The Own It Show

The Own It Show: Where Everyday People Take Ownership to Create Extraordinary Success

This is The Own It Show. Where Everyday People Take Ownership to Create Extraordinary Success. Led by a couple who have influenced people at the highest level of the corporate, athletic, entrepreneur, and business world. We teach through science and data-driven methods to help you take true Ownership to lead through energy and influence. We don't just use our stories but tell stories of everyday people who through ownership created extraordinary success. These people have been in your shoes and ultimately excelled, whether it's leading a team of ten or ten thousand, building a business of one million or 100 million, winning one championship or ten, they all have one thing in common, OWNERSHIP. Success is different... be different... OWN IT.

  1. 4d ago

    How Entrepreneurs Build Capacity and Beat Burnout (4 Daily Habits)

    Entrepreneur burnout isn't a stress problem. It's a capacity problem. And almost no one is telling you the difference. In one week, Justin Roethlingshoefer hit two USA Today bestseller lists, made the Inc. 5000 for the second year, and spoke on seven stages in nine days. It was also the week a six month deal collapsed, a canceled flight turned into a 3am hotel arrival before an 8am talk, and his team walked through real loss. The best week and the worst week, the same seven days. That's the part social media never shows. What carried him through wasn't talent. It was capacity, built on purpose over months of sleep, recovery, aerobic training, and rhythm. Because success doesn't release pressure, it increases it. The real question was never how to get more energy. Energy is temporary. Capacity is expandable. It's the same pattern Jesus modeled when he withdrew to refuel before he poured out again. If you're an entrepreneur or leader doing everything right and still feel one hard week away from breaking, this one is for you. Your business will grow to the size of your capacity, not your ambition. What you'll learn:  → Why success increases pressure instead of relieving it, and how to prepare for it  → The difference between chasing energy and building capacity  → What HRV, VO2 max, and sleep are really measuring in a leader  → The 4 daily habits that carried Justin through his hardest week  → The one prayer that reframes how you handle pressure for good Stop asking God to make life easier. Start asking him to increase your capacity. Pressure reveals the capacity you built, recovery creates it, and peace multiplies it. 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

  2. Sep 28

    What Blue Light Really Does to Your Body: Sleep, Hormones, and Mitochondria (A Scientist Explains)

    Blue light at night might be the real reason you cannot fall asleep, stay asleep, or wake up feeling rested. And it has almost nothing to do with blue light being "bad." Here is the part most people miss: blue light is not the enemy. During the day it is a nutrient your body actually needs. The problem is blue light at the wrong time, the "second sun" pouring out of your phone, your TV, and the LEDs overhead long after the real sun has set. Your brain reads that glow as midday, at midnight. In this episode, light expert Roudy of VivaRays joins Justin Roethlingshoefer to break down what that late-night light is quietly doing to your sleep, your hormones, and the mitochondria that power every cell you have. If you have ever raided the fridge at 9pm, wondered why you wake up tired after a full eight hours, or felt wired right when you should be winding down, this conversation reframes all of it. Justin and Roudy make the case that this was never a willpower problem. It is a light problem. Get the right light at the right time and your body remembers a rhythm it has always known. As Justin puts it, God created light and He created darkness, and He called the rhythm between them very good. Somewhere along the way we stopped living inside it. What you'll learn:  ☀️ Why blue light during the day is essential, and why blocking it around the clock backfires  🌙 What artificial light after sunset does to your melatonin, your cortisol, and your deep sleep  🍫 The real reason you crave sugar at night (hint: it is ghrelin and leptin, not weak willpower)  🔋 How blue light in isolation damages the mitochondria that generate your energy  🔄 The simple morning, daytime, and evening light habits that reset your rhythm in 3 to 5 days You do not need another supplement or a stricter routine. You need to stop fighting the one rhythm your body was built for. And it starts the moment the sun goes down. =========================================================================== 🕶️  Get your discounted VivaRays blue light glasses: ➡︎ https://www.vivarays.com/own-itJUSTINLAUNCH15 for 15% off your first three purchases Code: OWNIT 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

  3. Sep 21

    The Real Reason You're Upset About Thorne (And Why It Has Nothing To Do With Thorne)

    Thorne just got acquired by Procter & Gamble. Purely Elizabeth sold too. Everyone's furious, and almost no one is asking the right question. Every time a trusted health brand gets bought by Big Food, the reaction is the same: betrayal, another sellout, another good company gone. Thorne. Purely Elizabeth. Garden of Life before them. The names change, the pattern never does. But the acquisition was never the real problem. It's the mirror. What these companies are really buying isn't a supplement. It's your trust, the trust you handed over the moment you let a label own your health. If you've been chasing the "healthier" version of everything and still feel let down every time a brand changes hands, this one is for you. Justin Roethlingshoefer makes the case that you were never really upset about Thorne. You're upset because your trust got bought, and convenience quietly replaced creation as your definition of health. God didn't create factories. He created gardens. The fix was never a cleaner brand. It's going back to what God gave you rather than what man made you. What you'll learn:  → Why every "healthy" brand acquisition runs the exact same playbook  → What Big Food is actually buying when they buy your favorite supplement (hint: it's you)  → The avocado oil study that should change how you shop (only 3 of 32 products were real)  → Why chasing a "healthier" version of junk keeps you stuck  → The 3 shifts that put you back in ownership, starting with food that has no marketing department Stop asking how to make processed food healthier. Start asking how to eat more of what God already made. The biggest acquisition wasn't Thorne. It was convenience replacing creation. 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

  4. Sep 14

    Stop Trying to Lower Your Cortisol (You've Been Fighting the Wrong Hormone.)

    Everyone's telling you to lower your cortisol. Almost no one is telling you the truth. Cortisol has become the internet's favorite villain: the hormone to detox, suppress, and blame for your belly fat and your burnout. But your body floods you with it, the second light hits your eyes each morning for a reason. Not because something's broken. Because something is working exactly as designed. If you're a high performer doing everything right and you still feel wired, exhausted, and quietly falling apart, this one reframes the whole conversation. The problem was never that you're too stressed. It's that you've forgotten how to recover. Those aren't the same thing, and confusing them is why so many driven people burn out while thinking they're just being disciplined. Justin Roethlingshoefer makes the case that cortisol was never your enemy. It's a messenger. Stop trying to silence it, start learning its rhythm, and your energy returns, your capacity grows, and your body does what it was built to do. What you’ll learn:  → Why "lower your cortisol" is the wrong goal (and what to chase instead)  → How to tell healthy stress apart from the kind that's breaking you  → The one question that reveals if you're overstressed or just under-recovered  → Why the hardest-working people are so often the most depleted  → The stress-and-recovery rhythm your body and Scripture were built around If you've been fighting your own biology, consider this your permission to stop. Cortisol isn't the problem. Your rhythm is the answer. 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

  5. Sep 11

    Why You Feel Awful When Every Doctor Says You're "Perfectly Healthy"

    Everyone told Justin he was the picture of health: six-pack abs, triathlons, coaching pro athletes, perfect bloodwork. Inside, he felt like he was dying. Bloated every day, foggy, exhausted no matter how much he slept and every doctor said the same thing: "Your labs look great." It took a precancerous diagnosis and one question in a parked car to see the truth: we've confused normal with healthy. A normal lab doesn't mean you're thriving, it means you don't yet have a disease that one test was built to catch. "Do I have disease?" and "Am I functioning the way I was designed to?" are two completely different questions. In this episode, Justin Roethlingshoefer unpacks why your bloodwork can look perfect while you feel awful, what every one of your cells actually needs to thrive (oxygen, nutrients, and the ability to clear toxins), and why Scripture pointed to this design long before modern medicine. Inside this episode learn:  🩸 Why "normal" bloodwork isn't the same as being healthy  🧬 The one question no doctor ever asked him: the one that changed everything  🏠 The cracked-foundation analogy that exposes how we treat symptoms instead of causes  🫁 The three things all 30 trillion of your cells depend on  ✝️ The God-designed rhythms your biology was built to run on If you've been told everything looks normal but you know something isn't right, this one's for you.  Stop chasing symptoms. When you heal the cell, the body heals itself. 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

  6. Sep 7

    This is why You're Still Tired After 8 Hours of Sleep (It's Recovery, Not Sleep)

    You slept 8 hours. So why do you still feel exhausted? Here's what nobody told you: sleep and recovery are not the same thing. You can lie there unconscious all night and still wake up foggy, inflamed, and running on empty, because the real restoration happens in the deep stages of sleep most high-performers never reach. That's when your brain finally switches on its overnight cleanup crew and clears out everything the day left behind. In this episode, Justin Roethlingshoefer unpacks the science of how your body actually heals itself at night and why Scripture pointed to this rhythm long before we could measure it. In Genesis, the day begins in the evening: you were designed to recover first, then pour out. Inside this episode:  🧠 Why 5 hours can beat 9, and what actually makes the difference  🧹 Your brain's overnight "cleanup crew," and what happens when it never runs  🍷 What two glasses of wine really do to your sleep  🌙 The simple nightly shift that protects the deep sleep where healing happens This was never about sleeping more. It's about finally giving your body the conditions it was built to heal in.  Stop chasing sleep, start protecting recovery. 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

  7. Aug 31

    How Success Made Me a Toxic Leader: My Team Secretly Called Me "The Devil"with Brad Lomenick

    Brad Lomenick spent more than a decade leading Catalyst, one of the biggest leadership movements in the Christian world, selling out arenas, hitting every number, building something huge. And somewhere in the middle of all that winning, he quietly fell apart. Sixty pounds overweight. Running on stress. Leading his team so poorly they secretly nicknamed him "the devil." None of it showed up on the scoreboard. In this conversation on The Own It Show, Justin Roethlingshoefer and Brad dig into how that happens to good, driven, high-capacity people, not in a dramatic crash, but through a slow drift of small compromises. They get into the wake-up call that turned it around, the single habit that reset every other area of Brad's life, and the identity shift underneath it all: your habits, they argue, are just your identity made visible. Decide who you are first, and the workouts, the discipline, and the leadership start to follow. In this episode you’ll learn: The single keystone habit that recalibrated Brad's spiritual, mental, and physical life ("I am a runner") The "scorecard of life": why an A in one area and F's in the rest still adds up to losing Why your title isn't your calling and the "riverbanks" idea that frees you to change lanes without losing yourself Justin's 7-D pattern: the slow drift the enemy uses to wear leaders down, one distraction at a time "You can't steer a parked car": why you find your calling by taking action, not by waiting on it ======================================================================== About Brad Lomenick Brad Lomenick is an Oklahoma-based leadership strategist, author, and self-described "convener of leaders." He spent more than a decade leading Catalyst, one of the most influential young-leader movements in the Christian world, and now advises organizations and leaders through consulting, speaking, and writing. He's the author of H3 Leadership and The Catalyst Leader, and host of the H3 Leadership podcast.  ➡︎ Website & consulting: https://www.bradlomenick.com ➡︎ H3 Leadership Podcast: https://h3leadership.com ➡︎ Books (H3 Leadership + The Catalyst Leader): https://www.amazon.com/s?k=brad+lomenick ➡︎ Instagram: @bradlomenick 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

  8. Aug 24

    "You've Ruined Your Health for Good" Is a Lie: The science of how your body forgives you every day

    If you've quietly decided you've done too much damage to ever feel healthy again, this one is going to hit different. There's a reason you can neglect your health for a decade and still wake up breathing: you were built to heal, relentlessly, and on repeat. Justin Roethlingshoefer connects what the science shows, your cells replace themselves constantly, rebuilding you into a biologically new person every 5–7 years, with what Scripture said long before the microscope: restoration isn't a reward you earn, it's the way you were made. Your body isn't keeping score against you. It's waiting on you. This is for anyone who feels stuck, foggy, inflamed, or convinced a diagnosis is the final word on their life. You'll leave understanding why healing has been available to you the whole time, and the one shift that finally lets your body do what it was designed to do. In this episode, discover:  🧬 Why you can mistreat your body for years and it still fights to keep you alive  🔄 The renewal science that makes you biologically "brand new" every 5–7 years  🐴 The one thing that separates your body from every other living creature when it's injured  🫁 The single question your nervous system asks that decides whether you heal or stay stuck  ✝️ What Scripture understood about your body long before the science caught up You were never too far gone. Your body has been proving that to you every single day, one new cell at a time. Stop resisting. Start renewing. 💪 OWN IT Coaching If you’re a high performer and you want a complete health optimization system— high energy, deeper sleep, better focus, and long-term resilience, this is what we do inside OWN IT Coaching. It’s personalized coaching for executives and leaders built around deep diagnostics, coaching accountability, precision nutrition & fitness, targeted supplementation, recovery, and objective data.  Not sure where to begin? Find out exactly where your health is underperforming and get a prioritized action plan in less than 8 minutes. $397 value. Zero obligation. ➡︎ Take the Free Audit: https://quiz.ownitcoaching.com/healthaudit?utm_source=youtube&utm_medium=social&utm_campaign=organic  ============================================================================ 📖 Holy Health | The Book Justin's newest book, Holy Health, is the complete framework for faith-centered health — what it truly means to steward your body as an act of worship, not performance. Pre-order before August 10th and unlock $497+ in exclusive bonuses — including a personal health assessment, a behind-the-scenes session with Justin, and a chance to win two tickets to Phil Wickham's Songs of Saints Tour on October 9th in Orlando + a private meet & greet with Justin. ...

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About

This is The Own It Show. Where Everyday People Take Ownership to Create Extraordinary Success. Led by a couple who have influenced people at the highest level of the corporate, athletic, entrepreneur, and business world. We teach through science and data-driven methods to help you take true Ownership to lead through energy and influence. We don't just use our stories but tell stories of everyday people who through ownership created extraordinary success. These people have been in your shoes and ultimately excelled, whether it's leading a team of ten or ten thousand, building a business of one million or 100 million, winning one championship or ten, they all have one thing in common, OWNERSHIP. Success is different... be different... OWN IT.

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