Smart Marketing Made Easy (with Jason Pantana)

Jason Pantana
  • 5.0 (4)
  • MARKETING

Marketing is the documentary of your business It's ๐’˜๐’‰๐’‚๐’• you do, ๐’˜๐’‰๐’š you do it, and ๐’‰๐’๐’˜ you do differently from your competition. In ๐š‚๐š–๐šŠ๐š›๐š ๐™ผ๐šŠ๐š›๐š”๐šŽ๐š๐š’๐š—๐š ๐™ผ๐šŠ๐š๐šŽ ๐™ด๐šŠ๐šœ๐šข, business and marketing coach, Jason Pantana, of Tom Ferry International (the world's leading real estate coaching program), explores all-things marketing: social media strategy, digital advertising, and more. The marketing landscape is evolving -- and this show is dedicated to equipping professionals with the tools/knowledge they need to stay current, competitive, and, above all, successful.

  1. 07/30/2021

    Win More Listings with 2021 Digital Marketing Best Practices for Real Estate Agents

    The vast landscape of digital marketing in 2021 can be confusing for  many business owners and it may seem like there are so many options out  there on what you should do. Any business has to have a healthy marketing ecosystem that includes SEO, Social Media, Email Marketing, Paid Advertising, and of course Video! Today's #MarketingStream is about the best practices for digital marketing that real estate agents can execute in 2021. Our special guest is the Co-Founder and CEO of Curaytor, Jimmy Mackin.

    46 min

  2. 07/02/2021

    Supercharge Cold Email Marketing Lead Generation with Alex Berman - Everything You Need to Know!

    If youโ€™re looking to take your Email Marketing to the next level, you canโ€™t miss this (super technical) interview with cold email marketing expert, Alex Berman. Fair warning, this #MarketingStream episode goes from 0 to 60 ๐Ÿ’จ in terms of subject matter complexity SUPER FAST. Alex flat-out knows his stuff!

    29 min

  3. 06/15/2021

    The 2021 Real Estate Market Explained: Everything You Need to Know with Dr. Jessica Lautz

    In todayโ€™s Marketing Stream episode, Iโ€™m joined by Dr. Jessica Lautz, Vice President of Demographics and Behavior Insights at the National  Association of REALTORS โ€” and weโ€™re taking about everything you need to  know about today's real estate market. Inventory, purchasing, new  construction, and more! Grab your notes and strap in for Marketing Stream Episode 006! Read the blog here: https://geni.us/cZ38D6

    36 min

  4. 06/11/2021โ€„ยทโ€„BONUS

    Strategies to Win Multiple Offers ๐Ÿ™Œ | ๐™ป๐™ธ๐š…๐™ด ๐Ÿ”ด Convos

    In case anyone missed the memo: itโ€™s ๐ฆ๐ฎ๐ฅ๐ญ๐ข๐ฉ๐ฅ๐ž-๐จ๐Ÿ๐Ÿ๐ž๐ซ ๐ฆ๐š๐ฒ๐ก๐ž๐ฆ out there! - Listing inventory is (extremely) low. - Buyer demand is off-the-charts. - Ergo, the marketplace is pretty-darn merciless. In todayโ€™s livestream Iโ€™m joined by Brian Scates (Minneapolis, MN) and Jess Plamandon (Halifax, NS) to talk through tactics and strategies to win the contract: advising/prepping buyers, purchase-offer hacks, agent-to-agent scripts (and schemes ๐Ÿ˜‰), and more. If youโ€™re tired of writing-up โœ๏ธ loosing contracts, this is a conversation for you! ---------- Keep up with me and what's new on my other channels: โ€ข https://JasonPantana.com โ€ข https://Instagram.com/JasonPantana โ€ข https://Facebook.com/JasonPantana โ€ข https://LinkedIn/in/JasonPantana โ€ข https://Twitter.com/JasonPantana

    45 min

  5. 05/26/2021

    Facebook Pixel Tracking Dead? New Apple Privacy Policy iOS 14.5 Update with Juefeng Ge

    Internet privacy updates have arrived: Appleโ€™s App Tracking Transparency Framework (courtesy of iOS 14.5), Googleโ€™s Privacy Sandbox, and, basically a coming embargo on third-party cookies (which is explained in-depth during the video). So, in essence, weโ€™re talking about the end (or at least a serious diminution) of Facebookโ€™s Pixel, Googleโ€™s Global Site Tag (i.e., Google Analytics), and other website measurement and tracking tools. Translated: that means problems for remarketing and lead-conversion tracking.  In todayโ€™s episode of #MarketingStream, Iโ€™m joined by Co-Founder and Chief Marketing Officer of Ylopo, Juefeng Ge (aka, Ge). Candidly, some of whatโ€™s happening with these updates is beyond what we need to know or discuss. Nonetheless, itโ€™s been difficult to get straight answers about the functions and/or features that will or wonโ€™t remain in place with the major ad portals:  Facebook, Google, et al. That was, until this podcast!  Read the blog: https://geni.us/m597wJ1  On the table for discussion:  0:00 - Intro 3:17 - Internet Privacy Updates and Impacts on Real Estate 8:36 - The Apple App Tracking Transparency Framework 17:20 - Changes to Facebook's Pixel and Tracking Tools 24:25 - First-Party Data vs Third-Party Data 33:04 - What Stops an App from Selling Your Data 36:14 - Changes to Functionality of Facebook Ads 37:55 - Speculative Changes to Google Ads 41:53 - Strategic Advertising Changes for Real Estate Agents 48:23 - Final Takeaways  Grab your notes and strap in for Marketing Stream Episode 005!

    57 min

  6. 05/11/2021

    The RIGHT WAY to MAXIMIZE RESULTS and Grow on Social Media for Real Estate with Courtney Gracia | Marketing Stream 004

    If you want to successfully promote yourself as a real estate agent on social media, you shouldn't scroll past the extremely valuable info in this interview! How do you maximize results (reach, engagement, comments, messages, and business opportunities while minimizing the time, energy, and effort required to produce said results? On todayโ€™s episode of Marketing Stream, I had the privilege to interview Courtney Gracia, the Social Media Manager for Tom Ferry Goodness, gracious her subject-matter knowledge and expertise is top-echelon! Watch the full interview on https://jasonpantana.com

    54 min

  7. 04/30/2021โ€„ยทโ€„BONUS

    The meteoric โ˜„๏ธ rise of SHORT-FORM VIDEOS: TikTok, Reels, YouTube Shorts, and more! | ๐™ป๐™ธ๐š…๐™ด ๐Ÿ”ด Convos

    ๐™Ž๐™๐™ค๐™ง๐™ฉ-๐™›๐™ค๐™ง๐™ข (๐˜ƒ๐—ฒ๐—ฟ๐˜๐—ถ๐—ฐ๐—ฎ๐—น & ๐—บ๐˜‚๐—น๐˜๐—ถ-๐—ฐ๐—น๐—ถ๐—ฝ) ๐™ซ๐™ž๐™™๐™š๐™ค๐™จโ€”e.g. #TikTok, #InstaReels, and #YouTubeShortsโ€”are tearinโ€™ it up w/ crazy ๐Ÿ˜ฒ view counts! โ–ช๏ธTikTok has high ๐™ซ๐™ž๐™ฉ๐™–๐™ก๐™ž๐™ฉ๐™ฎ ๐™˜๐™ค๐™š๐™›๐™›๐™ž๐™˜๐™ž๐™š๐™ฃ๐™ฉ, and thus, the potential for extended reach by way of its #ForYou recommendations and the Discover page. โ–ช๏ธFor goodness sake, #Instagram totally reconfigured the layout of its app to incorporate a dedicated feed for #Reelsโ€”smack in the center of the main menu.   But truly, who cares about any of it ULESS it generates businessโ‰๏ธTurns out it does! Glennda Baker and Krys Benyamein are reaping substantial rewards through their use of short-form vids:  followers, engagement, inbound leads, and referrals galore.   A few more of factoids to think about while youโ€™re watching ๐Ÿค”:   1. Per #VidYard, ๐Ÿ“๐Ÿ‘% of videos at or under ๐Ÿฟ๐Ÿถ-๐šœ๐šŽ๐šŒ๐š˜๐š—๐š ๐š›๐šž๐š—๐š๐š’๐š–๐šŽ๐šœ are watched to completion. 2. A recent #Wyzowl report revealed strong consumer demand for short, educational vids:  how-toโ€™s, DIYs, and explainer videos. 3. #Wyzowl also noted that ๐Ÿ–๐Ÿ“% of people want to see MORE VIDEO from business (in 2021). ------------ Keep up with me and what's new on my other channels: โ€ข https://JasonPantana.com โ€ข https://Instagram.com/JasonPantana โ€ข https://Facebook.com/JasonPantana โ€ข https://LinkedIn/in/JasonPantana โ€ข https://Twitter.com/JasonPantana

    37 min

  8. 04/27/2021

    How to Grow a YOUTUBE CHANNEL (๐“๐ก๐š๐ญ ๐€๐ญ๐ญ๐ซ๐š๐œ๐ญ๐ฌ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ) with Andrew Kan | Marketing Stream ๐ŸŽ™ 003

    For any established/aspiring YouTuber, the TubeBuddy browser extension is a downright must to optimize and grow your channel. In todayโ€™s episode of #MarketingStream, Iโ€™m talking with TubeBuddy Creative Director, Andrew Kan -- YouTube SEO and optimization expert. (โš ๏ธ๐—ช๐—”๐—ฅ๐—ก๐—œ๐—ก๐—š: this episode is nonstop with actionable takeaways!) YouTube is a different type of social platform. In fact, itโ€™s less of a social network and more of a search engine. (No surprise given that itโ€™s owned by Google.) Now, the trouble with social sites like Facebook or Instagram is that your content is here today, gone tomorrow. To that end, I was recently asked to explain why one should even bother posting to their Stories, for instance, when that content automatically disappears after just 24 hours. Fair question! But based on that, I replied, whatโ€™s the benefit of posting any content to your Feeds or otherwise since itโ€™ll only circulate (algorithmically) for maybe 48 to 72 hours once published? My point isnโ€™t to make you question the efficacy of creating or sharing social content (far from it!); itโ€™s to showcase how YouTube is different. Imagine publishing a video that amasses hundreds (or thousands) of views month-after-month, only gaining in popularity as time elapses! And, whatโ€™s more, consider that for all those views (like clockwork ๐Ÿ•ฐ) a certain percentage of onlookers will inevitably inquire about your business services. Yupโ€”you heard right! So grab your notes ๐Ÿ“‹ and strap in for ๐— ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜๐—ถ๐—ป๐—ด ๐—ฆ๐˜๐—ฟ๐—ฒ๐—ฎ๐—บ, ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐Ÿฌ๐Ÿฌ๐Ÿฏ. ------------ Keep up with me and what's new on my other channels: โ€ข https://JasonPantana.com โ€ข https://Instagram.com/JasonPantana โ€ข https://Facebook.com/JasonPantana โ€ข https://LinkedIn/in/JasonPantana โ€ข https://Twitter.com/JasonPantana

    55 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Marketing is the documentary of your business It's ๐’˜๐’‰๐’‚๐’• you do, ๐’˜๐’‰๐’š you do it, and ๐’‰๐’๐’˜ you do differently from your competition. In ๐š‚๐š–๐šŠ๐š›๐š ๐™ผ๐šŠ๐š›๐š”๐šŽ๐š๐š’๐š—๐š ๐™ผ๐šŠ๐š๐šŽ ๐™ด๐šŠ๐šœ๐šข, business and marketing coach, Jason Pantana, of Tom Ferry International (the world's leading real estate coaching program), explores all-things marketing: social media strategy, digital advertising, and more. The marketing landscape is evolving -- and this show is dedicated to equipping professionals with the tools/knowledge they need to stay current, competitive, and, above all, successful.

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