Health Nonprofit Digital Marketing

Spencer Brooks
  • 5.0 (13)
  • NON-PROFIT
  • UPDATED SEMIMONTHLY
Health Nonprofit Digital Marketing

Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.

  1. 12/27/2024

    2025 Nonprofit Trends: AI, Accessibility, and Team Well-Being

    As nonprofits look to the future, staying ahead of trends can feel overwhelming. In this episode of Health Nonprofit Digital Marketing, Spencer Brooks shares lessons from the past year and explores three pivotal trends shaping the sector in 2025: the transformative role of AI in fostering audience connections, the critical importance of digital accessibility in advancing DEI efforts, and strategies to support team mental health while balancing workloads. Tune in to discover practical tools and forward-thinking strategies to navigate the evolving landscape in 2025. Contact Spencer Email: spencer@brooks.digitalContact form on Brooks Digital Website: https://brooks.digital/contact/

    15 min

  2. 12/13/2024

    Community-Led Marketing with Greg Harrell-Edge

    Nonprofits know the power of connection, but how can they translate that to building vibrant online communities? In this episode of Health Nonprofit Digital Marketing, we’re joined by Greg Harrell-Edge, former Executive Director of CoachArt, to explore the creation of CoachArt Inspire, an online hub celebrating kids impacted by chronic illness. Discover how Greg and his team fostered engagement, shared stories, and inspired action—all while growing a thriving digital space. About the guest Greg Harrell-Edge is a second-generation nonprofit executive who inherited an unwavering optimism about the potential of mission-driven organizations to achieve impact at scale. From 2016 to 2024, Greg served as Executive Director of CoachArt, where he led the organization in quintupling its impact on children affected by chronic illness. Today, Greg is building a content and community platform designed for Executive Directors seeking to create and execute innovative, scalable visions for their organizations. Resources Max Impact Sector Waitlist: maximpactsector.comSeason 1 , episode 15 of Health Nonprofit Digital Marketing: Building Your Own Tech Platform with Greg Harrell-Edge of CoachArt: https://brooks.digital/health-nonprofit-digital-marketing/building-your-own-tech-platform/ Contact Greg LinkedIn: https://www.linkedin.com/in/gregharrelledge/

    45 min

  3. 11/29/2024

    Listening First: Creating Digital Health Resources for Indigenous Communities with NPAIHB

    Health organizations can struggle to bridge the gap between intention and impact when creating resources for diverse communities. In this episode, host Spencer Brooks interviews Alicia Edwards, Jerico Cummings, and Jane Manthei from the Northwest Portland Area Indian Health Board (NPAIHB) about their approach to developing digital resources that respond directly to community needs. This conversation is perfect for nonprofit leaders and digital marketers looking to build trust, ensure cultural relevance, and make a meaningful difference through inclusive digital strategies. About the guests Alicia Edwards, MPH, CHES (she/her), is the Syndemics Communications Manager at the Northwest Portland Area Indian Health Board. She is dedicated to creating culturally relevant health materials for American Indians and Alaskan Natives, honoring her Okanogan Band of the Colville Tribe heritage and upbringing in Okanogan County, WA. Jerico Cummings (they/them) is a member of the Cheyenne River Sioux Tribe and serves as the 2SLGBTQ+ Training & Community Engagement Specialist for the Paths (Re)Membered Project at the Northwest Portland Area Indian Health Board. Personally and professionally, they feel called to spaces where they can exist and support community at the points where indigeneity, sexual orientation, and gender identity all intersect.  Jane Manthei is the Text Messaging Communications Specialist at the Northwest Portland Area Indian Health Board. She focuses on projects within adolescent health and suicide prevention. Her work explores different forms of storytelling across multiple media formats and promoting cultural protective factors for Native youth. Resources Them: https://www.them.us/Erin in the Morning: https://www.erininthemorning.com/CDC: https://www.cdc.gov/index.htmlHIV.gov: https://www.hiv.gov/National Coalition of STD Directors: https://www.ncsddc.org/Illuminative: https://illuminative.org/NDN Collective: https://ndncollective.org/Native Health Resources: https://www.nativehealthresources.org/We R Native: www.wernative.orgPaths Remembered: https://www.pathsremembered.org/Text NATIVE to 94449 to sign up for We R Native text messagesText 2SLGBTQ to 94449 for Two Spirit & Indigiqueer Health Info & Resources Contact Alicia, Jane and Jerico www.npaihb.org @2slgbtq (Paths (Re)Membered account): https://www.instagram.com/2slgbtq/@wernative (adolescent health insta): https://www.instagram.com/wernative/@npaihb (Board’s primary insta): https://www.instagram.com/npaihb/

    43 min

  4. 11/15/2024

    Scaling Digital Marketing in Nonprofits with Lauren Cotter of Community Tech Network

    In the nonprofit world, marketing and communications teams often face unique challenges with limited resources and growing expectations. In this episode, host Spencer Brooks interviews Lauren Cotter, Marketing Director at Community Tech Network, about her journey from being a solo marketer to leading a team that drives digital literacy initiatives for underserved communities. Listen in for insights on managing marketing in small nonprofits, leveraging digital tools, and navigating complex stakeholder dynamics—ideal for nonprofit leaders, digital marketers, and health communications professionals. About the guest Lauren Cotter is the Marketing and Communications Director at Community Tech Network (CTN), with over 30 years of experience in marketing, sales, and communications. Lauren has been instrumental in promoting CTN's mission and impact and growth. She joined CTN as an Encore Fellow during the COVID-19 pandemic. She has since used her expertise in branding, strategic positioning, media, social media, Google Ads, analytics, content and design, and public relations to further CTN's initiatives. Lauren is passionate about bridging the digital divide and ensuring that everyone, especially seniors, the disabled, and marginalized communities, has access to the digital tools they need to thrive in today's world. Resources Canva for graphics: https://www.canva.com/Hootsuite's free version for scheduling social media also has a content calendar.: https://www.hootsuite.com/Google Ad Grants: Google grants $10,000 a month for a qualifying non-profit: https://www.google.ca/grants/Hubspot has great marketing blogs: https://www.hubspot.com/Monday.com: https://monday.com/Volunteer Match for volunteers: https://www.volunteermatch.org/ChatGPT for help with writing: https://chatgpt.com/ Contact Lauren Email: lauren@communitytechnetwork.orgWebsite: https://communitytechnetwork.org/

    46 min

  5. 11/01/2024

    Empowering Nonprofit Teams: How to Recognize and Nurture Talent with Jennifer Collins of Nexus Family Recovery Center

    Creating a thriving nonprofit requires leaders who know how to recognize and nurture the unique strengths of their team. Host Spencer Brooks talks with Jennifer Collins from Nexus Family Recovery Center about practical ways to empower team members, even with limited resources and time, and why this is important for nonprofit success. This episode is perfect for nonprofit leaders looking to boost morale, build team unity, and increase organizational impact. About the guest Jennifer brings 30 years of nonprofit and retail management experience to the table, focusing on strategy, implementation, and team leadership. Her love of nonprofit work was sparked at Whole Foods Market where she collaborated with nonprofits like the Dallas Museum of Art, the International Rescue Committee, and Whole Kids Foundation. As the Senior Marketing and Communications Manager at the Dallas nonprofit Resource Center, she supported the LGBTQIA+ community for six years. Currently, she serves as the Director of Marketing at Nexus Family Recovery Center, helping women in recovery and their children. Resources Website: https://nexusrecovery.org/ Contact Jennifer  LinkedIn: https://www.linkedin.com/in/jennlcollins/

    42 min

  6. 10/18/2024

    Standing Out: Communicating Your Nonprofit’s Unique Impact with Shilpa Alva of Surge for Water

    In a crowded nonprofit landscape, clearly conveying what sets your organization apart is crucial for building connections and support. In this episode of Health Nonprofit Digital Marketing, Spencer Brooks speaks with Shilpa Alva, the founder of Surge for Water, about strategies for communicating unique organizational qualities, such as a women-led approach and specialized programs, in ways that resonate with donors and partners. This episode is packed with insights for nonprofit leaders who want to amplify their message and highlight their impact effectively. About the guest Shilpa Alva is the founder and Executive Director of Surge for Water, a nonprofit organization dedicated to addressing the cycle of poverty through access to safe water and sanitation solutions. Since its founding 15 years ago, Surge has impacted hundreds of thousands of people in 12 countries. Shilpa's journey didn’t start in the International Nonprofit world. After graduating from Johns Hopkins University with a Chemical Engineering degree, she joined the corporate world and earned her MBA from the Carlson School at the University of Minnesota. After a successful corporate career in Supply Chain Management, she made the bold choice to follow her purpose and live fully in alignment with it. She went from running the organization on nights and weekends to going all the way in!  Resources Website: Surge for Water: https://surgeforwater.org/Shilpa's TEDx talkSurge's women-led, women-centered model: https://www.youtube.com/watch?v=FyduyMr-6ag Contact Shilpa LinkedIn: https://www.linkedin.com/in/shilpa-alva-858b841/Surge for Water Instagram: https://www.instagram.com/surgeforwater/Surge for Water YouTube: https://www.youtube.com/channel/UCInQiHpaZ-zee2jDI2Sj52Q

    45 min

  7. 10/04/2024

    Maximizing Your Nonprofit’s Impact on a Tight Budget with Marco Winkler of HealthHIV

    In this episode of Health Nonprofit Digital Marketing, we sit down with Marco Winkler, Communications Director at HealthHIV, who shares his journey transitioning from a corporate background to the nonprofit sector. With over 15 years in healthcare communications, Marco brings a fresh perspective on navigating the unique challenges faced by nonprofit marketing teams. We discuss the complexities of managing digital assets, the importance of prioritizing high-impact tasks, and how to maintain focus amidst the noise. Tune in to hear actionable insights on how to leverage your limited resources for maximum impact, and why sometimes, choosing your battles wisely is the key to success. About the guest With over 15 years of his career engaged in life sciences and biopharmaceuticals, Marco is an established thought leader in transformative healthcare. Marco’s background spans product launches, brand strategy, corporate communications and media relations. Most recently, he transitioned over to the nonprofit space when he started working for HealthHIV. Marco’s work is impactful and forward-thinking. Beyond the workplace, Marco is an avid fan of Wagner operas and European history, has traveled from Denver to Dar es Salaam, can be recognized in the background of several television shows and loves his mini bernedoodle Apollo.  Resources Website: National Coalition for LGBTQ Health: https://healthlgbtq.org/Website: https://healthhiv.org/ Contact Marco LinkedIn: www.linkedin.com/in/marcowinklerTwitter: www.x.com/mwinklernycFacebook: www.facebook.com/mwinklernyc

    43 min

  8. 09/20/2024

    Are Millennials Reshaping Your Nonprofit’s Workplace Culture? Featuring Kate Mayne of OLSHF

    In this episode of Health Nonprofit Digital Marketing, Spencer Brooks talks with Kate Mayne from OLSHF about the unique perspectives that millennial workers bring to the nonprofit sector. Kate shares her journey from the corporate world to finding fulfillment in nonprofit work, the importance of work-life balance, and the evolving expectations around workplace culture across generations. Listen in to learn how understanding these dynamics can help foster a more inclusive and effective workplace for all ages. About the guest Kate Mayne is the Marketing & Events Manager at the Oregon Lions Sight & Hearing Foundation. A dynamic and results-driven professional with a diverse skill set and a passion for making things happen, she is fluent in English, speaks business-level Spanish, and has intermediate skills in Korean. Known for her efficiency and enthusiasm, she excels in coordinating and managing projects of all sizes. Her expertise lies in planning and executing digital marketing strategies, social media management, and public speaking, ensuring successful outcomes in every endeavor she undertakes.  Resources Organization website: https://olshf.org/Organization Instagram: https://www.instagram.com/olshf/Organization Facebook: https://www.facebook.com/olshf Organization Twitter: https://x.com/olshf_official Organization LinkedIn: https://www.linkedin.com/company/olshf Organization YouTube: https://www.youtube.com/olshf Connecting Across Generations for Nonprofit Success with Nicole Mandarano of the Oregon Lions Sight & Hearing Foundation: https://brooks.digital/health-nonprofit-digital-marketing/connecting-across-generations Contact Kate LinkedIn: https://www.linkedin.com/in/kaitlynmayne/ Instagram: https://www.instagram.com/kmayniac/ Facebook: https://www.facebook.com/kmayniac

    42 min
See All (65)

5
out of 5
13 Ratings

About

Are you a nonprofit marketing and communications leader responsible for reaching and engaging people with health issues? Join host Spencer Brooks of Brooks Digital in a series of in-depth conversations with nonprofit marketing leaders and experts who discuss the unique challenges of marketing in the health issue space.

Information

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada