New Books in Business, Management, and Marketing

New Books Network

This podcast is a channel on the New Books Network. The New Books Network is an academic audio library dedicated to public education. In each episode you will hear scholars discuss their recently published research with another expert in their field. Discover our 150+ channels and browse our 28,000+ episodes on our website: ⁠newbooksnetwork.com⁠ Subscribe to our free weekly Substack newsletter to get informative, engaging content straight to your inbox: ⁠https://newbooksnetwork.substack.com/⁠ Follow us on Instagram and Bluesky to learn about more our latest interviews: @newbooksnetwork

  1. 2d ago

    Turn Your LinkedIn Profile into a Book Marketing Machine with Louise Brogan

    What if in the age of AI generated content, the most important part of being visible online is just being a human? In this episode of The Publishing Playbook, host Sarah Russo sits down with Louise Brogan to talk about how the most powerful book marketing tool accessible to authors isn't Instagram or TikTok — it's LinkedIn. Louise is a LinkedIn expert, digital marketing strategist, author of "Raise Your Visibility Online," and host of a YouTube channel with the same name. Sarah and Louise discuss how authors can stop overlooking LinkedIn and start using it strategically. And they cover it all, from optimizing your profile and beating the algorithm to repurposing book content and building a newsletter audience. Louise also explains that as AI content grows on social media, authentic human voices matter more than ever. If you work in publishing marketing or PR — or you're an author trying to build your platform — this episode is essential listening. For more information on Louise’s work, visit her website: Louise's Website Books mentioned in this episode: “Raise Your Visibility Online” by Louise Brogan “The Barbecue at No. 9” by Jennie Godfrey Key Moments 01:11 — How Louise Brogan Built a LinkedIn Empire 🚀 Louise shares how she accidentally became a LinkedIn expert in 2017, when she decided to niche down to the one platform nobody else wanted. 03:16 — Why Most People Are Afraid to Post on LinkedIn 😰 Louise reveals that only 3% of LinkedIn users are creators — and explains why fear of judgment is keeping the other 97% silent. 04:30 — LinkedIn Is Like Your Favorite Industry Conference 🎤 Louise breaks down her signature analogy for understanding LinkedIn: showing up, making conversation, and not leaving without talking to anyone. 07:28 — The Profile Mistakes You're Probably Making ⚠️ Louise walks through the most common LinkedIn profile errors she sees, including why burying your key information and skills is killing your visibility. 13:20 — Why a LinkedIn Newsletter Is More Powerful Than a Substack 📬 Louise explains how publishing a LinkedIn newsletter automatically notifies your entire network — and lands directly in subscribers' email inboxes. 21:16 — Your Book's Chapters Are Your Content Strategy 📖 Louise outlines her "Create Once, Publish Everywhere" methodology and explains why authors who already have a book have everything they need to show up consistently on LinkedIn. Find Louise Online: Louise Brogan's Website Louise's YouTube Find Louise on LinkedIn Louise’s book: Link Follow Sarah on LinkedIn: Sarah Russo Learn more about your ad choices. Visit megaphone.fm/adchoices

  2. 5d ago

    Jason S. Spicer, "Co-Operative Enterprise in Comparative Perspective: Exceptionally Un-American?" (Oxford UP, 2024)

    Co-operative enterprises, which are democratically owned and governed by their workers, customers, or suppliers, have long captured the imagination of activists and social scientists alike. In centering economic democracy and a collectivist-democratic logic, and in embodying a "third way" alternative to profit-maximizing corporations and state-owned enterprises, co-operatives offer the promise of a more sustainable and equitable economy. Despite extensive study of co-operatives' real and imagined benefits, we know little about the conditions under which they achieve the lasting scale needed to be a viable alternative and transform the economy. Under what conditions can co-operatives achieve such scale? And are such conditions present in the United States, where, despite repeated organizing efforts, co-operatives remain exceptionally rare at scale? Through a rigorous comparative-historical analysis of co-operative enterprises in different national contexts, Co-operative Enterprise in Comparative Perspective: Exceptionally Un-American? (Oxford University Press, 2024) by Dr. Jason Spicer seeks to answer these questions. Deploying two different variants of the new institutionalism, Dr. Spicer treats the United States as a central case of comparative failure, as contrasted to three rich democracies where the co-operative business model has been more successful: Finland, France, and New Zealand. The cause of co-operatives' comparative weakness in the United States is identified as reflecting the joint effect of economic liberalism and structural racism. Only in the United States did the co-operative face, in its initial development, two well-entrenched incumbents operating with competing ownership models: the investor-owned firm and the race-based chattel slavery system of ownership of people. Proponents of these two models acted to deprive the co-operative movement of resources, and undermined the solidarity at the co-operative business model's heart, splintering the American co-operative movement in the process. In subsequent waves of co-operative organizing, advocates have never fully succeeded in overcoming these initial obstacles, resulting in a different outcome in the United States, consistent with broader conceptions of the United States as a perennial outlier (i.e., ""American exceptionalism""). In contrast, in the successful cases, advocates were better able to leverage resources to animate a national solidarity and procure the necessary political and economic resources to achieve scale. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

    38 min
  3. May 17

    Nayantara Srinivasan, "The Brick-and-Mortar Bookstore in Contemporary India" (Cambridge UP, 2025)

    The Brick-and-Mortar Bookstore in Contemporary India (Cambridge UP, 2025) explores the landscape of anglophone trade bookselling in India, aiming to identify some key factors that have influenced the changing place of the brick-and-mortar bookstore over the last decade. The discussion focuses on a specific time period identified as a significant turning point, the advent of the COVID-19 pandemic. The pandemic led to a series of developments in the field of Indian publishing: a newly emerging body of public discourse within the industry, highlighting the persistent marginalisation faced by brick-and-mortar bookstores; the temporary weakening of Amazon's near-monopoly; and bookstores' growing use of online platforms for sales, publicity, and activism. Drawing upon a range of primary sources and case studies, this Element explores how these developments altered what John B. Thompson calls 'the logic of the field' of contemporary Indian bookselling, transforming the brick-and-mortar bookstore into a newly revitalised space with possibilities for further expansion, growth, and diversity. Nayantara Srinivasan is a PhD researcher at the University of Münster. Her research examines debut literary fiction in contemporary American publishing. She has previously worked in publishing. Karishma Koshal is a PhD researcher at the University of Exeter.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    51 min
  4. Apr 28

    Mary Lisa Gavenas, "Selling Opportunity: The Story of Mary Kay" (Penguin, 2026)

    As detailed in Selling Opportunity: The Story of Mary Kay (Penguin, 2026) by Mary Lisa Gavenas, as the only woman in Forbes’ Greatest Business Stories of All Time and the first woman to chair a company on the New York Stock Exchange, Mary Kay Ash has a life story that reads like a Barbara Taylor Bradford novel. Growing up in Depression-era Texas, Mary Kathlyn Wagner is a dutiful daughter and diligent student with ambition aplenty and no place to use it. Married at sixteen, she is a grandmother at thirty-four. When she is not cooking or cleaning or taking care of the kids, she peddles cleaning products to other housewives. The work has no salary and no security but she sticks with it, sure that direct selling will make her dreams come true. In 1963, after she has been divorced three times and widowed twice, she sets up her own company, selling second chance and self-invention for the price of a skin care showcase. Soon millions know her as the little lady in the big wig who gives away pink Cadillacs. From its unpromising start in a 500-square-foot Dallas storefront, Mary Kay Inc. grows into a global phenomenon with 3.5 million reps in over 35 countries. She becomes the most famous saleswoman in the world. Maybe the most famous ever. Based on fifteen years of research, Selling Opportunity gives us a page-turning rags-to-riches story set against the background of direct selling in all its overstated, over-the-top glory. Here, for the first time, is the definitive history of a peculiarly American industry and a mid-century mindset that ennobled extreme self-reliance, sticking to your guns, and blind faith in the American dream. This interview was conducted by Dr. Miranda Melcher whose book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. You can find Miranda’s interviews on New Books with Miranda Melcher, wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

    1h 4m

Ratings & Reviews

5
out of 5
4 Ratings

About

This podcast is a channel on the New Books Network. The New Books Network is an academic audio library dedicated to public education. In each episode you will hear scholars discuss their recently published research with another expert in their field. Discover our 150+ channels and browse our 28,000+ episodes on our website: ⁠newbooksnetwork.com⁠ Subscribe to our free weekly Substack newsletter to get informative, engaging content straight to your inbox: ⁠https://newbooksnetwork.substack.com/⁠ Follow us on Instagram and Bluesky to learn about more our latest interviews: @newbooksnetwork

You Might Also Like