School of Impact

Jason Meland
  • 5.0 (15)
  • Entrepreneurship
  • Updated Weekly

This is the podcast to help online coaches make more money, change more lives and create more impact in this world. This mission is all about getting your message seen, heard and making it impactful. My name is Jason Meland and in the past 8 years, I've grown 3 multiple six figure businesses in the fitness and coaching space... and I'm unpacking everything you need to know to be successful in monetizing your message and growing your business.

  1. 331. I just failed on American Ninja Warrior (here's how I'm bouncing back)

    4d ago

    331. I just failed on American Ninja Warrior (here's how I'm bouncing back)

    On this episode, Jason "The Ocean Ninja" Meland recaps his American Ninja Warrior Season 18 run, breaks down what really happened on the Roller Coaster obstacle, and shares a powerful framework for handling setbacks in sports, business, finances, and health. He talks about mental blocks, shifting perspective, upgrading your skills and beliefs, and playing the long game so that failure becomes just a small blip on the path to your bigger dreams.   "Failure is inevitable on the way to success, but when you change your perspective and upgrade your beliefs and skills, you can create a completely different future."   Key Points: Aired on American Ninja Warrior S18E4 Right hand locked up on Roller Coaster Suspects a mental block, not fitness Failure is inevitable on the success path First step: zoom out and shift perspective Ask: "Would my 12‑year‑old self be proud?" Stop replaying the past and self‑beating Focus on skills you can improve now Identify and shift limiting beliefs Borrow beliefs from successful people Think in decades, not weeks or months Treat bad months/years as small blips Learn the lesson, apply it in the present Being a role model for his kids Working on Season 19 submission video   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    11 min
  2. 330. You don't need more leads (you need pre-sold buyers)

    Jul 2

    330. You don't need more leads (you need pre-sold buyers)

    This training breaks down why chasing more leads is far less powerful than creating pre-sold buyers from the audience you already have. Using real client case studies, it explains how to sharpen your messaging, carve out a sub-niche, and build a content ecosystem (social, email, long-form, and workshops) that systematically shifts beliefs, shortens sales cycles, and makes you the obvious choice, without relying on endless new lead generation.   "You don't need more leads, you need more pre-sold buyers."   Key Points: Pre-sold buyers > more leads Scale revenue from existing audience Weak marketing makes sales hard Messaging must match your market Reposition with a clear sub-niche Use "dog whistle" messaging Attract right people, repel wrong ones Shift core beliefs about problem and path Sell a unique solution and identity Use stories and real social proof Build a content triangle: social, email, long-form Content ecosystem warms leads up Run regular workshops/masterclasses Workshops act as live video sales letters Aim to be the "obvious choice" in your niche Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    17 min
  3. 329. How to create a micro brand that stands out and gets dream clients

    Jun 25

    329. How to create a micro brand that stands out and gets dream clients

    In this episode, you'll learn how to build a powerful micro brand that doesn't rely on huge follower counts or viral content, but on a sharp message, a clear sub-niche, and 1,000 true fans. The speaker breaks down the 4M Micro Brand Framework: Message, Media, Mechanism, Machine, and shows how to move from chasing random leads to consistently attracting pre-sold dream clients with a tighter brand, stronger point of view, and belief-shifting content.   "You don't need a bigger audience, you need stronger resonance."   Key Points: Micro brands win with depth, not volume 1,000 true fans can fuel a sustainable business Chasing followers ≠ getting quality buyers Stand out with a sharp, specific sub-niche Own one painful problem in your market Generic messaging attracts the wrong leads Create "dog whistle" messaging for dream clients Strong POV + story = memorable brand Use content as a belief-shifting ecosystem Workshops/masterclasses convert attention to clients Track KPIs to make growth repeatable Systems > motivation for consistent results Serve a smaller room more deeply Become the go-to expert for one clear outcome Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    25 min
  4. 328. Why your content gets likes but no clients (do this instead)

    Jun 18

    328. Why your content gets likes but no clients (do this instead)

    We explore in this episode why generic "how-to" content no longer works in a world where information is commoditized and infinite. The conversation breaks down how creators, coaches, and business owners can move from broad, viral-but-broke content to precise messaging that actually generates high-quality leads and buyers. Using vivid analogies like the "megaphone vs. dog whistle," weight loss and business examples, and the idea of 1,000 true fans, the episode shows how specificity, storytelling, and belief-shifting turn content into real demand. "Generic content optimizes for reach; specific content creates demand." Key Points: Information is commoditized; generic tips are worthless Viral reach ≠ qualified leads or buyers Think like a specialist, not a generalist Use "dog whistle" messaging for your exact dream client Close the "specificity gap" between your words and their experience Name their exact pains, symptoms, and situations Shift beliefs, don't just teach more information Steal clients' exact language from calls and DMs Name an enemy (e.g., generic content, crash diets, grind culture) Anchor messages to specific moments, not just numbers Specificity feels smaller but actually increases demand Focus on 1,000 true fans, not vanity metrics Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    22 min
  5. 327. 5 Day Content Campaign That Turns Followers Into DMs (Steal My System)

    Jun 11

    327. 5 Day Content Campaign That Turns Followers Into DMs (Steal My System)

    In this episode, you'll learn how to stop "posting more" and start running intentional, 3–7 day conversion campaigns that turn your existing audience into inbound DMs, sales calls, and clients.Jason breaks down how to pick a hyper-specific pain, anchor it to a single unique mechanism, and engineer a simple content sequence that shifts beliefs, builds demand, and drives people into a live workshop or other conversion event—without needing a bigger audience or more ads. "One well-run campaign will beat 90 days of value content, if you're saying the right words in the right way to the right people."   Key Points Information is a commodity; strategy is the edge Weekly content rhythm warms your audience Four content types: connection, influence, authority, conversion Conversion campaigns: 3–7 day intentional sequences Four moves: trigger, sequence, event, follow-up Pick one specific pain, not a broad niche Anchor that pain to one pillar/unique mechanism Make four sales: belief, identity, solution, proof Live workshops/masterclasses convert best for coaches Great hook = clear, outcome-focused, "without X" Day 1: raise-hands / opt-in style post Day 2: belief-shifting post with story/metaphor Day 3: proof post with client case study Day 4–5: launch + last-call posts, same CTA Follow up DMs and emails to close high-intent leads You don't need more followers—just better campaigns Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    26 min
  6. 326. How 8 beliefs got me $830k in 8 months (steal my client-language system)

    Jun 4

    326. How 8 beliefs got me $830k in 8 months (steal my client-language system)

    In this episode, we break down how to use your words strategically so that the right people are magnetically drawn to your offers, especially if you sell "intangibles" like coaching, courses, or consulting. You'll learn how to infuse your content, marketing, and sales calls with the beliefs and language that pre-sell your dream clients before they ever get on a call.   "The last thing people need is more information. They need you to influence them to make a decision that moves their life forward."   Key Points: Why influence, not more information, is the real driver of sales in coaching and education The 8 core beliefs your prospects must hold before they're ready to buy How to stop using "coach speak" and start using your clients' own words so your message actually lands The power of being the selector, not the auditioner, detaching from neediness and only inviting in the right clients How pre-selling through content makes sales calls feel like a simple formality instead of a wrestling match Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    18 min
  7. 325. Tell THESE 4 Stories To Sell Anything (steal them)

    May 28

    325. Tell THESE 4 Stories To Sell Anything (steal them)

    Most content teaches tactics, but this episode breaks down why storytelling is the real driver of conversions in the AI era. The conversation dives into how shifting beliefs, not just sharing information, creates pre-sold clients who are ready to buy. Through personal experiences, client transformations, and strategic messaging frameworks, the episode reveals the four core stories every creator, coach, or business owner should use to attract ideal clients, eliminate objections, and make marketing resonate on a deeper emotional level.    "When you could start to get them to think differently, when you can literally shift their beliefs, you will get them to take more action"   Standout Points: Teaching doesn't convert, belief shifting does Audiences take action when their thinking changes, not when they're overloaded with information. Strong storytelling creates pre-sold clients Personal stories, struggles, and client wins build trust faster than tactics alone. The four-story framework drives engagement Backstory, struggle stories, case studies, and belief-shifting stories each help move audiences toward buying decisions. Specific details make stories more persuasive Multi-sensory and emotionally detailed storytelling helps audiences deeply relate and connect.   Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    14 min
  8. 324. The content + AI System That Gets Me 8-16 Pre-sold Clients/Month (Copy It)

    May 21

    324. The content + AI System That Gets Me 8-16 Pre-sold Clients/Month (Copy It)

    Why are some coaches getting thousands of views but zero clients while others land buyers with a simple post? In this episode, Jason breaks down the real reason most content fails to convert in today's AI-driven world. He reveals a three-phase system built around belief shifting, identity-based positioning, and strategic content amplification that helps coaches attract pre-sold clients instead of passive followers. From fixing weak messaging to leveraging AI without sounding robotic, this conversation dives into how modern creators can stand out, build trust, and turn content into consistent revenue.   "Attention is not the currency that we're currently in right now. We're in getting the right attention."   What You Need To Know: Views do not equal sales. Content that only teaches information may attract attention, but belief-shifting content is what converts followers into paying clients. Positioning matters more than tactics. Coaches who sell an aspirational identity and belief system stand out more than those relying on generic promises or broad niche messaging. Pre-sold buyers are created before the sales call. Effective marketing shifts beliefs around the problem, possibility, solution, timing, and trust in the coach before a prospect ever reaches out. AI should amplify your voice, not replace it. Using AI to repurpose transcripts, organize ideas, and scale content works best when it is trained on your unique perspective and communication style. One strong piece of content can fuel an entire marketing system. A single workshop or long-form video can be repurposed into reels, emails, captions, and posts that consistently reinforce your message across multiple platforms. Connect with Jason Meland: Email: jason@goliveonlinemastermind.com Website: https://www.growmyvisibility.com/ Instagram: @coachjasonmeland Facebook: Jason Meland - In Demand Coach LinkedIn: Jason Meland

    35 min
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Trailer

5
out of 5
15 Ratings

About

This is the podcast to help online coaches make more money, change more lives and create more impact in this world. This mission is all about getting your message seen, heard and making it impactful. My name is Jason Meland and in the past 8 years, I've grown 3 multiple six figure businesses in the fitness and coaching space... and I'm unpacking everything you need to know to be successful in monetizing your message and growing your business.

Information

  • Creator
    Jason Meland
  • Years Active
    2021 - 2026
  • Episodes
    325
  • Rating
    Clean
  • Copyright
    © Jason Meland
  • Show Website
    School of Impact