The Practice Edge

Jonathan Lancaster

I chat with industry insiders, practitioners, and experts on the secrets to successful professional services sales, marketing, and business development. Covering various critical topics, I get behind the scenes into the specifics of how stand-out professional services firms win competitive business and grow even more valuable client relationships. I'm the co-founder of Practice Edge. We're known for helping professional services firms in law, accounting, and advisory services stand out from the crowd and accelerate their revenues.

Episodes

  1. 11/11/2021

    Episode #3 - How to Improve Your confidence and Results with Networking

    In this episode of the Practice Edge podcast, I'm joined by Martin Gilchrist of Gilchrist & Co. Chartered Accountants to answer the question – How to improve your confidence and results with networking? Martin shares with us his practice development story and principles for success with in-person networking. This episode is packed with wisdom and golden nuggets for anyone who is serious about re-building that networking muscle or just getting started. We talk about asking the right kind of questions, and listening, and a secret for how to stand out in a room of 200 people! I hope you enjoy and thanks for listening!

    Episode #3 - How to Improve Your confidence and Results with Networking

  2. 06/30/2021

    Episode #2 - The Often Overlooked Way to Convert More Prospects Into Clients

    I'm excited to be joined in this episode by Noel Clerkin of Wiser Working. Noel shares with us his experiences and perspective on the overlooked reason you might be struggling to convert more of your prospects into clients. We then explore his science-backed CORE™ model to strengthen resilience and performance and achieve even better business results.  For the past 20 years, Noel has worked with executives and professional services firms to help build resilience and performance. He also acts as a trusted advisor to HR and L&D professionals to craft impactful training programmes for entry-level professionals through to senior partners.  To learn more about Noel Clerkin and Wiser Working, go to https://www.wiser-working.com/ or connect with him on LinkedIn https://www.linkedin.com/in/noelclerkin/

  3. 06/26/2021

    Episode #1 - How to Differentiate Your Firm in a Competitive Market - Jim Irving and Jonathan Lancaster

    I am joined in this episode by Practice Edge Co-Founder Jim Irving.  We discuss some of our research findings and ideas to help professional services firms stand out from the crowd and grow more valuable client relationships.  Jim is the author of the Amazon bestseller, the B2B Selling Guidebook and the B2B Leaders Guidebook. For the past four decades, he has had a highly successful career rising from trainee to senior executive roles for some of the worlds largest software companies. During that time, he managed large corporate sales and business development teams to help improve performance and results.  For access to The Practice Edge Scorecard, go to https://www.practiceedge.ie/scorecard For more about Jim Irving and his publishing work, go to https://b2bsellingguidebook.com/index.html

  • 3 Episodes

About

I chat with industry insiders, practitioners, and experts on the secrets to successful professional services sales, marketing, and business development. Covering various critical topics, I get behind the scenes into the specifics of how stand-out professional services firms win competitive business and grow even more valuable client relationships. I'm the co-founder of Practice Edge. We're known for helping professional services firms in law, accounting, and advisory services stand out from the crowd and accelerate their revenues.

Information

  • Creator
    Jonathan Lancaster
  • Years Active
    2021
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Jonathan Lancaster
  • Show Website
    The Practice Edge