Mimeo's Talk of the Trade

Michael McNary
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Join Michael McNary, Mimeo's SVP of Acquisition, on his quest to interview sales and marketing leaders about the secret sauce for generating and winning more business.

  1. How to Get the Most Out of Your Tech Stack

    11/28/2023

    How to Get the Most Out of Your Tech Stack

    Jake Dunlap, CEO of Skaled Consulting, joins us to talk about the sales tech stack. How has it changed in the last ten years? How much do sales leaders need to master each tool? What does a good shopping and implementation process look like? Plus, Jake gives sales leaders a crash course on how to leverage AI for better sales processes.   Links: Check out Jake's example of the family operating system here: https://chat.openai.com/share/1dc7f4a3-8dd2-422d-b51d-251cdc17bdc2

    40 min
  2. Stop Telling Stories and Start Making Your Business Case

    10/31/2023

    Stop Telling Stories and Start Making Your Business Case

    Timur Hicyilmaz (co-founder, Insight Revenue) joins us to talk about why it is time to stop focusing on storytelling and start making your business case in order to reach your quota. Timur shares his perspective as a researcher of B2B sales with ideas for: Why so many sales teams are struggling to hit quota these daysThe psychology you need to understand to be successful in economic downturnsHow technology is changing the day-to-day of reps

    34 min
  3. The Unfortunate Reality of Layoffs

    09/26/2023

    The Unfortunate Reality of Layoffs

    Barb Huelskamp joins Mike to discuss the unfortunate reality of layoffs. It's no secret that the last year has seen huge numbers of layoffs, particularly in the sales and marketing space. As someone who has laid people off, been laid off, and been left behind, Barb has a unique and empathetic perspective on this topic for everyone involved. Listen in for her advice about: How to remove bias from the decision of who to layoffHow to motivate the remaining team How to do more with less so you can hit your goals

    36 min
  4. Conversion Rates, Attribution, and Making Decisions in Uncertain Times

    07/25/2023

    Conversion Rates, Attribution, and Making Decisions in Uncertain Times

    Eric Quanstrom (CMO of Cience and host of The Enterprise Sales Development Podcast) joins us to discuss conversion rates and how to approach them in changing times. Tune in to hear: Why conversion rates are a useful KPI - but not always kingWhy not every sales and marketing initiative can be measuredCommon mistakes Eric sees start-ups make in go-to-market strategies Find out more about Cience at Cience.com

    35 min
  5. Artificial Intelligence for Sales Leaders and Trainers

    06/28/2023

    Artificial Intelligence for Sales Leaders and Trainers

    Sandler Training's VP of Community Engagement Mike Montague joins us to discuss how AI is changing sales leadership and sales training. We discuss: How sales leaders and trainers are already using AIWhere AI is going to develop in the next few monthsWhy sales people and sales trainers aren't going anywhere, even with AI Check out the downloads Mike mentions here: https://www.sandler.com/sandler-books/linkedin-book/  https://sandler.com/chatgptprompts

    37 min
  6. Grow Your Sales Team With Better Training

    06/06/2023

    Grow Your Sales Team With Better Training

    Rachel Green (Playground) is a sales leader who has worked both as an SDR and a sales trainer. Now, she joins our podcast to share her view of why sales training matters at all points of a rep's career - and how it is a win-win for the rep and your business alike. Tune in to hear Rachel's take on: - Why sales leaders need to be involved with sales training (not just SMEs) - Common denominators in successful onboarding training - How ongoing training helps reps plan out the rest of their career

    32 min
  7. Tradeshow Success for Exhibitors: What Sales and Marketers Should Know

    03/28/2023

    Tradeshow Success for Exhibitors: What Sales and Marketers Should Know

    Nicole Bowman, MBA, CEM, VP of Marketing and Communication at the International Association of Exhibitions and Events, joins us to talk tradeshows. She shares stats from their economists on the state of the tradeshow industry, plus common mistakes exhibitiors should avoid. Plus, she answers questions like: Do you need to spend big money on a 50x50' booth?Are promo items worth it?Will games or giveaways help you meet your tradeshow goals? Whether you are attending with a limited budget to generate some leads or blowing out your budget for brand awareness, there is something for you to learn in this episode!

    27 min
  8. Planning for 2023: Get Your Sales and Marketing Budget Approved

    12/06/2022

    Planning for 2023: Get Your Sales and Marketing Budget Approved

    Get your annual budget approved with these strategic tips from Matt Heinz.

    41 min
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About

Join Michael McNary, Mimeo's SVP of Acquisition, on his quest to interview sales and marketing leaders about the secret sauce for generating and winning more business.

Information

  • Creator
    Michael McNary
  • Years Active
    2021 - 2023
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © Michael McNary
  • Show Website
    Mimeo's Talk of the Trade