School of Impact

Jason Meland
  • 5.0 (15)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

This is the podcast to help online coaches make more money, change more lives and create more impact in this world. This mission is all about getting your message seen, heard and making it impactful. My name is Jason Meland and in the past 8 years, I've grown 3 multiple six figure businesses in the fitness and coaching space... and I'm unpacking everything you need to know to be successful in monetizing your message and growing your business.

  1. 316. The 7 Step Content Framework That Pre Sells Clients For You Steal My System

    21H AGO

    316. The 7 Step Content Framework That Pre Sells Clients For You Steal My System

    In a world flooded with AI-generated content, the real edge isn't more information—it's influence. This episode breaks down how shifting your audience's beliefs, not just educating them, is the missing piece behind consistent sales and demand. Through a powerful seven-step "belief shift" framework, Jason explains how to move people from passive consumers to ready buyers by challenging their assumptions, reframing their problems, and backing it all with proof—turning content into a true conversion engine.    "You cannot shift the belief that you haven't articulated. They're not gonna believe you. You can't shift the belief that's not been called out. And so call out what they currently believe, even if they haven't consciously said it."   What You'll Learn: Information is no longer enough—beliefs drive buying behavior. With content everywhere, simply teaching won't convert; you must influence how people think.  Belief shifting is the hidden lever behind consistent sales. It's the "5%" that makes all other marketing efforts actually work and scale.  You must first surface and challenge existing beliefs. If you don't clearly articulate what your audience currently believes, you can't change it.  Creating cognitive dissonance is the turning point. Effective content introduces doubt in old beliefs, opening the door for new perspectives.  Evidence builds trust and makes new beliefs stick. Personal stories, client results, and real-world examples validate your message and reduce skepticism.  Conversion happens after belief—not before. When beliefs shift, selling becomes easier because people feel ready to take the next step.    Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    19 min
  2. 315. The One Skill That Makes Coaching Clients Chase YOU (Not the Other Way Around)

    MAR 19

    315. The One Skill That Makes Coaching Clients Chase YOU (Not the Other Way Around)

    Why do some entrepreneurs constantly chase clients while others attract buyers who are already sold? In this episode, the speaker reveals the one skill that drives business success across industries: the ability to create demand. Success isn't about talent, experience, or posting more content—it's about messaging that shifts beliefs and makes people feel deeply understood. When you can articulate your audience's problem better than they can, your offer becomes the obvious solution and clients start coming to you.   "Attention comes from giving people answers. Demand comes from naming the question they didn't even know they were asking. And demand is created by one mechanism and one mechanism only, that is belief."   What You'll Learn: Demand creation is the real business skill: Success isn't driven by tactics, sales skills, or content volume—it's driven by messaging that makes people want what you offer before the sales conversation. Attention is not the same as demand: Attention can come from ads or viral content, but demand is when people move from "That's interesting" to "I need this." Sales happen when beliefs shift: People don't buy products—they buy new beliefs about their problem, the urgency to change, and why your solution is the right one. Too much teaching can hurt sales: Purely educational content often creates learners instead of buyers, keeping audiences consuming free information instead of investing. Clear problem articulation creates authority: When you describe your audience's problem better than they can, they assume you understand the solution and trust you to help.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    26 min
  3. 314. This ONE Type of Content Fills Your Calendar With Pre-Sold Buyers

    MAR 12

    314. This ONE Type of Content Fills Your Calendar With Pre-Sold Buyers

    If your content is getting likes, saves, and "this is gold" comments, but your calendar is still empty, you may not have a lead problem at all. In this episode, Jason reveals why most educational content actually trains audiences not to buy, and why the real issue lies in your prospects' beliefs, not your marketing volume. Instead of teaching more tips, the episode introduces the concept of belief-shifting content—a strategy that systematically changes the seven key beliefs prospects hold before they're willing to invest. By shifting how your audience sees their problem, the solution, urgency, and trust in you, your content can pre-sell leads so that by the time they book a call, they're already ready to buy.   "The more educational content you post, the more you're actually psychologically training your audience not to buy from you."    What You'll Walk Away With: Education doesn't always drive sales: Too much teaching can train your audience to solve the problem themselves. Buyers act based on beliefs: If key beliefs aren't aligned, prospects won't purchase.  Influence matters more than information: Information is everywhere—what converts is making people feel understood. Seven beliefs drive buying decisions: Problem, doubt, urgency, money, method, help, and trust. Content should pre-sell prospects: Address objections in content before they reach a sales call.     Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    36 min
  4. 313. The Messaging Strategy That Gets Coaching Clients to Come to You (Persuasive Communication)

    MAR 5

    313. The Messaging Strategy That Gets Coaching Clients to Come to You (Persuasive Communication)

    Most coaches aren't losing because they lack talent, they're losing because they don't know how to communicate in a way that makes people want to buy. This episode breaks down the real meta-skill behind six- and seven-figure coaching businesses: persuasive communication, or "magic messaging." In a world flooded with AI-generated noise, the speaker explains why saying the right words, in the right way, to the right people, is what creates consistent, pre-sold buyers.    "It's not about the strategies and tactics. It's about the belief first, because you have to believe what you need to believe in order to take the right actions to get the result."   Must-Know Insights: Persuasive communication, not talent, is what drives income: Coaches earn more when they know how to make people want to buy, not just when they're good at their craft. Belief-shifting converts; education alone does not Teaching informs, but changing how prospects think is what moves them to take action. Speak your client's inner language, not coach jargon: Conversions happen when your words mirror what your ideal client is already thinking and feeling. No funnel or ad can fix weak messaging: As echoed by Russell Brunson, traffic only amplifies what your message is already doing—good or bad. Persuasive communication is a transferable, income-multiplying skill: Once mastered, it works across content, sales calls, offers, and business models.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    18 min
  5. 312. I Studied Cult Leaders to 10X My Coaching Business (Steal This 3-Part Dark Art Persuasion Framework)

    FEB 26

    312. I Studied Cult Leaders to 10X My Coaching Business (Steal This 3-Part Dark Art Persuasion Framework)

    Why do some coaches effortlessly enroll clients while more qualified ones struggle? This episode breaks down the Precision Influence Model—revealing how persuasive communication, not credentials, drives growth. By mastering what to say, how to say it, and how to deliver it with conviction, coaches can cut through noise, shift beliefs, and inspire action—much like powerful leaders throughout history, from cult figures to icons like Martin Luther King Jr.—but used ethically to serve and transform clients.   "Authenticity without influence is just noise in a crowded market."   What You'll Take Away: Influence beats credentials – People don't enroll because you're the most experienced; they enroll because your communication makes them feel understood and confident you can help them move forward. Messaging matters most – When you clearly articulate your ideal client's pain, desires, and limiting beliefs better than they can themselves, you create instant trust and belief shifts. Written words sell 24/7 – Your copy, content, and headlines act like a nonstop salesperson, converting strangers into leads and clients even when you're offline. Delivery builds trust – The same words can fail or succeed depending on how they're spoken; confidence, tonality, and presence determine whether people believe you. Authenticity needs strategy – Being authentic is expected, but without intentional influence, your message gets lost in the noise instead of reaching the people who need it most.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    12 min
  6. 311. This Content Strategy Turns Strangers into High Ticket Clients in 72 Hours (Steal My System)

    FEB 19

    311. This Content Strategy Turns Strangers into High Ticket Clients in 72 Hours (Steal My System)

    Posting content but not booking sales calls? This episode breaks down why information alone no longer converts, and shows how to turn content into a predictable client-booking machine. You'll learn how to build a simple content ecosystem, follow a weekly cadence that hits real psychological triggers, and use strategic campaigns with clear hooks and calls to action to move strangers from passive viewers to booked calls, without needing a massive audience.   "So connection is going to be what attracts the right people to you. It's going to be content that resonates with people."   What You'll Learn: Information is a commodity—strategy is what drives conversions: What separates content that converts is how it's structured, sequenced, and tied to a clear outcome, not how much information you give away. You need an ecosystem: social platform, email list, and long-form content working together: A strong ecosystem uses social media for discovery, email for ownership and nurturing, and long-form content for deeper trust and binge consumption. Consistent content should follow four roles: connection, influence, authority, conversion: Each type serves a different psychological purpose—connection builds resonance, influence shifts beliefs, authority establishes expertise, and conversion content tells people exactly what to do next.  Trust is built faster when people consume ~7 hours of your content across multiple touchpoints: Buyers don't convert after one post—they convert after repeated exposure. Short, focused campaigns with strong hooks and clear CTAs are what actually book calls: Calls get booked when content shifts from passive posting to intentional promotion.      Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    19 min
  7. 310. How To Make Content So Good, Clients Throw Money At You 💸

    FEB 12

    310. How To Make Content So Good, Clients Throw Money At You 💸

    If your content sounds polished but forgettable and keeps attracting likes instead of premium clients, this episode breaks down why being "better" isn't enough anymore. The speaker exposes the three biggest content traps coaches fall into and explains how sounding like yourself, building a clear worldview, and creating from real experiences (not recycled templates or AI prompts) is the real competitive advantage for attracting high-level clients in 2026 and beyond.   "I stopped trying to sound like a professional marketer, and I stopped worrying if every post would perform, and I started to write like I would talk to my wife over coffee. And that's when everything started to change. The right people started reaching out to me."   In this episode: Vanilla, recycled content repels premium clients. When your content sounds like everyone else's, it blends into the noise and attracts peers or tire-kickers instead of buyers who value original thinking. Posting more or polishing harder won't fix weak positioning. More volume or perfect wording doesn't matter if the message lacks clarity, conviction, and a distinct point of view. Steal principles, not posts—study why content works. The goal isn't to copy hooks or formats, but to understand the underlying ideas—storytelling, tension, belief-shifting and apply them in your own voice. A clear worldview beats any framework or method. Frameworks are easy to replicate, but your beliefs, values, and way of seeing the problem create real differentiation and trust. Unfiltered, honest opinions make content memorable and magnetic. When you stop watering down your thoughts to sound "professional," you attract aligned clients and naturally repel the wrong ones, which is exactly the point. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    15 min
  8. 309. How I Doubled My Coaching Sales Using Long-Form Video (Proven Framework)

    FEB 5

    309. How I Doubled My Coaching Sales Using Long-Form Video (Proven Framework)

    In this episode, Jason breaks down how he doubled his coaching sales by using a proven long-form video framework that turns viewers into buyers and not just followers. Drawing from Google's 7-11-4 rule and real client results, he explains why information alone no longer converts and how creators must shift beliefs, build trust, and guide intentional action. You'll learn how to structure webinars, live trainings, and long-form videos to connect emotionally, captivate attention through storytelling, and convert with clarity in an oversaturated content world.   "You don't win by being the cheapest option; you win by shifting how people think."   Insights you'll gain from this episode: Long-form video builds trust faster than short-form content by nurturing viewers through depth, repetition, and multiple touchpoints. The 7-11-4 formula proves buyers need hours of content, multiple interactions, and varied platforms before they're ready to purchase. Information is commoditized—what converts now is belief-shifting through stories, metaphors, and insight-driven teaching. Effective videos follow a clear structure: hook (chance), engagement (capture), insight (core), call to action (dynamite), and close. A strong call to action and micro-win offer dramatically increase conversions by giving viewers a clear next step. Successful video monetization requires intentional promotion campaigns—not just publishing content and hoping people show up.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    22 min
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About

This is the podcast to help online coaches make more money, change more lives and create more impact in this world. This mission is all about getting your message seen, heard and making it impactful. My name is Jason Meland and in the past 8 years, I've grown 3 multiple six figure businesses in the fitness and coaching space... and I'm unpacking everything you need to know to be successful in monetizing your message and growing your business.

Information

  • Creator
    Jason Meland
  • Years Active
    2021 - 2026
  • Episodes
    309
  • Rating
    Explicit
  • Copyright
    © Jason Meland
  • Show Website
    School of Impact