Koyoti Small Business Podcast

Koyoti

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MARKETING
UPDATED WEEKLY

While Koyoti Inc. is a marketing and design studio here in Toronto, we’re going to try to go beyond our own comfort zone and talk about all elements that pertain to Small Businesses. From social media marketing to book keeping; and from sales to mental health.

DEC 15

Small Business Spotlight - Next Level University

Summary In this episode of the Koyoti Small Business Podcast, Thomas and Alan Lazaros discuss the critical role of coaching in personal and professional development. Alan shares his journey from a tech background to founding Next Level University, emphasizing the importance of continuous improvement and the impact of life-changing experiences. They explore the significance of setting clear goals, tracking progress, and the unique approach of NLU in helping clients achieve their full potential. The conversation also touches on the challenges of navigating relationships while pursuing personal growth and the necessity of discernment in time management for small business owners. Takeaways Coaches are essential for success in any field.Continuous improvement can lead to significant personal growth.Setting clear, measurable goals is crucial for progress.Relationships may change as personal goals evolve.High coachability and work ethic are key traits for clients.Real connections with people are more valuable than vanity metrics.Intentional practice is necessary for mastery in any skill.Tracking metrics and habits can lead to better outcomes.Discerning how to spend time is vital for small business owners.Building a community around shared values enhances growth.Want to learn more? Contact Alan here: Email Website Facebook Instagram LinkedIn Send us a text Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click here Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here!

1h 20m
DEC 8

Conquering Band Beasts - Remembering Blockbuster

Summary This conversation explores the rise and fall of Blockbuster, examining how it failed to adapt to the changing landscape of movie rentals with the advent of the internet and the innovative model introduced by Netflix. Takeaways Blockbuster was a significant player in the movie rental industry.The internet changed the dynamics of movie rentals.Blockbuster's late fees were a major point of contention.Netflix introduced a no late fees model that appealed to customers.The advent of DVDs allowed for new rental models.Blockbuster's failure to innovate led to its downfall.The transition to digital rentals was pivotal for the industry.Customer convenience became a priority with new rental services.Understanding market changes is crucial for business survival.Innovation is key to staying relevant in any industry.Send us a text Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click here Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here!

1 hr
DEC 1

Resource Library - The Evolution of Podcasting

Summary In this episode, Vince Quinn discusses the evolution of podcasting, his journey from radio to podcasting, and the importance of strategy and data for small business owners looking to leverage podcasts for growth. He emphasizes the need for a clear business plan, audience engagement, and the role of AI in streamlining processes. Vince also shares insights on when to seek help from production companies and the common pitfalls that lead to podcast attrition. Takeaways The podcasting industry has evolved significantly in recent years.Vince's journey into entertainment began with a passion for comedy.Transitioning from radio to podcasting requires a different approach.Understanding audience engagement is crucial for success.Data tracking is essential for small business growth.AI can streamline podcasting processes and improve efficiency.Not every small business needs to start their own podcast.Building a strong business strategy is key to podcast success.Podcasts can serve as a powerful marketing tool for small businesses.Networking through podcasts can lead to valuable business relationships.Want to learn more? Contact Vince here: Website Email LinkedIn Send us a text Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click here Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here!

1h 5m
NOV 24

Resource Library - Unlocking the Secrets of Public Relations

Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with Laura Perkes from PR Worth Perks about the intricacies of public relations. They discuss the evolution of PR, the importance of building relationships with journalists, and when small businesses should start considering PR. Laura shares her journey from agency work to freelancing, the changing landscape of media, and the significance of having a solid foundation before diving into PR. The conversation emphasizes that PR is an ongoing effort focused on relationship building rather than just a series of press releases. Takeaways PR is everything you do to share your message.PR and marketing are complementary but different.The landscape of PR has evolved with digital media.Building relationships with journalists is key.Small businesses should have a solid foundation before starting PR.Consultants can help businesses avoid PR mistakes.Expect a three-month timeline for PR results.PR is about relationship building, not just press releases.Choosing the right PR partner is crucial for success.PR should be an ongoing effort, not a one-time task.Want to learn more? Contact Laura Here: Website Email Instagram LinkedIN Send us a text Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click here Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here!

53 min
NOV 17

Small Business Spotlight - DARE Media Group

Summary In this episode of the Koyoti Small Business Podcast, Thomas interviews Scott and Kaite from Dare Media Group, who share their journey from starting a podcast to building a successful radio station. They discuss the importance of teamwork, communication, and core values in their media empire, as well as the challenges they faced along the way. The conversation also touches on their future aspirations and advice for aspiring radio hosts. Takeaways Scott and Katie's journey began with a podcast called 'Mates Helping Mates'.The importance of changing the stigma around mental health is central to their mission.Dare Media Group started as a small venture and has grown into a media empire.Syndication has played a crucial role in expanding their reach.Teamwork and communication are key to their success.They aim to be the number one online media company in Australia by 2026.Passion is essential for anyone looking to start a radio station.It's important to have tough skin in the media industry.They emphasize the need to stick to core values and not compromise.Starting a project is easier than perfecting it; just take the first step.Want to learn more? Contact DARE here: Website Email Phone Instagram Facebook YouTube Send us a text Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click here Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here!

1h 22m
NOV 10

Resource Library - Why Your Website Is More Than A Marketing Tool

Summary In this episode of the Koyoti Small Business Podcast, host Thomas Wu chats with Philippa Gamse, digital marketing strategist and author of Website Wealth, about how small businesses can turn their websites into real business assets. Gamse explains how websites have evolved from static “brochures” to credibility, and customer-driven tools. She shares why focusing on meaningful metrics, like engagement and conversions matters more than traffic numbers, and how simple fixes like working forms or clear language can boost results. The episode highlights how small business owners can use analytics and human insight together to make their websites work harder and smarter. Takeaways Your website is a business asset, not just an online brochure; it should actively generate credibility, leads, and engagement.Focus on meaningful metrics like conversions and engagement rather than vanity numbers such as traffic or bounce rate.Small technical issues can cost big opportunities: broken links, faulty forms, or outdated info can quietly hurt business.Language matters. Use the words your customers actually search for (e.g., “nose job” vs. “rhinoplasty”).Analytics tell only part of the story; combine data with human insight to understand why users behave a certain way.AI tools are helpful but need human oversight to interpret insights and maintain accuracy.Regular website check-ups are essential. Test links, forms, and content at least quarterly.Credibility builds trust. A clean, current, and consistent website signals professionalism.Engagement beats visibility: it’s better to have fewer visitors who take action than many who don’t.Your website should evolve with your business: update content and structure as your goals and audience change.Want to learn more? Contact Philippa here: Website Email Phone LinkedIn Send us a text Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click here Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here!

38 min
NOV 4

Conquering Brand Beasts - A Snail's Vantage Point is Important Too

Summary In this episode, the hosts discuss the evolution of advertising, focusing on Wealthsimple's unique approach to financial services. They explore the emotional connection created through storytelling in advertising, particularly through a memorable ad featuring a snail navigating obstacles. The conversation highlights the importance of understanding the audience, authenticity in marketing, and how Wealthsimple disrupts traditional banking by prioritizing consumer engagement and simplifying financial processes. Takeaways Wealthsimple is a digital-first financial platform.They aim to simplify finance for consumers.The snail ad illustrates overcoming obstacles.Emotional storytelling resonates with audiences.Wealthsimple targets a digital-savvy demographic.Traditional banks often lack genuine connection.Authenticity is key in marketing strategies.Understanding customer pain points is crucial.Advertising should focus on community and support.Send us a text Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click here Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here!

38 min
OCT 27

Resource Library - Unlocking the Power of Content Marketing

Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with content strategist Crystal Statskey about the evolving landscape of content marketing. They discuss the importance of blogging, email newsletters, and social media, as well as the significance of having a website as a digital asset. Crystal shares her journey from the music industry to content marketing, emphasizing the transferable skills she gained along the way. The conversation also highlights the power of Pinterest as a search engine and the necessity of consistency in content creation. Crystal's passion project, 'Dates in the States,' showcases her creativity and entrepreneurial spirit, further illustrating the intersection of personal interests and professional endeavors. Takeaways Content marketing is essential for small businesses.Blogs serve as a foundational element for content strategy.Email newsletters are more effective than social media due to algorithms.A website establishes legitimacy for businesses.Consistency in posting is crucial for visibility online.Repurposing content can maximize reach and engagement.Pinterest is an underutilized search engine for businesses.Evergreen content remains relevant and valuable over time.Understanding your audience is key to effective writing.Hiring the right content strategist can save time and enhance quality.Want to learn more? Contact Crystal here: Business Website Email Business Instagram Business YouTube Dates In The States: Dates In The States Website Dates In the States Instagram Dates In The States Youtube Send us a text Please help the humanitarian efforts regarding the current conflict in Ukraine. Please help by donating, or by spreading the word.For more information, please click here Building a small business community for small business. Sharing experiences, information, stories, and tips to help grow the community. New Episodes every Monday! For more information about Koyoti, please visit: www.koyoti.com Have questions or comments about what we're doing? Email us here!

44 min

While Koyoti Inc. is a marketing and design studio here in Toronto, we’re going to try to go beyond our own comfort zone and talk about all elements that pertain to Small Businesses. From social media marketing to book keeping; and from sales to mental health.

Creator

Koyoti
Years Active

2021 - 2025
Episodes

134
Rating

Explicit
Copyright

© 2025 Koyoti Small Business Podcast
Show Website

Koyoti Small Business Podcast