (SOPs) CONNECT WITH TISTA WICKLOW: + Website + Instagram + Facebook FOLLOW THE LEADLINE PODCAST: + Website + Instagram + YouTube Support the show

    26 min

  3. 06/07/2023

    How to Create Amazing Videos for Your Equestrian Audience with Jarred Goeckeler

    #57 - In today's dynamic digital landscape, video has emerged as the ultimate gateway to brand discovery. As millions immerse themselves in the realm of TikTok, Instagram, and YouTube, new favorite brands are born, capturing the hearts of eager consumers.  Are you ready to harness this transformative power and skyrocket your equine business to unparalleled heights? Meet Jarred Goeckeler, the visionary force behind HD360 Productions, as he joins The Leadline Podcast to divulge his top video marketing strategies for horse business owners. From crafting simple video content to magnetizing customers, he's got you covered! WHAT YOU'LL LEARN: 00:00:39 - Why Video is Important for Equestrian Entrepreneurs 00:04:53 - Creating Engaging Video Content 00:11:10 - Getting Ready to Hit Record 00:13:12 - Importance of Lighting and Movement 00:15:13 - Editing Video Content on Mobile Devices 00:19:24 - The Importance of Testimonial Videos 00:24:47 - Creating a Conversational Environment 00:32:01 - DIY vs. Professional Video Production For complete show notes and additional resource links related to this episode, visit theleadlinepodcast.com/57. CONNECT WITH JARRED GOECKELER: + Website + Instagram + Facebook FOLLOW THE LEADLINE PODCAST: + Website + Instagram + YouTube Support the show

    36 min

  4. 05/16/2023

    Consent Matters! Secrets to Growing an Effective, Consent-Based Email Marketing List with Liz Wilcox

    #56 - Have you been struggling to grow your email list? Meet Liz Wilcox, The Fresh Princess of Email Marketing! Liz is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships and make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop culture references. Tune in as she shares her top tips to help equestrian entrepreneurs begin mastering their email marketing strategies today. CHAPTER MARKERS: 00:01:16 - Importance of Email Marketing 00:06:04 - Building An Email List 00:09:34 - Opt-in Strategies and Compliance Tips 00:12:08 - Lead Magnets to Grow Your List 00:18:08 - Setting Expectations and Sprinkling in Sales 00:27:15 - The Importance of Cleaning Your Email List 00:30:28 - The Power of Email Marketing vs. Social Media CONNECT WITH LIZ WILCOX: + Website + Instagram + Email Marketing Membership - Only $9/month FOLLOW THE LEADLINE PODCAST: + Website + Instagram + YouTube -- This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free! Support the show

    36 min

  5. 04/25/2023

    Mastering Work-Life Balance with Åsa Hoffmann of The R.E.A.L. Equestrian

    #55 - Åsa Hoffmann (The R.E.A.L. Equestrian) is a licensed psychotherapist with a wealth of experience in holistic performance psychology. She has dedicated her career to helping individuals, including equestrian athletes and entrepreneurs, to overcome limiting beliefs and achieve their full potential. Åsa's unique approach to therapy blends her expertise in mental health with her passion for horses, creating an effective and transformative experience for equestrians.  CHAPTER MARKERS: 00:02:13 - Mental Health and Equestrianism 00:08:11 - Dealing with Emotional Baggage 00:10:57 - Pressure and Limiting Beliefs 00:13:35 - Slow Down and Take Care of Yourself 00:18:05 - Busy Culture and Self-Care 00:21:10 - Entrepreneurship and Work-Life Balance 00:24:44 - Setting Boundaries with Clients  00:28:05 - Finding the Right Balance   00:30:37 - Scheduling for Success CONNECT WITH THE R.E.A.L. EQUESTRIAN: + Website + Instagram + Facebook FOLLOW THE LEADLINE PODCAST: + Website + Instagram + YouTube -- This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free! Support the show

    34 min

  6. 04/11/2023

    Being YOU is Badass: Using Your True Voice in Business with Mare Modern Goods

    #54 - Mary Campbell is an equestrian entrepreneur and founder of Mare Modern Goods, a company that specializes in equestrian-inspired apparel, accessories, and lifestyle products. Passionate about making the horse world more inclusive and authentic, Mary has developed her brand with a focus on relatable and genuine messaging. Mare Modern Goods aims to break down barriers in the equestrian community by promoting a sense of belonging for all horse enthusiasts.  CHAPTER MARKERS: 00:03:27 - Inclusivity in the Horse Industry 00:06:22 - Authenticity in Branding 00:09:30 - Balancing Authenticity and Professionalism 00:11:32 - Learning from Mistakes 00:13:25 - The Importance of Storytelling and Authenticity in Business 00:22:46 - Creating a Distinctive Brand Identity 00:25:34 - Embracing Imperfection and Letting Go CONNECT WITH MARE GOODS: + Website + Instagram + Facebook For the complete show notes, visit theleadlinepodcast.com/54. -- This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free! Support the show

    28 min

  7. 03/28/2023

    The Art of Effective Trade Show Networking

    #53 - A great way to grow your network and build new connections is to attend a trade show. In this episode, Rob and Lane of The Slow Pitch Podcast join for a roundtable-style discussion to review the benefits of attending a trade show specifically for networking purposes. We’ll break it all down into 3 basic steps for you: what to do to pre-event, during the event while you're on-site, and how to follow up after the show concludes. If you’ve never considered attending a trade show for the sole purpose of networking, we highly recommend adding this creative marketing and sales strategy to your entrepreneur toolbox. To listen to the second portion of this episode speaking from the vendor perspective, visit How To Stand Out From the Crowd at Tradeshows: 5 Creative Ideas on the Slow Pitch Podcast. Connect with The Slow Pitch Podcast: + Website + Instagram + Facebook For the complete show notes, visit theleadlinepodcast.com/53. -- This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free! Support the show

    43 min

  8. 03/14/2023

    Dream Chasers Think Outside of the Box with Emily Johnson Fine Art

    #52 - Emily Johnson, a British equestrian oil painter, is the official artist in residency at the Cheltenham Racecourse in the UK. In this episode, Emily shares with us the difficulties of securing an art residency and how she pursued her dream by thinking outside of the box. Emily talks about her unique approach in pitching her idea to Cheltenham Racecourse, sharing valuable insights on how to become a successful entrepreneur in the art industry with practical advice that is applicable to all creative entrepreneurs. Listen to Emily's inspiring story and learn how to chase your dreams by thinking outside of the box. Connect with Emily Johnson Fine Art: + Website + Instagram + Facebook For the complete show notes, visit theleadlinepodcast.com/52. -- This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free! Support the show

    30 min
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Trailer

4.9
out of 5
24 Ratings

About

At The Leadline, we believe that running your horse business should feel less like a chore and more like the life you’ve always dreamed of. Join host Mandee Flanders as she teaches how to get your horse business out of “hobby mode” and into “profit mode”. You’ll hear stories from some of the most successful and innovative equine entrepreneurs in the industry as they offer an inside look into their experiences and share how you can increase your productivity, improve your marketing skills, manage your money, and more! Subscribe to The Leadline podcast today and begin taking steps towards building your dream business.

Information

  • Creator
    Mandee Flanders
  • Years Active
    2021 - 2023
  • Episodes
    60
  • Rating
    Clean
  • Copyright
    © 2023 The Leadline
  • Show Website
    The Leadline