The Subsaharan Beauty Podcast

Ijeoma Chimezie

Hosted by Ijeoma Chimezie, the Subsaharan Beauty Podcast is a celebratory podcast that captures the honest beauty and cultural conversations surrounding African women and the diaspora. Elevating the essence of African beauty, health, and wellness through thought-provoking conversations with beauty entrepreneurs, founders, industry professionals, and experts, welcome to the space that amplifies the diaspora. www.thesubsaharanbeauty.com IG: @thesubsaharanbeauty

  1. Valerie Lawson on Empowering Makeup Artists Beyond The Craft: A Spotlight on the Valerie Cares Foundation.

    06/12/2024

    Valerie Lawson on Empowering Makeup Artists Beyond The Craft: A Spotlight on the Valerie Cares Foundation.

    On this episode, we're delighted to welcome back the talented and inspiring Valerie (Lawson) Marfo, award-winning makeup artist, educator, and entrepreneur. She shares an update on new events and adventures in her life--inciting this new chapter as the "beginning of a harvest" after a 17-year tenure of dedication and hard-work in the beauty industry. Since her last visit, the non-profit she established--the Valerie Cares Foundation in partnership with the Mastercard Foundation, has taken off in an amazing way and has completed their first pilot program with purpose. The organization mission is to empower young women in the beauty ecosystem through educational programs and the provision of resources to improve their quality of life as well as industry standards. Valerie shares the exciting story of the Film U Upskilling Project, a year long initative that combined both makeup artistry training and business finance education for a cohort of 30 talented individuals in Accra, Ghana. This innovative program empowers aspiring makeup artists with comprehensive training, mentorship, and opportunities to succeed in both creative and business aspects of the industry. Valerie reveals the remarkable impact on these young artists, as they unlock their full potential and gain the skills to thrive in the beauty industry. We also discuss her long-term goals/vision for the Valerie Cares Foundation, including expansion across Africa, creating employment opportunities, and fostering growth in the beauty industry. Tune in to hear Valerie's vision for empowering the next generation of makeup artists and the incredible progress of the Valerie Cares Foundation. Follow on Instagram: @valeriecaresfoundation

    59 min
  2. What it Takes to Excel as an African Beauty Brand: A Conversation with Mary Jane Obohu, COO of Zaron Cosmetics

    10/26/2023

    What it Takes to Excel as an African Beauty Brand: A Conversation with Mary Jane Obohu, COO of Zaron Cosmetics

    In the words of Mary-Jane Ohobu, COO of Zaron Group of Cosmetics, "The vision is clear...Zaron is here for keeps." With an impressive presence boasting over 24 franchise stores, a vast network of 1000+ distributors, retail partners, and independent business consultants in Nigeria alone, Zaron has not only cemented its status as a trusted cosmetics brand but has also become a staple in countless Nigerian households. Since launching in 2011, Zaron has remained true to its mission of serving women of color as an aspirational yet accessible beauty brand. This commitment has propelled the brand's remarkable expansion, now spanning 11 African countries. Mary-Jane's journey with Zaron Group of Cosmetics has spanned a remarkable 11 of the brand's 13-year existence. Alongside CEO and Founder Oke Maduewesi, they have cultivated a formidable brand, driven by a clear vision and an unwavering commitment to empower not only their employees but also the communities they touch. 🎙️ In this podcast episode, Mary-Jane joins us to talk about: 🎨 Her burgeoning career as a visual artist and her mission to amplify African culture through art, including her latest exhibitions. 🌟 What sets Zaron apart and the foundation of its strong company culture. 🌍 Zaron's dedication to making a positive social impact through various CSR initiatives. 🧴 The brand's expansion into the skincare category and the surging demand for skincare products across diverse African markets. 📈 The delicate balance between the advantages and challenges of a franchise distribution model while implementing structures for sustained growth.

    55 min
5
out of 5
9 Ratings

About

Hosted by Ijeoma Chimezie, the Subsaharan Beauty Podcast is a celebratory podcast that captures the honest beauty and cultural conversations surrounding African women and the diaspora. Elevating the essence of African beauty, health, and wellness through thought-provoking conversations with beauty entrepreneurs, founders, industry professionals, and experts, welcome to the space that amplifies the diaspora. www.thesubsaharanbeauty.com IG: @thesubsaharanbeauty