KnowThyBrand

Giulia Iannucci
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A more inclusive and sustainable world is possible. Listen to incredible guests as they share their unique stories and expertise, let them inspire you, and learn what we can all do to foster a fairer future.

  1. NOV 25

    Redefining Success - Embracing Non-Linear Careers with Bárbara Daroca

    Success isn’t always a straight line and sometimes the most fulfilling careers are the ones that take unexpected turns. In this inspiring episode of KnowThyBrand, host Giulia Iannucci sits down with Bárbara Daroca, Head of Corporate Services at ING Luxembourg and host of the podcast Hello Success. Known for her leadership and mentoring work, Bárbara shares her journey from structured finance to marketing communications, and how embracing career pivots led her to create a platform that celebrates real, relatable success stories. Together, Giulia and Bárbara explore what it means to let go of outdated definitions of success, find value in every stage of your career, and balance ambition with authenticity. From celebrating small wins to learning from mistakes, this episode is a heartfelt reminder that thriving professionally doesn’t mean having it all figured out. It means staying curious, adaptable, and kind to yourself along the way. Click here for full show notes and resources mentioned in the episode.

    46 min

  2. NOV 6

    Volunteering in Ukraine While Leading a Business to Success: The Power of Values with Stuart Alexander

    In this inspiring episode of KnowThyBrand, Giulia sits down with Stuart Alexander, a finance professional, entrepreneur, and humanitarian - to explore what it really means to lead with values, purpose, and compassion. From his roots in Lancashire and an early career as a geologist to becoming a respected leader in fund distribution, Stuart’s story takes an extraordinary turn. Today, alongside running his financial ventures, he dedicates much of his time to a volunteer project supporting Ukraine. With a small team of volunteers, Stuart drives SUVs across Europe - vehicles converted into emergency field ambulances to help evacuate wounded soldiers and civilians. Each journey saves lives and reminds us what leadership, courage, and empathy look like in action. Beyond the frontlines, Stuart’s philosophy extends to everyday life and business. He believes companies can have a soul - one that empowers people, builds community, and makes a difference far beyond profit. His reflections on authentic leadership, empowerment, and shared purpose offer a refreshing reminder that success is measured by impact, not hierarchy. Whether you’re a business leader, a volunteer, or someone looking to reconnect with purpose, this episode is a moving invitation to use whatever resources you have - time, energy, or courage - to make a difference. Click here for full show notes and resources mentioned in the episode.

    48 min

  3. OCT 2

    Leading with Intuition: Building Authentic, Purpose-Driven Businesses with Lia Dunlap

    What role does intuition play in business success – and how can entrepreneurs strengthen this often-overlooked skill? In the first episode of the new season of KnowThyBrand, host Giulia Iannucci speaks with Lia Dunlap, intuitive business strategist and founder of the Limitless Life Club. Lia shares her journey from corporate life to embracing her intuitive gifts and supporting entrepreneurs in aligning their work with authenticity and purpose. Together, they explore how intuition, emotional intelligence, and authenticity are not only personal strengths but powerful tools for leadership, communication, and influence. Lia offers practical steps for tuning into your inner guidance, building confidence, and making aligned decisions that lead to both fulfillment and sustainable success. Whether you’re seeking to grow your business, connect more deeply with clients, or lead with greater clarity, this conversation is an inspiring reminder that intuition is a skill anyone can develop – and a catalyst for building work that truly connects with your values, your vision, and the people you serve. Click here for full show notes and resources mentioned in the episode.

    41 min

  4. JUL 15

    How to Build Financial Independence: Money, Mindset, and Bold Moves

    Money doesn’t have to be confusing, restrictive, or overwhelming – it can be a powerful tool for freedom when aligned with your values. In this episode of KnowThyBrand, host Giulia Iannucci welcomes Jessica Cooke, founder of DEFINANCE and financial coach dedicated to helping women - and anyone excluded from traditional financial spaces - rewrite their money story. Jessica shares how societal narratives have historically left women out of financial conversations, and why reclaiming financial independence isn’t just about numbers - it's about agency, alignment, and bold life choices. From unlearning limiting beliefs to building personalized financial safety nets, this episode is a roadmap to turning money into a tool for freedom, not fear. Whether you're managing debt, dreaming of early retirement, or simply want to feel more in control of your finances, Jessica offers practical strategies, mindset shifts, and a warm reminder: you can do this - and you don’t have to be a finance expert to start. Click here for show notes and resources mentioned in this episode.

    39 min

  5. JUN 19

    The Energy Equation: How to Recharge to Avoid Burnout

    What if the real key to productivity, fulfillment, and emotional balance isn’t time management - but energy management? In this episode, Giulia sits down with executive coach and sustainability consultant Alina Ignatieva to explore the powerful link between purpose, authenticity, and energy. Drawing from her work with high-performing professionals and her own experience as a mother, entrepreneur, and leader, Alina shares why women especially need to rethink what drains them, what fuels them, and how to reclaim their agency. From battling burnout to letting go of the “supermom” myth, this episode dives into the real-world challenges we face and the small but mighty shifts that can help us restore balance and joy. Whether you're navigating career stress, parenting overwhelm, or just feel depleted this conversation will help you reflect, reset, and redirect your energy toward what truly matters. Click here for show notes and resources mentioned in this episode.

    35 min

  6. JUN 3

    From the Fire Line to the Front Line: Women Leading Change in Fire Protection

    In industries where fire and safety take center stage, women are still fighting to claim their space. But what happens when two trailblazers decide to create a movement to empower the women shaping the future of fire protection? In this inspiring episode, Giulia welcomes Niina Beltowski, Key Account Manager at Viking Nordic and co-founder of K(vinn)-Faktor, an association dedicated to supporting women in the fire protection industry. From the first female salesperson at her company to a key supporter building a fast-growing community of over 60 women, Niina shares her journey, challenges, and bold vision for a more inclusive future. Niina opens up about the pressure of navigating male-dominated spaces, the power of authenticity, and how clear communication and shared purpose can help foster respect in even the most traditionally male-dominated environments. Whether you’re in tech, engineering, or any other male-heavy industry, Niina’s story will inspire you to show up as yourself, and create room for others to do the same. Click here for show notes and resources mentioned in this episode.

    32 min

  7. MAY 16

    The Real Work of Inclusion: Embedding DEI into Business Strategy

    Given the current climate where DEI efforts are increasingly scrutinized, scaled back, or politicized, Jenny Chen, founder and CEO of Catalais Consulting, joins Giulia for a candid and powerful conversation about what it truly takes to build inclusive, equitable workplaces that go beyond performative gestures. With a background in investment sales and deep personal experience navigating the corporate world as a woman of color, Jenny pulls back the curtain on performative D&I efforts—and offers a blueprint for real, systemic change. From restructuring outdated business processes to fostering genuine sponsorship over surface-level mentorship, Jenny explains why respect, intentionality, and leadership accountability are key to creating workplaces where everyone can thrive. Whether you're a business leader, HR professional, or advocate for inclusion, this episode will challenge you to rethink your approach to equity at work—and give you tools to start making a difference today. Click here for show notes and resources mentioned in this episode.

    44 min

  8. APR 29

    How to Stay Relevant in the Age of AI without Losing Yourself

    As artificial intelligence continues to evolve at an unprecedented rate, a pressing question looms: Should we, as humans, be afraid of AI, or is it simply the next step in our technological evolution? With fears that AI will replace jobs, disrupt industries, and redefine how we work, it’s natural to wonder about our place in a world increasingly dominated by machines. But instead of fearing the rise of AI, perhaps the real challenge is how we adapt. How can we stay relevant in a landscape that’s changing rapidly, without losing the very essence of what makes us human? In this article, we’ll explore how to harness AI’s potential while preserving the qualities that make us irreplaceable—creativity, emotional intelligence, and the unique human touch. In this insightful episode, Giulia welcomes Joan Palmiter-Bajorek, linguist, ex-academic, and founder of Women in Voice, to explore the intersection of AI, gender equality, and career resilience in an ever-changing tech landscape. Joan brings a wealth of personal experience to the table—having navigated two layoffs in the AI sector, she turned her challenges into a roadmap for others through her new book Your AI Roadmap. From building a standout personal brand to advocating for more inclusive datasets, Joan shares her unique perspective on how individuals and organizations can thrive during this era of digital disruption. This episode is a must-listen for anyone wondering how to future-proof their career, navigate tech’s volatility, and push for equity in a male-dominated industry. Click here for show notes and resources mentioned in this episode.

    36 min
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About

A more inclusive and sustainable world is possible. Listen to incredible guests as they share their unique stories and expertise, let them inspire you, and learn what we can all do to foster a fairer future.

Information

  • Creator
    Giulia Iannucci
  • Years Active
    2021 - 2025
  • Episodes
    78
  • Rating
    Clean
  • Copyright
    © 2025 KnowThyBrand
  • Show Website
    KnowThyBrand