But That's Not Important Right Now

Ian Reid
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Two guys with a hella lotta emotional baggage wrought by working in media in the Caribbean. One an Art Director scarred by too many late nights, the other a well known radio personality who's slightly screwey. "It's a podcast about admen." "What's that?" "It's a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new instalments of which can be received by subscribers automatically. BUT THAT'S NOT IMPORTANT RIGHT NOW!"

  1. 11/07/2022

    How Graphic Artists Really Feel About. . . stuff: A LIVE Event

    Here I am testing VDO.ninja and no one wanted to jump on to have a chat with me. Ah well, The Live on Facebook event went pretty well, just me taking comments from people, answering questions and venting about the state of the industry. As usual. Thanks for listening, please subscribe and like this video. Also see my portfolio here: https:behance.net/reiddesigns and buy an original framed print from https://www.nativemirror.com/artist/ian-reid/ for you or your special someone. It's all local and no need for shipping charges to "bring it in". Find me on Spotify and Apple Podcasts But That's Not Important Right Now!

    54 min

  2. 10/31/2022

    The Terror of Agency Life: The Halloween Special

    Happy All Souls, Halloween, all of those things. This week I am joined by Natasha Gill, artist extraordinaire with her dinner and a conversation about being terrified in the agency. It's more about trauma and dealing with toxic situations. This was originally taped on Facebook Live. This is the edited cutdown version. Hope you enjoy it. Thanks for listening! But That's Not Important Right Now a Podcast on advertising. Like, subscribe and share. Thanks

    48 min

  3. 10/24/2022

    A Farewell, a New Chapter, Peardrax, Whiteways, Freeze Dried Choka and Radio Steupsing

    Happy Divali all! This episode Q D Ross and I talk freeze dried Tomato Choka, writing radio scripts with organic action in mind, Peardrax and a host of other things. This is the world of Caribbean Advertising, and things are changing, listen to find out. I hope you guys stick around for the next few episodes. I thank everyone so far who have suck with this silly Podcast about my experiences working in the crazy world of caribbean Advertising. I hope people come away with some valuable insights, advice and it helps with the daily grind. But That's Not Important Right Now. Please hit that like button, subscribe and share. Thanks.

    1h 8m

  4. 10/17/2022

    Bang your Head. Or How to Survive in an Ad Agency and keep your Mental Health

    In celebration of October 10th being Mental health awareness day we relate some of our stories that nearly led us to lose our collective minds. We also provide some handy tips thanks to our guest Blossom Roopnarine of Hummingbird Smart Developers and of course the ever wise and ever humble QD Ross. It's me, Ian Reid of ReidDesigns.pro and Jarrod Butts lately of Platinum Huts 103.5 fm dishing out the dirty of working in advertising. If you're new thanks for listening, if you've been here before thanks for sticking with us. Please like share and subscribe and all that stuff. . . subscribe to the podcast on Apple and Spotify and even Amazon. "But That's Not Important Right Now. A Podcast on Advertising." _________________________________________________ Resources for helping with stress:  The WHO has a good resource here: https://www.who.int/publications/i/item/9789240003927?gclid=CjwKCAjwtKmaBhBMEiwAyINuwL8zmFBXxhO-QJNfIsFCC9SSMAlsarjPyLEOLDr7pS7ivCVVM0OCGRoCaMcQAvD_BwE"  Relieve Stress & Anxiety with Simple Breathing Techniques" https://www.youtube.com/watch?v=odADwWzHR2415  Simple Ways to Relieve Stress: https://www.healthline.com/nutrition/16-ways-relieve-stress-anxiety _________________________________________________ Who to call if you need help  Lifeline Trinidad and Tobago Contact: 868-645-2800, life@lifelinett.com  https://tt.loopnews.com/content/ministry-lists-hotlines-depression-sufferers _________________________________________________ Other things that help:  Follow Hindz for help with reducing stress and overall support and affirmations. This dude calms you down. https://www.youtube.com/c/HINDZSIGHT

    1h 22m

  5. 10/10/2022

    Public Relations #Advertising and Sausages. We're not kidding. We're just Mad.

    What happens when a sausage company had to do damage control? We get to the meat of the issue of Public Relations and how it overlaps the business of Advertising and Marketing. We also touch on race in movies, such as Richard Pryor in the Toy and Dan Aykroyd in "blackface" in Trading Places. I put on my worst Jamaican accent and Jarrod waxes philosophically about the political situation in the country. We're not political, but it does impact on working in the industry. All this and working in Woodbrook in MadAvenue in this week's episode of But That's Not Important Right Now.

    1h 2m

  6. 10/03/2022

    Nostalgia How it works in #Advertising and When to use it and when it becomes a #disaster.

    In the essay "Advice, like youth, probably just wasted on the young" by Mary Schmich, immortalised in the the Baz Luhrmann song "Wear Sunscreen" She likens Advice as ". . . a form of nostalgia, dispensing it is a way of fishing the past From the disposal, wiping it off, painting over the ugly parts And recycling it for more than it's worth." Well our advice to writers and admen and producers of content is, go easy on the Nostalgia-baiting! Using Nostalgia as a sales technique becomes old very quickly. Do you remember "Green Sands"? Sure, where is it now? All this and more, including 100 years of Crix and 100 years of Angostura Aromatic Bitters in this week's episode of But That's Not Important Right Now. A Podcast on Advertising!  Thanks for listening and as always leave us a comment, if you're new, subscribe and like us. Thanks for all the support.  We're on Spotify: https://bit.ly/spbtnirnpc We're on Apple Podcasts: https://bit.ly/btnirnpod Support us here: https://bit.ly/payInow

    1h 10m

  7. 09/26/2022

    What's Ageism in the #Advertising Industry? It's not as great a disaster as you think. This and more including Devan and Daisy the Cat.

    I'm suffering from the Non-Rona flu and Jarrod wasn't feeling like showing his radio face, so this episode we talk a little bit more about working the advertising industry and what happens when you get older. It's a follow on from our last episode as we read some of the comments that you, our loyal listeners have left on YouTube and various other places. In between, my roommate for the evening, my son Devan, chimes in with some sage younger person advice for us old fogeys. It's a short episode, but we have some fun with meds and stories from the world of ads. Thanks for listening and if you like it give it a share and like and all of those lovely things and help support us. Support us https://bit.ly/payInow find us on YouTube here: But That's Not Important Right Now.

    49 min

  8. 09/19/2022

    The Color Coding in Advertising: Models, Campaigns and Clients

    Discussing the controversial topic of Race, Culture and Religion when it comes to Caribbean Advertising and casting for such campaigns. We talk about how it was and how it is and how its going. Things have improved, but it can still be better. Welcome back to another episode of But That's Not Important Right Now. A Podcast on Advertising in the Caribbean. Join Jarrod and Ian as we discuss topics affecting and involving the small community of advertising people.  Thanks for listening, like subscribe and share to help us grow.  Podcast links: https://bit.ly/btnirnpod | https://bit.ly/spbtnirnpc Support the channel here: https://bit.ly/payInow

    1h 9m
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Two guys with a hella lotta emotional baggage wrought by working in media in the Caribbean. One an Art Director scarred by too many late nights, the other a well known radio personality who's slightly screwey. "It's a podcast about admen." "What's that?" "It's a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new instalments of which can be received by subscribers automatically. BUT THAT'S NOT IMPORTANT RIGHT NOW!"

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