37 episodes
The Sales History Podcast Todd Caponi
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- Business
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5.0 • 11 Ratings
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Bringing the incredible (and sometimes strange) brains from the profession of sales' past to the 2020's - from Todd Caponi, author of The Transparency Sale & The Transparent Sales Leader.
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10 Mottos For Being Your Best - Circa 1937
In 1937, Paul W. Ivey released a second edition of his book, Salesmanship Applied. Chapter 6 is one of my favorites from my collection of books from 75+ years ago. Want to be the best version of you? Instead of recreating the wheel on these ideas, let’s turn the clock back 87 years.
We spend so much time on sales methodologies and techniques to be better - but how about building up the value in ourselves? Ivey nails it with these ten...
@saleshistorian on Instagram - daily quotes, pics & comics from the past
@saleshistorian on Twitter - daily quotes, pics & comics from the past
The Transparent Sales Leader - my newest book which includes a number of quotes and lessons from sales' past.
The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.
Support the show -
We Are Selling Ideas, right? Here's 400 Years of "How To" Advice
Sales - the most brilliant minds in the profession view our responsibility as "selling ideas'. Those brilliant minds date back to the 1600s and Sir Francis Bacon, the late 1700s and Benjamin Franklin, and many more throughout the 1900s.
In today's episode, we'll explore the advice from Bacon, Franklin, and a couple of amazing thought leaders on selling from the 1950s - how logic polarizes an audience, along with how to think differently about your approach.
@saleshistorian on Instagram - daily quotes, pics & comics from the past
@saleshistorian on Twitter - daily quotes, pics & comics from the past
The Transparent Sales Leader - my newest book which includes a number of quotes and lessons from sales' past.
The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.
Support the show -
Why Does Sales Exist The Way It Does - And Should It?
Our version of sales recruiting, sales training, dedicated territories, quotas, salary + variable compensation plans, even sales kickoffs all began between 1890-1920. The process designs, compensation strategies, and almost all of the selling methodologies are based on this foundational approach - which, for the most part, I’d argue has been correct. Sure, people argued for change, but the core has been the core.
In today's episode, I take you through the "why", inject some wisdom from the great Arthur Sheldon, and take you to an exploration of why we may need to shift going forward. Those cores have changed, in ways you maybe haven't thought about.
@saleshistorian on Instagram - daily quotes, pics & comics from the past
@saleshistorian on Twitter - daily quotes, pics & comics from the past
The Transparent Sales Leader - my newest book which includes a number of quotes and lessons from sales' past.
The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.
Support the show -
Salesman's Creeds - The "In Thing" of the Early 1900s
Salesman's "Creeds" - There was a concept that started popping up around 1905, spreading to individual companies, industries, and eventually to entire cities by the 1910s. Established to change the perception of the sales profession. these "creeds" defined a core set of beliefs every salesperson should have in taking goods to market.
In this episode, we'll talk through what these creeds were, why they were developed, how they were used, and how the concept is suddenly springing up again today.
@saleshistorian on Instagram - daily quotes, pics & comics from the past
@saleshistorian on Twitter - daily quotes, pics & comics from the past
The Transparent Sales Leader - my newest book which includes a number of quotes and lessons from sales' past.
The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.
Support the show
Support the show -
Don't Be A Dunderblitzen - a Sales Leadership Parable from 1909
It's the story for so many - great at selling, promoted into leadership without training or a holistic understanding of what the role actually is.
In today's episode, I share a parable written by Worthington C. Holman in 1909 about a medieval military leader named Dunderblitzen Von Shoosh. I loved this story so much, I had to share it...along with lessons for today.
@saleshistorian on Instagram - daily quotes, pics & comics from the past
@saleshistorian on Twitter - daily quotes, pics & comics from the past
The Transparent Sales Leader - my newest book which includes a number of quotes and lessons from sales' past.
The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.
Support the show -
The History of Email - in Sales & Marketing
I went digging...into the origins of email as a communication medium. Along the way, I found a ton of really interesting timeline milestones that are amazing, interesting, and in some cases pretty funny.
So, in this episode, we explore those milestones - from invention to the CAN-SPAM act, and how we really haven't fixed a whole lot along the way.
Here's the article I reference - with a full timeline with resources, links & pictures: https://toddcaponi.com/history-of-email-in-sales-and-marketing/
@saleshistorian on Instagram - daily quotes, pics & comics from the past
@saleshistorian on Twitter - daily quotes, pics & comics from the past
The Transparent Sales Leader - my newest book which includes a number of quotes and lessons from sales' past.
The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.
Support the show
Customer Reviews
Excellence.
What a wonderful show. Full of vital information. The work put into the research is amazing. Highly recommended for any sales professional that’s serious about learning their craft.
History Buff that’s also in sale
As a history buff that has been working sales for over 20 years (yikes!) this podcast is fantastic. Both episodes have been fantastic and looking forward to hearing more! I even listened to it with my retired Dad who was never in sales (but also a history buff) and he really enjoyed the podcast!