Storytelling for Engagement

The Art of Storytelling
  • 5.0 (2)
  • MARKETING
  • UPDATED MONTHLY

Insights and trends relevant to stakeholder storytelling, branding, video production, photography, content marketing and edutainment hosted by the award-winning creative team at The Art of Storytelling Inc.Your story. Our mission. Visit AOS to learn more:https://www.theartofstorytelling.com

  1. JAN 18

    People-Based Marketing with Trevor Stooke

    At the heart of every product, every interaction, every sale is a person, are people, and as humans, we are wired to connect with others.  Today we talk to Trevor Stooke from Agenda Marketing about people-based marketing, people-based design and what it means for authenticity and brand storytelling. Connect with Trevor: https://www.linkedin.com/in/trevorstooke/ Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/ Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

    35 min

  2. 04/23/2025

    Brand Positioning - The Foundation of Marketing with Brian Gencher

    In this episode of Storytelling for Engagement, host Miranda O’Connor speaks with Brian Gencher, a brand and marketing consultant and fractional CMO. Brian explains how storytelling humanizes a brand, builds emotional connections, and strengthens relationships with customers. The conversation dives into the critical role of brand positioning - why it’s the foundation of all marketing strategy, how it helps companies differentiate themselves, create clarity, drive customer loyalty, and attract the right talent. Brian outlines six key benefits of strong brand positioning, from influencing perceptions and simplifying decision-making to enhancing communication and long-term business success.  Connect with Brian Gencher https://www.linkedin.com/in/briangencher/ Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/ Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

    26 min

  3. 12/11/2024

    Custom Imagery for Your Business with Bonnie Dickson

    Today we are excited to share our conversation with photographer and visibility strategist, Bonnie Dickson. She speaks about using photography in your brand strategy and in your story, humanizing your content and using original photos to help tell your story in a way that truly stands out. Connect with Bonnie: https://www.linkedin.com/in/bdickson/ Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/ Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

    28 min

  4. 01/31/2024

    Bridging the Gap Between Brand Identity and Perception with Ruth Bay

    Ruth Bay is a self-proclaimed branding geek. She joins Miranda to explore her perspective on brand storytelling, design, how it differs from marketing and how organizations bridge the gap between their intended brand identity goals and how are they actually perceived by audiences. Connect with Ruth: https://ca.linkedin.com/in/ruthbay Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/ Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

    23 min

  5. 01/06/2024

    Choosing the Right Voice for Your Brand with David Gilbert

    Our guest on this episode is David Gilbert, a professional voice over talent. David and Miranda discuss the importance of choosing the right voice for a project, how he embraces the character he portrays, and the impact of AI on the voice industry. As an experience and successful voice talent, David describes the amount of training and coaching required to create authentic and believable voice overs that connect the audience with the brand. Join us to explore some similarities in the strategy behind voice over and video storytelling. Connect with David: https://www.linkedin.com/in/davidgilbertvo/ Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/ Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

    31 min

  6. 12/04/2023

    Stories for Good - Every Company is Mission Driven with Dan Sieger

    Dan Sieger from Stories for Good is our guest on this episode. As a writer and brand strategist, Dan believes your story is never finished. Instead, your story responds to the market and evolves over time. He uses the example of an employee -  when they join a company vs a year later, their story and their profile changes. We discuss how every company is mission driven and that the one thing you truly own is your brand story.  Connect with Dan: https://www.linkedin.com/in/danielsieger/ Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/ Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

    33 min

  7. 11/01/2023

    The Digital Marketing Journey with Joel Mandelbaum

    In this episode Joel Mandelbaum takes us on his digital journey, from being a high school entrepreneur to selling his very successful transportation courier company to a competitor. That’s when his Aha! moment happened, his competitor knew more than him about digital marketing and Joel was being left behind. Joel now acts as a "Digital Sherpa" to guide business owners through the modern marketing landscape with confidence while successfully moving their brands forward. Now the most rewarding part of his job is when his clients achieve success.  Connect with Joel: https://www.linkedin.com/in/joel-mandelbaum/ Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/ Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

    29 min

  8. 08/15/2023

    Mission, Vision and Values with Parm Chohan

    In this episode we talk with Parm Chohan of Conquer Leadership. He works with aspiring and established leaders to optimize peak performance through leadership development, team building and coaching. We discusses why your Mission, Vision and Values are so important to serve as a framework for decision making, and why communication is the first building block to leadership. We being it home with having a clear picture of your vision and values and being able to communicate that through your story and connect with your audience.  Connect with Parm: https://www.linkedin.com/in/parmchohan/ Connect with Miranda: https://www.linkedin.com/in/mirandaoconnor-mba/ Learn more about The Art of Storytelling: https://www.theartofstorytelling.com/

    28 min
See All (15)

Ratings & Reviews

5
out of 5
2 Ratings

About

Insights and trends relevant to stakeholder storytelling, branding, video production, photography, content marketing and edutainment hosted by the award-winning creative team at The Art of Storytelling Inc.Your story. Our mission. Visit AOS to learn more:https://www.theartofstorytelling.com

Information

  • Creator
    The Art of Storytelling
  • Years Active
    2021 - 2026
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © 2026 Storytelling for Engagement
  • Show Website
    Storytelling for Engagement