Marketing Dribble Podcast

Rob Boyle & Jonny Kenyon
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  • MARKETING
  • UPDATED BIMONTHLY

Jonny Kenyon and Rob Boyle are professional marketers and have come together to talk all things marketing from their combined years of experience.

  1. Episode 86: Journeys - with Chris Nightingale

    JAN 26

    Episode 86: Journeys - with Chris Nightingale

    In this episode of the Marketing Dribble podcast, Rob Boyle and Jonny Kenyon are joined by Chris Nightingale, founder of Can-Do Digital, to talk honestly about his journey through the marketing world. Chris shares how he fell into marketing, why PPC became his core specialism, and what he learned working inside large organisations. We dig into the realities of in-house life versus going freelance, the mistakes many marketers make when they ignore the commercial side of the business, and what actually matters if you want to build a sustainable career. The conversation is packed with practical insight for marketers thinking about freelancing, feeling stuck in their current role, or looking to future-proof their skills. We wrap up by discussing Chris's new podcast and his views on where performance marketing and AI are really heading beyond the hype. How to find Chris: linkedin.com/in/chrisnightingale

    23 min

  2. 12/23/2025

    Episode 85: Christmas Ads 2025 Review with Rob and Jonny

    It's the Christmas special and the return of a now famous tradition. Rob and Jonny dive into this year's Christmas TV adverts… except Jonny hasn't actually watched a single one. So instead, Rob pitches the biggest Christmas ads of the year to Jonny (Father Christmas) as if he's the final sign-off before they're allowed on air. Some land. Some absolutely don't. Expect strong opinions, festive nonsense, and plenty of laughs as we round off 2025 in the only way we know how taking marketing seriously, but not ourselves!!

    36 min
  3. Episode 84: AI Made Simple with Heather Murray

    11/12/2025

    Episode 84: AI Made Simple with Heather Murray

    In this episode, I'm joined by the amazing Heather Murray founder of AI for Non-Techies and all-round AI legend, to talk about what's really going on in the world of artificial intelligence and how marketers (and humans in general) should be using it. We chat about how fast things are moving (and why that doesn't mean you need to chase every shiny new tool), the importance of learning to prompt properly, and why building your own AI assistant is actually more achievable than you think. Here's what we cover: Why skills beat tools every time How to match AI tools to your goals, not the other way round Using AI to save time in your business and then actually doing something useful with that saved time Heather's thoughts on AI literacy and what you really need to focus on if you're teaching or learning AI The smart reason behind all the free content she shares on LinkedIn (spoiler: it's clever marketing) And yep we even question whether stock images are now dead thanks to AI image generation Plus, we call out Jonny who, of course, ran for the hills at the mention of AI. Heather shares a solid tip for anyone (mainly Jonny) who's unsure where to start. This one's packed with straight-talking advice, practical takeaways, and a bit of healthy AI reality-checking. Give it a listen especially if you're feeling overwhelmed by all the AI hype. This is how to cut through the noise. Where to find Heather: LinkedIn: linkedin.com/in/accessible-ai Website: https://nontechies.ai/

    35 min
  4. Episode 83: How to Say What You Actually Mean in Your Marketing with Heather Barnett

    10/16/2025

    Episode 83: How to Say What You Actually Mean in Your Marketing with Heather Barnett

    B2B doesn't have to mean boring-to-boring. In this episode of the Marketing Dribble Podcast, hosts Rob Boyle and Jonny Kenyon chat with Heather Barnett, a freelance B2B copywriter with over 20 years' experience — and zero tolerance for dull marketing. Heather dives into why so much B2B copy sounds like it was written for the guy in the Werther's Original advert, how marketers fell into this beige trap, and what it really takes to stand out. From killing buzzwords like leverage and elevate, to crafting copy that actually earns attention, this episode is packed with honest, funny, and practical advice for anyone writing in B2B. We also get into: • How to make dry topics interesting (and even fun) • Heather's creative process and where her best ideas come from • The right (and wrong) way to use AI in copywriting • What to look for when hiring a great copywriter • The one brand she'd love to get her hands on and the words she'd banish forever. Connect with Heather: linkedin.com/in/heatherebarnett

    36 min
  5. Episode 82: The Future of Search with Ashley Liddell

    09/18/2025

    Episode 82: The Future of Search with Ashley Liddell

    What does search really look like today and where is it heading? In this episode Rob and Jonny chat with Ashley Liddell from Deviation about how AI is reshaping SEO, why personalisation and conversation are now at the heart of search, and what brands should be thinking about over the next few years.  We dig into practical questions like how to build a modern search strategy in-house, what role user-generated content (UGC) and influencers should play, and how to navigate the messiness of attribution in a multi-channel world. Whether you're leading marketing at a startup or evolving your strategy inside a bigger team, this episode is packed with smart, actionable insights for what's next. Definitely one to listen to! How to connect: LinkedIn: linkedin.com/in/ashley-liddell-seo Website: wearedeviation.co.uk

    33 min
  6. Episode 81: How to Grow in a Competitive Market Without Investment with Emeric Ernoult

    09/03/2025

    Episode 81: How to Grow in a Competitive Market Without Investment with Emeric Ernoult

    In this episode of the Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon sit down with Emeric Ernoult, the co-founder and CEO of Agorapulse, a bootstrapped social media management platform that's made big waves without a single penny of external funding. Emeric shares the real, unfiltered story of building a SaaS business from scratch, including the tough calls, sleepless nights, and the mindset needed to compete in a saturated market. From balancing visionary dreams with day-to-day operations, to learning from hiring missteps, he gets candid about the highs and lows of entrepreneurship. We dive into the importance of hiring right, leveraging social media authentically, and why review sites can make or break your brand. Emeric also opens up about what bootstrapping really teaches you and why resilience might just be the most underrated business skill. Whether you're building your own business, navigating startup life, or just love a good founder story, this episode is packed with honest insights, practical advice, and a healthy dose of marketing wisdom.

    45 min
  7. Episode 80: Marketing Room 404: Emma and Ruta from Blame it on Marketing Podcast

    07/24/2025

    Episode 80: Marketing Room 404: Emma and Ruta from Blame it on Marketing Podcast

    Ever looked at a pricing page with no actual prices and thought, "Yep, this belongs in the bin"? Us too. In this episode of Marketing Dribble, Rob Boyle and Jonny Kenyon unleash their inner grumps and introduce Room 404 our cheeky spin on Room 101, where bad marketing ideas go to disappear forever. Alongside the brilliant Emma Davies and Ruta Sudmantaite from the podcast 'Blame it on Marketing' we take turns nominating our most cringe-inducing marketing pet hates. From CFOs trying to moonlight as CROs, to buzzwords that need a long nap, this episode is a brutally honest but hilarious therapy session for marketers everywhere. Bring your rage, leave with a laugh. Have a vent with us, and maybe even find a few things you'd like to chuck into Room 404 too. How to connect with Emma and Ruta https://www.linkedin.com/company/blame-it-on-marketing linkedin.com/in/emmadavies1989 linkedin.com/in/rutasudmantaite

    37 min
  8. Episode 79: Making AI Work for Your Business with Valeriya Pilkevich

    07/17/2025

    Episode 79: Making AI Work for Your Business with Valeriya Pilkevich

    In this episode, Rob & Jonny sit down with Valeriya Pilkevich, a trailblazer in AI integration for businesses of all sizes. From startups to Fortune 500s, Valeriya has helped organizations unlock the power of artificial intelligence and she's here to share exactly how you can do the same. We dive into: The very first steps businesses should take when approaching AI How small and medium-sized enterprises can punch above their weight using smart AI tools Why identifying the right problems matters more than choosing the flashiest tech What AI agents actually are and how marketers can use them effectively The real differences in AI adoption between SMEs and large corporations When (and why) you might need a custom GPT How to future-proof your marketing strategy in an AI-first world Valeriya also shares her experience as a speaker and educator, highlighting the AI topics that are captivating business leaders right now. And for those feeling a bit left behind in the AI race, she offers a golden nugget of advice on where to start and how to stay current. Whether you're just curious or already exploring AI in your business, this episode is packed with practical insights you won't want to miss. Linkedin: linkedin.com/in/valeriya-pilkevich

    38 min
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Jonny Kenyon and Rob Boyle are professional marketers and have come together to talk all things marketing from their combined years of experience.

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