Welcome to The Inner Game of Change. where we explore the thinking that shapes how change really happens. Why is it that people can sit in a room, agree with a strategy, support a transformation and nod enthusiastically at a presentation, only to struggle when the change finally arrives? Today's guests suggest the answer may lie in a concept called psychological distance. Terri Block and Susan Bartlett from Workomics spend their days helping organisations bring customers, stakeholders and teams together to solve complex problems through co creation. In this conversation we explore Construal Level Theory, why humans think differently about things that feel distant versus things that feel immediate, and why co creation may be one of the most powerful ways of helping people move from abstract ideas to tangible action. Along the way we discuss ownership, expertise, accountability, skin in the game, whether facilitators can ever truly be neutral, and even whether artificial intelligence can become a co creator. I thoroughly enjoyed this conversation and I think you will too. I am grateful to have Susan and Terri chatting with me today. About The Guests Susan Bartlett I am a principal at Workomics, where we help biotechs bring life-changing therapies to patients. I contribute to projects from the perspectives of go-to-market strategy, operational effectiveness, human-centred design, and strategic communications. I treasure my colleagues and my clients, and feel fortunate to be able to work with them every day. I write a monthly Substack newsletter (please subscribe!). Through the newsletter, I explore how we make work and workplaces better for people — customer-centric, inclusive and equitable, focused on employee well-being, meaningfully integrated with emerging technology. In the past, I have been a Rhodes Scholar, a CEO, and a licensed propane dispenser, only one of which involved an objective assessment of my abilities. I love to solve specific, pragmatic problems by drawing on a variety of disciplines and traditions — my university degrees span English literature, software design, philosophy, politics, and economics, and computer science. At various points in my career, I have devoted myself to: — Communicating complex medical concepts to patients. — Architecting the data, software, technology, and IT governance structures of large enterprises. — Embedding human-centred design capabilities to enable customer experience. — Applying machine learning techniques to natural language problems. Terri Block I co-lead Workomics where we help biotechs and pharma bring life-changing medications to patients who need it. We focus on patient experience including go-to-market strategies and campaigns, creating impactful educational experiences for patients and their care teams, and empowering internal teams to champion patient-centricity across their organization. My career in human-centered design in the life sciences industry spans 10 years and is underpinned by a whole other career in theatre and teaching. The red thread is bringing the best out in people and imagining better possibilities for our work-at-hand. I am a creative at heart and author of Words of Wonder www.wordsofwonderbook.com. Contact workomics.com Send us Fan Mail Ali Juma @The Inner Game of Change podcast Follow me on LinkedIn