Leadership collapses without trust because people stop following. Without transparency, suspicion breeds and rumors flourish. Without clarity, confusion reigns and effort scatters. Together, these three pillars create alignment, commitment, and momentum. Remove any one, and even the most talented leader eventually fails In this episode, I sit down with Jeff Dack, former CEO and partner at Funday—the independent agency redefining how creative teams work: no timesheets, radical trust, total customer experience, and scaling without burnout. With 20+ years leading top creative, media, and CX agencies across North America, Jeff shares hard-won lessons, bold bets, and what’s next for brands and agencies in an AI-driven world—delivered with straight talk, zero fluff, and insights that will challenge your current playbook. The discussion on business leadership challenges and opportunities was highly insightful. Here’s what I learned from our discussion: The future of creative agencies — including evolution, mergers, client budget optimization, and adapting to industry changes (e.g., in podcasts like Fine Tune with Corby Fine). Leadership and genuine leadership — emphasizing transparency, trust, fun in the workplace, ditching outdated practices like timesheets, and building remote-first cultures. Scaling creativity without burnout, driving total customer experience, and shifting from strategist to CEO roles. Agency operations, growth strategies, and innovative marketing for brands (from his tenures as CEO of Funday, Wunderman Thompson Canada, and Carat Canada)
