Easy Email Marketing with Yael Keon

Yael Keon
  • 4.9 (7)
  • MARKETING
  • UPDATED WEEKLY

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way. We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

  1. Algorithm’s Are Coming to Inboxes: What You Need to Know About It

    FEB 10

    Algorithm’s Are Coming to Inboxes: What You Need to Know About It

    The way emails are prioritised in inboxes is changing. AI is now acting as an intermediary between you and your subscribers, deciding which emails get seen and which ones get buried. Gmail, Apple Mail, and Outlook are all rolling out AI-powered filtering that determines email placement based on relevance, not just send time. This doesn't mean email marketing is going the way of social media. But it does means engagement matters more than ever. When subscribers open, click, and reply to your emails, both the AI and your audience see you as valuable. The businesses that focus on real connection and strategic engagement will win. In this episode I cover: What Gmail, Apple Mail, and Outlook are doing with AI filtering right now Why engagement (opens, clicks, replies) is your secret weapon against deprioritisation Seven practical strategies to keep your emails visible and valued The shift: AI isn't out to get you. It's trying to serve your subscribers. When your emails genuinely connect, provide value, and spark action, both your subscribers and the AI will prioritise you. Focus on engagement and you'll stay visible where it counts. This of course is just the tip of the iceberg when it comes to email engagement. There is a lot more too it which is why I have a full course dedicated to the toping - Engaging Emails. Get it at yaelkeon.com/engage   Next Steps: Hang out with me on Instagram @yaelkeon Write your next Engaging Email with my CustomGPT The Engaging Emails Studio Get a free Email Engagement Checkup Join The Email Experience Work with Me See omnystudio.com/listener for privacy information.

    14 min
  2. Helpful Emails Are Not Dead

    JAN 25

    Helpful Emails Are Not Dead

    With AI answering every question under the sun, you might be wondering: what's the point of sending helpful emails anymore? Can't people just ask ChatGPT for tips, hacks, and how-tos instead? I get it. It feels like helpful content is losing its edge. But helpful emails aren't dead, they're just different. And if you stop sending them, you're missing a massive opportunity to build trust with your audience. You'll learn: Why helpful emails still matter (even with AI everywhere) The trust gap AI can't fill—and how you can Five types of helpful content that AI simply can't replicate Yes, AI adoption is growing (36.9% in Australia, according to Microsoft's 2025/2026 report). But that still means most of your audience isn't turning to AI for answers. And even for those who are, there's a crucial question they're asking: Can I trust this information? That's where you come in. Your email list chose you because they trust your insights, your perspective, and your expertise. They want content that's tailored to their situation—not generic advice from a bot that might make up statistics. So instead of abandoning helpful emails, evolve them. Share decision-making guides, explain the why behind your recommendations, use stories and metaphors to help people understand, showcase your thought leadership, and offer bite-sized wins that spark action.   Next Steps: Hang out with me on Instagram @yaelkeon Write your next Engaging Email with my CustomGPT The Engaging Emails Studio Get a free Email Engagement Checkup Join The Email Experience Work with Me See omnystudio.com/listener for privacy information.

    11 min
  3. The Year of List Building

    JAN 12

    The Year of List Building

    If I hear someone else tell you “the money is in the list” without explaining how you’re actually meant to grow one in 2026, I might scream (or at least quietly scowl). Because yes, your email list growth still matters. But the old advice? A lot of it just doesn’t cut it anymore. In this episode, I’m getting very honest about why list building feels harder than it used to even if you’re doing “all the right things”. Rather than pretending it’s easy or blaming yourself, I’m breaking down what’s actually going on, how it’s impacting me and what I intend to do about it You’ll learn: Why classic lead magnet advice is falling flat (and what to check before you scrap yours) How to tell if your issue is traffic, conversion, or relevance The lead magnet types I’m testing instead of just creating another PDF How I’ll be measuring success beyond list size (hello, engagement and sales) For me, this isn’t about finding the perfect strategy. It’s about getting back into the habit of list building, using what I already have, testing one thing at a time, and paying attention to what actually moves the needle. If you want to follow along with my experiments. I’ll be chronicling the strategies, setups, and real results as they happen to members of the List Building Chronicles email list. No big funnel. No pressure. Just honest insights as I test and tweak. Join at yaelkeon.com/chronicles (How meta is that!)   Next Steps: Hang out with me on Instagram @yaelkeon Write your next Engaging Email with my CustomGPT The Engaging Emails Studio Get a free Email Engagement Checkup Join The Email Experience Work with Me See omnystudio.com/listener for privacy information.

    24 min
  4. Email Planning Dos and Don’ts

    12/14/2025

    Email Planning Dos and Don’ts

    If you’re anything like most business owners, you fall into one of two camps when it comes to planning. You either love this time of year. Colour-coded calendars, big ideas, all the optimism. Or you’ve gone the opposite way and decided to wing it because planning never seems to stick anyway. Both approaches sabotage your email marketing. In this episode, we’re talking about the middle ground. The kind of planning that gives you clarity and momentum without boxing you in. And the key dos & don’ts that help email stay consistent & purposeful. Plus get that all important engagement & sales. You’ll learn: Why starting from scratch every year is exhausting and unnecessary How to plan your emails without locking yourself into rigid schedules What to focus on first so you are not drowning in email projects How to avoid shiny objects and keep email aligned with your actual goals How to keep your plan realistic, achievable AND flexible Plus my approach to planning each year, each quarter and each month. The big reframe: planning is not about controlling every email you will send. It is about creating enough structure to support consistency, while still leaving space for real life, data, and opportunities to guide you.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    22 min
  5. 7 (More) Low-Effort, Big-Win Email Marketing Hacks

    12/04/2025

    7 (More) Low-Effort, Big-Win Email Marketing Hacks

    If your email marketing feels clunky, time-consuming, or a bit “forgotten”, this episode is going to be your new best friend. These quick, practical hacks help you get smarter with your setup so your emails feel more personalised, more strategic – and a whole lot easier to manage. You’ll learn: How to use a second form after signup to collect powerful segmenting data without scaring people off A simple delivery tweak that makes sure subscribers actually see the lead magnet they requested The “everything template” method to design once and reuse content blocks again and again Clever ways to use trigger tags, splits, and conditional content so different groups see the right version of your emails These hacks aren’t about adding more work – they’re about making your email marketing behave like a well-oiled system. Small tweaks like smarter forms, saved content blocks, and conditional sections can seriously upgrade both your subscriber experience and your sanity.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    19 min
  6. Motivation Is Overrated: 7 Practical Hacks to Get Email Marketing Done

    11/17/2025

    Motivation Is Overrated: 7 Practical Hacks to Get Email Marketing Done

    If you’ve ever sat down to write an email… only to suddenly remember the washing needs hanging out, you need to fix that offer, or maybe today’s the day you alphabetise the pantry - you’re not alone. Motivation feels heavy, especially when your brain doesn’t play by the typical productivity rules. This episode is your permission slip to stop waiting for motivation and start making email marketing feel doable, lighter, and actually fun. You’ll learn practical hacks to: How to reconnect with why you’re doing email in the first place (and why that’s your secret fuel) A simple way to break down your email marketing so it stops feeling like Mount Everest Practical routines that work with your brain, not against it Quick novelty tricks that spark interest when you’re feeling stuck How to turn “tech roadblocks” into two-minute fixes instead of two-hour spirals Why body doubling works wonders for getting emails out the door When you understand what your brain needs - clarity, choice, novelty, support…. motivation stops being this elusive magical unicorn. Instead, you get practical ways to move forward even on the messy days. These hacks are neurodivergent-friendly… but they help every type of business owner make consistent progress. Doors to The Email Experience are open right now - a membership where you get strategic clarity, body doubling, tech support, AI tools, and the frameworks that make email feel easy. If you want the systems, the support, and the accountability to actually get it done, join at yaelkeon.com/experience before doors close Friday   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    23 min
  7. 6 Ways to Use AI in Your Email Marketing (and 1 Way You Shouldn’t)

    10/27/2025

    6 Ways to Use AI in Your Email Marketing (and 1 Way You Shouldn’t)

    AI is everywhere right now and honestly, it can feel a bit much. You hear people talking about how it saves them hours, but when you try it, the results don’t sound anything like you. More like a robot than a real person. The truth is, AI isn’t meant to do your job for you. It’s there to help you. To get your ideas flowing faster, to give you a jumping-off point, and to make email writing feel a little lighter. In this episode, I’m sharing six practical ways you can use AI to make your email marketing easier, more creative and more effective. From idea generation to research to subject lines and of course the emails themselves. Plus, I’ll share the one thing I never let AI do because your voice and experience will always matter more than any tool. When you use it well, AI becomes your creative sidekick, not your competition. Want more? Join my free training The AI Email Formula happening on November 12th. Learn more at yaelkeon.com/ai Get the prompts from this episode in the companion blog post here   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting   See omnystudio.com/listener for privacy information.

    21 min
  8. Promotional Email Survival Guide: How to Cut Through the Inbox Noise

    10/12/2025

    Promotional Email Survival Guide: How to Cut Through the Inbox Noise

    Feeling the pressure to plan your Black Friday or Christmas promo? You’re not alone. The inbox gets crowded this time of year — and the last thing you want is your hard-worked offer getting lost in the noise. In this episode, we’re ditching the copy-paste “SALE NOW ON” advice and exploring creative, strategic ways to make your email promotions feel fresh, human and effective. You’ll learn: The 7 foundations of a high-performing email promotion (before you even write the offer) Smart ways to build urgency without sleazy pressure tactics 10 creative promo ideas — from bundles and mystery gifts to pay-it-forward campaigns 5 powerful email “swaps” to stand out from the salesy noise Instead of falling back on generic discount codes, you’ll learn how to weave story, emotion and relevance into every promo. Because selling through email isn’t about shouting louder — it’s about making it easy and irresistible for your subscribers to say yes. Next step: If you loved these ideas, dive into Engaging Emails — Yael’s complete email marketing system that helps you craft emails your subscribers actually want to open, click and buy from. Learn more at yaelkeon.com/engagement.   Want to see more of what I get up to when I’m not podcasting? Hang out with me on Instagram @yaelkeon Get my freebie: 80+ Fill in the Blank Email Ideas Get the FREE getting started course: Get Started with Email Marketing Shop The Email Marketing Superstore Join The Email Experience 1-1 Consulting See omnystudio.com/listener for privacy information.

    22 min
See All (100)

4.9
out of 5
7 Ratings

About

Easy Email Marketing with Yael Keon is the go to podcast for all things email marketing & automation. You'll discover how to grow your list full of quality subscribers, how to serve that list with open-worthy emails and how to convert those subscribers into buyers. All in a feel-good, service led way. We'll also explore email automation, segmenting and just what is the right email software for you - whether you have an e-commerce, services or digital products business. All so you can get it setup simply, quickly & effectively and get back to the more important things in life. All while building the business lifestyle you desire.

Information