MFR Coach’s Podcast w/Heather Hammell, Life + Business Coach for Myofascial Release Therapists

Heather Hammell
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You’ll want to listen to this show if you’ve been trained in Myofascial Release (MFR). Heather Hammell helps MFR therapists get fully booked, see 20 clients or less, and make 100k. Even if you’re just starting out, even if you live in a tiny town and even if you’ve been in business for years. Learn how you can help more people get out of pain and back to active lifestyles while making more money than you knew you could. Let’s ditch starving healer syndrome and change our industry forever. Find out more at https://www.themfrcoach.com.

  1. EP. 279 How Values Based Leadership Creates Ease in Your Business. Interview With Caryn Gillen

    6D AGO

    EP. 279 How Values Based Leadership Creates Ease in Your Business. Interview With Caryn Gillen

    In this episode of The MFR Coach Podcast, I talked with master certified life and leadership coach Caryn Gillen about what values based leadership looks like in practice and how grounding your decisions in your values creates more ease, more clarity, and more confidence in your business. We explore why alignment is often disruptive in the best way, how calm becomes contagious inside client relationships, and why understanding your values is one of the fastest pathways to making decisions without urgency or external approval. We also talk about pricing, integrity, and what shifts when you stop waiting for permission and start leading from intention. What You’ll Learn: What values based leadership means and how Caryn uses it with clients Why alignment often feels disruptive and why that’s not a problem How calm becomes contagious and shapes client work How values help therapists make confident pricing decisions Why leading without waiting for permission changes everything Additional Topics: What both coaches are hopeful about in the future of coaching Why boutique and intimate business models are resurging How Heather and Caryn think about capacity, rest, and life outside work The fear-based questions clients often avoid and how to use them Behind-the-scenes conversations about speaking, workshops, and live events If you’re ready to apply values based leadership inside your MFR business and create a calm, confident, fully booked practice, explore Heather’s Foundations Coaching Program at www.themfrcoach.com/foundation. You can also grab a seat at the next free webinar at www.themfrcoach.com/webinar. If you want a quiet, grounding space to step away and reconnect with yourself, you can book a stay at Heather’s beach house on the Oregon Coast at https://beachbungalow4.com/. Guest Contact Information Connect with Caryn Gillen — Business Coach & Leadership Coach | Website   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

    53 min

  2. FEB 14

    If You’re Coming to Cervical Thoracic, Come Have Lunch With Me

    If you are attending Cervical Thoracic in the Sedona area, or if you live nearby, I am hosting a free lunch and book signing and you are invited. This is a casual, in person gathering for current students, past students, podcast listeners, and any Myofascial Release therapist who wants to connect in real conversation about business growth, client commitment, and building a fully booked practice. No presentation. No hands on training. No pressure. Just lunch, connection, and meaningful conversation. Event Details: Saturday, February 21 12:30 to 2:30 pm Camp Verde Room Cliff Castle Casino Resort Verde Valley, Arizona I will have signed copies of my books available, and you are welcome to bring a friend. Whether you are fully booked, just getting started, or somewhere in between, you are welcome at the table. If you know another therapist who will be in the area, forward this episode to them and invite them to join us. If you'd like to RSVP please email: clientcare@themfrcoach.com Learn more about working with Heather Hammell, The MFR Coach®: www.themfrcoach.com/foundation Upcoming Webinar: The Real Reason MFR Clients Don’t Commit After the First Session Register at: www.themfrcoach.com/reason

    3 min
  3. EP. 278 The Making of Feel and Heal. Gabrielle Provost on Healing Chronic Pain and Empowering Clients With MFR Self Treatment

    FEB 9

    EP. 278 The Making of Feel and Heal. Gabrielle Provost on Healing Chronic Pain and Empowering Clients With MFR Self Treatment

    In this episode of The MFR Coach Podcast, I talked with MFR therapist and author Gabrielle Provost about myofascial release self treatment and how her new illustrated guide helps clients build empowered self care at home.  We explore how self treatment supported her recovery from years of chronic pain, why awareness is essential to this work, and how her new book helps readers build a clear, accessible home practice. What You’ll Learn: How Gabrielle used MFR self treatment to support her recovery Why awareness shapes the effectiveness of MFR How her illustrated guide supports beginners and experienced clients Why she created custom therapy balls for the book Her vision for increasing access to MFR Additional Topics: How she stayed committed while creating the guide How filmmaking influenced her teaching style How she approached shipping and logistics How therapists can offer the book to clients Purchase the Book at https://feelandheal.com/. Use code MFRCOACH20 for 20% savings. Connect with Gabrielle Provost, owner of L’autre voie MFR in Montreal, Qc and Author | Website   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

    31 min
  4. EP. 277 How Gwen Bernardo Transitioned from Equine Therapy to a Fully Booked Human MFR Practice

    FEB 2

    EP. 277 How Gwen Bernardo Transitioned from Equine Therapy to a Fully Booked Human MFR Practice

    In this episode of The MFR Coach Podcast, Heather talks with MFR therapist Gwen Bernardo about how she transitioned from equine therapy to a fully booked MFR practice for humans using clear decisions, simple systems, and a strong belief in the value of myofascial release. What You Will Learn How Gwen shifted from equine work to serving human clients with myofascial release The key steps she took to build a fully booked MFR practice in a new niche How she talked about her transition with past clients and her local community Why choosing a clear identity as an MFR therapist helped her attract the right clients How she set up her schedule, pricing, and policies to support steady growth The mindset shifts that helped her trust her skills and show up as the expert Listen now to learn how you can honor your past experience, choose a clear direction, and grow an MFR business that supports you for the long term.   Guest Info — Gwen Bernardo is a Certified Equine Sports Massage and Myofascial Release therapist | Website   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

    31 min
  5. EP. 276 Should You Work for Another MFR Therapist? Red Flags and Questions to Ask Before You Say Yes

    JAN 26

    EP. 276 Should You Work for Another MFR Therapist? Red Flags and Questions to Ask Before You Say Yes

    If you’re a new Myofascial Release (MFR) therapist, getting offered a job in someone else’s practice can feel like a dream come true. But before you say yes, it’s important to pause and make sure that dream job won’t turn into a nightmare. In this episode of The MFR Coach® Podcast, Heather Hammell walks you through the red flags to look for before signing a contract to work for another therapist or clinic. From understanding your pay and training agreements to evaluating non-compete clauses and workplace culture, Heather helps you protect your rights, your energy, and your future business goals. You’ll learn what questions to ask about wages, onboarding, and required training, how to spot scarcity-based business practices, and why your long-term freedom matters more than short-term excitement. Whether you’re fresh out of training or considering a part-time position, this episode will help you make a confident, informed choice that aligns with your values and financial goals.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

    15 min
  6. EP. 275 From Excited to Sustainable: Lorien Caldwell on the Middle Part of Business

    JAN 19

    EP. 275 From Excited to Sustainable: Lorien Caldwell on the Middle Part of Business

    In this conversation, Heather sits down with Foundations student Lorien Caldwell of Myofascial Wisdom (Green Valley, AZ) to unpack the messy middle of building an MFR practice—where consistency, systems, and simple selling beat excitement and hustle. Lorien shares how she moved from adrenaline-fueled starts to a calmer, repeatable business: selling packages to every appropriate client, structuring bank accounts so taxes and seminars are funded in cash, and adjusting her schedule to match real-life priorities (hello, working-mom flexibility). She’s now booking into next year and navigating growth with more self-trust and personal power.   GUEST INFO — Lorien Caldwell, owner of Myofascial Wisdom PLLC in Green Valley, Arizona | Website | EP. 231 How Lorien Overcame "Do it myself" Mentality To Grow Her MFR Business   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

    53 min
  7. EP. 274 Move or Stay? How to Decide Before Signing a New Office Lease

    JAN 12

    EP. 274 Move or Stay? How to Decide Before Signing a New Office Lease

    Should You Move or Stay? How to Decide Before Signing a New Office Lease Before you sign a new lease or move into a bigger space, pause. Moving your Myofascial Release (MFR) business can feel like growth, but if it isn’t grounded in facts and data, it might actually reduce your profit and increase your stress. In this episode of The MFR Coach® Podcast, Heather Hammell shares how to evaluate whether moving, expanding, or downsizing your office is the right financial and leadership decision for your business.   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

    14 min
  8. EP. 273 Going All In at 56: How Aimee Rebuilt Her Life, Quit the Grind, and Started Booking 10K Months With MFR

    JAN 5

    EP. 273 Going All In at 56: How Aimee Rebuilt Her Life, Quit the Grind, and Started Booking 10K Months With MFR

    At 56 years old, Aimee Slater decided she was done working 16 to 20 hour days in a business she had outgrown. She sold her bar and restaurant, left a long-term relationship, converted her entire client base from massage to Myofascial Release, and went all in on building the practice she actually wanted. In this episode of The MFR Coach Podcast, Aimee shares how she went from 2–4K months to consistent 10K+ months in under a year, without adding more hours. We talk about how she raised her rates, stopped people pleasing, created boundaries around her schedule, and started treating herself like the most valuable asset in her business. If you’re ready to stop overworking and start creating sustainable income with calm and confidence, this episode will show you what’s possible. If you’re ready to fill your schedule with clients who want the work you actually do, register for Heather’s free live training, How to Sell MFR to Anyone in Any Situation, at http://www.themfrcoach.com/webinar.   Connect with Aimee Slater, owner of Myofascial Wellness in Port Clinton, OH | Phone: (419) 341-2912 | https://www.vagaro.com/aimeeslaterlmt   **This podcast is not medical advice and is not a substitute for consultation with an appropriate medical professional. We make no representations as to any physical, emotional, or mental health benefits that may be derived from listening to our podcast. Likewise, we do not make any representations or guarantees as to any possible income, business growth, additional clients, or any other earnings or growth benefits that may be derived from our podcast. Any testimonials, examples, or other results presented are the experiences of one client. We do not represent or guarantee you will achieve the same or similar results. You understand and agree you are solely responsible for any decisions you make from the information provided.**   The MFR Coach’s Podcast includes affiliate links in its show notes. This means we may earn a commission if you click on or make purchases via the links in our show notes.

    34 min
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4.9
out of 5
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About

You’ll want to listen to this show if you’ve been trained in Myofascial Release (MFR). Heather Hammell helps MFR therapists get fully booked, see 20 clients or less, and make 100k. Even if you’re just starting out, even if you live in a tiny town and even if you’ve been in business for years. Learn how you can help more people get out of pain and back to active lifestyles while making more money than you knew you could. Let’s ditch starving healer syndrome and change our industry forever. Find out more at https://www.themfrcoach.com.

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