Sixty Seconds of Social Media

Benjamin Ferree

In Sixty Seconds of Social Media, Ben Ferree will summarize each chapter of Karen Freberg's book "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications."

  1. 04/09/2021

    Chapter 8: A volunteer from the audience please

    A summary of Chapter 8: Audience Segmentation and Analysis from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

    1 min

  2. 04/09/2021

    Chapter 13: The future

    A summary of Chapter 13: What Does the Social Media World Have That is New? from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

    1 min

  3. 04/09/2021

    Chapter 10: Get out a ruler

    A summary of Chapter 10: Measurement, Evaluation, Budget and Calendar from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

    1 min

  4. 04/09/2021

    Chapter 12: Let's apply, part 2

    A summary of Chapter 12: How Social Media is Applied: Exploring Different Specializations, part 2 from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

    1 min

  5. 04/09/2021

    Chapter 11: Let's apply, part 1

    A summary of Chapter 11: How Social Media is Applied: Exploring Different Specializations, Part 1 from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

    1 min

  6. 04/09/2021

    Chapter 9: Create and Curate

    A summary of Chapter 9: Creating, Managing, and Curating Content from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

    1 min

  7. 04/09/2021

    Chapter 7: Let's write

    A summary of Chapter 7: Strategic Writing for Social Media from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

    1 min

  8. 04/09/2021

    Chapter 6: You need a plan

    A summary of Chapter 6: Strategic Planning for Social Media from "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications" by Karen Freberg.

    1 min
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In Sixty Seconds of Social Media, Ben Ferree will summarize each chapter of Karen Freberg's book "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications."

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