The Wise Build Bridges (#TWBB)

Viaduct Generation
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Welcome to the VG podcast, The Wise Build Bridges. Join us as we dig behind the scenes of our young, mission-based SEO agency, Viaduct Generation. On a weekly basis, you’ll be able to get to know the team better, exploring how we got here and more importantly, where we’re heading. 🚀 Every other week we will be joined by a special guest to dive a little bit deeper into the industry and their career drivers - expect some incredible top tips along the way! #ViaductGeneration #TheWiseBuildBridges #TWBB #AmplifyGreatness #DriveChange #DiversifyDigital

  1. May 22

    The Wise Build Bridges - S4E2: Richard Spears - PP Control & Automation

    In this episode, Duray sits down with Richard Spears, Marketing Manager at PP Control & Automation, a strategic outsourcing partner to UK machine builders and OEMs delivering engineering and production capability across module, assembly, part and full machine build. Richard spent years agency-side and client-side in industrial manufacturing before putting himself through the Marketing Week Mini MBA with Mark Ritson, and that strategic discipline runs through everything he does at PP. The conversation covers why their biggest competitor isn't another supplier, the 95/5 split between out-of-market and in-market buyers, why PP walked away from trade shows entirely and the creative campaigns built around album covers that customers still talk about a year later.

  2. May 5

    The Wise Build Bridges - S4E1: James Crossland - FormusPro

    In this episode, Duray sits down with James Crossland, Head of Marketing at FormusPro, a Microsoft Dynamics, Power Platform and AI partner working with nonprofits, universities and membership organisations across the UK. James spent ten years as a commercial underwriter and three years selling cruises before he ever did a marketing job, and that route in shapes everything about how he thinks. The conversation covers where sales and marketing actually meet (and where most teams get the line wrong), what AI is genuinely good for in B2B marketing versus what people are pretending it's good for, the power of storytelling when your buyers will never click a Google ad, and the realities of marketing for a Microsoft partner in a market full of them. Vanity metrics get killed. Middle-funnel strategy gets unpacked. LLMO and SEO get the treatment they deserve. Honest, sharp, openly anti-fluff.

  3. 08/29/2025

    The Wise Build Bridges - S3E13: Martin Ives

    The Wise Build Bridges - S3E13: Martin Ives

  4. 08/15/2025

    The Wise Build Bridges - S3E12: Kristina Causer

    The Wise Build Bridges - S3E12: Kristina Causer

  5. 08/02/2025

    The Wise Build Bridges - S3E11: Raphael Ceillier

    The Wise Build Bridges - S3E11: Raphael Ceillier

  6. 07/25/2025

    The Wise Build Bridges - S3E10: Maria Malaniia

    The Wise Build Bridges - S3E10: Maria Malaniia

  7. 07/18/2025

    The Wise Build Bridges - S3E10: Sophie Garner

    The Wise Build Bridges - S3E10: Sophie Garner

  8. 07/10/2025

    The Wise Build Bridges - S3E9: Tetiana Kobzar

    The Wise Build Bridges - S3E9: Tetiana Kobzar

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About

Welcome to the VG podcast, The Wise Build Bridges. Join us as we dig behind the scenes of our young, mission-based SEO agency, Viaduct Generation. On a weekly basis, you’ll be able to get to know the team better, exploring how we got here and more importantly, where we’re heading. 🚀 Every other week we will be joined by a special guest to dive a little bit deeper into the industry and their career drivers - expect some incredible top tips along the way! #ViaductGeneration #TheWiseBuildBridges #TWBB #AmplifyGreatness #DriveChange #DiversifyDigital

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