School of Impact

Jason Meland
  • 5.0 (15)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

This is the podcast to help online coaches make more money, change more lives and create more impact in this world. This mission is all about getting your message seen, heard and making it impactful. My name is Jason Meland and in the past 8 years, I've grown 3 multiple six figure businesses in the fitness and coaching space... and I'm unpacking everything you need to know to be successful in monetizing your message and growing your business.

  1. 313. The Messaging Strategy That Gets Coaching Clients to Come to You (Persuasive Communication)

    1D AGO

    313. The Messaging Strategy That Gets Coaching Clients to Come to You (Persuasive Communication)

    Most coaches aren't losing because they lack talent, they're losing because they don't know how to communicate in a way that makes people want to buy. This episode breaks down the real meta-skill behind six- and seven-figure coaching businesses: persuasive communication, or "magic messaging." In a world flooded with AI-generated noise, the speaker explains why saying the right words, in the right way, to the right people, is what creates consistent, pre-sold buyers.    "It's not about the strategies and tactics. It's about the belief first, because you have to believe what you need to believe in order to take the right actions to get the result."   Must-Know Insights: Persuasive communication, not talent, is what drives income: Coaches earn more when they know how to make people want to buy, not just when they're good at their craft. Belief-shifting converts; education alone does not Teaching informs, but changing how prospects think is what moves them to take action. Speak your client's inner language, not coach jargon: Conversions happen when your words mirror what your ideal client is already thinking and feeling. No funnel or ad can fix weak messaging: As echoed by Russell Brunson, traffic only amplifies what your message is already doing—good or bad. Persuasive communication is a transferable, income-multiplying skill: Once mastered, it works across content, sales calls, offers, and business models.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    34 min
  2. 312. I Studied Cult Leaders to 10X My Coaching Business (Steal This 3-Part Dark Art Persuasion Framework)

    FEB 26

    312. I Studied Cult Leaders to 10X My Coaching Business (Steal This 3-Part Dark Art Persuasion Framework)

    Why do some coaches effortlessly enroll clients while more qualified ones struggle? This episode breaks down the Precision Influence Model—revealing how persuasive communication, not credentials, drives growth. By mastering what to say, how to say it, and how to deliver it with conviction, coaches can cut through noise, shift beliefs, and inspire action—much like powerful leaders throughout history, from cult figures to icons like Martin Luther King Jr.—but used ethically to serve and transform clients.   "Authenticity without influence is just noise in a crowded market."   What You'll Take Away: Influence beats credentials – People don't enroll because you're the most experienced; they enroll because your communication makes them feel understood and confident you can help them move forward. Messaging matters most – When you clearly articulate your ideal client's pain, desires, and limiting beliefs better than they can themselves, you create instant trust and belief shifts. Written words sell 24/7 – Your copy, content, and headlines act like a nonstop salesperson, converting strangers into leads and clients even when you're offline. Delivery builds trust – The same words can fail or succeed depending on how they're spoken; confidence, tonality, and presence determine whether people believe you. Authenticity needs strategy – Being authentic is expected, but without intentional influence, your message gets lost in the noise instead of reaching the people who need it most.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    12 min
  3. 311. This Content Strategy Turns Strangers into High Ticket Clients in 72 Hours (Steal My System)

    FEB 19

    311. This Content Strategy Turns Strangers into High Ticket Clients in 72 Hours (Steal My System)

    Posting content but not booking sales calls? This episode breaks down why information alone no longer converts, and shows how to turn content into a predictable client-booking machine. You'll learn how to build a simple content ecosystem, follow a weekly cadence that hits real psychological triggers, and use strategic campaigns with clear hooks and calls to action to move strangers from passive viewers to booked calls, without needing a massive audience.   "So connection is going to be what attracts the right people to you. It's going to be content that resonates with people."   What You'll Learn: Information is a commodity—strategy is what drives conversions: What separates content that converts is how it's structured, sequenced, and tied to a clear outcome, not how much information you give away. You need an ecosystem: social platform, email list, and long-form content working together: A strong ecosystem uses social media for discovery, email for ownership and nurturing, and long-form content for deeper trust and binge consumption. Consistent content should follow four roles: connection, influence, authority, conversion: Each type serves a different psychological purpose—connection builds resonance, influence shifts beliefs, authority establishes expertise, and conversion content tells people exactly what to do next.  Trust is built faster when people consume ~7 hours of your content across multiple touchpoints: Buyers don't convert after one post—they convert after repeated exposure. Short, focused campaigns with strong hooks and clear CTAs are what actually book calls: Calls get booked when content shifts from passive posting to intentional promotion.      Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    19 min
  4. 310. How To Make Content So Good, Clients Throw Money At You 💸

    FEB 12

    310. How To Make Content So Good, Clients Throw Money At You 💸

    If your content sounds polished but forgettable and keeps attracting likes instead of premium clients, this episode breaks down why being "better" isn't enough anymore. The speaker exposes the three biggest content traps coaches fall into and explains how sounding like yourself, building a clear worldview, and creating from real experiences (not recycled templates or AI prompts) is the real competitive advantage for attracting high-level clients in 2026 and beyond.   "I stopped trying to sound like a professional marketer, and I stopped worrying if every post would perform, and I started to write like I would talk to my wife over coffee. And that's when everything started to change. The right people started reaching out to me."   In this episode: Vanilla, recycled content repels premium clients. When your content sounds like everyone else's, it blends into the noise and attracts peers or tire-kickers instead of buyers who value original thinking. Posting more or polishing harder won't fix weak positioning. More volume or perfect wording doesn't matter if the message lacks clarity, conviction, and a distinct point of view. Steal principles, not posts—study why content works. The goal isn't to copy hooks or formats, but to understand the underlying ideas—storytelling, tension, belief-shifting and apply them in your own voice. A clear worldview beats any framework or method. Frameworks are easy to replicate, but your beliefs, values, and way of seeing the problem create real differentiation and trust. Unfiltered, honest opinions make content memorable and magnetic. When you stop watering down your thoughts to sound "professional," you attract aligned clients and naturally repel the wrong ones, which is exactly the point. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    15 min
  5. 309. How I Doubled My Coaching Sales Using Long-Form Video (Proven Framework)

    FEB 5

    309. How I Doubled My Coaching Sales Using Long-Form Video (Proven Framework)

    In this episode, Jason breaks down how he doubled his coaching sales by using a proven long-form video framework that turns viewers into buyers and not just followers. Drawing from Google's 7-11-4 rule and real client results, he explains why information alone no longer converts and how creators must shift beliefs, build trust, and guide intentional action. You'll learn how to structure webinars, live trainings, and long-form videos to connect emotionally, captivate attention through storytelling, and convert with clarity in an oversaturated content world.   "You don't win by being the cheapest option; you win by shifting how people think."   Insights you'll gain from this episode: Long-form video builds trust faster than short-form content by nurturing viewers through depth, repetition, and multiple touchpoints. The 7-11-4 formula proves buyers need hours of content, multiple interactions, and varied platforms before they're ready to purchase. Information is commoditized—what converts now is belief-shifting through stories, metaphors, and insight-driven teaching. Effective videos follow a clear structure: hook (chance), engagement (capture), insight (core), call to action (dynamite), and close. A strong call to action and micro-win offer dramatically increase conversions by giving viewers a clear next step. Successful video monetization requires intentional promotion campaigns—not just publishing content and hoping people show up.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    22 min
  6. 308. How to Double Your Sales in 2026 (Without More Content or Ads)

    JAN 29

    308. How to Double Your Sales in 2026 (Without More Content or Ads)

    If your marketing feels louder but not more effective, the problem isn't your effort, it's your positioning. In this episode, Jason breaks down how evolving your message through market sophistication levels can dramatically increase sales without changing your offers, ads, or content volume. By shifting from generic claims to precision-driven positioning, you can control perception, create demand, and become the obvious choice in your market, just like the businesses that scaled from five figures to six figures purely through messaging shifts.    "If your unique solution sounds like everybody else's, it's time to evolve it."   What you'll learn: Most businesses are stuck at Level 2 or 3 messaging and must evolve to Level 4–5 to stand out in saturated markets.  Deep precision around your dream client's struggles and beliefs is the foundation of powerful positioning.  Every strong brand needs a clear villain to frame the problem and amplify contrast.  If your "unique mechanism" sounds like everyone else's, your market will assume they've already tried it.  Level 5 positioning introduces a future-based cause that people want to belong to—not just a result they want to buy.  Demand is created through perception control, supported by a content ecosystem and consistent conversion campaigns—not by posting and hoping.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    20 min
  7. 306. Why Entrepreneurs Burn Out: How Hustle Culture and Hidden Energy Traps Drain You with Spencer Jones

    JAN 15

    306. Why Entrepreneurs Burn Out: How Hustle Culture and Hidden Energy Traps Drain You with Spencer Jones

    What if burnout isn't caused by doing too much, but by constantly leaking your energy in ways you don't even notice? In this episode of School of Impact, Jason sits down with energy expert and entrepreneur Spencer Jones to unpack the concept of energy sovereignty, it's about learning how to protect, restore, and intentionally direct your energy so you can thrive without burning out. This conversation blends mindset, nervous-system regulation, play, and personal responsibility into a powerful framework for living and leading at your highest level.   "Have fun. There's more fulfillment for me. The impact is greater when you are having fun. When you're doing that, people resonate with it more. It doesn't feel forced, uneasy, it's just it's natural, and something happens."- Spencer Jones   Hear more about: Burnout is often about being drained, not overworked: Many people feel exhausted because their energy is leaking through misalignment, toxic beliefs, or unhealthy environments and not because they're doing too much. Internal belief systems are the biggest energy vampires: Self-judgment, the need to prove worth, and guilt around rest drain more energy than external people or circumstances. Energy sovereignty starts with repairing leaks before adding more habits: Meditation, exercise, or motivation won't stick if underlying energy leaks aren't addressed first.  Alignment determines whether energy fuels or depletes you: Even "good" opportunities can be draining if they're not aligned with your values, nervous system, and authentic self.  Small shifts create sustainable energy gains: Tools like breathwork and quick "energy audits" help raise your energy incrementally without overwhelm.  Play, fun, and authenticity are performance multipliers: When people operate in flow, doing what feels natural and joyful, impact, creativity, and fulfillment increase dramatically.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    36 min
  8. 305. The Hidden Reason Your Business Feels Stuck with Chase Tolleson

    JAN 8

    305. The Hidden Reason Your Business Feels Stuck with Chase Tolleson

    This episode explores why most coaching challenges stem from authenticity and nervous-system patterns, not business strategy. Jason and Chase Tolleson explore how unseen stories, identity wounds, and vibrational alignment shape marketing, offers, income ceilings, and client attraction far more than tactics ever will, revealing why true business growth starts with self-awareness, story work, and embodied authenticity rather than hustling harder.   "The mark of a professional coach is to be able to set their ego aside, to kill it and say, okay, I'm going to communicate to my clients where they are, even though I know the journey has more." - Chase Tolleson   Insights you'll gain from this episode: Authenticity isn't "just be yourself"—it's knowing who you are beneath unexamined stories and beliefs. Most income ceilings are created by unresolved identity, nervous system safety, and subconscious patterns. Coaches often build businesses they think they should want, then feel trapped by them. Marketing works best when it speaks to the client's current pain, not the coach's advanced knowledge. Developing a strong offer often requires an "ego death" and letting go of impressing peers. People don't buy methods—they buy clarity, safety, and outcomes. Breath, language, and story work directly impact confidence, creativity, and financial expansion. Sustainable success comes from becoming the person who can hold the next level, not just reaching it.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    33 min
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About

This is the podcast to help online coaches make more money, change more lives and create more impact in this world. This mission is all about getting your message seen, heard and making it impactful. My name is Jason Meland and in the past 8 years, I've grown 3 multiple six figure businesses in the fitness and coaching space... and I'm unpacking everything you need to know to be successful in monetizing your message and growing your business.

Information

  • Creator
    Jason Meland
  • Years Active
    2021 - 2026
  • Episodes
    306
  • Rating
    Explicit
  • Copyright
    © Jason Meland
  • Show Website
    School of Impact