Your Marketing SUCKS with Kyle Milan

Kyle Milan

The no-BS podcast for B2B marketing pros who are tired of outdated advice and underperforming strategies. Hosted by Kyle Milan, this show cuts through the noise to reveal exactly what’s working right now to grow pipeline, revenue, and brand authority. Brought to you by Milan Media (M2)—a marketing agency that helps companies dominate their space with marketing that actually works.

  1. Aug 18

    How to Build a B2B Dashboard That Actually Makes Money

    Is your B2B revenue dashboard actually driving results? Learn how to stop tracking vanity metrics and start making decisions. Many companies spend significant time building reports, yet fail to utilize the information to improve performance. The core issue is that teams prioritize KPI tracking over the actual management of their pipeline. If you are reporting on numbers but not changing your strategy based on those numbers, you are missing the point of your data setup. True value comes when your reporting directly informs strategic choices. You need to shift your focus toward active revenue management, ensuring that every chart and metric on your screen serves a purpose in your decision-making process. This approach helps you move away from static updates and toward a system that guides your daily operations. This breakdown is for sales operations teams and leaders who need to turn their raw metrics into actionable data-driven decisions. By refining how you approach your B2B revenue dashboard, you can build a tool that effectively supports your growth goals rather than just occupying space on your screen. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

  2. Jul 14

    The Industrial Marketing Plays That Still Work

    Marketing and sales are changing fast, and a lot of the tactics that worked a few years ago need a different approach today. In this episode, I break down what's actually working across LinkedIn, search, paid media, outbound email, and trade shows—and where I see industrial companies making the biggest mistakes. I explain why building your personal LinkedIn network is still one of the most effective ways to connect with decision-makers, even if company pages make it difficult to measure direct lead generation. I also cover the shift from traditional SEO to Answer Engine Optimization (AEO) and what manufacturers need to do to ensure their content gets surfaced by AI platforms like ChatGPT, Claude, and Gemini. We also discuss why paid advertising requires constant optimization, how AI-generated search experiences are changing demand generation, and why email marketing still works—provided you focus on deliverability and make it part of a coordinated outreach strategy that includes phone calls and LinkedIn. Finally, I share how trade shows have evolved. Today, the companies that generate the best ROI aren't waiting for attendees to stop by their booth—they're booking meetings weeks or months in advance and treating trade shows as part of a larger outbound sales campaign. If you're responsible for growing sales in manufacturing or industrial markets, these are the strategies you need to be thinking about today. Send us Fan Mail __________ Subscribe For More Video Content : https://www.youtube.com/kylemilan __________ Say Hi on Social: LinkedIn : https://www.linkedin.com/in/kylemilan/ Instagram: https://www.instagram.com/kylejmilan Facebook: https://www.facebook.com/KyleJMilan/ __________ Connect For Business: Milan Media: https://milanmedia.com Milan Media on LinkedIn: https://www.linkedin.com/company/milanmedia/ Industrial Sales University: https://training.industrialsalesu.com/enroll

4.9
out of 5
9 Ratings

About

The no-BS podcast for B2B marketing pros who are tired of outdated advice and underperforming strategies. Hosted by Kyle Milan, this show cuts through the noise to reveal exactly what’s working right now to grow pipeline, revenue, and brand authority. Brought to you by Milan Media (M2)—a marketing agency that helps companies dominate their space with marketing that actually works.