The Naked Brand

Mike Leon
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  • UPDATED WEEKLY

Branding is personal and to fix big issues in business, we need to have many uncomfortable conversations. We need to strip back brands to their fundamentals and start to rebuild from there. Welcome to the Naked Brand.

  1. The Automotive Brand

    05/17/2022

    The Automotive Brand

    Imagine yourself behind the wheel of a fast car, you feel like the world is yours.. but, that feeling starts to change as you grow up and the practical side of you starts to kick in.. The price of gas, the environment and safety. In this episode we speak with Jim Shorkey, Former CEO of the Jim Shorkey Auto Group in Pittsburgh, Pennsylvania, about the auto brand. What is the auto brand and how does it make people feel? What is that gives us such an impression and feeling when it comes to this little thing we ride around in?

    30 min
  2. The Audacious Brand

    05/10/2022

    The Audacious Brand

    How audacious of you! Wow, you had the audacity to do that? The term 'audacious' often has a negative connotation to it - until you become an entrepreneur. Suddenly, the word 'audacious' becomes impressive. In business you sometimes have to go out on a limb and build from the ground up. In this episode we speak with Mohamad Fakih, Founder and President of Paramount Fine Foods.

    31 min
  3. The Influencer Brand

    05/03/2022

    The Influencer Brand

    Influence and branding - it's no secret that influencers are a huge part of brand culture. But what happens when the influencer becomes the brand? What is enough to give you influence and real credibility? Is it being really good at what you do or is it likeability? In this episode we speak with Sarah Mariano, Creator of Performance Stretch Therapy. Sarah has used social media, Instagram & Pinterest in particular, to build her business and influence in the stretch therapy community.

    35 min
  4. The Money Brand

    04/26/2022

    The Money Brand

    For the love of money! We live, love, betray and fight for money. But money and wealth itself has changed - it's no longer just about the physical coin in your pocket. Money has evolved to cryptocurrencies like Bitcoin and Blockchain. The story of money has changed but our love for it remains the same. In this episode we speak with Ricardo McRae, a licensed financial broker that specializes in helping families grow and save money.

    41 min
  5. The Brand of Religion

    04/19/2022

    The Brand of Religion

    The Brand of Religion - yes, it's a global brand! Belief and values are a huge part of branding - as they are with religion. But what is the brand of religion exactly? And how do we help people keep the faith? The Naked Brand welcomes Rev. Jeff Rock of Metropolitan Community Church of Toronto. MCC Toronto is a vibrant, welcoming and progressive church rooted in Christian tradition.

    38 min
  6. Branding Recovery

    04/12/2022

    Branding Recovery

    'Recovery' is a word we've heard over and over again throughout the pandemic - and in many contexts. What does recovery look like for our economy? What does it mean from a branding standpoint? And how do we sell it to businesses and society as a whole? In this episode we speak with Andrew Hodd, business owner & President of Vantage Venues, about Branding Recovery.

    37 min
  7. The Brand of Masculinity

    04/05/2022

    The Brand of Masculinity

    There's been a lot of discussion and discourse around masculinity - but what does masculinity actually look like? What is the 'brand of masculinity'? And how has our definition of masculinity evolved over time? And does our definition need to be refined? In this episode we speak with Dan Faill, speaker and consultant, about The Brand of Masculinity.

    36 min
  8. The Brand of Reinvention

    03/29/2022

    The Brand of Reinvention

    Are we as humans capable of reinvention? Or are we hardwired to be who we are? Is reinvention a fancy new hair cut or a reboot of our fundamentals? In this episode we speak with Amanda Acker, Host of 'The Let Good Things In Show', who knows first-hand what personal reinvention looks like.

    30 min
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About

Branding is personal and to fix big issues in business, we need to have many uncomfortable conversations. We need to strip back brands to their fundamentals and start to rebuild from there. Welcome to the Naked Brand.

Information

  • Creator
    Mike Leon
  • Years Active
    2021 - 2022
  • Episodes
    30
  • Rating
    Explicit
  • Copyright
    © 2020 - 2022
  • Show Website
    The Naked Brand