Catalytic Leadership

Dr. William Attaway

Feeling overwhelmed by the daily grind and craving a breakthrough for your business? Tune in to the Catalytic Leadership Podcast with Dr. William Attaway, where we dive into the authentic stories of business leaders who’ve turned their toughest challenges into game-changing successes.Each episode brings you real conversations with high-performing entrepreneurs and agency owners, sharing their personal experiences and valuable lessons. From overcoming stress and chaos to elevating team performance and achieving ambitious goals, discover practical strategies that you can apply to your own leadership journey. Dr. Attaway, an Executive Coach specializing in Mindset, Leadership, and  and Productivity, provides clear, actionable insights to help you lead with confidence and clarity.Join us for inspiring stories and expert advice that will ignite your leadership potential and drive your business forward. Subscribe to the Catalytic Leadership Podcast and start transforming your approach today. For more resources and exclusive content, visit CatalyticLeadership.net.** Catalytic Leadership is ranked among the top 1.5% of podcasts globally on ListenNotes, thanks to our incredible listeners. Your support has made us one of the most popular shows out of over 3.4 million podcasts worldwide. Thank you for tuning in and being part of our journey! **

  1. 4d ago ·  Video

    Why Collaboration Over Competition Multiplies Growth (with Chad T. Jenkins)

    Send us Fan Mail Chad T. Jenkins launched more than fifty businesses before he decided to stop launching companies altogether. What he found was that the fastest growth never came from building alone. Chad, owner and CEO of SEEDSPARK and founder of SEEDSPARK CoLAB, joins William to make the case for collaboration over competition, and to show how the assets already sitting in your business become leverage the moment you combine them with someone else's. He walks through the VCR formula he learned from Dean Jackson, vision plus capability times reach, and unpacks how Kylie Jenner's lip kits and a single Nike and Tiffany collaboration prove the math. Along the way he explains the "exploded parts view" of an entrepreneur, the I AMs that make each leader unique, and why his task list has two columns instead of one. If you have been solving growth problems by hiring more or spending more on ads, this conversation offers a shorter road. Chapters 00:00 Meet Chad T. Jenkins and the exploded parts view 02:06 Growing up on a South Carolina farm with a bigger vision 03:36 Turning the search inward: what do I already have 05:45 What fifty-plus businesses taught him 06:22 Value creation is everything, and everything is a recombination 08:05 From operator to leverage partner for founders worldwide 09:27 Building the CQ assessment for a collaborative mindset 11:51 The I AMs: insights, abilities, and multipliers 15:14 A go-giver community where no one is allowed to sell 17:41 The VCR formula: vision plus capability times reach 23:23 Nothing new without a who 25:25 The Daily GRACE routine that keeps him sharp Books mentioned The Code to Collaboration by Chad T. JenkinsFriction Fuel by Chad T. JenkinsJust Add a Zero by Chad T. JenkinsThe Go-Giver by Bob Burg and John David MannWho Not How by Dan Sullivan and Benjamin HardyConnect with Chad on LinkedIn at linkedin.com/in/chadtjenkins, explore the CoLAB at seedspark.com, browse his books at chadtjenkins.com, and pick up his new bestseller at codetocollaboration.com. I want to invite you to check out the Committed Mastermind, a community I help lead along with world-class leaders like JC and Karen Hite, Vinnie Fisher, and Jonathan Mast, plus incredible mentors like Dr. Gary Chapman, author of The 5 Love Languages, and many others. This is for entrepreneurs who want to build a thriving business without sacrificing their faith, their family, or their health. Check out the Committed Mastermind at https://committedmastermind.com/ ---- Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!   Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    Why Collaboration Over Competition Multiplies Growth (with Chad T. Jenkins)
  2. Sep 1 ·  Video

    Letting Go of Control Is How I Finally Scaled (with Laura Parker)

    Send us Fan Mail Laura Parker built The Exodus Road into a global anti-trafficking organization, then hit the wall every founder hits: the business could not grow past what she could personally hold. Laura Parker, CEO and co-founder of The Exodus Road, joins the show to talk about letting go of control, the real reason it is so hard, and what changed when she finally handed off the work she was never gifted to do. She and William dig into the EOS visionary-integrator split, the communication breakdowns that come with delegation, and why she now aims for excellent instead of perfect. If you are the bottleneck in your own business, this episode names it and shows you the next right step out. Chapters 00:00 Introduction to Laura Parker and The Exodus Road 02:16 A two-year contract in Thailand becomes a mission 04:25 The scale of human trafficking most people miss 05:44 Fighting overwhelm by taking the next right step 07:49 The founder to CEO transition few leaders make 08:28 Traction, Rocket Fuel, and the visionary-integrator split 10:12 Getting okay with 80 percent 14:08 Inside Influenced, the digital safety program for families 19:00 Full-time motherhood and full-time leadership 20:39 Why you can have some, not all 23:27 Leveling up by asking better questions 26:23 Living above the line as a leader Books Mentioned The 15 Commitments of Conscious Leadership by Jim Dethmer Traction by Gino Wickman Rocket Fuel by Gino Wickman and Mark C. Winters Emotionally Healthy Spiritual Leadership by Peter Scazzero Good to Great by Jim Collins Connect with Laura Parker theexodusroad.com and on LinkedIn. Explore her digital safety program for families at influenced.org. I want to invite you to check out the Committed Mastermind, a community I help lead along with world-class leaders like JC and Karen Hite, Vinnie Fisher, and Jonathan Mast, plus incredible mentors like Dr. Gary Chapman, author of The 5 Love Languages, and many others. This is for entrepreneurs who want to build a thriving business without sacrificing their faith, their family, or their health. Check out the Committed Mastermind at https://committedmastermind.com/ ---- Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!   Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    Letting Go of Control Is How I Finally Scaled (with Laura Parker)
  3. Aug 25 ·  Video

    Your Team Is Still Human: Leading People When AI Changes Everything

    Send us Fan Mail Your team can feel it before you say a word. AI is moving faster than your job description can keep up with, and underneath the excitement about tools and leverage, a quieter fear is spreading through your people about whether the company still needs them. Dr. William Attaway opens Season 5 of the Catalytic Leadership Podcast with the keyphrase for the entire season: your team is still human. He unpacks why 94 percent of companies run a recognition program while turnover and engagement keep sliding, why people leave over feeling unseen three times more often than over pay, and why appreciation is not the same skill as recognition. Using a real story from an agency owner who almost lost his team to silence, William shows what it looks like to name the fear in the room and replace it with real value. He closes with three moves leaders can make before Friday and two questions worth sitting with all week, starting with whether they are leading like their team is still human. I want to invite you to check out the Committed Mastermind, a community I help lead along with world-class leaders like JC and Karen Hite, Vinnie Fisher, and Jonathan Mast, plus incredible mentors like Dr. Gary Chapman, author of The 5 Love Languages, and many others. This is for entrepreneurs who want to build a thriving business without sacrificing their faith, their family, or their health. Check out the Committed Mastermind at https://committedmastermind.com/ ---- Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    Your Team Is Still Human: Leading People When AI Changes Everything
  4. Aug 20 ·  Video

    Client Churn: From Reactive to Proactive (with Brett Linnenkohl & Josh Koeller)

    Send us Fan Mail Agency growth gets expensive when every new client replaces one who just left. Brett Linnenkohl, fractional COO and founder of Evergreen Strategic Systems, and Josh Koeller, co-founder of The Customer Profit Engine, join Dr. William Attaway to unpack a more useful way to manage customer churn. Their work helps account managers move beyond subjective health-color ratings by finding the signals already buried in calls, CRM activity, support, and customer conversations. They share how a pilot reduced churn by four percentage points in ninety days, why proactive coaching produces stronger client relationships, and how the right data can uncover retention and expansion opportunities before a customer has one foot out the door. Chapters 00:00 Welcome and why retention matters 02:45 From fractional COO to customer focus 07:20 The three numbers agencies miss 09:02 Turning customer health into data 14:05 The problem with CRM notes 20:29 Connecting Slack, calls, and email signals 22:06 Pilot wins a $6K upsell 26:04 Escaping the churn treadmill 29:19 Proactive coaching beats reactive firefighting 31:10 Beyond agencies, MSP, solar, and more 35:18 Coaching CSMs without breaking trust 41:37 Mining past churn for hidden revenue 45:39 Beta offer guarantee and next steps Connect with Brett and Josh Explore the Customer Profit Engine and the Account Manager Profit Accelerator at customerprofitengine.com. Connect with Brett Linnenkohl and Josh Koeller on LinkedIn. I want to invite you to check out the Committed Mastermind, a community I help lead along with world-class leaders like JC and Karen Hite, Vinnie Fisher, and Jonathan Mast, plus incredible mentors like Dr. Gary Chapman, author of The 5 Love Languages, and many others. This is for entrepreneurs who want to build a thriving business without sacrificing their faith, their family, or their health. Check out the Committed Mastermind at https://committedmastermind.com/ ---- Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!   Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    Client Churn: From Reactive to Proactive (with Brett Linnenkohl & Josh Koeller)
  5. Aug 18 ·  Video

    How to Build an Exit Ready Agency That Runs Without You (with Damiano Raveenthiran)

    Send us Fan Mail You scaled past seven figures. The revenue is real. So is the exhaustion. In this episode, I sit down with Damiano Raveenthiran, founder of The Agency Business and an operator who built a 75-person, $8.4M agency, exited three companies, and now runs a portfolio of seven. He did what so many agency founders dream about: he removed himself from the center of his own business and turned it into an exit ready agency. Damiano shares the moment his son's health crisis forced him to step away, what he rebuilt on the other side, and the enterprise sales strategies that helped him close $25M in deals. He breaks down the shift from freelancer to CEO, the role AI automation plays in agency operations today, and why clarity on your purpose changes every decision you make. Connect with Damiano Raveenthiran: Website: theagency.business Instagram: @DamianoR YouTube: The Agency Business Books Mentioned: Buy Back Your Time by Dan Martell Fanatical Prospecting by Jeb Blount I want to invite you to check out the Committed Mastermind, a community I help lead along with world-class leaders like JC and Karen Hite, Vinnie Fisher, and Jonathan Mast, plus incredible mentors like Dr. Gary Chapman, author of The 5 Love Languages, and many others. This is for entrepreneurs who want to build a thriving business without sacrificing their faith, their family, or their health. Check out the Committed Mastermind at https://committedmastermind.com/ ---- Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!   Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    How to Build an Exit Ready Agency That Runs Without You (with Damiano Raveenthiran)
  6. Aug 11 ·  Video

    Are Your Values Real? The Leadership Pressure Test (with Jon Sheldon)

    Send us Fan Mail The leadership pressure test reveals what a leader has already practiced. In this episode, I sit down with Jon Sheldon, founder of BelleauWood Coaching, to explore the leadership pressure test through lessons he learned as a Marine squad leader and Fortune 500 sales executive. Jon explains why clear decisions begin with knowing yourself. His professional blueprint centers on purpose, vision, the environment where you thrive, and what motivates you. Then he pressure-tests those answers against real behavior. Courage is more than a value on paper. A leader has to show where courage held and where it gave way. We also talk about radical honesty, the cost of making firm calls, and the discipline of keeping the mission in view when emotion runs high. Jon shares a simple framework for those moments: define the mission, name the obstacle, and choose the first action. If you lead a team through growth or uncertainty, this conversation offers a grounded way to respond with clarity. Chapter Breakdown 00:00 Meet Jon Sheldon: Marine Leader and Executive Coach02:29 How Responsibility Forged a Leader05:12 Why Mistakes Are Inevitable Under Pressure06:40 Learning to Think 13 Moves Ahead08:54 The Mission, Obstacle, Actions Framework10:06 Build Your Professional Leadership Blueprint13:33 Pressure-Test the Leader You Claim to Be15:26 Why a Four-Hour Seminar Cannot Build a Leader17:49 Radical Honesty and the Courage to Be Unpopular20:35 The Cost and Loneliness of Leadership24:20 Protect Time to Keep Growing as a Leader29:19 Books That Make Leadership PracticalBooks Mentioned The Obstacle Is the Way by Ryan HolidayLeadership Strategy and Tactics: Field Manual by Jocko WillinkNever Split the Difference by Chris VossBecause I Said I Would by Alex SheenYour Desired Future by Dr. Henry CloudA Return on Failure by John C. MaxwellConnect with Jon Sheldon Visit BelleauWood Coaching, connect with Jon on LinkedIn, or follow @belleauwood_coaching on Instagram. I want to invite you to check out the Committed Mastermind, a community I help lead along with world-class leaders like JC and Karen Hite, Vinnie Fisher, and Jonathan Mast, plus incredible mentors like Dr. Gary Chapman, author of The 5 Love Languages, and many others. This is for entrepreneurs who want to build a thriving business without sacrificing their faith, their family, or their health. Check out the Committed Mastermind at https://committedmastermind.com/ ---- Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!   Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    Are Your Values Real? The Leadership Pressure Test (with Jon Sheldon)
  7. Aug 4 ·  Video

    Bouncing Client to Client? Delegation for Agency Owners (with Landon Gatliff)

    Send us Fan Mail If your week feels like bouncing client to client with no room left to work on the business itself, this one will land.  My guest, Landon Gatliff, is the founder of Gatliff Marketing Consultants, a marketing agency in rural Arkansas serving businesses and organizations both locally and out of state. Landon started the agency as a junior in high school building websites. He now runs it full time, covering brand, ads, commercials, and billboards, while finishing his degree online.  What makes this worth your time is how early he learned something that costs founders years. Delegation for agency owners is not a reward you earn at scale. It is the thing that creates it. When his own company needed a commercial, he hired an outside crew rather than working both sides of the camera. The result beat anything he would have made alone.  We get into the tension you know well: staying visible while staying booked, using AI without letting it become your voice, and choosing the right clients instead of every client. Books Mentioned The BibleHow to Win Friends and Influence People by Dale Carnegie Guest CTA Want to connect with Landon? Visit gatliffmarketingconsultants.com to book a consultation or run his marketing assessment, and follow him on Facebook and Instagram at Landon Gatliff. I want to invite you to check out the Committed Mastermind, a community I help lead along with world-class leaders like JC and Karen Hite, Vinnie Fisher, and Jonathan Mast, plus incredible mentors like Dr. Gary Chapman, author of The 5 Love Languages, and many others. This is for entrepreneurs who want to build a thriving business without sacrificing their faith, their family, or their health. Check out the Committed Mastermind at https://committedmastermind.com/ ---- Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    Bouncing Client to Client? Delegation for Agency Owners (with Landon Gatliff)
  8. Jul 28 ·  Video

    Owner Not Operator: Why He Said No to $6 Million (with Steve Rolle)

    Send us Fan Mail If you built your business but still feel like everything runs through you, this episode will change how you see your role.  My guest, Steve Rolle, a serial entrepreneur and investor whose businesses have generated over $100 million in combined sales, breaks down the exact shift from owner not operator that let him turn down a $6 million acquisition offer just two years into the business he built.  Steve walks us through his four-part framework for understanding the real levers of growth: product, profit margin, distribution, and customer acquisition, and why most business owners stay trapped under the hood instead of getting behind the wheel.  If you're ready to stop being the bottleneck and start owning the business you built, this conversation hands you the mindset and the math to get there. Books Mentioned The Almanac of Naval Ravikant by Eric Jorgensen. Guest CTA Connect with Steve at steverolle.com, where you can pre-order or order his new book, The Future You Choose, or find him on social channels as @RollewithSteve. I want to invite you to check out the Committed Mastermind, a community I help lead along with world-class leaders like JC and Karen Hite, Vinnie Fisher, and Jonathan Mast, plus incredible mentors like Dr. Gary Chapman, author of The 5 Love Languages, and many others. This is for entrepreneurs who want to build a thriving business without sacrificing their faith, their family, or their health. Check out the Committed Mastermind at https://committedmastermind.com/ ---- Check out Dr. William Attaway's new show, The Appreciation at Work Podcast!   Join Dr. William Attaway on the Catalytic Leadership podcast as he shares transformative insights to help high-performance entrepreneurs and agency owners achieve Clear-Minded Focus, Calm Control, and Confidence. Free 30-Minute Discovery Call: Ready to elevate your business? Book a free 30-minute discovery call with Dr. William Attaway and start your journey to success. Connect with Dr. William Attaway: WebsiteLinkedInFacebookInstagramTikTokYouTube

    Owner Not Operator: Why He Said No to $6 Million (with Steve Rolle)
4.9
out of 5
98 Ratings

About

Feeling overwhelmed by the daily grind and craving a breakthrough for your business? Tune in to the Catalytic Leadership Podcast with Dr. William Attaway, where we dive into the authentic stories of business leaders who’ve turned their toughest challenges into game-changing successes.Each episode brings you real conversations with high-performing entrepreneurs and agency owners, sharing their personal experiences and valuable lessons. From overcoming stress and chaos to elevating team performance and achieving ambitious goals, discover practical strategies that you can apply to your own leadership journey. Dr. Attaway, an Executive Coach specializing in Mindset, Leadership, and  and Productivity, provides clear, actionable insights to help you lead with confidence and clarity.Join us for inspiring stories and expert advice that will ignite your leadership potential and drive your business forward. Subscribe to the Catalytic Leadership Podcast and start transforming your approach today. For more resources and exclusive content, visit CatalyticLeadership.net.** Catalytic Leadership is ranked among the top 1.5% of podcasts globally on ListenNotes, thanks to our incredible listeners. Your support has made us one of the most popular shows out of over 3.4 million podcasts worldwide. Thank you for tuning in and being part of our journey! **

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