Send a text Headlines about AI in lending can feel distant—until lenders start engaging your clients directly, trimming PT procuration fees, and hinting at new retention tools. We tackle the real-world implications of the FCA’s advice trigger change and the growing possibility that product transfers become leaner, faster, and less profitable for brokers who treat them as a business model. Our goal isn’t fear—it’s focus. We break down how to adapt now, so your revenue and reputation aren’t at risk later. We dive into where human advice holds its ground: later life lending and equity release, bridging, second charge, and complex scenarios that need judgment, not scripts. We look at how AI will likely compress admin and accelerate decisions, freeing advisors to do the human work—listening, educating, planning—that actually drives client loyalty and better outcomes. We also borrow from wealth management’s playbook: schedule annual reviews, diarise protection follow-ups, and turn single transactions into long-term stewardship. This shift from order taking to ongoing advice is how you defend your client book and make Consumer Duty a competitive edge. If you’re thinking about firm value, we get practical: build a GI book with renewal stickiness, move part of your protection commission to non-indemnity for recurring income, and create a simple, consistent 12-month client communication plan. Buyers pay for predictability, not personalities. We share a starter framework for new and evolving brokerages—pick two or three defensible specialisms, treat your website and social as a clear shop window, invest in systems that record meaningful data, and commit to product density so every mortgage links to protection, GI, and signposted wealth support. Underneath it all is a simple discipline: when you’re at work, do the work that moves the business. Technology will help, but the decision to diversify, specialize, and show up for clients is yours. If you’re ready to build a firm that lasts, hit play, subscribe for more straight-talking strategy, and tell us: what’s the first change you’ll make this quarter? I help employed mortgage brokers go self-employed with clarity, confidence and one-to-one mentoring. Find out how Pathways or Coaching works at craigskelton.co.uk The Broker Foundry – Where Mortgage Brokers Become Business Owners Subscribe on YouTube: https://www.youtube.com/@TheBrokerFoundry #mortgagebroker #mortgagebrokers #mortgagebrokeruk #mortgagebrokercoaching #coaching #mortgagebrokerage #mortgagebrokerbusiness #mortgagebrokermarketing #mortgagebrokertips #mortgageadvisor #mortgageadviser #mortgagecoach ...
