43% and Rising

EARNEST
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  • MARKETING
  • UPDATED WEEKLY

43% of CMOs today are women. Which sounds great, until you consider that women currently make up 61% of today’s marketing industry. In 43% and Rising, you’ll hear from the women who have broken through to reach the top. Let their first-hand insights inspire you to move up in your career and bring our industry closer to equal representation 43% and Rising is brought to you by Earnest – the award-winning agency chasing the humdrum out of B2B marketing in London and New York. If you have a question, or would like to join us on the pod, you can reach us on Twitter and LinkedIn @earnestagency, or at earnest-agency.com – we’d love to hear from you.

  1. 08/20/2024

    Shane Redding – Building a successful squiggly career

    How do you build a successful ‘squiggly’ career? Shane Redding, B2B Digital, Data, and Marketing Consultant at Think Direct, and Strategy Expert at Propolis, sped through the ranks to become a board director at age 28, before founding her own consulting business. She talks with us about the importance of developing a strong sense of self, finding what makes you happy, and recognising when an opportunity isn’t right for you. Shane is a big believer in adopting a growth mindset, saying yes to opportunities that might feel intimidating, and embracing a squiggly career path. …………. Find out more about Shane: https://www.linkedin.com/in/shaneredding/  And her business: http://www.thinkdirect.biz/

    53 min

  2. 08/13/2024

    Helen Banyard – Dopamine working

    How do you put the ‘good’ back into marketing? Helen Banyard, Co-Founder of the Good Stuff Group, founded her consultancy business to put the good back into brand and marketing. She talks with us about why you don’t need a traditional career path to succeed, and how marketing needs to move beyond rigid job titles. Our highlight: Helen talking to us about "Dopamine working" – actively making work enjoyable – and her ‘how to’ tips for this.  ……….. Find out more about Helen: https://www.linkedin.com/in/hbanyard/  And her business: https://www.thegoodstuffgroup.co.uk/

    53 min

  3. 08/06/2024

    Jo Rogers – Breaking toxic agency cultures

    How do you take action against toxic personalities?  Jo Rogers, Founder of Client Success Matters, stepped away from agency life to found a consultancy that’s transforming client services teams to help agencies grow. She talks with us about why CS teams, largely led by women, go undervalued, and why agencies need to take action against toxic work cultures to retain their best female talent. Jo believes that the future is bright for agencies – we’ve just got to create the right conditions for success. ……… Find out more about Jo: https://www.linkedin.com/in/jorogers-marketing-consultant/  And her business: https://www.clientsuccessmatters.co.uk/  Listen to her podcast: https://www.clientsuccessmatters.co.uk/podcast

    1h 1m

  4. 07/30/2024

    Christine Olivas – Finding your freedom at work

    How do you find what you’re best at, and enjoy it too? Christine Olivas is the CEO and Founder of No Single Individual – a freelance agency like you’ve never seen before, combining the freedom of freelancing with the support of a team environment. She talks with us about the future of work, the cultural shifts between freelance and full-time working, and how to create safer spaces for women and non-binary people to work in. Plus, learn how to find and embrace the bit of the job you’re best at. ………. Find out more about Christine: https://www.linkedin.com/in/colivas/   And about her business: https://nosingleindividual.com/

    52 min

  5. 07/23/2024

    Sally Henderson – Getting power from honest feedback

    How do you redefine leadership in today's world? Sally Henderson, High-Stakes Leadership Mentor, climbed the ranks of the recruitment industry and founded a very successful business, before following her passion to start something completely new - working with leaders within the world's biggest brands and award-winning creative agencies. Known for her blunt honesty, she gives us her refreshing views on making leadership work for you, reframing imposter syndrome to Fantasy Fear and mastering how you lead to fulfil your why.  ………. Watch Sally’s on-demand webinar series: https://www.youtube.com/@sallyhenderson-high-stakes  Find out more about Sally’s mentoring business: https://www.sallyhenderson.co.uk/  Follow Sally on LinkedIn: https://www.linkedin.com/in/sallykhenderson/

    1 hr

  6. 07/16/2024

    Jo Arscott – Being unapologetically you

    How do you PR the f*** out of yourself? Jo Arscott is Britain’s first black female creative director in advertising, having been adopted into a Welsh family and then living in London, Chicago, the Bible Belt, and the Middle East. She talks with us about Boy George and Magaret Thatcher, 1980s ladette culture, billion-dollar brands, film premieres, and guns in the office. Don’t miss this wild ride of an episode – you’ll find the power of being yourself and the importance of giving back.  ……….. Find out more about Jo: https://www.linkedin.com/in/joannaarscott/

    1h 4m

  7. 07/09/2024

    Laura Lane – Backing yourself for success

    How do you leave the ‘big city’ without sacrificing your career?  Laura Lane, Head of Marketing, Northern Europe at Hubspot, has recently been promoted into her new role. She talks with us about relocating from London to Ireland, and how leaving the ‘big city’ didn’t mean sacrificing her ambitions. Laura encourages us to celebrate our wins, even if it feels awkward, and reminds us that ‘good enough’ truly is good enough. This is a must-listen for Type A personalities grappling with perfectionism, imposter syndrome, or high self-expectations. …….. Find out more about Laura: https://www.linkedin.com/in/lauramarielane/

    49 min

  8. 07/02/2024

    Beatrice Alabaster on The B2B Marketing Podcast

    Ahead of the launch of our 6th season of 43% and Rising, we thought we'd offer up something a little different this week... Our host, Beatrice Alabaster, had the opportunity to chat with The B2B Marketing Podcast's Kavita Singh about all things women in B2B. Tune in to hear why not enough women are promoted into B2B roles, why imposter syndrome might not be entirely in our heads, and why a more multifaceted CV is an asset for a B2B marketing career. ……………… Thanks to Kavita and the team at B2B Marketing for allowing their podcast to appear on the 43% and Rising feed. Running since 2019, The B2B Marketing Podcast is the essential resource for B2B marketers, providing regular insight into a broad range of topics from AI to ABM. You can listen to more episodes here: https://www.b2bmarketing.net/category/latest-podcast/

    40 min
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About

43% of CMOs today are women. Which sounds great, until you consider that women currently make up 61% of today’s marketing industry. In 43% and Rising, you’ll hear from the women who have broken through to reach the top. Let their first-hand insights inspire you to move up in your career and bring our industry closer to equal representation 43% and Rising is brought to you by Earnest – the award-winning agency chasing the humdrum out of B2B marketing in London and New York. If you have a question, or would like to join us on the pod, you can reach us on Twitter and LinkedIn @earnestagency, or at earnest-agency.com – we’d love to hear from you.

Information

  • Creator
    EARNEST
  • Years Active
    2021 - 2024
  • Episodes
    32
  • Rating
    Explicit
  • Copyright
    © Copyright 2022 All rights reserved.
  • Show Website
    43% and Rising