Shed Geek Podcast

Shed Geek Podcast
  • 4.8 (26)
  • Marketing
  • Updated Weekly

The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.

  1. 2d ago

    Build Back Better PART 2

    Send us Fan Mail Part 2 with the Shed Geek Marketing Team.   Your marketing invoice should never feel like a foreign language. We talk candidly about the real problem we keep hearing from shed dealers, manufacturers, and service providers: paying for “SEO” or “digital marketing” without knowing what you are buying, how it is measured, or whether it is actually driving leads and sales. We dig into how search is shifting fast, especially with Google’s AI Overviews and the growing push toward AEO (answer engine optimization). Even strong organic rankings can lose clicks when AI answers the question directly, so we share practical ways to adapt: anticipate customer questions, validate them with keyword research, and structure blog content to answer clearly at the top while still going deep for SEO. Then the conversation gets hands-on with live call-ins, including a breakdown around product visibility, backlinks, and Google Shopping and Merchant Center considerations. We also address the overwhelm that comes from endless reports and dashboards, and why narrowing your focus to SMART goals and a short list of KPIs can bring sanity back to your marketing decisions. If you want shed marketing strategy that’s measurable, realistic, and built for the portable building industry, hit play, share this with someone who is tired of guessing, and subscribe and leave a review so more shed businesses can find it. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing First Choice Metals Velocity 360 J Money LLC

  2. 4d ago

    Build Back Better PART 1

    Send us Fan Mail We sit down with the Shed Geek Marketing team and talk plainly about why growth flattens even when demand is real, plus what to fix first so your marketing starts producing measurable shed sales. We dig into the most common problems we see in shed dealer marketing and shed manufacturer marketing: chasing shiny tactics without a plan, under-using Google Business Profile, not asking for Google reviews, and treating a website like a static business card instead of a lead engine. We also unpack what is happening inside ad accounts across Facebook and Google Ads, why most ads look identical, and how better attribution and faster follow-up can protect your ad spend. If leads are slipping through the cracks, it is not a “bad lead” issue, it is a system issue. Then we zoom out to the foundation: branding. When your logo, colors, typography, photos, messaging, signage, and website all feel connected, trust rises fast in a crowded shed industry. From there we compare WordPress, DIY builders like Wix and Squarespace, and custom-coded sites, with a clear focus on SEO, flexibility, and long-term ownership. We close with a simple reminder: digital marketing is ongoing, like maintaining a garden, and small updates compound over time. If you want more shed leads that actually convert, subscribe, share this with another dealer, and leave a review so more builders and dealers can find the show. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro Shed Builder Expo Stryker Hunting Blinds Cardinal Leasing iFAB LLC

  3. Sep 18

    From Contract Builder To Regional Powerhouse In The Carolinas PART 2

    Send us Fan Mail This is part 2 with Reuben Vollrath of Speedy Sheds in Laurinburg, North Carolina. We talk about what we’re seeing on the ground: customers walking in with plans for hobby rooms, finished pool houses, and tiny home or ADU style shells because traditional housing costs feel out of reach. We get honest about what buyers want, what they can afford, and why “custom” has become the new baseline in the portable building world. We dig into the real blockers that separate a cool idea from a delivered building: permitting offices, inspections, coastal regulation headaches, and the challenge of engineered drawings. Reuben shares how Speedy Sheds approaches near turnkey projects by handling insulation, electrical, wall finishes, flooring, and room framing while staying cautious around plumbing and modular licensing. We also talk about why the industry needs clearer standards and stronger advocacy so shed builders can offer residential friendly solutions without guessing what each county will allow. Then we zoom out to the future: product tier strategy for premium and economy buyers, how to market ADU shells and electrical packages with clear language, and why AI is already changing reporting, KPIs, and day to day operations. We close on what “agentic AI” could mean for shed SEO, online shopping, and lead follow up as customers expect faster answers and cleaner buying experiences. If this conversation helps, subscribe, share it with a builder or dealer, and leave a review so more shed pros can find it. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing Identigrow Cardinal Manufacturing CAL Solar Blaster Pittsburgh Paints

  4. Sep 16

    AI Can Scale Dealer Support Without Losing Trust

    Send us Fan Mail With shed dealers popping up everywhere after the COVID surge, the real edge is no longer just location or demand. It’s response time, accurate answers, consistent follow-up, and the systems that keep your operation tight when the market gets crowded. We’re joined by Josef Burroughs and Robert Hill to talk about what they’re seeing on the ground and what they’re building to help. Josef comes from the trenches of shed retail and marketing, and Robert brings the software and AI development side. Together, they explain why communication issues and missing support create churn inside dealer networks, and how manufacturers can finally get a clearer window into what customers ask for most. We also get practical about the day-to-day: training, warranties, delivery constraints, de-escalating angry customer texts, and keeping marketing consistent when life gets busy. Then we break down RepBot and ShedBot: a consumer-facing AI agent for manufacturer websites and a dealer-facing assistant that protects manufacturer-specific knowledge behind logins. We talk about tribal knowledge, preventing information bleedover, and AI hallucinations, plus why the goal is AI assist, not replacing the human moments that build trust and close sales. If you’ve been skeptical of AI in the shed industry, this conversation is built to make it plain, usable, and grounded in real operations. Subscribe for more shed sales, marketing, and shed business tech conversations, then share this with a dealer or manufacturer who needs tighter systems and faster answers. What part of your process breaks first when things get busy? For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro LuxGuard NewFound Rentals Shed Builder Expo Shed Suite Pittsburgh Paints

  5. Sep 11

    From Contract Builder To Regional Powerhouse In The Carolinas PART 1

    Send us Fan Mail Big shed brands can feel unbeatable until you zoom in on what actually wins deals today: speed, trust, and a system that makes dealers successful. We’re joined by Reuben Vollrath, General Manager at Speedy Sheds near the North Carolina and South Carolina line, and he walks us through his path from selling sheds as a teenager to running operations through manufacturing growth, then making the leap from building for a national brand to taking Speedy Sheds’ own product directly to the market. That transition sounds simple until you’re responsible for everything the “big brand” used to handle behind the scenes. We talk CRMs and lead response time, the hidden work of branding and marketing, and what changes when dealer expectations shift from “give me a banner” to “help me generate and close leads.” Reuben shares how they think about dealer support, including practical marketing assets and a modern twist on protected territory: not just protecting a physical sales lot, but also protecting digital space so online leads don’t get wasted. We also get honest about growth strategy in the portable building and storage shed market. Reuben’s goal isn’t to go national overnight; it’s to become the shed company in the Carolinas by owning market share where they can deliver a consistently high-quality customer experience. That focus creates room for custom jobs, real phone support, and the kind of accountability customers rarely see anymore, while still investing in SEO, Google visibility, and brand recognition that drives name-search demand. If you care about shed sales, dealer programs, regional manufacturing strategy, and shed marketing that actually converts, hit play, then subscribe, share this with a dealer or manufacturer friend, and leave a review so more people in the industry can find the show. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing Velocity 360 J Money LLC Shed Sales Summit

  6. Sep 9

    Sell Post Frame With Confidence

    Send us Fan Mail Your lot can be packed and your phone can ring, yet growth still flatlines. We’re chasing the “why” with Tristan and Lance Nelson from Legacy Builders, a team that grew out of decades of Nelson’s Buildings experience and turned hard-earned lessons into a post-frame pole barn dealer program built for real-world selling. If you’ve ever watched a customer walk because you couldn’t offer the building they actually wanted, this conversation is for you.  We dig into the crossover between portable sheds, metal buildings, and post-frame construction and why trying to force buyers into your preferred product is a losing play. The better move is diversification with guardrails: SOPs, dealer training, clear checklists, and a process that respects the added complexity of permits, site conditions, and utility concerns. Tristan and Lance break down how their onboarding works, what they require from a dealer (including a commercial storefront), and how they keep “streamlined” quotes simple while routing truly custom projects to a dedicated estimating team.  A huge takeaway is customer experience as strategy. Legacy Builders talks about pulling permits, calling customers at least weekly, and treating every job like your reputation depends on it because it does. We also get into the “five senses of sales” from 3D builders and clean lots to lighting, music, and the small details that make buyers feel at ease. If you want to sell higher-ticket buildings without higher stress, start here.  Subscribe for more conversations like this, share the episode with a dealer who needs a growth lever, and leave a review so more builders can find the show. What’s the one product or process change that would stop you from losing your next deal? For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro Cardinal Leasing iFAB First Choice Metals Shed Builder Expo Sensei

  7. Sep 4

    StoryBrand For Shed Dealers

    Send us Fan Mail Your shed website can look great and still quietly lose sales. The real issue is usually simpler than people want to admit: the customer can’t tell what you offer, why it matters, or what to do next fast enough. We sit down with fan-favorite shed salesperson Jerald Rhodes of Creative Backyards and Chad Stolzfus of Life X Marketing to get painfully practical about StoryBrand messaging, homepage conversion, and what “clear beats clever” looks like in the shed industry.  Jerald tells the story behind rebuilding his website, including the moment a cheaper proposal made him trust the vendor less and why paying more for a tighter process ended up delivering better results. We talk about centering the buyer as the hero, keeping your brand consistent across the lot, social media, and your website, and why identifying your ideal customer can improve lead quality more than “more traffic” ever will. If you sell portable buildings, sheds, cabins, or custom structures, this is packed with usable language and decision frameworks.  Chad breaks down how Life X applies Donald Miller’s Story Brand concepts without forcing every shed business into the same template. We dig into the “grunt test,” where to bend the rules based on buyer intent, and the tradeoffs between clean messaging and strong SEO. Then we go deep on local SEO fundamentals that still win right now: Google Business Profile optimization, consistent name address phone across platforms, review strategies that boost visibility, and how AI search is reshaping trust signals.  If you want better conversions, better leads, and a clearer marketing plan, hit play, then subscribe, share this with a shed dealer who needs it, and leave a quick review with your biggest takeaway. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Geek Marketing CAL Solar Blaster PlayMor Playsets Sensei

  8. Sep 2

    Built Like A House But Still A Shed - PART 2

    Send us Fan Mail We tackle the ongoing debate in the shed industry: do you win with big inventory and instant gratification, or with custom builds and a tighter operation? We talk inventory turns, lead times, and why a mega lot can be both a magnet and a margin killer. Then we zoom out to digital marketing for shed companies and the real-world friction of selling online in local markets where people expect you to understand the region, the load requirements, and even the backroad directions.  The heart of the conversation is customer service. When prices rise and competitors stay close, service becomes the differentiator customers actually remember. We share what “back to basics” looks like in 2026: being present, communicating clearly, and building a positive culture that customers can feel the moment they walk in. Subscribe for more real shed dealer talk, share this with a teammate, and leave a review with the one process you would fix first. For more information or to know more about the Shed Geek Podcast visit us at our website. Would you like to receive our weekly newsletter?  Sign up on our website: shedgeek.com Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast. To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form. To suggest show topics or ask questions you want answered email us at info@shedgeek.com. This episodes Sponsors: Studio Sponsor: Shed Pro NewFound Rentals Shed Suite Identigrow Cardinal Manufacturing

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4.8
out of 5
26 Ratings

About

The Shed Geek Podcast offers an in depth analysis of the ever growing and robust Shed Industry. Listeners will experience a variety of guests who identify or specialize in particular niche areas of the Shed Industry. You will be engaged as you hear amateur and professional personalities discuss topics such as: Shed hauling, sales, marketing, Rent to Own, shed history, shed faith, and much more. Host Shannon Latham is a self proclaimed "Shed Geek" who attempts to take you through discussions that are as exciting as the industry itself. Listeners of this podcast include those who play a role directly or indirectly with the Shed Industry itself.

Information

  • Creator
    Shed Geek Podcast
  • Years Active
    2021 - 2026
  • Episodes
    491
  • Rating
    Clean
  • Copyright
    © 2026 Shed Geek Podcast
  • Show Website
    Shed Geek Podcast

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