Small Efforts - with Sean Sun and Andrew Askins

Sean Sun and Andrew Askins
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Two agency owners and friends talk about cybersecurity, design, and the continuous small efforts it takes to build a business.

  1. FEB 27

    The Marketing Strategy Behind Multi-Million Dollar Brands

    We found a cheat code for learning Spanish using Claude and Anki (without studying grammar). Plus, the Cult Brand marketing framework that turns customers into superfans. In this episode, Andrew reveals why he is moving to Mexico City and going all in on his startup. Sean breaks down how he scaled his agency to 18 employees and the specific Positioning Strategy he uses to charge premium prices. Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Slackletter: https://slackletter.com/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/ For more information about the podcast, check out https://www.smalleffortspod.com/ Transcript:00:00:00,000 --> 00:00:05,200I've had several situations where I just like make stupid mistakes. I feel very envious of the 00:00:05,200 --> 00:00:10,800ability to like, spend all your time and energy on like one thing, we kind of made a mistake that I 00:00:10,800 --> 00:00:15,200think I've seen a lot of people make. Ever felt like you're stuck making the same mistakes or on 00:00:15,200 --> 00:00:20,480the verge of something big but held back? Today we explore founder struggles, mistakes, burnout, and 00:00:20,480 --> 00:00:25,239focusing on real growth. We'll discuss creating content for people, not algorithms, and staying 00:00:25,240 --> 00:00:29,640grounded in what matters. I'm Andrew Askins, founder of meta monster, and I'm Sean's son 00:00:29,640 --> 00:00:34,000founder of miscreants. Let's dive into the journey. Like I think a lot of founders like, identify that 800:00:34,000 --> 00:00:38,559by accident and build a product around that. I don't give it. AI thinks I'm stupid. AI already 900:00:38,560 --> 00:00:43,199knows I'm stupid. You are selling a methodology where your solution is the only product that 1000:00:43,200 --> 00:00:47,240actually fits said methodology. Learning a language is a lot of work. Demand is a fluid 1100:00:47,240 --> 00:00:52,600substance. My biggest thing is like social anxiety of picking up and making mistakes. Every small 1200:00:52,600 --> 00:00:54,400move is how we can. 1300:00:59,970 --> 00:01:06,489How's your Spanish going? Pretend I was in Spanish. Um. 1400:01:07,050 --> 00:01:13,769Not something smart. So menos lento is is muy, uh. Muy Modesto. 1500:01:13,809 --> 00:01:20,729Muy, muy Modesto. Um, I, uh, I have been texting a lot in Spanish lately, so, like, my 1600:01:20,730 --> 00:01:27,449reading and writing has been getting a lot better. Faster than my speaking and listening. Um, 1700:01:27,449 --> 00:01:33,009I still, I was just hanging out with a bunch of friends last night. Um, and to be fair, uh, four of 1800:01:33,010 --> 00:01:39,650my friends, um, were were ganging up on one of their boyfriends. And so it was, 1900:01:39,809 --> 00:01:46,689uh, there was a lot of very rapid Spanish, um, and a lot of, like, g. Longo slang flying around, so, 2000:01:46,730 --> 00:01:51,089like, not the easiest to understand, but I was just, like, I was just sitting back laughing, like, I 2100:01:51,089 --> 00:01:55,929don't understand any of this. Although, interestingly enough, understood everything at the 2200:01:55,929 --> 00:02:02,830same time. You know, like the universal language. It was pretty obvious what was happening. Nice. 2300:02:03,550 --> 00:02:10,470Also, I heard you have a new, uh, nickname in Mexico City. Yeah, we don't need to go into that. 2400:02:10,470 --> 00:02:17,270That's fine. I feel like. Yeah. Okay. All right. Fine. Am I? My friends, Rosa and Wyatt. Uh, 2500:02:17,270 --> 00:02:23,710Rosa's from here. Um. Uh, and, uh, she's dating my my good friend Wyatt. Um, 2600:02:23,750 --> 00:02:30,629and one night, I may have had a little too much fun, and, uh, they had to take care of me a bit, 2700:02:30,630 --> 00:02:37,630and I got got dubbed El Polito clause. Um, which means, uh, the little colored chick. 2800:02:37,830 --> 00:02:44,589Um, the the backstory is in Mexico City. Like, I don't know, 10 or 20 years 2900:02:44,589 --> 00:02:49,550ago. Uh, there used to be markets everywhere where you could get these little baby chicks that had 3000:02:49,550 --> 00:02:55,710been dyed like neon colors. And the dye was very bad for the chicks. And so, um, you would, like, buy 3100:02:55,710 --> 00:03:01,319them for your kid, and they would inevitably die within two weeks. Um, and so they were like, just 3200:03:01,320 --> 00:03:08,240very hard to keep alive. And so, Polito declares, is a, uh, is a joke you 3300:03:08,240 --> 00:03:14,720make about someone when they can't take care of themselves, when they when they need, need help. You 3400:03:14,720 --> 00:03:20,319know, I don't think you told me. Did I not give you the context? No, that was way more morbid than I 3500:03:20,320 --> 00:03:27,320thought. I thought it was just like. Like it meant, like ugly duckling or like. I mean, it kind of does. 3600:03:27,320 --> 00:03:33,640It has a morbid start, but it basically just means, like, are you dumb little thing you need, like, 3700:03:34,440 --> 00:03:40,839we got you. It's okay. Um, 3800:03:41,600 --> 00:03:48,159sorry. I'm just. I'm trying to imagine I got it all in neon, baby chick. Oh. 3900:03:49,240 --> 00:03:56,179Um. Oh, that's. Did you find them? Yeah, yeah, yeah, yeah, they're kind of like peeps, you know? they're 4000:03:56,179 --> 00:04:02,979like poop colored. Yeah, but, like living beings. Yeah. So very, very. Oh, wow. Okay. They 4100:04:02,979 --> 00:04:09,899got. All right. Next topic. Um. One thing I've been doing, though, that's been fun. Um, 4200:04:10,099 --> 00:04:15,499so to try to work on my Spanish, I there's this app that all the, like, language learning nerds use 4300:04:15,500 --> 00:04:22,499called Anki. Um, it's a spaced repetition flashcard app. So basically you practice words and then like 4400:04:22,499 --> 00:04:26,858when you get them right, it's depending on how easy or hard it was. It'll like space out how 4500:04:26,859 --> 00:04:30,859often it shows it to you. So like as you learn words you see them less often. The new words 4600:04:30,859 --> 00:04:36,699you're struggling with. You see them more often. Um, and so I've been wanting to use Anki for a really 4700:04:36,700 --> 00:04:41,379long time. Um, but like, their interface is atrocious. It's a great app. It's all open source, 4800:04:41,379 --> 00:04:46,339but it's like the most painful thing to enter stuff. And they have this, like, incredible 4900:04:46,339 --> 00:04:53,299community of, um, of like people who publish free decks of words. But every deck I found, I 5000:04:53,299 --> 00:04:59,309was just like, I like this isn't what I want to learn. Like, this isn't helpful. Um, and so I've been 5100:04:59,310 --> 00:05:04,789wanting to create my own deck for a long time, and I was like, kind of like, maybe I'll just vibe code 5200:05:04,790 --> 00:05:08,789something....

    36 min

  2. 11/26/2025

    Founder roasted MetaMonster for 2 hours

    A two-hour feedback session with the SEO Gets founder changes MetaMonster's direction. Meanwhile, Andrew realizes he's burnt out on AI and capitalism and Sean defends Spider-Man Magic cards against gatekeepers. Also: surfing vs hiking debates, fractured ankles, the three C's of career satisfaction, and why JetLag's Magic episode was terrible. Links: Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Slackletter: https://slackletter.com/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/. Transcript:00:00:01.15SeanWhat's up? 00:00:02.51AndrewI miss you It's been too long. 00:00:03.76SeanI miss you 00:00:05.97Andrewi did that Long time. Been a long time. 00:00:09.78Seantoo. Long time. Yeah. 00:00:13.45zAndrewWhen did we last like actually talk other than a couple of quick Slack messages? 00:00:17.87SeanLike last year, pretty much. 00:00:19.81Andrewdon't think it was that long. 00:00:20.14SeanThis one. My brain's in 2026 already. It's it's cold. i i look outside at like four o'clock. It's already dark. 00:00:28.96AndrewMy three of my best friends in Atlanta and I have a group chat that we started when I moved here. And it's it's titled See You in 2026, which like started as a joke because like my one friend quit his job and had a little bit of travel planned. And like I had a little bit of travel planned and they, the couple in the group chat had some travel planned. And so it was just kind of a joke. And now our friend who started the group chat, who quit his job, 00:00:56.88Andrewhe is currently in seoul south korea he he is actually like we're actually not going to see him until 2026 pretty much he did 00:00:59.48SeanWhoa, cool. 00:01:05.52SeanSorry, did you say he was in Seoul, South Korea or Seoul? 00:01:10.83Andrewseoul i said seoul south korea did did f**k that up okay did i say south k-kir-olina no i maybe i did that would be wild 00:01:13.50SeanOh, I don't know why heard South Carolina. That's okay. We'll go back to the tape. We'll see if I was crazy or if you were crazy. No, i've definitely misheard you. I definitely. 00:01:24.85SeanWe'll go back to the tape later. 00:01:25.18AndrewHe's in South Korea right now in Seoul. 00:01:26.62SeanCool. 00:01:27.26AndrewApparently it's cold. 00:01:29.54SeanYeah. 00:01:30.14AndrewI forget how far north it is, but he's... 00:01:32.06Seanyou should You should ask him how crazy things were when Korea won the League Legends finals again. Yeah, kind of curious. 00:01:40.80AndrewOoh, okay, will do. Yeah, he's been... But dude's been traveling all f*****g over the place. I'm so happy for him. 00:01:48.26SeanNice. 00:01:49.12AndrewYeah, he seems like... lighter and happier which is good to see yeah yeah 00:01:52.72SeanNice. That's good. That's good. Do you feel lighter and happier with less hair on your head? 00:02:01.66AndrewI am uh okay the I am no is the answer I feel like I'm a bit in a uh phase that I feel like I end up in every few years where I'm like questioning and trying to rediscover my personal style. And that often starts with trying to find a haircut that I like. 00:02:24.41Andrewmy My typical haircut is just like the very standard white guy, like a little bit short on the sides, a little bit slicked over on top. 00:02:24.10Seanmean, 00:02:33.51AndrewAnd I just, know I always come back to it and then I go, this doesn't feel like me. And then I try something else and I'm like, well, this also doesn't feel like me. 00:02:43.31AndrewSo... yeah i don't know i i'm trying i'm trying a messy fringe this time thanks 00:02:48.07Seanit looks good. I like it. Yeah. Yeah. I think it looks good. I think i like it looks good. You got you got like your oversized, boxy, drop shoulder t-shirt, the haircut. 00:03:00.87SeanVery trendy. Very trendy. 00:03:02.34Andrewi just watched a youtube video where like three people roasted a guy for wearing a uniqlo erism like boxy t-shirt and i was like f**k i thought that 00:03:08.64SeanHaters. Haters. Haters. They're so comfortable. Haters. 00:03:12.39Andrewthey are so comfortable yeah 00:03:12.84SeanGet over themselves. Haters. oh Yeah. Don't take me back to skinny jeans, you know? was terrible time. 00:03:21.28Andrewi feel like they weren't they weren't advocating for skinny but they were also like they were basically saying if you're gonna go boxy you need to it needs to look intentional like you're intentionally trying to be boxy like if you have like one boxy thing and then one more skinny thing it can look weird And like fit still matters. And that like the most timeless look is something kind of in between. It's not like crazy baggy, but also not crazy skinny. 00:03:49.69AndrewBut then that's also kind of boring. I don't know. 00:03:52.68Seani think I think there's ways to make all of it work. 00:03:52.83Andrewdon't know. 00:03:56.37SeanIt just kind of depends on silhouette and whatnot. I like this look, by the way. I actually think this is this is a very nice like haircut on you, especially with the with the earrings. 00:04:06.02SeanYeah. 00:04:07.38AndrewThanks, dude. I appreciate that. 00:04:08.23SeanYeah. Yeah. 00:04:09.50AndrewI only got like two words of it because you're breaking up for me a little bit right now. 00:04:13.48SeanOh, really? Okay. 00:04:15.39AndrewBut 00:04:15.50SeanWe'll try that again. 00:04:16.02SeanI actually think it it looks really good. I think it, yeah, especially with the earrings and whatnot. 00:04:21.82Andrewthanks. Appreciate it 00:04:23.75SeanYou look like five years younger. That's cool. 00:04:26.49Andrewit. I don't know if I want to look five years younger as part of this. i'm like I want to own being in my 30s. 00:04:31.01SeanI see. 00:04:32.59AndrewAnd I'm OK. 00:04:34.21SeanYou still look like you're in your 30s. 00:04:35.90Andrewokay 00:04:35.93SeanYou still, just like, 00:04:37.38AndrewSo you're saying before I looked like I was approaching 40. I 00:04:41.06Seanjust like your late thirty s I guess that business means approaching for... I don't know. I haven't seen you in so long that I... My image of you is just your, like, 20-something-year-old profile picture in Slack at this point. So, I don't know. 00:04:55.90Andrewi i jumped on a call with a friend earlier today who I hadn't talked to in a long time. And we hadn't had like a video call in at least six months, if not longer. And he was like, whoa, because I ju...

    1h 14m

  3. 10/16/2025

    Magic addiction and slabbing a kid

    From Magic addiction to Margins updates - Sean finally talked to a customer! Andrew tried Claude Code and wasn't impressed, then gets into product ideas around workflows and flexible tables for MetaMonster. Surprise twist: the guys accidentally design a $699 productized service for MetaMonster and close the deal live on the call. Also: type 2 fun, hiking debates, and why slabbing a kid isn't what it sounds like. Links: Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/. Transcript:00:00:00.82SeanWhat's up? 00:00:02.45AndrewNot much. Just hanging out. What's up with you? 00:00:05.69SeanCool. I have blown so much money this week. and Last week. 00:00:12.87AndrewOh yeah? 00:00:13.75SeanYeah, yeah, yeah. 00:00:15.24AndrewOn something fun, I hope? 00:00:16.73Seanactually Magic the Gathering. Magic the Gathering. 00:00:22.28Andrewis Are you like building a deck to play? Is this investing? Are you like trying to buy collectibles? 00:00:29.29Seananyone anyone that tells you they're investing in Magic the Gathering is lying to you and themselves. 00:00:29.64AndrewWhat's the... 00:00:33.17SeanNo one no one invested this in cardboard. No one invested in Magic the Gathering. let me I'm sure baseball cards are are profitable in whatever way. and Yeah, I'm bill building a deck to play and also just like spending money opening packs. and i got really into it in high school. 00:00:54.33Seanand I think I was like fairly okay at it. And this is my like latest like obsession, indulgence, addiction, all that stuff. 00:01:05.22AndrewFor whatever reason, I never got into magic. 00:01:05.37SeanYeah. 00:01:06.86AndrewI was super into Pokemon, and like I was you know collected Pokemon cards like crazy back in the day, but I never... 00:01:13.89SeanPokemon is huge now, by the way. 00:01:15.58AndrewYeah, I know. 00:01:16.30SeanYeah. 00:01:16.41AndrewI i like have a couple of creators I follow on YouTube, and it is really addicting watching people open packs. and then 00:01:25.44SeanIt really is. 00:01:25.71AndrewI also follow, you know Coop's Collections? 00:01:28.70SeanNo. No. 00:01:30.08AndrewHis whole MO is just that he's like really stupid, nice to people, like mostly little kids. 00:01:34.08SeanOkay. 00:01:35.28AndrewAnd so like little kids, he pretty openly says he doesn't make that much money selling. 00:01:35.34SeanOkay. 00:01:42.13AndrewHe makes most of his money from content. And so like little kids will come up to him at shows and he'll just give away cards and stuff. 00:01:44.60SeanRight. and Nice. 00:01:50.93AndrewThere's a, he live streams himself at shows. 00:01:53.19SeanUh-huh. 00:01:54.49AndrewAnd so people will just like watch him interact. 00:01:57.25SeanI see, I see. 00:01:57.79AndrewAnd there's, there's someone in his community who goes by the name Sweaty Booger. That's their username. And like Sweaty Booger is famous on Goof's collections because he will often like, 00:02:05.26SeanOkay. 00:02:12.57Andrewdonate money so that Coop can slab a kid. There's, it's, it's pretty slab a kid, which means give them a, give them a graded card in a slab. 00:02:17.17SeanWait, so he can what a kid? Slab a kid. 00:02:21.67SeanSlab a kid. bla 00:02:25.70Andrewyeah 00:02:25.91SeanSlab a kid. Okay. Okay. 00:02:27.67AndrewSlab a kid. 00:02:29.37SeanThat's, uh, 00:02:30.04AndrewThere's like all this funny, like, yeah, I feel like even more than some of the other YouTube shows I watch. it has very quickly, because I think he's only been doing it for a year or two, it has very quickly developed lore and, sort you know, it's its own terminology and everything. 00:02:47.77SeanSure. 00:02:52.03AndrewIt's funny. 00:02:53.33SeanCool. Slab a kid. Okay. That is not what I thought you said. It's like sweaty boogers f****d up, man. It's almost as bad as as that Twitch streamer shocking his dog. 00:03:08.04SeanOkay. 00:03:05.09AndrewOh, f**k. I don't want to know about that. Don't don't tell me. i I would rather not. 00:03:08.96SeanOkay. All right. 00:03:10.83AndrewFuck that person is all i all I have to say. 00:03:14.57AndrewI don't even know, but I don't need to know. 00:03:17.61Seanokay yeah this is this is whoever's listening this is just a this is just an internet culture magic the gathering podcast now 00:03:26.06AndrewOh, dude. If you want to just go deep on, like, our latest YouTube obsessions, I can i can do that any day. I've been getting really into, like, 00:03:33.32Seanoh my latest youtube what is that what is 00:03:35.26Andrewthe Caleb Heron world lately. He's a comedian based out of l a who's like, he is super progressive, but is from Kansas City and like grew up evangelical. And so I think he does a good job of making fun of like progressives and like the right and Caleb Heron I think is how you pronounce it h-e-a-r-o-n 00:04:04.03Seanhow do you How do you spell it? cure 00:04:11.85Seanoh Oh, okay. I know who this is. Yeah, yeah, yeah. No, this is cool. 00:04:15.08Andrewyeah bigger dude who's like 00:04:16.02SeanI've never heard his name read out loud. Yeah. 00:04:19.43AndrewYeah, it's, I never know if I'm saying it right, but I've been listening to his podcast a bunch and watching clips. 00:04:26.24SeanNice. 00:04:28.77SeanCool. Sweet. 00:04:29.88AndrewYeah. 00:04:30.73SeanYeah, i so I think I've seen some of his clothes. It's pretty funny. He also does stand up, right? 00:04:35.11AndrewYeah, I think he does stand-up. I think he's working on a movie. Was writing for... 00:04:39.09SeanNice. 00:04:40.51AndrewHe wrote for some TV show i I had watched. A pretty big one, I think. I can't remember what it was. Yeah. He seems like... 00:04:49.32SeanCool. 00:04:51.90AndrewIt's interesting. I feel like the more I get into like the dropout world and and then some of these... creators. 00:05:02.40AndrewOh, he also blew up the other day because, uh, Rolling Stones ranked him higher on most influential creators than Mr. Beast and Mr. 00:05:09.91SeanI saw that. 00:05:09.95AndrewBeast got like butthurt about it. 00:05:12.02SeanI saw that. 00:05:12.29Andrewand it was really funny. 00:05:13.09SeanYeah. Yeah. 00:05:15.56AndrewSo he's he's definitely not small. H...

    1h 4m

  4. 10/10/2025

    Chartjuice revival?!

    Andrew saw Saturn through a telescope and launched MetaMonster's new UI, but users won't activate! 🔭 Getting 1-2 daily signups with zero engagement while testing Phantom Buster for LinkedIn scraping. Sean presents his Michelin star agency framework and they debate reviving Chart Juice as a ChatGPT app. Plus: why web design agencies might be better customers than SEO agencies. Links: Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/. Transcript:00:01.07SeanHowdy. 00:02.27AndrewHi, hi, hi. 00:03.52Seanand We've had so many false starts of season four, think. 00:08.60AndrewYeah, is this not season eight? I thought we were on season eight now. 00:11.73SeanYou're right, you're right, you're right. It was a limited series for the first but past four seasons. 00:16.07AndrewOne, two episodes. 00:17.93SeanYeah, yeah, yeah. It's like those those like which TV shows did in the middle of COVID, and you know? It's like, yeah, season's over. We'll just, yeah. 00:25.89AndrewYeah. I feel like I haven't talked to you in forever, and you're... so busy now that you don't even respond to my slack messages 00:35.68SeanSorry. Hold on. I don't like that you said those things together because you made it sound like I'm the reason we haven't talked in forever. 00:43.15Andrewyou are no no no it's like 25 true i was gallivanting in the woods for two weeks so i was away from atlanta for a month uh i was 00:43.93Seanwhich Which is 75% true. didn't realize you were going for two weeks. I thought you were and that you're only... how How was it? Whoa. 00:59.42Seanwell 01:00.47AndrewYeah, I went in cat sit for my parents for a week. I went to Washington for two weeks, hung out with friends, went backpacking, then rented a car and drove around the Olympic Peninsula by myself, which was f*****g awesome. 01:13.33SeanNice. 01:14.15AndrewJumped in the Pacific Ocean, jumped in Alpine Lake, climbed some sketchy mountains, saw a ton of beautiful views, walked in the rainforest, saw Saturn through a telescope. 01:25.43SeanWhoa. Whoa. 01:26.43AndrewIt was, yeah! 01:26.92SeanWhat? 01:28.38AndrewI feel like that's the one I always mention last, and that's the one that people get most excited about. 01:28.45SeanYou've been like on 01:32.82SeanYeah. You've had like a whole secret life of Walter Mini situation in the past. 01:33.96AndrewOne night, dude, it was great. 01:37.56SeanUh-huh. 01:38.45AndrewI made a friend hiking down a trail one day, and she was telling me that she'd just come from this campsite and was checking the little board at the campsite and saw that the rangers were doing a telescope night. 01:51.67SeanRight. 01:51.74AndrewAnd so she said it was great. It was super fun. So I went and stayed at that campsite the next night. and they were doing it again and it was awesome there were like 50 or 60 people who drove up to the top of the mountain and parked and were just like walking around in the dark because you can't have white light it ruins the ability to see through the the telescope and everything it you know dampens your night vision so there were like 50 or 60 strangers 02:11.72Seanright 02:19.55Andrewmilling around in the dark, just quietly chatting with each other, waiting in lines to look through telescopes. And they had four huge telescopes trained at different things in the night sky. And one of the things we got to see was Saturn. 02:31.90AndrewIt was like a little little tiny little tiny Saturn. it was you know these These telescopes were not big enough to blow it up. yeah We weren't looking through the James Webb Space Telescope, but it was still really cool. 02:39.31SeanSure. 02:42.07SeanRight. 02:43.74AndrewYou could see the rings. 02:43.91SeanYeah. 02:44.78AndrewIt's like, holy shit, that's planet. 02:45.19SeanWhoa. 02:48.54SeanCool. Nice. 02:49.75AndrewYeah. Yeah. So, yeah. And then I was in San Diego for a week. So fully, fully my fault. there's There's at least a month in there that was fully my fault. 03:01.06AndrewI'd had kind of aspirations of like, maybe I'll drive to a coffee shop and we should do like a podcast episode from a coffee shop on the Olympic Peninsula. 03:01.41SeanOkay. 03:10.62AndrewAnd yeah, no way that was happening. 03:13.08Seanwe can We can split it fifty fifty It's both our faults. 03:17.92SeanThat's cool. You ever think about like how like crazy it is that when human... like you know I understand, like okay, like you're like, oh, hey, there are things in the sky. I want to go look at things in the sky and tell magnifying glass exists. We keep stacking them. We can start to see things in the sky. 03:33.30SeanAnd then just like the realization of, like oh, shit, there's more like giant balls of things out there. 03:40.80AndrewThe thing that the always gets me is when I start thinking about how you're looking back in time because of how light travels and everything. 03:50.64SeanRight, right, right. 03:52.07Andrewyou Light can only travel so fast. And so when something's 100 light years away, And you're seeing it. You're literally looking back in time 100 years. 04:04.85SeanYeah, that doesn't make sense in my head. 04:06.99AndrewIt's f*****g batshit. 04:07.19SeanBut yeah, that is pretty cool. 04:08.39AndrewIt's so cool. Space is wild. 04:12.38SeanYeah, yeah. 04:12.59AndrewHot take. 04:13.39SeanPhysics is... 04:16.09AndrewThe coldest take possible. 04:16.81Seanphysics Physics is so is wild. 04:20.00AndrewYeah. 04:22.19SeanAnyway, how doing? 04:23.62AndrewHow... 04:23.84SeanHow's it been? 04:25.86Andrewuh how am i doing but but good and bad and medium and all the things uh the hiking and being in the woods was fantastic brighton seo was a lot of fun i made a bunch of new seo friends uh there were a couple of times where i didn't 04:33.18SeanOkay. 04:48.95Andrewwant to be an extrovert. I didn't want to talk to strangers and I made myself do it and i had a lot of fun doing it and yeah, mean made a bunch of friends. Hasn't turned into leads or customers yet, which is to be expected. 05:05.80Andrewyou know I wasn't really going there expecting this time to get a bunch of customers. It was more about let me build relationships, let me make friends because then 05:12.14SeanSorry. 05:18.01Andrewyou know, those are more, those are people I can lean on to amplify content a...

    55 min

  5. 09/05/2025

    Doubled overnight

    Andrew doubles MetaMonster customers in one week and is launching credit-based free trials! 🚀 Sean's still drowning in Miscreants growth (by the way Miscreants is hiring). Plus: LinkedIn strategy shifts, AI acquisition dynamics, and Sean just figured out what "I have to charge" actually means. Links: Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/. Transcript:00:00.83Seanwhats up? 00:01.73AndrewHey, we back. 00:01.83SeanWhere are you? 00:03.17Andrewis this Is this the start of season? What season are we on? Season four? 00:06.65SeanYeah, this is... 00:06.70AndrewThis is season four, episode two. 00:07.29Seanthis is 00:08.18AndrewAre we going to bury episode one forever and make it our new Lost Tapes? Or are we going to, do you want me to release it? Make a decision right now? 00:17.64Seanfeel like... It seems like you want to bury it so we can bury it. 00:20.54AndrewYeah, kind of. 00:21.32SeanYeah. Okay. 00:22.37AndrewI feel like I just rambled for 30 minutes. 00:22.55SeanYeah. We can bury it. 00:24.88AndrewAnd I was also like, You definitely caught me on the downturn of the startup roller coaster like mental cycle. And i'm I'm feeling more positive this week. 00:33.35Seanand 00:35.37AndrewSo let's start on a good note. 00:35.99SeanCool. There was no such thing as everyone. Cool. Done. Easy. Yeah. Great. How you doing? Where where are you? This is not the usual background. 00:45.64AndrewI am it no, no. I'm in Columbia, South Carolina, cat sitting for my parents. My parents are jet setting around Europe, living their retired life to the fullest. 00:52.21SeanNice. 00:56.16SeanCool. 00:57.40AndrewMy German aunt is getting remarried this week. 01:01.31SeanSweet. 01:01.43AndrewSo there went to London and then Amsterdam and then Germany. And then they're going to Denmark on a joint honeymoon with my aunt and her new husband. 01:11.16SeanOkay. 01:12.08AndrewYeah. 01:14.89SeanJoint honeymoon. Cool. Okay. 01:17.32Andrewyeah 01:17.56SeanI've never heard that term like used before, but that makes sense. 01:20.53AndrewIt's not real. Like they, they actually got married a few months ago and this is just like the wedding celebration. 01:22.25SeanCool. 01:25.98AndrewAnd so they just wanted to go on a weekend trip with my parents. And so I've been joking with my mom that she's going on Giese's honeymoon with her, but that's not really what's happening. 01:30.24SeanCool. 01:39.13AndrewI'm cat sitting, hanging out with Ruthie. 01:38.82SeanCool. 01:41.76SeanNice. Nice, nice. 01:42.69AndrewYeah. My cat's got it. 01:44.03SeanI'm going to a wedding. 01:45.87AndrewHuh? 01:46.59SeanI'm going to a wedding. 01:47.80AndrewOh, fun. 01:49.23SeanYeah, but tell about your cat first. What what about Ruthie? 01:51.29AndrewOh, I was just going to say earlier this year, my mom got a, what she calls her resistance cat. cat's name is RBG, uh, and we call her Ruthie. 01:58.81SeanOh, nice. Nice. 02:00.38AndrewSo she's adorable. Big fan. 02:02.45SeanCool. Oh, cool. Hope she also lives to like 90 something. 02:06.11AndrewI hope so too. 02:08.05SeanYeah, i'm going I'm going to like my first wedding ever because it's not even a wedding. 02:12.32AndrewOh my God. How is this your first wedding? I've, I feel like I've been going to weddings nonstop for the last 10 years. 02:21.16Seanmaybe this is the start to that. 02:21.12AndrewMaybe this is like, maybe, yeah, we are different ages, which I forget often. 02:24.29SeanYeah. 02:28.09AndrewI'm old and getting older every day. 02:29.42SeanYeah. 02:32.45SeanYou don't look a day over 40, my friend. 02:38.06Andrewi also wonder if it's partially a New York thing versus a like growing up in the Southeast thing. If my friends got married young. 02:42.58SeanNo, just my a*****e friends just don't like there's like f**k a wedding. We just got married and didn't tell you. And then and then like that's that's all. 02:50.31AndrewTo be fair, that's kind of what I want to do. I think I i want to elope with just like parents and then and then throw a big ass party because I do not want to pay the wedding markup. 02:53.65SeanSee. This is. 02:58.78SeanNice. 03:01.40AndrewI'm not about that life. 03:01.77SeanYeah, fair. I think um fair. I think um this, these friends, he's a summer camp friend from like high school and just always kept in touch for years. 03:09.81AndrewOh, no way. That's cool. 03:12.25Seanloosely, loosely. They also got married in middle of COVID and they just never actually had like a wedding-esque party. So this isn't even, technically I've never been to it. 03:22.42SeanWell, think my cousin got married when I was really young. So I think I've been there, but outside of like, actually as a brain functioning adult, like I've never seen people consummate their marriage or whatever the that's not what that means. 03:36.78Andrewi Yeah, I don't think I have either. 03:38.47Seanas an Okay. 03:38.54Andrewi don't i don't think that's like a thing anymore, Sean. 03:39.62SeanSorry. 03:42.08SeanNot what I'm, I've never seen people publicly like make vows to each other in the, in a wedding setting. Not consummate does not mean what I, 03:49.86AndrewOkay, fair. 03:51.64Seanthought of me you know what's crazy we're gonna go on a tangent really quickly guess what i just realized yesterday after like 18 years you know the song my milkshake brings on the boys of the yard okay this is the this is like 03:58.37AndrewWhat's that? 04:02.17AndrewYep. 04:05.51AndrewAre you just now realizing that's about boobs? 04:08.60Seanno i'm just realizing that when she says i have to charge she meant i have to like charge you money ever since i was a kid ever since i was a kid like when i first heard that song 04:14.92AndrewOh! 04:21.06SeanI thought she meant like, i don't know, I have to like charge the machine or I'm out of milkshake. I have to like recharge it. And I always thought that song made no f*****g sense. But now it's trending because of the whole Cat's Eye Gap commercial. 04:34.45AndrewI have no idea what commercial you're talking about. And to be honest, have never heard that line or never noti...

    44 min

  6. 09/05/2025

    Season 4! Repositioning MetaMonster and Miscreant's explosive growth

    Andrew moved to Atlanta and is going all-in on MetaMonster while Sean drowns in Miscreants sales calls! 🚀 They dive into repositioning struggles, the push vs pull dilemma, and why lead magnets might be the answer. Plus: DEF CON madness, Webflow disasters, and someone made an AI review of MetaMonster. Links: Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/. Transcript:00:00.50SeanWhat's up? 00:02.12AndrewWhat up, man? 00:02.99SeanLong time. Yeah. 00:04.19AndrewHas been a long time. When was the last one of these we did? Like, at least six weeks ago. 00:08.07SeanThe last... I think the last one we did, you interviewed someone else. I was replaced. 00:12.88AndrewOh, with Louie. OK. 00:14.20SeanYeah. Yeah. That was good one. That good. 00:16.73AndrewYeah, that was fun. 00:17.87SeanYeah. 00:19.34AndrewIt has horrible ah ah stats on Transistor. I haven't checked the YouTube stats. 00:24.88SeanOh. but They just like me. You know? They... 00:28.93AndrewLet's see. 00:30.81AndrewLet's see, let's see. What? Has anyone listened to this? 00:36.56SeanYou know we got 51. 00:36.86AndrewOh, wow. 00:37.08SeanUh-huh. 00:38.26Andrewoh wow. Our latest videos are not doing well. But to be fair, 00:44.08SeanInternally. 00:44.66Andrewyeah that episode, lol, I heard heard our autoplay video. 00:45.51SeanMm-hmm. 00:49.74SeanOh. 00:51.90Andrew43 whole views on on that that episode. 00:55.21SeanNot bad. Yeah. 00:58.62AndrewWe're we're killing it. 01:00.08SeanYeah. ah But we got 51 subscribers, so, like, i don't know. 01:05.20AndrewDo we really? 01:06.10SeanYeah, 51 subscribers on YouTube. 01:08.78AndrewThis is not going to be interesting to anyone listening. Like, we're the only ones who give a f**k how many YouTube subscribers we have. 01:11.100SeanYeah, yeah. Yeah. Yeah, sorry everyone. 01:15.36AndrewAlso, 50 is such a silly number. 01:17.60SeanYeah. 01:19.98AndrewYeah. 01:20.46SeanCan't wait for my 50 subscriber YouTube play button. 01:23.16SeanIt's a cardboard with a little poop stain on it. 01:30.36AndrewYeah, a lot has changed since we last chatted and also not a lot has changed. 01:33.88SeanMm-hmm. 01:35.94AndrewI am now living in Atlanta. 01:39.28SeanAnd you're leaving me. 01:41.66Andrewand Well, just like we're not breaking up. 01:43.04SeanWe're breaking up. 01:45.78AndrewWe're going on a break. It's different. 01:47.22Seanwow Can I see other people? 01:50.18AndrewYeah, sure. 01:52.08SeanWe're breaking up. We're broken up. It's okay. It's okay. I'm happy for you. Anything I'm jealous. 01:57.43Andrewyeah so I'm living in Atlanta. I was, I working with scout last time we talked. to 02:03.08SeanNot on the podcast, I think. 02:05.94AndrewOkay. 02:06.60SeanYeah. 02:07.80AndrewI have a new client. it's been a lot of fun. They're in, uh, you an AI agent platform for sales teams. 02:15.37SeanYeah. 02:16.28Andrewand, uh, I'm basically a fractional CMO, which has been really fun. So I'm like, you hiring agencies and contractors and building marketing processes and trying to figure out how to, how to drive leads. 02:30.29Andrewgot to bring in a friends agency. That's going super well. metamonster like, it's not like not going at all. Like I'm having it a couple of conversations a week probably, but, uh, they are not turning into customers. So, 02:49.04Andrewgotta figure some shit out there which is why i'm talking about taking a break from miscreants work for a little while to focus on metamonster yeah i don't know where do you want to start 03:02.24SeanLet's start, I mean, I don't know, let's talk about MetaMonster. Let's talk about like i feel like, I feel like we're chatting on Slack about like, you know, lead magnets and whether or not you have to nurture folks, you know, it feels like the people that are but you're speaking to are like interested but not ready to like buy or try. 03:20.75Seanare they Are they like, are you giving them a trial or 03:24.94AndrewYeah, so 03:27.06Andrewwe... Okay, so since we last spoke, we updated the Metamonster positioning. So we were calling ourselves like an SEO web crawler and sort of a ah ah site audit tool. 03:34.32SeanMm-hmm. 03:42.18AndrewWe've tried to move away from that to more of like an SEO automation platform. our new so our new h one um scale on page seo optimization with ai and we're trying to sort of position ourselves against like chat gpt and manual processes and you know we didn't we didn't go for like a category because i don't know that ah seo automation platform is like an established category today so i wasn't i wasn't sure that would be widely recognized enough to resonate with people so we 04:18.45SeanYeah. 04:19.95Andrewsort of just have this like use case positioning and then we talk you know ah try to position ourselves against like doing seo work manually in with like just chat gpt or claude and then we've been working on totally revamping the product so know when we started it was like push button get meta descriptions and now 04:34.47Seanyeah 04:48.14AndrewWe're, in the next week or two, going to be like phasing out the old UI and phasing in the new UI, which is all like, it's basically like a spreadsheet with AI superpowers. 04:59.62Andrewso you get a 04:59.100Seanyou know 05:02.65Andrewyou can crawl your site, get all of your site data in a table, and then run prompts, run prompts against like every page on your site. 05:14.35AndrewAnd we give you a bunch of prompt templates out of the box to let you do all sorts of things like page titles and meta descriptions, but also generate H1s and image alt text and structured schema and a bunch of other things. 05:30.18AndrewWe also have like now have like site-wide chat. So you can use that for like site-wide analysis and one-off tasks like the blog post I just published for you last night about how to generate an LLMS.txt file, which by the way, you don't need, but you know, whatever. 05:48.41SeanMm-hmm. 05:49.78Andrewokay. So we, so I've been updating the site to like include lots of screenshots and, and descriptions of the new ui try to update the positioning to be more use case focused, like scale on page SEO, 06:05.86Andrewas the sort of the use case and then we removed we didn't remove our pr...

    52 min

  7. 06/20/2025

    Louis Nicholls on the future of SaaS and the top 5 rom coms of all time

    We've got a special guest on the pod today! Louis from Sparkloop joins to share how they evolved from referrals to recommendations and sold to Kit! 🚀 Meanwhile Andrew gets Louis's take on MetaMonster's positioning struggles and they debate how and why the SaaS landscape is changing. Plus: the most detailed rom-com ranking you've ever heard, featuring hidden gems and heated debates about classics. Links: Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Louis's Twitter: @louisnicholls_Sparkloop (newsletter recommendations platform): https://sparkloop.app/Grow your newsletter: https://www.growmynewsletter.com/For more information about the podcast, check out https://www.smalleffortspod.com/. Transcript:00:00:01.03AndrewHey, what's up, man? 00:00:02.44LouisHey man, how's it going? It's been a while. 00:00:04.43AndrewIt has. Astute listeners might notice that you are not Sean Sun, founder of Miscreants. Do you want to introduce yourself real quick? 00:00:13.90LouisYeah, my name Louis. I am the co-founder of Sparkloop. I'm a huge rom-com enthusiast, which I think we're going to get to later. and 00:00:23.11AndrewHell yeah. 00:00:24.25LouisI guess I'm a probably more of like a reformed indie hacker. People might know me from that, but more likely nowadays, if you're a newsletter nerd in the newsletter space, you probably have come across Sparkloop or maybe seen me online or something like that. 00:00:41.21AndrewReformed. Does that mean you don't identify as an indie hacker anymore? 00:00:44.76LouisOh, no, no, I do. I just don't hang out in the as much in like the IndieHack bootstrap founder space anymore. my My Twitter and LinkedIn have been taken over by self-interested business interests of talking about newsletters, which is a lot more lucrative. 00:00:51.89AndrewYeah. 00:00:59.73LouisYeah. 00:00:59.94AndrewYeah. So, okay. How long ago now did you sell Sparkloop? How long has it been? 00:01:06.67LouisWe sold just over two years ago. We were bought by then ConvertKit, now Kit, which I think we... 00:01:10.16AndrewOkay. 00:01:14.78LouisDid we talk about this shortly before or shortly? Maybe we met shortly after, actually, I think. 00:01:19.18AndrewI think both. 00:01:20.17AndrewI think we, you and i met in New York. I was working for Grey Noise at the time. And you told me, i don't remember if you actually told me it was ConvertKit. I think you told me you were like considering an acquisition and that there was some stuff in the works. 00:01:31.86LouisHmm. 00:01:33.80AndrewAnd then I think we hung out again, last year sometime after you'd sold to ConvertKit, when I was like starting to, oh yeah, because like last December, you and i were actually talking about like maybe collabing on some stuff. 00:01:48.50LouisYeah. 00:01:49.80LouisYeah, yeah, 00:01:50.82AndrewI quoted you some ridiculously high number to do something. I don't even remember what exactly. like I think some of the like personal brand stuff that you've started doing, was going to help with some of that maybe. 00:02:01.79Louisyeah. Mm-hmm. 00:02:03.39AndrewAnd then then, yeah, I think I probably talked to you to just like ask you for some startup advice at some point, which I'm now doing again under the guise of having you on as a podcast guest. 00:02:15.33LouisIt's the the best way to do it. i yeah I remember we were, i think the last time we properly talked was actually not about about this startup at all. It was about the in-email charts thing, I think, was the last time we had like a proper long conversation. 00:02:33.24AndrewYeah, good memory. I'm impressed that you remember what it even was. Yeah, that was ChartJuice. was I think at the time it was probably ChartKit. 00:02:42.64LouisMm-hmm. 00:02:43.87AndrewAnd then had a co-founder, he left, and he owned the domain, so I bought chartjuice.com. And then... 00:02:54.82AndrewBuilt it, probably shouldn't have ever built it. Like, I don't think it was like ever really a great market. But I did the classic indie hacker thing where I was like, I kind of just want to build something and I wanted to learn to code again. 00:03:08.23AndrewAnd Chart Juice felt very like not intimidating. It felt easy to build. And so I spent a few months building it, launched it to Crickets and then was like, all right, I need to actually build something that I think people will buy now And so, yeah. 00:03:22.97LouisAlways a oh it a good idea. I wish you had, with a name like Chart Juice, it wasn't called Chart Juice at the time, but a name like Chart Juice, that deserves to be a podcast growth agency. 00:03:30.27AndrewYeah. 00:03:35.87LouisThere should be a podcast growth agency called Chart Juice out there. 00:03:39.11AndrewHonestly, that is so true. Someone has like a, someone has a oh, it's, it's a productized service that will submit your startup to a bunch of directories. 00:03:54.29AndrewAnd it's called like submit juice or something like that. 00:03:54.53Louissee 00:03:57.23LouisI don't like that one so much. 00:03:58.44Andrewno, no. 00:03:58.79LouisThat's... No. Gotta be careful with juice. 00:04:01.82AndrewYeah, you do got to be careful with juice. Yeah, honestly, Podcast Curse Agency makes a ton of sense. I love that. I still like... I still have the the site up. like I have like sort of pipe dreams of you know spinning it out into a little like ah ah a little like plug-in for Webflow or you know ah maybe a kit app or something someday. 00:04:28.10AndrewBut yeah, keep I have like ah ah recurring have like a use Todoist. And so there is a to-do in Todoist to... 00:04:38.11Andrewto like revamp chart juice and I just keep punting it out like two months every time it comes up because I'm like this is not the best use of my time right now 00:04:47.20LouisYeah, I know that feeling. I know that 00:04:49.12AndrewYeah. So what what has happened in the last like year? what's What's life like at Spark Loop? and Last we talked, you were pretty happy with the acquisition. like Things were going pretty well. And you all were really running independently, for the most part, under Kit. 00:05:06.00AndrewI imagine helping them build their kind of internal network and powering that, I would imagine. but then like really just sort of focus, you still running the business as the business is what I remember. 00:05:21.42LouisYeah, spot on. It's been a very unusual acquisition, I would say, in that we have kept running separately from Kit for the most part. We do work with them very closely behind the scenes on overlapping tech that we have. 00:05:33.29AndrewYeah. 00:05:33.63Louislike We power their paid recommendations network. They're much bigger company than we are, of course. 00:05:38.38AndrewMm-hmm. 00:05:38.68LouisBut we actually have we function as a sepa...

    1h 42m

  8. 06/12/2025

    Black Hat deadline madness, AI-powered content tactics, and the auth provider dilemma

    Sean survives on 1.5 hours of sleep while juggling Black Hat submissions and client launches! 😴 Andrew discovers a new MetaMonster content strategy and shows off the new grid UI that's generating page titles and scoring them for engagement. Plus: should you delegate your therapy homework to Claude (hint: no), auth provider decision paralysis, and why internal linking breaks the table concept. Links: Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/. Transcript:00:00.81SeanOh, you stopped. 00:03.40AndrewYeah, that would be the most obnoxious sound in the world. I was doing the, like, little kid exasperated sound. 00:10.45SeanYeah, yeah. What is that? What do you, what do you, how do you, like, what is the English phrase for that? 00:16.64Andrewhave no f*****g clue. 00:17.80SeanIt's not like rolling your R's, but it's like blubbering. 00:21.54AndrewIt's like flapping your lips. I don't know. 00:23.97SeanI guess. 00:23.99AndrewI was doing this. Pfft. 00:26.94SeanThat's a thumbnail. 00:28.02AndrewOh, God. 00:28.21SeanThat's good. 00:28.89AndrewJesus. 00:32.72SeanThat's a good thumbnail. I'm going to have Jonah try that out. We'll see how it performs. 00:36.82AndrewTry what? 00:37.93SeanYou just blubbered. 00:40.08AndrewPlease no. 00:40.97SeanOkay. 00:43.70SeanHow you doing? how's how's How's it going? 00:48.00AndrewI'm good. I just pushed out a YouTube video, LinkedIn video for Metamonster. 00:54.94SeanNice. 00:55.68Andrewi I think this is maybe going to be a ah new tactic is I saw um like an SEO influencer type share something about how AI overviews really like structured schema. 01:12.35AndrewAnd so I was like, dope. I'm going to go write a prompt to create structured schema in the new MetaMonster UI, record myself doing it, tag this person in the post, 01:22.19SeanCool. 01:24.43SeanSick. 01:24.60Andrewand like shout them out in the video. And then did comment on my post. i don't yeah know They didn't share it or anything, but they commented on my post. 01:30.77SeanSick. 01:33.39AndrewAnd so that was kind of cool. And I'm like, I think this is probably a good tactic to follow is just like take the things that people are talking about and just record short videos showing how you can use MetaMonster to execute on them. 01:38.71SeanYeah, 100%. 01:47.17SeanYeah, all all of that makes perfect sense. that like 01:49.42AndrewYeah. 01:50.67Seanthat That feels like exactly what to do to grow Metamonster. 01:54.27AndrewYeah. Yeah. 01:55.81SeanIn fact, I would not be surprised if that was the way grew your user base to your first 500 to 1,000 this point. Yet, yet, to to ah thousand at this point so 02:06.85AndrewMaybe. i mean, no one is watching, like, our videos aren't getting any, yeah, any views. 02:09.98Seanyes yet yeah 02:12.87AndrewAnd, like, my like LinkedIn, most of the people liking my LinkedIn posts about Metamonster have been, like, my friends. So I haven't gotten, yeah. 02:22.08Seanyet yeah i think you need you need one you know ah ah you need like 02:26.86AndrewYeah, you need one to go viral-ish in the SEO world. And you need, yeah, I just need to stick with it and... 02:33.43Seanyeah plus i mean the content just gets reused so for the blog anyway or or the website anyway so yeah um i absolutely yeah but that sounds perfectly correct to me that's 02:45.76AndrewYeah. I also, um i so I recorded this one today with Screen Studio, was fun to play around with. I like some parts of it a lot. I found myself really wishing, though, that it would generate a transcript like Loom does. 02:59.46Andrewcan probably use, like, a transcript generator. I can just find something like that. But the reason is, i have gotten alex from like Lex like Lex.page set up pretty well. 03:12.97Andrewprobably do it in Claude too. But I've got it generating pretty good marketing emails based off of video transcripts. And so it's been like a really nice way to like just, you know, reuse content as I record the video. 03:30.97AndrewAnd then I upload the transcript to Lex and I have Lex generate a, generate a marketing email, I edit that email, and then I copy it over to loops and send it out to the Metamonster list. 03:47.74AndrewSo I've also been thinking about playing around with some of the automation tools to see if I could actually automate that whole flow. 03:50.05SeanCool. 03:56.02AndrewAnd it would still be, like, human in the loop because I want to edit it before it goes into loops. 04:00.35SeanYeah. 04:00.43AndrewBut, like, even if it created it as a draft in loops, I could then go to loops and edit it there. 04:04.58SeanYeah. 100%. 100. 04:08.89Seanhundred percent and 04:10.32AndrewSo... 04:12.64SeanYeah, 100%. um I always, well, okay. Sorry, 100%, you can do that. I always struggle with the idea of doing that because I feel like the time it takes to like do that is sometimes not worth the just doing it manually. I feel like I could be automating Okay, one of the things I could definitely be automating is sending you the link to this Zencaster thing. But every single every single time I do it, I'm like, yeah but it's just so easy to just make it. 04:42.92SeanAnd it's so much more work to go figure out how to do it in N8N and like increment the number by one. 04:48.73AndrewSuper fair. 04:50.98SeanWhich... 04:51.09AndrewThis is the classic problem with delegation in general, right? Whether it's automation or delegation, it's just you've got to get over that hump of it's easier to do it myself. 04:57.56SeanYeah. 05:00.78SeanYeah. Yeah. Well... Okay, well, that's that's a different way to think about it. That's kind of like death by a thousand. I'll do it myself until you can't do it yourself anymore. 05:12.62SeanI'm not going automate it. 05:12.73AndrewYeah. 05:13.46SeanIt's not going to happen. I'm just going to send you. 05:14.86AndrewYeah, I'm probably not going to automate this for a while either. 05:15.60SeanYeah. yeah cool okay uh on to another productive topic that we didn't talk about before the show but now i want to know last time we had a call or two times ago we were talking about uh that you were writing down the story of why you would be pushing something off and procrastinating 05:22.29AndrewOkay. 05:26.80AndrewYeah. 05:37.62AndrewOh, shit. You just made me realize ...

    44 min
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5 Ratings

About

Two agency owners and friends talk about cybersecurity, design, and the continuous small efforts it takes to build a business.

Information

  • Creator
    Sean Sun and Andrew Askins
  • Years Active
    2021 - 2026
  • Episodes
    68
  • Rating
    Explicit
  • Copyright
    © 2026 Sean Sun and Andrew Askins