The Fully Booked Therapist Podcast w/Heather Hammell. Business coaching for hands-on therapists who are done underearning.

Heather Hammell

Most business advice was not built for someone who works with their hands, sees clients one at a time, and carries the weight of other people's healing for a living. The Fully Booked Therapist with Heather Hammell is. Each week Heather teaches the real business skills that hands-on therapy training never covers, and brings in clinical leaders from across every modality alongside top earning practitioners who have built fully booked practices without overworking, without underselling, and without becoming someone different to do it. You already have the clinical skills. This show gives you everything else. For massage therapists, physical therapists, occupational therapists, speech and language practitioners, myofascial release practitioners, and hands-on therapists who are ready to build on purpose and with purpose. Get fully booked. Get paid using real facts and data. Build a practice that funds a full life inside and outside the treatment room. Real conversations. Real results. Your real life. Find out more at https://www.heatherhammell.com.

  1. EP. 294 Nothing About Your Business Is Random

    6d ago

    EP. 294 Nothing About Your Business Is Random

    In this episode of The Fully Booked Therapist Podcast, I’m talking about why the results you’re experiencing in your business today are often connected to the thoughts you were repeatedly practicing three months ago. I share the mindset shift that led me to expand beyond being known only as “the MFR coach” and how that decision reshaped my business, branding, and future programs. I also break down the thought model I learned through The Life Coach School and explain how thoughts create emotions, actions, and ultimately the results we experience in business and life. Throughout the episode, I discuss: Why repeated thoughts eventually become beliefs How mindset patterns influence business growth Why difficult life circumstances do not prevent meaningful progress The difference between reacting to emotions and intentionally creating results How awareness changes the way therapists experience business and personal life Questions to ask yourself about the last three months and the next three months This episode is for hands-on therapists who feel stuck in uncertainty, hesitation, or inconsistent business growth and want to better understand the connection between mindset and results.   Are you trading too much of your life for your practice? Join me on June 10th for my free webinar, Predictable Profit in Unpredictable Times, and learn how to work part-time hours while earning a full-time income. Reserve your spot now atwww.heatherhammell.com/profit.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

    14 min
  2. EP. 293 Fascial Counterstrain with Brian Tuckey, PT: The Science, the Research, and the Results

    May 25

    EP. 293 Fascial Counterstrain with Brian Tuckey, PT: The Science, the Research, and the Results

    In this episode, I talk with Brian Tuckey about what Fascial Counterstrain actually is and why understanding the mechanism behind your work changes how you treat. Brian shares how he went from being trained in traditional counterstrain to expanding the method into a system that maps over 1,000 treatment points to specific anatomical structures. We talk about why early counterstrain worked without a clear explanation, and how his work focused on identifying what those tender points actually represent in the body. We also break down the role of trapped inflammation, how impaired lymphatic drainage contributes to chronic dysfunction, and why many symptoms persist even after traditional treatment approaches. Brian explains how this model connects fascia, the nervous system, and circulation, and what changes when you start addressing the underlying cause instead of just the symptoms. This episode focuses on how to think differently about assessment, expand what you can treat, and apply a more structured approach to manual therapy. What you’ll learn: What Fascial Counterstrain is and how it differs from traditional counterstrain What tender points are actually indicating in the body How trapped inflammation contributes to pain and dysfunction Why lymphatic drainage plays a role in chronic symptoms How this approach expands what manual therapists can treat Guest Contact Connect with Brian Tuckey, PT Website: https://tuckeypt.com/ Training & Courses: https://jicounterstrain.com Learn More: https://counterstrain.com   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

    1h 2m
  3. EP. 292 Booked Through July: A Fully Booked Therapist Success Story With Lauren Moyer

    May 18

    EP. 292 Booked Through July: A Fully Booked Therapist Success Story With Lauren Moyer

    What does it actually look like to go from overwhelmed and unsure… to fully booked with a waitlist? In this episode, I sit down with Lauren Moyer to break down exactly how she built a fully booked, six-figure myofascial release practice in just a few years. We talk about the real timeline, the decisions that mattered, and the systems that now keep her booked months in advance without burning out. This is not a highlight reel. It’s a clear look at what it takes to build a sustainable, fully booked practice from the ground up. In this episode, we cover: What it actually takes to become a fully booked therapist How Lauren transitioned into her own practice The systems that keep her booked months in advance Why she didn’t stop accepting new clients when fully booked How raising her rates impacted demand What a six-figure, low-volume schedule really looks like How she manages income, taxes, and paying herself Resources mentioned: Explore Heather’s Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar. Guest Contact Information Connect with Lauren Moyer — Owner and MFR practitioner at Vibrant Life in Wyncote, PA | Website   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

    57 min
  4. May 11

    EP. 291 The Tax Mistakes Costing Your Practice Thousands (And How to Fix Them)With Hallee Literal from Incite Tax

    Taxes are one of the most stressful parts of running a therapy practice, and for many business owners, it’s not because they’re doing something wrong. It’s because no one ever taught them how this actually works. In this episode, I’m joined by Haley Literal to break down the most common tax mistakes therapists make and how to avoid them before they cost you thousands. We talk about what to do before you even see your first client, when it makes sense to change your tax strategy, and how to manage taxes when your income isn’t consistent. This is a practical, grounded conversation designed to help you feel more in control of your numbers and less reactive when tax season comes around. In this episode, we cover: The first tax steps to take when starting your practice The most common mistakes that lead to overpaying taxes When to stop using DIY tax software When an S Corp actually makes sense How much to set aside for taxes What changes when your business grows Deductions most therapists are missing How to track your finances without overcomplicating it Resources mentioned: Self Employed Taxes Explained (free guide) Book an Call for Tax planning and strategy support Guest Contact Information Connect with Hallee Literal — Tax Professional Incite Tax | Website   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

    43 min
  5. EP. 290 How to Close Your Practice in Under 30 Minutes

    May 4

    EP. 290 How to Close Your Practice in Under 30 Minutes

    What happens to your therapy practice when life forces you to step away without warning? In this episode, I walk through how to create an emergency shutdown plan so you can pause your business in under 30 minutes without leaving your clients confused or your systems in chaos. This comes from real experience. When my grandmother’s health crisis required me to travel immediately, I was able to leave because my practice was set up to handle it. Most therapists don’t have that structure in place, and they end up trying to manage their business in the middle of a personal emergency. You’ll learn: What needs to happen in the first 30 minutes of an emergency shutdown How to contact all your clients quickly without overthinking it What systems need to be in place for longer closures The three steps to build your shutdown plan this week This is not about planning for time off. It is about being prepared for the moments you cannot plan for.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The Fully Booked Therapist Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

    15 min
  6. May 2

    Why I'm Not The MFR Coach Anymore: Introducing The Fully Booked Therapist Podcast

    Why I'm Not The MFR Coach Anymore: Introducing The Fully Booked Therapist Podcast Something is changing, and I want you to hear it straight from me. After years of showing up as The MFR Coach, I am stepping into something bigger. I am simply Heather Hammell now, and I help hands-on therapy practitioners get fully booked and stay fully booked. In this bonus episode I am walking you through exactly what is changing, why I made this decision, and what it means for you and your practice. Because here is the truth: growth requires a willingness to flex, pivot, and make moves when the time is right. And the time is right. In this episode you will hear: Why I expanded beyond myofascial release and what that means for the podcast Who The Fully Booked Therapist Podcast is for and why you are in the right place What it really looks like to love the journey of your business, not just the destination What becomes possible when your business has the right policies, pricing, and a repeatable sales system What is coming next, including big name guests from across the hands-on therapy world My roots will always be in massage therapy and myofascial release. But it is time to think more globally and show you what is possible when you stop staying small. If you are a hands-on therapy practitioner who wants to get fully booked, stay fully booked, and build a business that pays you well and gives you your life back, you are exactly who this podcast is for. Welcome to The Fully Booked Therapist Podcast. I am so glad you are here. Ready to get fully booked? Start here. Watch my free training and find out exactly why your clients aren't rebooking and how to fix it. This is the first thing I want every hands-on therapist to see. 👉 www.heatherhammell.com/reason

    7 min
  7. EP. 289 {ENCORE} EP. 03 Shifting Your Money Story For Business Success

    Apr 27

    EP. 289 {ENCORE} EP. 03 Shifting Your Money Story For Business Success

    In this episode, I talk about what holds therapists back from building financially sustainable businesses and how their money story shapes the decisions they make around pricing and income. I explain how money itself is neutral, but the thoughts we have about it create feelings that drive our actions. I walk through why so many therapists tie money to their worth and how that makes setting rates feel personal and uncomfortable. I also break down how to use real financial data to make clear decisions about pricing, including looking at expenses, income goals, and available work hours. I share how different thoughts about the same financial situation can lead to completely different results in your business. This episode focuses on understanding your relationship with money, making decisions based on facts instead of avoidance, and building a business that actually supports your life. What you’ll learn: How your money story affects your pricing and income Why setting rates feels personal for therapists How to use data to determine what you should charge How your thoughts about money shape your results Why being willing to feel uncomfortable changes your business   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

    19 min
  8. EP. 288 Building Meaningful Friendships in Midlife with Dr. Kathleen Young, Psychiatrist & Life Coach

    Apr 20

    EP. 288 Building Meaningful Friendships in Midlife with Dr. Kathleen Young, Psychiatrist & Life Coach

    In this episode, I sit down with Dr. Kathleen Young to talk about what it really looks like to build meaningful friendships in midlife, especially as a business owner. We talk about why friendships can start to feel harder as you get older, how life transitions shift your relationships, and why many women realize in midlife that they want deeper or different connections. Kathleen shares how friendships are built intentionally, not accidentally, and why your thoughts and assumptions about other people can either open the door to connection or quietly shut it. We also get into how friendships impact business growth, why you can’t build a business in isolation, and what it looks like to step outside your comfort zone to create relationships that actually support you. This episode focuses on how to rethink friendships, become more intentional about connection, and create relationships that add meaning to both your life and your business. What you’ll learn: Why friendships feel different in midlife How to build friendships from scratch at any stage The role your thoughts play in your relationships What makes friendships actually work Why relationships matter for business growth  Guest Contact  Connect with Dr. Kathleen Young, Psychiatrist & Life Coach Podcast: How to be a human in the world Website: Dr. Kathleen Young Coaching    **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

    38 min
4.9
out of 5
49 Ratings

About

Most business advice was not built for someone who works with their hands, sees clients one at a time, and carries the weight of other people's healing for a living. The Fully Booked Therapist with Heather Hammell is. Each week Heather teaches the real business skills that hands-on therapy training never covers, and brings in clinical leaders from across every modality alongside top earning practitioners who have built fully booked practices without overworking, without underselling, and without becoming someone different to do it. You already have the clinical skills. This show gives you everything else. For massage therapists, physical therapists, occupational therapists, speech and language practitioners, myofascial release practitioners, and hands-on therapists who are ready to build on purpose and with purpose. Get fully booked. Get paid using real facts and data. Build a practice that funds a full life inside and outside the treatment room. Real conversations. Real results. Your real life. Find out more at https://www.heatherhammell.com.

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