Making the Media

Avid Technology

A podcast and vodcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every month. Send us your questions and comments: makingthemedia@avid.com or @craigaw1969.

  1. Sep 11

    S6E14 - Avid at IBC 2026

    At the IBC show in Amsterdam, Avid is unveiling a raft of new ways in which it is driving innovation in the media business. Get all the latest news in this special edition of Making the Media. Avid product leaders Kenna Hilburn and Guillaume Aubuchon join host Craig Wilson to delve into the key announcements from the show and the strategy behind the features and workflows. In the episode they discuss how connected planning, modern rundown, production, and publishing workflows across Avid Content Core, MediaCentral and Wolftech News, help teams accelerate content delivery across every platform. And in the world of post production, they focus on agentic editing, a new web-based Media Composer and outline Avid Content Core's media intelligence. Plus they set out why Avid’s approach to AI differs from others in the market, supporting the creative community. Our guests this episode:  Kenna Hilburn, Chief Product Officer, Avid Kenna heads the Avid Product Management Team, responsible for the entire Avid product portfolio. As chief product officer, she is focused on turning vision into outcomes that matter. Recognized for leading transformational change, building and scaling high-performing teams, and simplifying complexity into clear strategies, she is experienced in guiding organizations through growth and transition while fostering cultures of accountability, collaboration, and impact. Guillaume Aubuchon, Avid VP of Product Management Guillaume leads product for the editorial and newsroom core at Avid—the tools professional editors and broadcasters use to make the content you watch. He is working to bring agentic AI into that workflow without breaking what makes it trustworthy. The first of these shipped at NAB 2026: Google Gemini integrated directly inside Avid Media Composer, driving persona-driven editor workflows and an AI recommendation engine that accelerates content discovery and rough-cut assembly inside editors' native environment.   More Resources For more on this topic, check out Avid at IBC – Get the key announcements Register Now – Two new webinars for news andpostproduction. Ideal if you could not make it to the show Avid Content Core – Discover more about Avid’s award-winning Content Data Platform for media production Avid for News – Trusted by the world’s leading news organisations. Video Post Production – Find out how Media Composer is enabling AI-powered workflows Avid NEXIS storage solutions – Tried and tested storage solution for the most demanding production environments  Contact Us Questions? Comments? Cool ideas? Get in touch:makingthemedia@avid.com. Follow Avid at @avid. Credits Host: Craig Wilson Production team: Owen Lynch and Wim van den Broeck Theme Music: Greg “Stryke” Chin

    S6E14 - Avid at IBC 2026

  2. Jul 10

    S6E13 - Cybersecurity Secrets

    S6E13: Cybersecurity Secrets Security is non-negotiable in the media business. As the industry moves from on-premises deployments to private data centers, public cloud and hybrid workflows, it grows in importance. So what are some of the practical steps media organizations can take to ensure their valuable assets remain protected and secure? And what are technology vendors doing in their products to enforce best industry practices and ensure security is implemented from design to deployment? In this episode of the podcast, Avid Consulting Product Designer, Ilia Murjev, walks through the ways the company is implementing security, and gives valuable advice on how newsrooms and production centers can ensure they are maintaining their defenses.  Our Guest in this episode Ilia Murjev, Consulting Product Designer, Avid Ilia works at the intersection of engineering and product development for Avid. He is an experienced Product Owner and Product Manager with more than 12 years working in Agile/Scrum Product Management.  He is responsible for owning the Software / SaaS Product security vision, defining requirements, prioritization, and roadmap planning.   More Resources For more on this topic, check out AvidContent Core – Discover more about Avid’s award-winning Content Data Platform for media production Security Checklist – Download this handy guide Video Post Production – Find out how Media Composer is enabling AI-powered workflows Avid NEXIS storage solutions – Tried and tested storage solution for the most demanding production environments     Contact Us Questions? Comments? Cool ideas? Get in touch:makingthemedia@avid.com. Follow Avid at @avid. Credits Host: Craig Wilson Production team: Owen Lynch and Wim van den Broeck Theme Music: Greg “Stryke” Chin

    S6E13 - Cybersecurity Secrets

  3. Jun 19

    S6E12 - The Agentic AI Pioneers

    The new partnership between Google and Avid is driving innovative new workflows in news and post production. Generative AI from Google Gemini will be available directly in Media Composer, and Google search is powering content discovery in Avid Content Core to deliverefficiencies for production teams. In this episode, we explore the partnership, the practicalities of what AI in production can bring, and why it remains critical that AI is an assistant to the editor or the journalist, not the one who is in control.   Anshul Kapoor | Head ofMedia, Telco and Games (TMEG) Market Development, Google Cloud Anshul is a media and entertainment executive with a passion for helping media companies build differentiated video services in the market. Anshul heads media solutions forGoogle Cloud globally and additionally heads TMEG Business Development in EMEA.In his role, Anshul is responsible for helping Telco, Media and Gaming companies leverage Google Cloud's cutting-edge AI technology to create innovative and engaging consumer experiences for their audiences, demonstratingsignificant business impact. He also identifies and capitalizes on new opportunities in the cloud across the Google ecosystem, particularly in the realm of AI-driven solutions. Prior to joining Google Cloud, he held various leadership roles at Ericsson, including general manager for its online video and media business. Guillaume Aubuchon, Avid VP of Product Management Guillaume leads product for the editorial and newsroom core at Avid—the tools professional editors and broadcasters use to make the content you watch. He is working to bring agentic AI into that workflow without breaking what makes it trustworthy. The first of these shipped at NAB 2026: Google Gemini integrated directly inside Avid Media Composer,driving persona-driven editor workflows and an AI recommendation engine that accelerates content discovery and rough-cut assembly inside editors' nativeenvironment. Beyond Media Composer, he drove the design of an autonomous newsroom assistant—a Gemini-powered agent that parses live feeds and metadata to propose structural story assemblies, with the editor holding final creativecontrol before anything reaches broadcast. Strict human-in-the-loop, designed for the regulatory and editorial standards broadcasters require. Anna Buzzard, Avid Senior Product Manager Anna leads the international teams developing Avid Content Core and MediaCentral. With more than 15 years of experience in the broadcast, news, and sports industry, she is a highly creative, energetic, and passionate professional. Her background lies in product design, product strategy, Agile methodologies, pre-sales, and people management. More Resources For more on this topic, check out AvidContent Core – Discover more about Avid’s award-winning Content Data Platform for media production Media Composer Extensions– Get the latest updates on hundreds of partner extensions in the works Video Post Production– Get the latest updates on Media Composer and AI-powered workflows   Contact Us Questions? Comments? Cool ideas? Get in touch:makingthemedia@avid.com.Follow Avid at @avid. Credits Host: Craig Wilson Production team: Owen Lynch and Wim Van den Broeck Theme Music: Greg “Stryke” Chin

    S6E12 - The Agentic AI Pioneers

  4. May 29

    S6E11 - Modernizing Global Production: Scaling Avid Workflows on AWS

    Avid and AWS are partnering to transform media production workflows with faster, flexible, more efficient cloud operations. In this episode, we discover more about how Avid Content Core, built on AWS, is helping media organizations deliver enterprise workflows at scale. We also discuss practical examples of how Avid NEXIS and Media Composer on AWS are enabling new methods of remote collaboration to empower global teams to meet deadlines and maintain quality from around the world—all backed by enterprise-class security. Avid and AWS offers an innovative ecosystem for tackling modern production challenges anywhere, anytime. Our Guests This Episode Rachel Kelley, Principal Tech BD, AWS Rachel Kelley is a principal tech BD at AWS, supporting Amazon’s own M&E customers. She operates at the intersection of tech and media in service of storytelling. In 2025, she oversaw delivery of the innovative Prime Insights NASCAR Burn Bar. Prior to AWS, she worked in M&E tech and management consulting, with projects ranging from the first fully automated cloud-based DCP mastering and packaging of a tentpole title, to streamlining music royalties payouts. Daniel Gonzales, Partner Solutions Architect, AWS Daniel Gonzales is a worldwide partner solutions architect at AWS, where he partners with leading media technology providers to architect scalable, cloud-native workflows supporting content creation, asset management, distribution, and analytics. As an Emmy Award-winning technologist with more than 20 years of experience spanning audio engineering, broadcast operations, and cloud solutions, Daniel brings a practical perspective shaped by his experience supporting large-scale broadcast, studio, and sports media workflows. Brandon Lindauer, Global Specialist, AWS Brandon Lindauer is a global specialist at AWS focused on content creation workflows in media & entertainment. Brandon has spent nearly two decades in the M&E industry and is passionate about raising the bar in post production. He has worked at several studios, both large and small, creating innovative solutions to improve operations, and has extensive experience in cloud computing. Before coming to AWS, he held positions such as director of IT and principal architect. Anna Buzzard, Senior Product Manager, Avid Anna leads the international teams developing Avid Content Core and MediaCentral. With more than 15 years’ experience in the broadcast, news, and sports industry, she is a highly creative, energetic, and passionate professional. Her background lies in product design, product strategy, Agile methodologies, pre-sales, and people management. Danny Hollingsworth, Director of Post-Production, Product Marketing, Avid Danny is a media technology leader specializing in post-production strategy and go-to-market execution. He brings extensive experience aligning product innovation with real business needs across broadcast, studio, and creative markets. At Avid, Danny leads product marketing for the post-production portfolio.   More Resources For more on this topic, check out Avid on AWS – Delivering outstanding workflows at scale for both cloud and hybrid operations AvidContent Core – Discover more about Avid’s award-winning content data platform for media production Media Composer Extensions – Get the latest updates on hundreds of partner extensions in the works Video Post Production – Find out how Media Composer is enabling AI-powered workflows Avid NEXIS storage solutions – Tried and tested storage solution for the most demanding production environments   Contact Us Questions? Comments? Cool ideas? Get in touch:makingthemedia@avid.com.Follow Avid at @avid. Credits Host: Craig Wilson Production team: Owen Lynch and Wim Van den Broeck Theme Music: Greg “Stryke” Chin

    S6E11 - Modernizing Global Production: Scaling Avid Workflows on AWS

  5. May 15

    S6E10 - Reinventing the Newsroom

    What is the future of newsroom workflows? How are news teams handling the increasing demands of digital and lineardistribution? These questions and more are the focus of this episode. They were discussed in depth by Jon Roberts, Chief Technology Officer of the international news provider, ITN, and Avid’s Chief Product Officer, Kenna Hilburn, in conversation with Avid’s Principal Enterprise Specialist, Craig Wilson, at the recent NAB Show in Las Vegas.   Our guests for this episode Jon Roberts, Chief Technology Officer, ITN Jon leads ITN’s award-winning technology division. He is responsible for leading the technical strategy for the company, including the management and development of broadcast and field operations, media and enterprise systems, technical support functions, capital project delivery, and A.I. Under his leadership, the team has delivered a digital transformation through a range of complex projects. Theseinclude transitioning to an IP structure at its HQ in Gray’s Inn Road; implementing a new News Production System; building the new ITV newsroom, including its digital-first newsroom studio; creating Channel 4 News’ innovative remote studio and newsroom in Leeds; and refreshing full control rooms for ITV, Channel 5, and, this year, Channel 4. Kenna Hilburn, Chief Product Officer, Avid Kenna heads the Avid Product Management Team, responsible for the entire Avid product portfolio. As chief product officer, she is focused on turning vision into outcomes that matter. Recognized for leadingtransformational change, building and scaling high-performing teams, and simplifying complexity into clear strategies, she is experienced in guiding organizations through growth and transition while fostering cultures ofaccountability, collaboration, and impact. More Resources For more on this topic, check out Avid Content Core – Discover more about Avid’s award-winning Content Data Platform for media production Avid for News – The news solution powering ITV News and customers across the globe Video Post Production – Get the latest updates on Media Composer and AI-poweredworkflows   Contact Us Questions? Comments? Cool ideas? Get in touch:makingthemedia@avid.com.Follow Avid at @avid. Credits Host: Craig Wilson Production team: Owen Lynch and Wim Van den Broeck Theme Music: Greg “Stryke” Chin

    S6E10 - Reinventing the Newsroom

  6. May 1

    S6E09 - Sound and Vision

    There is an old joke which goes “Audio without video is radio. Video without audio is surveillance.”. While it may be true, it also underscores the key role which audio plays in our experience when we are watching a show or an event. Audio is every bit as complex as video, but for many editors – whose key focus is the picture – audio can be a bit of a chore. This is where ESION from Acclaim Audio comes into play, using AI to enhance and streamline audio work, enabling the editor to deliver the best looking story, which also sounds great. And ESION is now available as an Extension in Media Composer. Our guests for this episode:  Wayne Lappi, Acclaim Audio CEO Wayne Lappi is the CEO of Acclaim Audio, his third successful company. He began his career as a programmer before advancing into senior leadership roles across the tech industry. He co-founded Acclaim Audio with a mission to bring AI-powered audio tools to video editors—empowering them to achieve professional-quality sound without the complexity of traditional mixing. With the ESION AI product line, Acclaim Audio has eliminated the guesswork, enabling video editors to stay focused on their video while the audio takes care of itself. Troy Stone, Acclaim Audio CTO Troy Stone is the CTO of Acclaim Audio. He holds dual degrees in Music and Film Scoring and built on that foundation to become a multi-Emmy Award-winning audio mixer. Drawing on his extensive experience, he co-founded Acclaim Audio to “teach the computer” the skills of a top-tier mixer. The result is the ESION AI product suite, where professional-quality audio can be achieved with the push of a button. More Resources For more on this topic, check out Media Composer Extensions– There are hundreds of partner extensions in the works, get the latest updates Acclaim Audio – Find out more about ESION Avid Content Core – Discover more about Avid’s award-winning Content Data Platform for media production Video Post Production – Media Composer is assisting editors with AI-powered workflows   Contact Us Questions? Comments? Cool ideas? Get in touch:makingthemedia@avid.com. Follow Avid at @avid. Credits Hosts: Craig Wilson and Ray Thompson Production team: Owen Lynch and Wim van den Broeck Theme Music: Greg “Stryke” Chin

    S6E09 - Sound and Vision

  7. Apr 3

    S6E08: The DNx Factor

    S6E08: The DNx Factor Speed. Accelerating work. Improving performance. Efficient storage capabilities. Delivering flexibility without compromising quality. DNx delivers a lot. And new updates are taking it to a new level. Intel has delivered new processors which stand to deliver major performance gains, whether you are an editor working on a laptop or a workstation, or a broadcast organization seeking server optimization too. All delivered by a long-standing relationship between the two organisations. Discover how Avid and Intel partner to enhance performance, and why the interoperability of DNx is a crucial element in many workflows today. Our Guests This Episode Brijender Bharti, Intel Brijender is a Director in the ISV Engineering Team at Intel, where he leads strategic initiatives to collaborate with software partners in enabling and optimizing their solutions for Intel Client platforms. Brijender and his team work closely with software partners to unlock the full potential of Intel's hardware ecosystem, accelerate AI adoption and drive customer requirements to influence the development of future Intel hardware and software products.     Danny Hollingsworth, Director of Post Production Product Marketing, Avid Danny is a media technology leader specializing in post production strategy and go-to-market execution. He bringsextensive experience aligning product innovation with real business needs across broadcast, studio, and creative markets. At Avid, Danny leads product marketing for the post production portfolio, helping define strategy andmessaging for editing, storage, media management, AI and cloud enabled workflows. His work focuses on driving industry transformation through intelligent, connected solutions that empower storytellers and reinvent mediaoperations.   Shailendra Mathur, VP of Architecture, Avid Shailendra is a seasoned technology executive and industry leader, specializing in managing large engineering organizations.With over 30 years of innovation experience, he has a proven track record of combining business acumen, technology thought leadership, and collaborative teamwork to define business transformation strategies for media enterprises.His work has consistently created competitive differentiations and business efficiencies.   More Resources For more on this topic, check out AvidDNX – Delve into the details of the new DNX naming scheme, data rates and performance stats Intel - Find out more about their new hardware platforms, accelerating workflows Avid Content Core – Discover more about Avid’s coming Content Data Platform for media production  Video Post Production – Get the latest updates on Media Composer and AI-powered workflows   Contact Us Questions? Comments? Cool ideas? Get in touch:makingthemedia@avid.com.Follow Avid at @avid. Credits Hosts: Craig Wilson and Ray Thompson Production team: Owen Lynch and Wim van denBroeck Theme Music: Greg “Stryke” Chin

    S6E08: The DNx Factor

  8. Mar 13

    S6E07: Suite Streams

    S6E07: Suite Streams Teams are more dispersed than ever. Talent is no longer limited by geographic location to a city or even a country. So much work is being done remotely. But with that flexibility comes challenge: How to collaborate, get feedback, review, and approve edits when teams are notin the office together? In this episode of Making the Media, we look into the work of Streamwell, who have a Media Composer extension which isenabling teams to collaborate regardless of where they are. Our Guest This Episode Brian Chahley, Streamwell Founder Born and raised at the crossroads of artsand technology, Brian developed a passion for video at a young age. After decades of experience as a professional musician, videographer, editor, and years of work in streaming, networked storage, and media management, Brian founded Streamwell in 2021. Its mission: to give creative professionals a customizable live-streaming platform without the constraints of cloud-only solutions.   More Resources For more on this topic, check out: Video Post-Production Solutions – Get the latest updates on Media Composer and AI-powered workflows Streamwell – Find out more about their solutions Avid Content Core – Discover more about Avid’s coming content data platform for media production   Contact Us Questions? Comments? Cool ideas? Get in touch:makingthemedia@avid.com.Follow Avid at @avid. Credits Hosts: Craig Wilson and Ray Thompson Production team: Owen Lynch, and Wim Van denBroeck Theme Music: Greg “Stryke” Chin

    S6E07: Suite Streams
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About

A podcast and vodcast exploring the forces that shape the media, news, and entertainment business. Tune in for interviews on trends, talent, and tech. By industry leaders, for industry leaders. New episodes every month. Send us your questions and comments: makingthemedia@avid.com or @craigaw1969.

Information

  • Creator
    Avid Technology
  • Years Active
    2021 - 2026
  • Episodes
    93
  • Rating
    Clean
  • Copyright
    © 812057
  • Show Website
    Making the Media

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