Busy Blooming with Tess Barclay

Tess Barclay
  • 4.8 (66)
  • Entrepreneurship
  • Updated Weekly

WELCOME TO WORK!! Busy Blooming is social media's digital office where you stay on the pulse of what's working, trending & happening on social media and the creator economy. Clock-in to the weekly meeting with Tess! Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

  1. Sep 22

    Exposing the business of content creation in 2026: How much $$ creators make, brand deals, low views

    Let's talk about the behind-the-scenes of the BUSINESS of social media!! Today this episode is so out of my comfort zone and I had to ZOOMIES filming it but here we are 🤸‍♂️ We're covering how to make money on social media, how much influencers make, my brand deal income & more!! Thanks to Storyblocks for sponsoring this video! Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay ⸻ ⏱️ CHAPTERS & TIME STAMPS 00:00 – Introduction & my credentials (lol) 03:37 – How much money do creators make? 09:41 – How much was your biggest brands deal? 11:56 – How much should creators charge for brand deals? 15:50 – How to actually get brand deals 17:20 – How much to make before quitting 9-5? 19:18 – What is the fakest part of the influencer industry? 20:24 – Have you ever had unstable income? 24:49 – What do you do when a brand deal flops? 28:17 – Do creators ever panic about low views? 29:32 – Are all influencer friendships fake? 30:13 -- Are influencer events actually fun? 32:45 – Who Works at Busy Blooming and what's it like working with your husband? 37:35 – How much do you actually work every week? ⸻ 🔗 LINKS Busy Blooming HQ: tess.fyi/hq-yt Descript: https://get.descript.com/tess ClickUp: https://try.web.clickup.com/tess Riverside: https://riverside.fm/?via=tess-barclay Rella: https://getrella.com/?via=busyblooming My content creator essentials: https://www.amazon.com/shop/tessbarclay My ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclay Some links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸 📌 FOLLOW US Busy Blooming IG → https://www.instagram.com/busybloomingg/ Tess IG → https://www.instagram.com/tessbarclay/ TikTok → https://www.tiktok.com/@tess.barclay Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted. #branddeals #influencers #socialmediatips

  2. Aug 31

    How to get monetized on YouTube before February 2027: How to grow & build your corner on YouTube

    Let's get MONETIZEDDD, MONETIZED 🎶 Today we're unpacking how to get monetized on Youtube before the requirements change in February 2027 - everything from thumbnails to titles to brand ideas - I can't wait to unpack! The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclay08261 00:00 Intro & what I'm doing to help you get monetized 4:10 The 5 "departments" of creators on YouTube 6:44 The winning style of YouTube right now 10:53 Should you be on YouTube more than TikTok?13:22 Do you need to script videos & how? 16:52 YouTube description box template 17:39 The thumbnail & title formula for 2026 20:11 How much to post on YouTube? 21:29 Is YouTube more lucrative than other platforms? 23:18 Do you have to niche down on YouTube? 24:14 How do you build a personal brand on YouTube? 29:00 How do you post sustainably, but stay relevant? 33:06 Should you create for the algorithm or yourself? 28:16 How do you get over feeling embarrassed? 40:09 How do you build a community, not just a following? #youtubetips #youtubemonetization #youtubegrowth

  3. Aug 24

    YouTube monetization, feeling trapped in your content, OCD as a creator & the influencer recession

    Welcome to social media's office!! 💙 It's time to clock-in to your weekly social media meeting to unpack YouTube's new monetization requirements for 2027, the "influencer recession", content therapy about feeling trapped in your content, a voice-note about consistency & content ideas for Fall 2026 to end the meeting! Time stamps 0:00 Intro & sponsor3:03 What's working right now: the "mini mic + big text" formula trend4:50 Carve out your own corner - small engaged audience over mass reach9:47 YouTube doubles monetization requirements 13:52 Instagram's logo redesign14:19 The "influencer recession" headline14:26 There is no influencer recession - it's a vapid content recession17:26 New segment: Content Therapy18:06 Over-engineering your goals & losing the driver's seat30:20 Voice note: Being consistent is overrated lol34:19 My experience with OCD as a content creator & consistency 40:27 Content idea of the week: Fall 2026 trend predictionsThanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

  4. Jul 31

    She gained 500k on Instagram & TikTok after her account got deleted (ft. Bec Stewart)

    Today we have @becstewart__ in the Busy Blooming office!! We unpack her journey growing on Instagram, starting from 0 after losing her account, being an "authority" on camera and more! The first 500 people to use this link will receive a 1-month free trial of Skillshare with this link: https://skl.sh/tessbarclay07261 ➡️ FOLLOW BECInstagram: @becstewart__TikTok: @becstewart__YouTube & Podcast: @becstewart__The Habit Tracker: https://thehabittracker.com.au/collec... (Use code: BUSYBLOOMING) 🎧 LISTEN ON THE PODCASTListen on Apple: https://apple.co/3OsCVEKListen on Spotify: http://bit.ly/3CHpmPoListen anywhere else: https://pod.link/1565886767 📥 SPONSORTake MKBHD's class on Skillshare to learn how to grow on YouTube by using this link: https://skl.sh/tessbarclay07261 (The first 500 people to use this link will receive a 1-month free trial of Skillshare!)⸻⏱️ CHAPTERS & TIME STAMPS00:00 Intro & sponsor02:55 Welcome Bec to the office!03:28 Losing her Instagram account at Coachella06:39 Starting completely from scratch07:08 The walking pad video that hit 40 million views08:23 How the Future You series took her from 100K to 300K10:00 Why social media isn't actually oversaturated13:30 The biggest mistake: copying what works for other creators16:01 Letting your content evolve as you evolve19:15 Why vulnerability builds authority instead of hurting it21:16 From influencer to founder: building The Habit Tracker24:00 Turning a Pinterest template into a real business27:08 Hiring help and learning to outsource28:07 Why every piece of content needs a tangible takeaway29:31 Where to start if you want to build better habits33:57 Outro⸻ 🔗 LINKSBusy Blooming HQ: tess.fyi/hq-ytDescript: https://get.descript.com/tessClickUp: https://try.web.clickup.com/tessRiverside: https://riverside.fm/?via=tess-barclayRella: https://getrella.com/?via=busybloomingMy content creator essentials: https://www.amazon.com/shop/tessbarclayMy ShopMy (clothes, tech, etc.): https://shopmy.us/shop/tessbarclaySome links are affiliate links — I may earn a commission if you sign up (at no extra cost to you!) 💸 📌 FOLLOW USBusy Blooming IG → https://instagram.com/busybloominggTess IG → https://instagram.com/tessbarclayTikTok → https://tiktok/@tess.barclay Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted. #contentcreation #socialmedia #instagram

  5. Jul 17

    You don't need to post every day in 2026: Reacting to "viral" social media advice

    Welcome to WORK!! Today we're reacting & unpacking the most common social media advice and why it's ✨wrong✨ - let me know your thoughts BELOW!! Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming #socialmediaadvice #contentcreation

  6. Jul 3

    Claude is ending Instagram & TikTok in 2026: The future of social media is not what you think

    Welcome to WORK! Today we're unpacking the future of social media & how creators using Claude to create content, although it's an amazing feature - it's changing the creator economy 👀 and of COURSE we have content ideas, headlines & more today! Clock-IN!! 00:00 Intro 1:29 Ad break: My favourite tool to build your brand on YouTube 3:18 How Claude is changing Instagram & TikTok 6:20 The 3 things working to AI-proof your content in 2026 7:07 Instagram &Youtube's response to get ahead of this 11:19 The good news: Small followings & personal brands are IN 13:14 The new Instagram & TikTok strategy is starting a podcast 16:46 Headline: YouTube's new AI assistant 18:45 Content idea of the week: 3 things I do after the trend ended 19:55 Voice-note: What to do when you're stuck on TikTok 24:55 Weekly win: 6 month reflection for the rest of 2026 content Thanks to Storyblocks for sponsoring this video. Get a limited-time discount, only available through this link: https://www.storyblocks.com/tessbarclay

  7. Jun 26

    In 2026, you have to be insane to grow on TikTok & Instagram: Gary Vee's new social media rules

    Welcome to WORK!! Today we're breaking down Gary Vee's "New Social Media Rules" on how to grow and build a business through social media in 2026 and we have to UNPACK as an office!! ⏱️ CHAPTERS & TIME STAMPS00:00 Intro & sponsor 2:07 Breaking down Gary Vee's new rules for social media 15:08 Platform update: YouTube has DMs 17:40 Content idea: Advice you needed at X.. 20:12 Voice-note Q&A: How to create founder content Gamma: https://gam.link/TessBarclayhttps://www.busyblooming.ca/hq

  8. Jun 21

    How to be a content creator without doom-scrolling & melting your brain from screen-time

    It’s time to CLOCK-IN!! Today we’re unpacking the formula, habits, content creation process & tips to grow on social media without doomscrolling & having a high screen-time!! 00:00 Intro 3:33 How doom scrolling affects us as creators 10:40 Setting social media hours Mon-Fri & deleting on weekends 13:52 How to handle your drafts 15:01 How to create, edit & post without social media apps 18:28 How to rank in search/algorithm when scheduling content 21:45 Inspo scrolling & engagement without social media 24:45 Headline: Instagram has multiple captions on carousels 26:11 Weekly wins: Launching new podcast & brand deal calculator 28:36 Realization about applying the “let them” theory to the universe 32:36 Content idea of the week & trend 34:18 Voice-note: Should I start a new account when re-branding? ➡️ Check out Rella & use code BUSYBLOOMING for for 10% off annual plans or 3 months: https://getrella.com/?via=busyblooming

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4.8
out of 5
66 Ratings

About

WELCOME TO WORK!! Busy Blooming is social media's digital office where you stay on the pulse of what's working, trending & happening on social media and the creator economy. Clock-in to the weekly meeting with Tess! Busy Blooming® is a registered trademark. All content, formats, and segments are original works. Unauthorized reproduction or translation is not permitted.

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