Ops Cast

MarketingOps.com
  • 5.0 (11)
  • MARKETING
  • UPDATED MONTHLY

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

  1. 2D AGO

    Cold Email, Spam, and the Trust Gap: What B2B Can Learn from B2C with Jacqueline Freedman

    Text us your thoughts on the episode or the show! In this episode of Ops Cast, Michael Hartmann sits down with Jacqueline Freedman, CEO and Founder of Monarch Advisory Partners and Global Head of Advisory at The Martech Weekly, to discuss where modern marketing outreach has crossed the line from helpful to harmful. Jacqueline brings experience across B2B and B2C environments and challenges one of the most uncomfortable truths in marketing today: much of what we call cold outreach is still spam, just better branded.  The conversation explores how incentive structures drive volume at the expense of trust, why deliverability issues are often symptoms of deeper misalignment, and what leaders need to rethink about how they show up in buyers’ inboxes. They also discuss the difference between compliance and consent, how fragmented sending erodes inbox credibility, and why marketers cannot subject-line their way out of systemic problems.  Along the way, Jacqueline shares what B2B can learn from B2C about respecting attention, and what B2C can learn from B2B about discipline, governance, and durability. What you will learn:  • Why cold email fatigue is an incentive problem, not just a messaging problem  • The behaviors that quietly damage deliverability over time  • How to know when it is time to bring in specialized deliverability expertise  • Why serious tone does not equal credibility in B2B  • How to distinguish real thought leadership from polished noise  • What responsibility operators have when narrative drifts from reality If you care about sustainable growth, brand trust, and long-term deliverability, this episode will challenge how you think about outreach and accountability. Be sure to subscribe, rate, and review Ops Cast, and join the conversation at MarketingOps.com. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We're an official media partner of B2BMX 2026 — the B2B Marketing Exchange — happening March 9-11 at the Omni La Costa Resort in Carlsbad, CA. It's practitioner-focused with 50+ breakout sessions, keynotes, and hands-on workshops covering AI in B2B, GTM strategy, and advanced ABM. Real networking, real takeaways. And because we're a media partner, you get 20% off an All-Access Pass with code B2BMAOP at checkout. Head to b2bmarketing.exchange to grab your spot. MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

    57 min

  2. FEB 9

    Keeping the Lights On While Changing the Engine: Managing Transformation in Marketing Ops with Adele Kurki

    Text us your thoughts on the episode or the show! Balancing change and continuity in Marketing Ops is one of the hardest things to get right, especially in global organizations with fast-moving goals and limited resources. In this episode of Ops Cast, Michael Hartmann is joined by Adele Kurki, Senior Marketing Operations Lead at Aiven. Adele shares how she has led global Marketing Ops teams through major shifts like funnel redesigns, go-to-market evolution, and operational transformations. She opens up about the challenges of driving technical change while keeping the engine running, the importance of transparency in distributed teams, and the real limits of frameworks like Agile. The conversation covers how to lead change without disrupting execution, communicate with executive stakeholders, and create a growth path for your team in a high-pressure environment. If you are in the middle of building or rebuilding a Marketing Ops function, this one will hit close to home. What you will learn:  • How to manage run versus change in Marketing Ops  • Why transparency matters more in global teams  • When Agile helps and when it gets in the way  • The risks of layering transformation on top of BAU  • Tips for earning leadership buy-in  • How to help your team grow during times of flux Be sure to subscribe, rate, and review Ops Cast. Join the community at MarketingOps.com for more conversations like this. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We're an official media partner of B2BMX 2026 — the B2B Marketing Exchange — happening March 9-11 at the Omni La Costa Resort in Carlsbad, CA. It's practitioner-focused with 50+ breakout sessions, keynotes, and hands-on workshops covering AI in B2B, GTM strategy, and advanced ABM. Real networking, real takeaways. And because we're a media partner, you get 20% off an All-Access Pass with code B2BMAOP at checkout. Head to b2bmarketing.exchange to grab your spot. MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

    53 min

  3. FEB 2

    Building Demand Gen Inside a Giant Organization: Lessons from Enterprise Change with Rachel Roundy

    Text us your thoughts on the episode or the show! In this episode of Ops Cast, we dig into what it really takes to build demand generation and revenue marketing capability inside a large enterprise organization. Michael Hartmann is joined by Rachel Roundy, Product Marketing Lead for AI at Snowflake. Before Snowflake, Rachel spent more than four years inside a legacy enterprise technology company, where she helped lead a cross-functional tiger team tasked with building modern demand generation and revenue marketing capabilities at scale. This conversation explores the reality of enterprise marketing, where strategy and execution often live far apart, tech stacks are outdated, ownership is fragmented, and meaningful change must happen without direct authority.  Rachel shares what it was like working inside systems that felt frozen in time, uncovering unused or partially implemented tools, and compensating for missing fundamentals like attribution and source tracking through manual processes and spreadsheets. You will hear how marketing and operations teams often struggle to understand each other’s worlds, why that gap persists in large organizations, and what happens when those two sides finally align.  Topics covered include:  • Building demand generation inside large enterprises  • Leading cross-functional change without formal authority  • The gap between marketing strategy and operational execution  • Working around outdated or underutilized tech stacks  • Lessons from enterprise transformation efforts  • How marketers and ops teams can become better partners This episode is especially relevant for Marketing Ops, Demand Gen, and Revenue Marketing leaders working inside complex, legacy organizations who are trying to modernize systems, processes, and mindsets. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We're an official media partner of B2BMX 2026 — the B2B Marketing Exchange — happening March 9-11 at the Omni La Costa Resort in Carlsbad, CA. It's practitioner-focused with 50+ breakout sessions, keynotes, and hands-on workshops covering AI in B2B, GTM strategy, and advanced ABM. Real networking, real takeaways. And because we're a media partner, you get 20% off an All-Access Pass with code B2BMAOP at checkout. Head to b2bmarketing.exchange to grab your spot. MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

    55 min

  4. JAN 26

    Metrics That Matter: Turning RevOps Data into Executive Decisions with Josh McClanahan

    Text us your thoughts on the episode or the show! In this episode of Ops Cast, we are talking about metrics, but not dashboards, tools, or attribution models for their own sake. Michael Hartmann is joined by our guest Josh McClanahan, Co-Founder and CEO of AccountAim. Josh brings a business operations perspective to reporting and analytics, working closely with leadership teams to identify which numbers actually matter and how to use them to make better decisions. This conversation focuses on the shift from reporting activity to driving action. Josh shares why many teams produce technically impressive metrics that fail to influence leadership, and how Ops professionals can reframe data in a way that connects directly to revenue, profitability, and how the business truly makes money. You will hear Josh break down which metrics executives care about most, including financial measures like LTV and CAC, how those metrics change as companies mature, and why explainability often matters more than precision. The group also discusses how Ops teams can decide when data is “good enough” to act on, how to prepare for executive conversations beyond pulling numbers, and the common mistakes teams make when data is presented without context. This episode is especially relevant for Marketing Ops, RevOps, and BizOps professionals who want to move from being seen as report builders to trusted business advisors. Topics covered include:  • The gap between reporting and decision-making  • Metrics that matter most to executives  • Financial literacy for Ops leaders  • Explainability versus complexity in analytics  • Communicating data in a way that drives action Make sure to watch this episode if you want to better align your reporting with business outcomes and elevate the impact of your Ops work. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We're an official media partner of B2BMX 2026 — the B2B Marketing Exchange — happening March 9-11 at the Omni La Costa Resort in Carlsbad, CA. It's practitioner-focused with 50+ breakout sessions, keynotes, and hands-on workshops covering AI in B2B, GTM strategy, and advanced ABM. Real networking, real takeaways. And because we're a media partner, you get 20% off an All-Access Pass with code B2BMAOP at checkout. Head to b2bmarketing.exchange to grab your spot. MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

    52 min

  5. JAN 19

    Five Years of Ops Cast: What Surprised Us, What We Learned, and What Matters For The Future

    Text us your thoughts on the episode or the show! In this special episode of Ops Cast, Michael Hartmann is joined by Mike Rizzo and Naomi Liu for a wide-ranging, unscripted discussion about the origins of Ops Cast, the early days of live audio experimentation, and how the show has evolved alongside the Marketing Ops profession itself.  What starts as a casual anniversary conversation turns into a thoughtful look at what has truly mattered over the years. They reflect on memorable episodes, first-time speakers finding their voice, career-changing moments sparked by the podcast, and why honest, vendor-neutral conversations have always been central to the show. Most of all, this episode is a thank you. To the guests who took risks, the listeners who showed up, and the community that turned a passion project into a platform for learning, validation, and opportunity. In this episode, you will hear about: How Ops Cast started and why it stayed intentionally unscriptedThe hidden emotional labor of Marketing Ops workCreating space for first-time speakers and underrepresented voicesWhy were some of the most impactful episodes the least predictableOverrated and underrated topics in Marketing Ops todayWhat five years of conversations reveal about the professionWhether you have been listening since the beginning or just discovered the show, this episode offers a rare behind-the-scenes look at how Ops Cast became what it is today and why the conversations are still far from over. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We're an official media partner of B2BMX 2026 — the B2B Marketing Exchange — happening March 9-11 at the Omni La Costa Resort in Carlsbad, CA. It's practitioner-focused with 50+ breakout sessions, keynotes, and hands-on workshops covering AI in B2B, GTM strategy, and advanced ABM. Real networking, real takeaways. And because we're a media partner, you get 20% off an All-Access Pass with code B2BMAOP at checkout. Head to b2bmarketing.exchange to grab your spot. MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

    50 min

  6. JAN 12

    What Would It Look Like If Marketing Gets Embedded Throughout the Organization?

    Text us your thoughts on the episode or the show! In this episode of Ops Cast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by Ivelisse Arroyo, Marketing Operations Leader and Executive Advisor on Go-To-Market Operations. Ivelisse brings a business-first perspective shaped by a background in accounting and deep experience across manufacturing and healthcare insurance.  Her work focuses on connecting Marketing Ops, RevOps, and Business Operations into a single, cohesive system that supports revenue, efficiency, and customer outcomes. The discussion explores what happens when marketing is embedded across the business instead of being treated as a standalone service function. Ivelisse shares why operational disconnects often explain underperforming marketing, how regulated industries expose these gaps faster, and why executives are paying closer attention to GTM operations than ever before. In this episode, you will learn: Why marketing struggles when it is isolated from business operationsHow embedding marketing into revenue, finance, and delivery changes outcomesWhat Marketing Ops professionals can learn from Business Ops and financeWhy starting with revenue and cost impact resonates with executive leadershipHow modern technology and AI are reshaping Ops career pathsThis episode is ideal for Marketing Ops, RevOps, and GTM leaders who want to expand their influence beyond marketing, align more closely with the business, and help organizations operate as one connected system. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We're an official media partner of B2BMX 2026 — the B2B Marketing Exchange — happening March 9-11 at the Omni La Costa Resort in Carlsbad, CA. It's practitioner-focused with 50+ breakout sessions, keynotes, and hands-on workshops covering AI in B2B, GTM strategy, and advanced ABM. Real networking, real takeaways. And because we're a media partner, you get 20% off an All-Access Pass with code B2BMAOP at checkout. Head to b2bmarketing.exchange to grab your spot. MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

    53 min

  7. JAN 5

    Leading With Intent: Values-Based Leadership in Marketing Ops with Jaime López

    Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-hosts Mike Rizzo and Naomi Liu for a thoughtful conversation on a topic that rarely gets enough attention in Marketing Ops: values-based leadership. Their guest is Jaime López, Head of Marketing at Ververica. Jaime’s background spans engineering, machine learning, technical marketing, and operations, along with leading global teams across Europe, Asia, and the United States. He brings a deliberate, human-centered approach to leadership that focuses on clarity of values, adaptability, and building cultures that support both people and performance. The discussion explores what values-based leadership actually looks like in practice, how it differs from traditional performance-first management styles, and why it is especially critical in high-pressure Ops environments where ambiguity is constant. In this episode, you will learn: What values-based leadership means in a Marketing Ops contextHow to intentionally define and shape team cultureWhy leaders must adapt to individuals rather than forcing conformityHow to navigate misalignment between values and behavior with honesty and empathyWays Ops professionals can lead with values even without formal management rolesThis episode is ideal for Marketing Ops leaders and practitioners who want to build healthier teams, improve performance through trust and clarity, and lead with intention in complex, fast-moving organizations. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We're an official media partner of B2BMX 2026 — the B2B Marketing Exchange — happening March 9-11 at the Omni La Costa Resort in Carlsbad, CA. It's practitioner-focused with 50+ breakout sessions, keynotes, and hands-on workshops covering AI in B2B, GTM strategy, and advanced ABM. Real networking, real takeaways. And because we're a media partner, you get 20% off an All-Access Pass with code B2BMAOP at checkout. Head to b2bmarketing.exchange to grab your spot. MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

    52 min

  8. JAN 3

    Why 80% of ABM Programs Fail (and How to Build One That Works) w/ Mason Cosby

    Text us your thoughts on the episode or the show! In this episode of OpsCast, hosted by Michael Hartmann and powered by MarketingOps.com, Michael is joined by co-host Mike Rizzo for a candid conversation about why most Account-Based Marketing programs fail and how teams can fix them. Their guest is Mason Cosby, Founder and CEO of Scrappy ABM, a leading voice challenging conventional ABM thinking. Mason shares why roughly 80 percent of ABM programs launched in recent years have not delivered results, why most companies already have what they need to succeed, and how to build a scalable ABM program without buying new technology. The discussion cuts through hype to focus on fundamentals, targeting discipline, organizational alignment, and realistic execution. Mason breaks down his practical framework for identifying best customers, avoiding common ABM pitfalls, and rebuilding programs that are stuck in the messy middle. In this episode, you will learn: Why most ABM programs fail before they ever have a chance to workWhat the 70 to 75 percent of existing tools and data most companies already have actually looks likeHow to identify the best customers using simple, objective criteriaWhere ABM programs break down when alignment is missingHow to measure ABM success without overcomplicating the modelWhat role does AI really play in modern ABM effortsThis episode is ideal for Marketing Ops, RevOps, demand generation, and GTM leaders who want a practical, realistic approach to ABM that works at any stage without unnecessary complexity. Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals We're an official media partner of B2BMX 2026 — the B2B Marketing Exchange — happening March 9-11 at the Omni La Costa Resort in Carlsbad, CA. It's practitioner-focused with 50+ breakout sessions, keynotes, and hands-on workshops covering AI in B2B, GTM strategy, and advanced ABM. Real networking, real takeaways. And because we're a media partner, you get 20% off an All-Access Pass with code B2BMAOP at checkout. Head to b2bmarketing.exchange to grab your spot. MarketingOps.com is curating the GTM Ops Track at Demand & Expand (May 19-20, San Francisco) - the premier B2B marketing event featuring 600+ practitioners sharing real solutions to real problems. Use code MOPS20 for 20% off tickets, or get 35-50% off as a MarketingOps.com member. Learn more at demandandexpand.com. Support the show

    47 min
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Hosts & Guests

5
out of 5
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About

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

Information

  • Creator
    MarketingOps.com
  • Years Active
    2021 - 2026
  • Episodes
    240
  • Rating
    Clean
  • Copyright
    © 2026 Ops Cast by MarketingOps.com
  • Show Website
    Ops Cast