Startup107

Sumit Patil

Stories of Entrepreneurs. Sponsored by ONE07 MEDIA - www.one07.in

  1. #35 - Dr James Richardson on latest trends in CPG industry, how to approach D2C as a food & beverage brand in 2024, advice for emerging CPG brands & a lot of valuable insights in CPG industry

    07/07/2024

    #35 - Dr James Richardson on latest trends in CPG industry, how to approach D2C as a food & beverage brand in 2024, advice for emerging CPG brands & a lot of valuable insights in CPG industry

    This Episode is sponsored by ⁠ONE07 MEDIA⁠, ⁠ONE07 MEDIA⁠ Focuses on helping sustainable CPG brands with Paid Media & Influencer Marketing, Email - sumitghaitpatil@gmail.com In this episode, I was joined by Dr. James Richardson, Dr James is the author of amazon best selling book, ⁠"Ramping Your Brand"⁠ He is also founder of ⁠Premium Growth Solutions⁠, a strategic planning consultancy for early stage consumer pack-aged goods brands. As a professionally trained cultural anthro-pologist turned business strategist, he has helped over 75 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Com-pany, General Mills, Kraft Foods, ConAgra Brands and Frito-Lay as well as emerging brands such as Once Upon a Farm, Mother Kombucha, Bobby Sue's Nuts, Rebel cream-ery, Zaca recovery and others. He also hosts his own podcast-Startup Confidential. His thoughts appear regularly in industry publications such as Foodnavigator. The following topics were covered in this episode - Current CPG Landscape / New Trends Impact of 2022 - Price Increases on CPG brands How to win in D2C as Food & Bev CPG brand in 2024 Rise in shipping prices & how to navigate it as a Food & Bev Brand (Geo-Fencing) Strategies for emerging CPG brands to succeed in 2024 We also talked about his new book - Our Worst Strength. Sumit Patil ⁠LinkedIn

    31 min

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Stories of Entrepreneurs. Sponsored by ONE07 MEDIA - www.one07.in