The Motorsport to Business Podcast

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Motorsport to Business from Ignition Human Performance is the apex where high performance on the track meets high impact in the boardroom. Motorsport to Business dives into the mindset, strategies, and leadership principles that drive success in both motorsport and business. Featuring conversations with leaders in motorsport who’ve taken the fast lane from motorsport to business. An NSP Media Podcast.

  1. The Freddie March Story as told by Harry Sherrard

    10/15/2025

    The Freddie March Story as told by Harry Sherrard

    This episode, our final recorded at Goodwood FOS 2025, spotlights Freddie March—the visionary aristocrat-engineer who turned an airfield on his family estate into British motor racing’s most beloved stage. Before he was the 9th Duke of Richmond, Freddie was a hands-on designer, racer and record-setter at Brooklands, an instinctive problem-solver who believed beauty and speed should share the same line. Wartime transformed the estate into RAF Westhampnett; peacetime saw March channel that grit and ingenuity into a circuit, opening Goodwood in 1948 and curating a calendar that made heroes. Nine Hours through the night, RAC TTs blazing in the sun, safety and standards raised without losing the romance. He paired craftsman’s eye with organiser’s discipline, proving that great venues are engineered as carefully as great cars, and that culture, how people build, behave and belong—decides whether excellence endures. The Goodwood we celebrate today is his blueprint: precision wrapped in charm, modernity in dialogue with memory, a place where the next lap always honours the last. Motorsport to Business: ⁠⁠⁠⁠https://www.ignitionperformance.com/ ⁠⁠⁠⁠An NSP Media Production, (c) 2025.Theme music is 'HMS Friendship' by Leader: ⁠⁠⁠⁠https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020⁠⁠

    19 min
  2. Peter Hodgkinson on a Career in Elite Motorsport

    10/08/2025

    Peter Hodgkinson on a Career in Elite Motorsport

    This episode, recorded at Goodwood FOS 2025, spotlights Peter Hodgkinson—one of motorsport’s most influential quiet operators—whose career arcs from Detroit to Le Mans, Brackley to the America’s Cup. Leaving New Zealand in 1986, Peter cut his teeth with Jack Roush on SCCA Trans Am and IMSA GTO, stacking nine championships in three years before joining Tom Walkinshaw’s programmes across IMSA GTP, Le Mans and the Ligier F1 effort. Over 26 seasons in Brackley with BAR Honda, Brawn GP and Mercedes-AMG Petronas, Peter served as Head of Build, where configuration discipline, release confidence and right-first-time quality became competitive weapons. In 2020 he shifted from parts to people as Head of Employee Engagement, translating technical precision into cultural cadence: clear roles, honest debriefs, high standards repeated until they become reflex. Peter’s gift is bridging torque specs and team spirit—showing leaders how to win, and keep winning, without burning the engine or the people who behind it. Motorsport to Business: ⁠⁠⁠https://www.ignitionperformance.com/⁠⁠⁠An NSP Media Production, (c) 2025.Theme music is 'HMS Friendship' by Leader: ⁠⁠⁠https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020⁠

    39 min
  3. Motorsport to Business at Goodwood FOS 2025 Partner Special

    10/01/2025

    Motorsport to Business at Goodwood FOS 2025 Partner Special

    Recorded live at the Goodwood Festival of Speed 2025, this episode brings you into the Motorsport to Business Partner Lounge with Sante Group and Thinking it better. Motorsport to Business: ⁠⁠⁠https://www.ignitionperformance.com/⁠⁠⁠An NSP Media Production, (c) 2025.Theme music is 'HMS Friendship' by Leader: ⁠⁠⁠https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020⁠

    36 min
  4. Motorsport to Business at Goodwood FOS 2025

    09/24/2025

    Motorsport to Business at Goodwood FOS 2025

    Goodwood Special (Part 1): with Nick Butcher, Darren Andrew (CoByEx) & Rob Huff. From the pit wall to the boardroom to the podium. In this Goodwood Special, we sit down for three fast-paced conversations that unpack how motorsport performance translates into business value and beyond, and what it actually takes to win at the top of touring cars. Nick Butcher (Motorsport to Business) explains how elite motorsport processes—data discipline, marginal gains, pit-stop choreography, and decision-making under pressure—map directly into high-performing organisations. Darren Andrew (CoByEx) the connectivity layer of modern motorsport: resilient trackside networks, roaming, telemetry dataflows, satellite/5G back-up, and why reliable comms save time and money. Rob Huff (World Champion racing driver) brings you track-level perspective and the realities of sustaining a winning career. Motorsport to Business: https://www.ignitionperformance.com An NSP Media Production, (c) 2025. Theme music is “HMS Friendship” by Leader: https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020

    49 min
  5. Ryan McGarva on High Performance Pit Stops in F1

    09/10/2025

    Ryan McGarva on High Performance Pit Stops in F1

    Blink and you’ll miss it—but world championships are won in those blinks. This episode takes you behind the wheel guns with Mercedes Grand Prix pit crew member, Ryan McGarva and we explore how elite teams engineer speed and consistency, on demand. We break down the anatomy of a perfect stop: roles and responsibilities, and the language that keeps everyone aligned. You’ll hear how the crew is selected, cross-trained, and conditioned; why repetition turns pressure into pattern; and how data, and debriefs fuel marginal gains week after week. We dig into handover discipline, dealing with the unexpected elite mindset needed in this critical role for competitive advantage. This is a masterclass in turning milliseconds into medals—and a playbook for any environment where performance, safety, and teamwork decide the result.

    48 min
  6. Nicole Bearne on Communication, Leadership and BAR, Brawn GP and Abu Dhabi 2021

    09/02/2025

    Nicole Bearne on Communication, Leadership and BAR, Brawn GP and Abu Dhabi 2021

    Former Formula 1 communications lead and founder of The Comms Exchange, Nicole Bearne takes us inside the garage wall, back to the BAR Honda years, the fairytale Brawn GP season, and the white-heat of Abu Dhabi 2021 to show how elite teams keep their message clear when pressure peaks. Nicole unpacks the quiet mechanics of trust, calmness and human leadership required to win, over and over again, when millions are watching. From the culture shock of BAR’s early years through Honda’s exit and the “start-from-zero” transformation into Brawn GP. She talks about earning credibility in the pitlane, translating technical complexity without diluting the truth, and shaping a narrative during the 2009 fairytale: redundancy fears one winter, world titles the next. Expect candid reflections on ownership changes, slim resources, and how consistent, human messaging kept the team aligned when everything else was moving. In this inspiring and in-depth interview, Nicole shows why credibility is the most valuable currency in the F1 paddock. Comms Exchange: https://comms-exchange.com/Motorsport to Business: ⁠https://www.ignitionperformance.com/⁠An NSP Media Production, (c) 2025.Theme music is 'HMS Friendship' by Leader: ⁠https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020⁠

    1h 30m
  7. Mark Arnall (F1 Performance Coach) on Elite Performance, Anywhere for Anyone

    08/27/2025

    Mark Arnall (F1 Performance Coach) on Elite Performance, Anywhere for Anyone

    Mark Arnall has spent more than two decades at the sharp end of Formula 1 as the performance coach trusted by world champions and legends. In this conversation, Mark opens up about the craft behind sustained elite performance: building travel-proof routines, managing sleep and jet lag across hundreds of days on the road, and keeping decision-making crisp when the stakes are highest. He shares stories and pragmatic approaches from his years alongside Mika Häkkinen, Kimi Räikkönen and Sebastian Vettel, and from life inside McLaren, Lotus and Ferrari, distilling what truly moves the needle from podiums to World Championships to the boardroom. You’ll learn how Mark’s “travel fit” philosophy translates into everyday leadership habits—hydration, mobility, recovery and simple, repeatable systems—plus how rigorous pre-briefs and debriefs compound marginal gains and culture in sport and business: designing for consistency under pressure, protecting energy, and turning discipline into competitive advantage. Motorsport to Business: https://www.ignitionperformance.com/An NSP Media ProductionTheme music is 'HMS Friendship' by Leader: https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020and (c) 2025

    1h 11m
  8. Jennie Gow on Life in the F1 Paddock and Resillience

    08/20/2025

    Jennie Gow on Life in the F1 Paddock and Resillience

    In this episode, broadcaster and journalist Jennie Gow takes us behind the scenes of life in the Formula 1 paddock and shares her powerful story of resilience. With years spent covering one of the most demanding sports on the planet, Jennie offers an insider’s perspective on the intensity, travel, and constant pressure that define the F1 world and what it means to find your voice in the most elite of environments. Jennie reflects on suffering a stroke and her road to recovery, and how the experience reshaped her outlook on life and success. Her story is one of vulnerability, strength, and determination, offering inspiration well beyond motorsport. Listeners will hear candid insights into the future of F1, including diversity, fan engagement and Jennie’s reflections on the values that keep her grounded. This is a conversation about resilience, reinvention, and the lessons learned when life throws the unexpected. Motorsport to Business: https://www.ignitionperformance.com/ An NSP Media Production Theme music is 'HMS Friendship' by Leader: https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020

    51 min
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Motorsport to Business from Ignition Human Performance is the apex where high performance on the track meets high impact in the boardroom. Motorsport to Business dives into the mindset, strategies, and leadership principles that drive success in both motorsport and business. Featuring conversations with leaders in motorsport who’ve taken the fast lane from motorsport to business. An NSP Media Podcast.

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