New Books in Economic and Business History

New Books Network

This podcast is a channel on the New Books Network. The New Books Network is an academic audio library dedicated to public education. In each episode you will hear scholars discuss their recently published research with another expert in their field. Discover our 150+ channels and browse our 28,000+ episodes on our website: ⁠newbooksnetwork.com⁠ Subscribe to our free weekly Substack newsletter to get informative, engaging content straight to your inbox: ⁠https://newbooksnetwork.substack.com/⁠ Follow us on Instagram and Bluesky to learn about more our latest interviews: @newbooksnetwork

  1. 4D AGO

    Raiford Guins, "King PONG: How Atari Bounced Across Markets to Make Millions" (MIT Press, 2026)

    PONG is one of the longest- and most consistently circulating video games. Released in 1972, it remains at our fingertips as Android or iOS app, hosted at freepong.org and the Internet Archive, and even released as A Tiny Game of Pong for the Apple Watch. Despite its simplicity and ubiquity, Atari’s PONG encapsulates far more than the history of a video game and an iconic game company. King PONG: How Atari Bounced Across Markets to Make Millions (MIT Press, 2026) is the first book dedicated to an unassuming game that changed the world. Through the prisms of product positioning, market development, and category creation, Professor Raiford Guins answers the question of why Atari’s inaugural product succeeded and why it endures.The author of Game After and Atari Design, and an excavator of the “Atari landfill” in New Mexico, Professor Guins brings us a unique history that reconsiders the launch of Atari’s PONG through the lens of the company’s business practices. He follows the young Silicon Valley startup from its early days of positioning its new product within the existing coin-op amusement industry to its establishment of a consumer industry for home video games—a story of remarkable market development innovation. Written with a passion for video games and a historian’s insight, the book animates the business exploits of one of the fastest growing and most influential companies ever. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 15m
  2. 5D AGO

    W. Patrick McCray, "README: A Bookish History of Computing from Electronic Brains to Everything Machines" (MIT Press, 2025)

    In README: A Bookish History of Computing from Electronic Brains to Everything Machines (MIT Press, 2025), historian Dr. Patrick McCray argues that in order for computers to become ubiquitous, people first had to become interested in them, learn about them, and take the machines seriously. A powerful catalyst for this transformation was, ironically, one of the oldest information technologies we have: books. The author uses a carefully chosen selection of books, some iconic and others obscure, to describe this technological revolution as it unfolded in the half-century after 1945. The book begins with a fundamental question: How does a new technology become well known and widespread? Dr. McCray answers this by using books as a window into significant moments in the history of computing, publishing, and American culture.README offers a literary history of computers and, more broadly, information technologies between World War II and the dot-com crash of the early 21st century. From the electronic brains and cybernetics craze of the 1940s to the birth of AI, the rise of the personal computer, and the internet-driven financial frenzy of the 1990s, books have proven a durable and essential way for people to learn how to use and think about computers. By offering a readable half-century of bookish history, README explains how computers became popular and pervasive. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

    48 min
  3. FEB 17

    Sara Pennell & Jon Stobart, "Auctions and the Consumption of Second-Hand Goods in Georgian England" (Bloomsbury, 2026)

    Auctions and the Consumption of Second-Hand Goods in Georgian England (Bloomsbury, 2026) by Dr. Sara Pennell & Professor Jon Stobart provides the first comprehensive examination of household auctions as the key mechanism for recirculating household goods through the 18th and early 19th century. Dr. Pennell and Dr. Stobart contextualise and historicise the importance of used goods to consumer choices, experiences and identities. They tell the stories of the people and things, as well as the broader processes, practices and attitudes that were bound up in the commercial recirculation of used goods through auctions.Auctions and the Consumption of Used Goods in Georgian England rebalances the historiography of second-hand consumption – currently dominated by used clothing and the sale of books, art and antiques – and brings second-hand into the mainstream of household consumption. It also explodes the twin myths that second-hand was the last resort of the poor and that it declined rapidly as Britain industrialised and the supply of new consumer goods increased. The book demonstrates that consumer motivations were far more complex than simple financial necessity and household auctions did not fade to the margins; they remained an important part of how households acquired a wide variety of goods and fulfilled a variety of consumer needs. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

    58 min

Ratings & Reviews

4.9
out of 5
13 Ratings

About

This podcast is a channel on the New Books Network. The New Books Network is an academic audio library dedicated to public education. In each episode you will hear scholars discuss their recently published research with another expert in their field. Discover our 150+ channels and browse our 28,000+ episodes on our website: ⁠newbooksnetwork.com⁠ Subscribe to our free weekly Substack newsletter to get informative, engaging content straight to your inbox: ⁠https://newbooksnetwork.substack.com/⁠ Follow us on Instagram and Bluesky to learn about more our latest interviews: @newbooksnetwork

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