Campaign Middle East - Podcasts

Campaign Middle East
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On The Record with Campaign Middle East offers a new look at – and listen to – the region’s media, marketing and advertising industry.

  1. 07/07/2021

    AR, engagement and opportunity: The growth of Saudi

    In this episode, Campaign’s editor Austyn Allison is joined by Snapchat’s Abdulla Alhammadi to discuss how the kingdom is growing. They explore the reach and engagement of digital platforms and augmented reality in Saudi Arabia and how this market is responding to mobile, becoming one of the most dynamic in the region.

  2. 09/12/2021

    Timeless trends: shopper insights for the festive season

    In this episode, Campaign’s editor Austyn Allison is joined by Facebook MENA’s head of marketing, Rana Bouri to discuss research by Facebook that looked at how customers in the holiday season follow patterns of shopping sentiments, in the frame of new technologies and how can marketers leverage these behaviours to maximise their marketing strategies.

  3. 09/23/2021

    Highly placed: brand integration – how to do it right

    In this episode, Campaign’s editor Austyn Allison is joined by Head of Brand Integration at MMS, Rami Salame to explain how brands can work with media outlets to become not only part of the narrative but play a leading role. Good brand integration can drive stories forward and build product affinity, forging an emotional connection with audiences.

  4. 11/08/2021

    Marketing the occasion: social commerce at the busiest time of the year

    In this episode, Campaign’s editor Austyn Allison is joined by Shayan Rahimi, head of e-commerce at Snap, and Stan Brunais, head of marketing at Ounass. They explain how brands can leverage shopping season, the most active and competitive selling quarter of the year with dates such as Yellow Friday, Black November and end-of-year festivities, and how brands are using Snap innovatively to create a seasonal experience beyond the discounts.

  5. 11/28/2021

    E=MC2 – The Evolution of Media Consumption

    In this episode, Campaign’s editor Austyn Allison is joined by MBC Media Solutions’ head of client partnerships, Ryan El Hajjar, to discuss what Covid has done to people’s consumption habits and what the future holds for broadcasters and brands.

    28 min

  6. 01/12/2022

    Saudi on a small screen: mobile video in the Kingdom

    Snap, the company behind the camera app Snapchat, has teamed up with IPG Mediabrands agency Reprise to launch research into how Saudi consumers use mobile video. Campaign’s editor Austyn Allison is joined by Amr Chehab, head of agency development at Snap, and Stuart Mackay, general manager of Reprise MENA, to discuss what we know about the market and what the research might find out.

    24 min

  7. 02/28/2022

    In conversation with Malcolm Gladwell

    Campaign’s editor Austyn Allison is joined by best-selling author Malcolm Gladwell giving his views on staying creative through the years, new trends in media, technology, multiculturalism and the importance of personality in historical events.

    19 min

  8. 04/01/2022

    Augmented Connections: AR x ART at Expo2020

    Campaign’s editor Austyn Allison is joined by Snap’s senior director of global creative strategy Jeff Miller and French visual artist Cyril Lancelin to talk about Cyril’s partnership with Snap to create an interactive installation called Connections at Expo2020, which has an augmented reality element, and find out how AR can boost art and business alike.

    25 min
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On The Record with Campaign Middle East offers a new look at – and listen to – the region’s media, marketing and advertising industry.

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