Health Nonprofit Digital Marketing

Spencer Brooks
  • 5.0 (13)
  • NON-PROFIT
  • UPDATED SEMIMONTHLY
Health Nonprofit Digital Marketing

Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.

  1. 4 DAYS AGO

    Tackling Vaccine Hesitancy & Building Trust with Matt Lam of The American Association of Immunologists

    Building public trust is critical for nonprofits, especially in health and science communication. In this episode, Matt Lam from The American Association of Immunologists shares how his organization is embracing new communications strategies—like leveraging partnerships and taking calculated risks—to expand their impact and combat misinformation around immunology topics. Whether you're navigating trust-building with your audience or pitching new ideas internally, this episode offers actionable insights for nonprofit communicators. About the guest Matt has worked in communications since 2013 after transitioning away from the lab bench following completion of his Ph.D. in the field of cancer cell biology. Since then, he has worked primarily in the non-profit sector in the UK helping organizations tell inspiring stories and research and the impact it has on society. Matt has also spent time working for a government regulator in Scotland to deliver public and government facing communications. In 2024, Matt moved to the US with his partner, and currently works at the American Association of Immunologists as their Communications Director. At AAI, Matt leads a team of two to deliver communications for AAI’s membership, the public and the wider community connected to the organization.  Resources Asana: https://asana.com/Muck Rack: https://muckrack.com/ Contact Matt Website: https://www.aai.org/Email: mlam@aai.orgLinkedIn: https://www.linkedin.com/in/matt-lam-phd-52998b70/

    39 min

  2. JAN 24

    The Shifting Landscape of Philanthropy with Ryan Deckert of Morrison Child & Family Services

    Philanthropy in America is undergoing a rapid transformation, reshaping the way nonprofit professionals approach fundraising and communications. In this episode, host Spencer Brooks sits down with Ryan Deckert from Morrison Child and Family Services to explore how these changes impact marketing and development strategies. If you’re a fundraiser or communications professional navigating evolving donor trends, this episode offers actionable insights and practical tips to help you understand and evolve along with the philanthropic landscape. About the guest Ryan Deckert is the Vice President of Development at Morrison Child & Family Services, former president of the Oregon Business Association, and a former Oregon State Senator representing District 14. With a background in business development at Hewlett-Packard and an architecture firm, Ryan entered politics as the youngest member of the Oregon House of Representatives in 1997 and later served in the Oregon Senate until 2007. He and his wife Inga live in Beaverton with their three daughters. Resources 2025 Nonprofit Trends: AI, Accessibility, and Team Well-Being: https://brooks.digital/health-nonprofit-digital-marketing/2025-nonprofit-trends/ Contact Ryan Website: https://morrisonkids.org/Morrison Child and Family Services Instagram: https://www.instagram.com/morrisonkids/Morrison Child and Family Services LinkedIn: https://www.linkedin.com/company/morrison-child-and-family-services/?trk=hb_tab_compy_id_1168847Morrison Child and Family Services Facebook: https://www.facebook.com/Morrisoncfs/

    39 min

  3. JAN 10

    Empowering Marginalized Youth: STEM, Health Equity, and Self-Advocacy with Deena Pierott of iUrban Teen

    Building programs that truly help underrepresented communities can feel overwhelming, but listening to people with real-life experience makes it much easier. In this episode, Spencer Brooks sits down with Deena Pierott, the award-winning founder of iUrban Teen, to explore how her groundbreaking programs empower Black and Brown youth through STEM education, health research, and self-advocacy. Tune in to learn actionable strategies from Deena’s decades of experience that will help nonprofit leaders foster equity, inclusion, and meaningful change in the communities they serve. About the guest Deena Pierott, founder and Executive Director of iUrban Teen, is a trailblazer in advancing education and mentorship for at-risk youth, with a particular focus on African American males and other underserved groups. With over 20 years of experience in environmental science, workforce development, and DEI consulting, Deena has become a nationally recognized leader committed to bridging opportunity gaps through innovative STEM+Arts programming. Resources The Business Journals: https://www.bizjournals.com/Dallas Innovates: https://dallasinnovates.com/Philanthropy Today: https://www.philanthropy.com/newsletter/philanthropy-todayGoogle Alerts: https://www.google.ca/alerts Contact Deena Email: Deena@iurbanteen.orgiUrbanteen: https://iurbanteen.org/Instagram: https://www.instagram.com/theinclusionist/LinkedIn: https://www.linkedin.com/in/dpierott/iUrbanteen on Instagram: https://www.instagram.com/iurbanteen/

    44 min

  4. 12/27/2024

    2025 Nonprofit Trends: AI, Accessibility, and Team Well-Being

    As nonprofits look to the future, staying ahead of trends can feel overwhelming. In this episode of Health Nonprofit Digital Marketing, Spencer Brooks shares lessons from the past year and explores three pivotal trends shaping the sector in 2025: the transformative role of AI in fostering audience connections, the critical importance of digital accessibility in advancing DEI efforts, and strategies to support team mental health while balancing workloads. Tune in to discover practical tools and forward-thinking strategies to navigate the evolving landscape in 2025. Contact Spencer Email: spencer@brooks.digitalContact form on Brooks Digital Website: https://brooks.digital/contact/

    15 min

  5. 12/13/2024

    Community-Led Marketing with Greg Harrell-Edge

    Nonprofits know the power of connection, but how can they translate that to building vibrant online communities? In this episode of Health Nonprofit Digital Marketing, we’re joined by Greg Harrell-Edge, former Executive Director of CoachArt, to explore the creation of CoachArt Inspire, an online hub celebrating kids impacted by chronic illness. Discover how Greg and his team fostered engagement, shared stories, and inspired action—all while growing a thriving digital space. About the guest Greg Harrell-Edge is a second-generation nonprofit executive who inherited an unwavering optimism about the potential of mission-driven organizations to achieve impact at scale. From 2016 to 2024, Greg served as Executive Director of CoachArt, where he led the organization in quintupling its impact on children affected by chronic illness. Today, Greg is building a content and community platform designed for Executive Directors seeking to create and execute innovative, scalable visions for their organizations. Resources Max Impact Sector Waitlist: maximpactsector.comSeason 1 , episode 15 of Health Nonprofit Digital Marketing: Building Your Own Tech Platform with Greg Harrell-Edge of CoachArt: https://brooks.digital/health-nonprofit-digital-marketing/building-your-own-tech-platform/ Contact Greg LinkedIn: https://www.linkedin.com/in/gregharrelledge/

    45 min

  6. 11/29/2024

    Listening First: Creating Digital Health Resources for Indigenous Communities with NPAIHB

    Health organizations can struggle to bridge the gap between intention and impact when creating resources for diverse communities. In this episode, host Spencer Brooks interviews Alicia Edwards, Jerico Cummings, and Jane Manthei from the Northwest Portland Area Indian Health Board (NPAIHB) about their approach to developing digital resources that respond directly to community needs. This conversation is perfect for nonprofit leaders and digital marketers looking to build trust, ensure cultural relevance, and make a meaningful difference through inclusive digital strategies. About the guests Alicia Edwards, MPH, CHES (she/her), is the Syndemics Communications Manager at the Northwest Portland Area Indian Health Board. She is dedicated to creating culturally relevant health materials for American Indians and Alaskan Natives, honoring her Okanogan Band of the Colville Tribe heritage and upbringing in Okanogan County, WA. Jerico Cummings (they/them) is a member of the Cheyenne River Sioux Tribe and serves as the 2SLGBTQ+ Training & Community Engagement Specialist for the Paths (Re)Membered Project at the Northwest Portland Area Indian Health Board. Personally and professionally, they feel called to spaces where they can exist and support community at the points where indigeneity, sexual orientation, and gender identity all intersect.  Jane Manthei is the Text Messaging Communications Specialist at the Northwest Portland Area Indian Health Board. She focuses on projects within adolescent health and suicide prevention. Her work explores different forms of storytelling across multiple media formats and promoting cultural protective factors for Native youth. Resources Them: https://www.them.us/Erin in the Morning: https://www.erininthemorning.com/CDC: https://www.cdc.gov/index.htmlHIV.gov: https://www.hiv.gov/National Coalition of STD Directors: https://www.ncsddc.org/Illuminative: https://illuminative.org/NDN Collective: https://ndncollective.org/Native Health Resources: https://www.nativehealthresources.org/We R Native: www.wernative.orgPaths Remembered: https://www.pathsremembered.org/Text NATIVE to 94449 to sign up for We R Native text messagesText 2SLGBTQ to 94449 for Two Spirit & Indigiqueer Health Info & Resources Contact Alicia, Jane and Jerico www.npaihb.org @2slgbtq (Paths (Re)Membered account): https://www.instagram.com/2slgbtq/@wernative (adolescent health insta): https://www.instagram.com/wernative/@npaihb (Board’s primary insta): https://www.instagram.com/npaihb/

    43 min

  7. 11/15/2024

    Scaling Digital Marketing in Nonprofits with Lauren Cotter of Community Tech Network

    In the nonprofit world, marketing and communications teams often face unique challenges with limited resources and growing expectations. In this episode, host Spencer Brooks interviews Lauren Cotter, Marketing Director at Community Tech Network, about her journey from being a solo marketer to leading a team that drives digital literacy initiatives for underserved communities. Listen in for insights on managing marketing in small nonprofits, leveraging digital tools, and navigating complex stakeholder dynamics—ideal for nonprofit leaders, digital marketers, and health communications professionals. About the guest Lauren Cotter is the Marketing and Communications Director at Community Tech Network (CTN), with over 30 years of experience in marketing, sales, and communications. Lauren has been instrumental in promoting CTN's mission and impact and growth. She joined CTN as an Encore Fellow during the COVID-19 pandemic. She has since used her expertise in branding, strategic positioning, media, social media, Google Ads, analytics, content and design, and public relations to further CTN's initiatives. Lauren is passionate about bridging the digital divide and ensuring that everyone, especially seniors, the disabled, and marginalized communities, has access to the digital tools they need to thrive in today's world. Resources Canva for graphics: https://www.canva.com/Hootsuite's free version for scheduling social media also has a content calendar.: https://www.hootsuite.com/Google Ad Grants: Google grants $10,000 a month for a qualifying non-profit: https://www.google.ca/grants/Hubspot has great marketing blogs: https://www.hubspot.com/Monday.com: https://monday.com/Volunteer Match for volunteers: https://www.volunteermatch.org/ChatGPT for help with writing: https://chatgpt.com/ Contact Lauren Email: lauren@communitytechnetwork.orgWebsite: https://communitytechnetwork.org/

    46 min

  8. 11/01/2024

    Empowering Nonprofit Teams: How to Recognize and Nurture Talent with Jennifer Collins of Nexus Family Recovery Center

    Creating a thriving nonprofit requires leaders who know how to recognize and nurture the unique strengths of their team. Host Spencer Brooks talks with Jennifer Collins from Nexus Family Recovery Center about practical ways to empower team members, even with limited resources and time, and why this is important for nonprofit success. This episode is perfect for nonprofit leaders looking to boost morale, build team unity, and increase organizational impact. About the guest Jennifer brings 30 years of nonprofit and retail management experience to the table, focusing on strategy, implementation, and team leadership. Her love of nonprofit work was sparked at Whole Foods Market where she collaborated with nonprofits like the Dallas Museum of Art, the International Rescue Committee, and Whole Kids Foundation. As the Senior Marketing and Communications Manager at the Dallas nonprofit Resource Center, she supported the LGBTQIA+ community for six years. Currently, she serves as the Director of Marketing at Nexus Family Recovery Center, helping women in recovery and their children. Resources Website: https://nexusrecovery.org/ Contact Jennifer  LinkedIn: https://www.linkedin.com/in/jennlcollins/

    42 min
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5
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About

Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.

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