Swift Chats in the Financial Services Industry

Impact Communications, Inc.

Welcome to "Swift Chats" in the Financial Services Industry, a podcast brought to you by Impact Communications, where your hosts Marie Swift and Jonny Swift speak with interesting people in the financial services industry and the financial planning profession. Our podcast spotlights independent financial advisory firms, allied financial services institutions, and "fintech" companies that we think are adopting "Best Practices" in the industry. We also share our own tools and ideas aimed at helping independent financial advisors throughout the various conversations. Learn more at https://www.ImpactCommunications.org

  1. Bringing Transparency to Alternative Investment Data with Stacy Chitty and Henry Zelikovsky

    2d ago

    Bringing Transparency to Alternative Investment Data with Stacy Chitty and Henry Zelikovsky

    In this Swift Chat conversation, Marie Swift speaks with Stacy Chitty of Blue Vault and Henry Zelikovsky of Softlab360 to discuss how better data and modern technology are transforming the way financial advisors and asset managers evaluate alternative investments.   The conversation explores Blue Vault's new research portal, built to bring greater transparency, usability, and depth to alternative investment data. With a Snowflake-backed data infrastructure and standardized performance metrics, the portal helps users analyze and compare offerings across non-traded REITs, BDCs, interval funds, tender offer funds, DSTs, and more.   Chitty shares his thoughts on why the market needed a better way to access alternative investment research and how Blue Vault has been collecting and vetting performance-based data since 2009. He emphasizes that the portal makes it easier to access standardized performance metrics, compare offerings, and evaluate risk, leverage, distributions, and other details that matter when assessing alternative investments. Zelikovsky highlights how Softlab360 helped build the portal's underlying technology and data architecture to support more flexible, scalable, and granular analysis. He sees the portal as a foundation for future capabilities like comparative analysis and more interactive, conversational ways to work with the data.   Learn more about Stacy Chitty and Blue Vault at www.BlueVaultPartners.com.   Learn more about Henry Zelikovsky and www.Softlab360.com.

    32 min
  2. Unpacking 45 Years of Financial Planning Evolution with Bob Veres

    12/09/2025

    Unpacking 45 Years of Financial Planning Evolution with Bob Veres

    In this Swift Chat conversation, Marie Swift speaks with renowned industry commentator and author Bob Veres to explore his sweeping new book, "A Behind the Scenes History of Financial Planning and the Profession: My 45-Year Journey as an Insider." Veres shares how he went from knowing almost nothing about financial planning in the early 1980s to chronicling the evolution of the profession from sales-driven roots to a true fiduciary calling, including vivid stories from the early IAFP days, the rise of NAPFA, and the ongoing tug-of-war between product pushers and client-centric planners. The conversation traces the profession's major inflection points, the collapse of limited partnerships, the tech wreck, the Great Recession, and the COVID pandemic, and how each crisis exposed weaknesses, tested advisor–client relationships, and ultimately elevated the value of real planning over pure asset management. Veres also offers candid views on regulatory capture, the SEC's treatment of fee-only advisors, and why higher, self-imposed standards remain the true engine of professionalism and public trust in advice. He reveals the "secret formula" he has observed among the most enduringly successful advisors: a willingness to think, read, and continuously adapt early to new realities, from fee-only models to modern planning standards and emerging technologies, rather than waiting until change becomes a threat. Whether you are a seasoned practitioner or newer to financial planning, this conversation delivers a rich mix of history, hard truths, and hopeful direction for anyone who cares about where the profession has been and where it needs to go next. Get the book and learn more about Bob Veres at www.BobVeres.com.

    29 min
  3. How Independent Advisors Can Stand Out in the Age of AI Search with Paul Gilbert and Shawna Ohm

    12/04/2025

    How Independent Advisors Can Stand Out in the Age of AI Search with Paul Gilbert and Shawna Ohm

    In this Swift Chat conversation, Marie Swift speaks with Paul Gilbert, Marketing Manager at Myriad Advisor Solutions, a long-established, full-service business advisory firm, and Shawna Ohm, Founder of Content 151, a customized content and marketing solution for independent financial advisors, to discuss year-end insights for independent advisors navigating market volatility, AI trends, and business growth. The conversation explores practical steps such as crafting a one-page business plan, narrowing to ideal clients, and avoiding DIY pitfalls in branding, tech stacks, and compliance, while emphasizing the power of expert partners to scale efficiently.​​ Gilbert and Ohm also highlight that Myriad and Content 151 have partnered to launch a custom blog program tailored for independent financial advisors, delivering pieces of niche-focused, on-brand content from day one to fuel SEO, social media, and omnichannel marketing without the DIY overwhelm. This collaboration equips advisors transitioning to independence or scaling their practices with authentic pillar content that resonates with ideal clients, sidesteps AI pitfalls like copyright issues, and establishes a strong online presence ahead of generic canned material. Advisors can access the discounted starter package via www.Content151.com/Services/P/Starter-Blog or www.MyriadCBP.com, leveraging both firms' expertise in tech stacks, branding, and thought leadership to prioritize client advising over operational hassles. Myriad and Content 151 have also teamed up for a fireside chat on Wednesday, January 14th at 4 pm CT, exploring how modern search tools evaluate advisor content and why authentic insights matter more than ever. "Content Marketing in the Age of AI-Powered Search" will reveal how AI shapes advisor visibility and what helps firms stand out. You'll learn why authentic content builds trust and how advisors can strengthen their digital presence in 2026 and beyond. Learn more and register for the event at www.MyriadBlogStudio.com. Learn more about Paul Gilbert and Myriad Advisor Solutions at www.MyriadAS.com. Learn more about Shawna Ohm and Content 151 at www.Content151.com.

    38 min
  4. Enabling Deeper Client Connections Through AI-Driven Insights with Mark Heynen

    11/25/2025

    Enabling Deeper Client Connections Through AI-Driven Insights with Mark Heynen

    In this Swift Chat conversation, Marie Swift speaks with Mark Heynen, Co-Founder and Chief Product Officer at Knapsack, an AI platform for financial advisors that automates meeting prep, note-taking, follow-ups, and CRM updates directly on-device, enabling compliance and workflow efficiency without compromising client data security, to discuss the evolving landscape of technology and productivity tools for financial advisors. Heynen shares how Knapsack positions itself as an "AI overlay," streamlining information flows for advisors by managing everything from CRM notes and meeting follow-ups to outreach emails, with a strong emphasis on privacy, compliance, and maintaining a human touch. He details how advisors can leverage Knapsack's "naps" (natural language agents), which enable users to automate and schedule tasks while still keeping them in control. The discussion also covers broader industry trends, such as the growing use of AI to synthesize complex information and the push to reduce digital clutter by consolidating workspace tabs. Heynen offers practical advice for advisors who feel overwhelmed by rapid technological changes, urging a thoughtful yet proactive approach to exploring new tools, always ensuring security standards are met. He also provides insights from his podcast, AI for Advisors, and discusses changes in user behavior, such as email management and the adoption of voice interfaces, hinting at a future where technology amplifies human connection and professional effectiveness rather than replacing them. Learn more about Mark Heynen and Knapsack at www.Knapsack.ai

    35 min

About

Welcome to "Swift Chats" in the Financial Services Industry, a podcast brought to you by Impact Communications, where your hosts Marie Swift and Jonny Swift speak with interesting people in the financial services industry and the financial planning profession. Our podcast spotlights independent financial advisory firms, allied financial services institutions, and "fintech" companies that we think are adopting "Best Practices" in the industry. We also share our own tools and ideas aimed at helping independent financial advisors throughout the various conversations. Learn more at https://www.ImpactCommunications.org