29 episodes

Welcome to the Brand, Market, Flourish podcast with Louise Rowland, a marketing strategist and digital product mentor. Here you’ll find simple, no-fluff advice on all things marketing, digital products and online business. This podcast is dedicated to helping you, the online service provider, build a business that enables you to have the lifestyle you desire. You will find no overnight success stories around these parts. Building a sustainable online business takes time but I promise you, it is worth it.Tune into the Brand, Market, Flourish podcast every Monday and Thursday to listen to episodes that will support and inspire you to expand your impact and your income by building and growing a profitable online business. You’ll also get a behind-the-scenes look into how I run my two businesses - Fleurir Online and Made by Fleurir - working five hours a day, four days a week whilst also being a mum to two young children.

Brand, Market, Flourish Louise Rowland

    • Business
    • 5.0 • 2 Ratings

Welcome to the Brand, Market, Flourish podcast with Louise Rowland, a marketing strategist and digital product mentor. Here you’ll find simple, no-fluff advice on all things marketing, digital products and online business. This podcast is dedicated to helping you, the online service provider, build a business that enables you to have the lifestyle you desire. You will find no overnight success stories around these parts. Building a sustainable online business takes time but I promise you, it is worth it.Tune into the Brand, Market, Flourish podcast every Monday and Thursday to listen to episodes that will support and inspire you to expand your impact and your income by building and growing a profitable online business. You’ll also get a behind-the-scenes look into how I run my two businesses - Fleurir Online and Made by Fleurir - working five hours a day, four days a week whilst also being a mum to two young children.

    30. Are You Building a Lifestyle First Business?

    30. Are You Building a Lifestyle First Business?

    Does your business support your lifestyle or do you feel like your business is taking over your life?

    

    There are essentially two ways that you can build a business:

    

    1. Work all hours of the day from the beginning to build a business that isn’t sustainable long term without investing in a big team to support the growth 

    

    OR 

    

    2. Decide how you want your life to look and create a business that fits around that. 

    

    I know which one I’d prefer.



    In today's episode, I’m talking about building a lifestyle first business and why it’s something that I’m passionate about supporting others in doing. I also share 10 tips to help you build a lifestyle-first business.



    Thanks so much for joining me for another episode! Join me every Monday and Thursday for a brand new episode.



    LINKS:



    - Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap 



    - Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/EYB 



    - Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services 



    - Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

    - Let’s connect on Instagram >>> https://instagram.com/fleurironline

    • 25 min
    29. Ask Louise - What are the first steps you would recommend I take to start selling my website templates?

    29. Ask Louise - What are the first steps you would recommend I take to start selling my website templates?

    I'm very excited for this epsiode as it's the first in a new series over here on the Brand, Market, Flourish podcast. The series is called Ask Louise and it's going to be a place where I answer questions you've submitted on all things marketing, digital products and online business. 

    This question has been submitted by Cindy at Over The Moon Creative, a brand and website design studio for small business owners.Cindy's question is...I am currently building out my first two WordPress templates to sell. What are the first steps you would recommend I take to start selling my templates? I don't currently have a huge email list or a following on social media.In this episode, I talk about:- The different ways you can market your website template shop- The three types of marketing strategies - build, borrow and buy- The steps I would take if I were starting a template shop without an audienceIf you have a burning question that you'd like answered here on this podcast, visit fleurironline.com/asklouise to submit your question.LINKS:- Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap



    - Looking for 1:1 support to create a strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services



    - Ready to package up your service-based expertise into digital products? Join the Expand Your Brand waitlist >>> https://fleurironline.com/expand-your-brand



    - Thinking about updating your website? Check out my Showit website template shop >>> https://madebyfleurir.com



    - Let’s connect on Instagram >>> https://instagram.com/fleurironline

    • 15 min
    28. How to write your big picture business strategy

    28. How to write your big picture business strategy

    In this episode, I’m going to be talking you through how to create your big-picture strategy for the year.

    I have always been a huge advocate of strategy in business and I strongly believe that it’s not possible to build a long-term sustainable business without one.

    When first starting out in business, a detailed strategy isn’t necessarily needed. However, after you’ve spent a year or two experimenting with what works, what doesn’t work, what you enjoy and what you don’t enjoy, it’s then time to start thinking about the future of the business and that’s where strategy comes in.

    Creating a big-picture strategy for your business doesn’t need to be overwhelming and I’m going to show you that in this episode.

    Resources:

    - Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

    - Looking for 1:1 support to create a strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

    - Ready to package up your service-based expertise into digital products? Join Expand Your Brand >>> https://fleurironline.com/expand-your-brand

    - Thinking about updating your website? Check out my Showit website template shop >>> https://madebyfleurir.com

    - Let’s connect on Instagram >>> https://instagram.com/fleurironline

    Join me every Monday for a brand new episode!

    • 21 min
    27. (10/10) Digital products not selling? Here’s what to do

    27. (10/10) Digital products not selling? Here’s what to do

    In the final episode of this 10-part series, I want to talk about what to do if you already have digital products and they are just not selling.

    More often than not when you create a digital product and then it doesn’t sell, you likely have a problem with one or more of these three elements - product, marketing or messaging. 

    After all, you have to have a good quality product that you know is something your audience wants and needs. You also need to ensure that your marketing and messaging is all working cohesively too.
    Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist 
    Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap 
    Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services 
    Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com
    Let’s connect on Instagram >>> https://instagram.com/fleurironline

    • 12 min
    26. (9/10) Your digital product launch questions answered

    26. (9/10) Your digital product launch questions answered

    Creating a digital product is one thing but actually launching it is a whole other topic in itself.

    During this 10-part series, I’ve spoken a lot about product creation but in today’s episode, I want to answer some of your questions around launching a digital product. These are questions that I’ve been asked by you when I asked what questions you had about launching a digital product on Instagram stories.

    Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist

    Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap

    Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services

    Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com

    Let’s connect on Instagram >>> https://instagram.com/fleurironline

    • 11 min
    25. (8/10) Digital Products vs Courses - Which should you create?

    25. (8/10) Digital Products vs Courses - Which should you create?

    Courses…. Do you feel the pressure to create one? It seems like everyone in the online business world is creating courses so you should too right? Wrong!

    Courses are not the only digital product that you can create yet somehow we seem to fall into the trap of thinking that they are. 

    In today’s episode, I’m going to be helping you decide whether to create a digital product or a course for your first main digital product. 
    - Ready to package up your service-based expertise into digital products? Join the Expand Your Brand program waitlist >>> https://fleurironline.com/waitlist 
    - Download my free guide - How to Go From Services to Digital Products >>> https://fleurironline.com/digital-product-roadmap 
    - Want 1:1 support to create a marketing strategy that will grow your audience and introduce digital products into your business? Find out more about my 1:1 service offerings >>> https://fleurironline.com/services 
    - Looking to update your website? Check out my Showit website template shop >>> https://madebyfleurir.com
    - Let’s connect on Instagram >>> https://instagram.com/fleurironline

    • 9 min

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