PocketGamer.biz Podcast

PGbiz Podcast
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  • VIDEO GAMES
  • UPDATED WEEKLY

Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking you behind the scenes on the international mobile games scene.

  1. 1D AGO

    Supercell faces Clash Royale controversy and banks on innovation | Week in Mobile Games podcast

    PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle talk through the latest games industry news on the 83rd episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: Supercell's financials and CEO Ilkka Paananen's big blog post focusing on mobile game innovation.The Clash Royale content creator storm.Pokémon and Mario head to the Super Bowl.Square Enix's financials and Final Fantasy's future.Resident Evil Survival Unit's success and game design.Roblox's blowout year and concerns around child safety on the platform.** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com 👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform 👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/ 👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform 👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com

    38 min
  2. How Developers Actually Reach Players in 2026 | Chirag Ambwani Interview

    FEB 10

    How Developers Actually Reach Players in 2026 | Chirag Ambwani Interview

    Chirag Ambwani, SVP Gaming & Entertainment, Corporate Development & Partnerships at Sensor Tower, discusses the state of mobile gaming, monetization strategies, and the growing influence of AI and non-gaming categories. In this video: Mobile gaming surpasses $90B, with non-gaming apps also hitting record highsShort drama emerges as a fast-growing category, led by former gaming publishersBlended monetisation (IAP, subscriptions and ads) continues to drive growthPuzzle remains strong, while sports and racing declineLegacy titles like Clash of Clans and Candy Crush thrive through live opsAsia publishers dominate top-grossing chartsAI is reshaping workflows, optimisation and ad spendSensor Tower expands into PC, console and web store dataTimestamps 00:00 Intro 00:24 The State of Mobile Gaming: $90 Billion and Growing 01:44 The Rise of Short Drama: Former Gaming Companies Lead the Way 03:43 Why Blended Monetization (IAP, Subscriptions, Ads) Is Key 06:20 Legacy Titles and the Dominance of Asia Publishers 09:00 AI Usage: Optimizing Spend and Workflows Let's Connect 👉🏻 X - https://x.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/showcase/pocketgamer-biz/?originalSubdomain=uk 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

    13 min

  3. FEB 9

    What do game developers really think of Project Genie? | Week in Mobile Games podcast

    PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle talk through the latest games industry news on the 82nd episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: Google's AI world-building tech Project Genie and why investors are concerned.Ares Interactive's $70 million funding round.Fire Emblem Heroes' ninth anniversary.Nintendo Switch 2 sales.Lil Wayne's Clash Royale virtual halftime show.Iron Lung's box office success. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com 👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform 👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/ 👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform 👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com 👉🏻 The Top 30 MENA Game Makers 2025 - https://www.pocketgamer.biz/the-top-30-mena-game-makers-of-2025 👉🏻 The mobile games industry trends that shaped 2025 - https://www.pocketgamer.biz/the-mobile-games-industry-trends-that-shaped-2025/

    36 min
  4. From Drumming to Downloads: Why ASO Is All About Discipline

    FEB 3

    From Drumming to Downloads: Why ASO Is All About Discipline

    In this PocketGamer.biz episode, hosts Peggy Anne Salz and Brian Baglow sit down with Yevhen Tarasenko, App Growth Consultant and ASO expert, to break down why sustainable organic growth is built on discipline, not shortcuts. Drawing parallels between ASO and drumming in a metal band, Yevhen explains why teams that treat the app store as a live channel and build always-on systems consistently outperform those chasing quick wins. You’ll learn: 🥁 Why ASO works like keeping time in a band, requiring consistency, structure and pressure-tested fundamentals 📊 How to prove the real value of organic growth by measuring incrementality and establishing clean baselines 🛠️ What studios should prioritise first, from in-app events to custom product pages, even with limited resources 🤖 Where AI and automation can genuinely help today, including speeding up workflows and reducing manual work by up to 40% 🎮 Why product, marketing and creative teams need to play the same song to unlock sustainable ASO performance 00:00 Intro 01:52 New Year's Resolutions for the Audience 02:36 Guest Introduction: Yevhen Tarasenko 04:06 Defining ASO 05:29 Parallels Between Drumming and ASO 06:40 Rule 1: Treat the Store Like a Live Channel 08:30 iOS 26 Update and Smaller Teams 14:27 Rule 2: Building an Always-On System 22:51 Rule 3: Product, Marketing, and Creative Play the Same Song 28:56 Rule 4: Measure Incrementality and Solo Your Track Let's Connect 👉🏻 X - https://x.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/showcase/pocketgamer-biz/?originalSubdomain=uk 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

    44 min

  5. JAN 31

    Ubisoft turmoil and what happened to Big Fish Games? | Week in Mobile Games podcast

    PocketGamer.biz head of content Craig Chapple, deputy editor Paige Cook and news editor Aaron Astle talk through the latest games industry news on the 81st episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: What happened to Big Fish Games.Ubisoft's latest job cuts and restructure.The latest controversial AppLovin report.King's launch of daily game Candy Crush Crushable on Yahoo Games.Pokémon Go experiments with a new strategy for its lucrative Go Tour event.Netflix's cloud-first games strategy.** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com 👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform 👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/ 👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform 👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com 👉🏻 The Top 30 MENA Game Makers 2025 - https://www.pocketgamer.biz/the-top-30-mena-game-makers-of-2025 👉🏻 The mobile games industry trends that shaped 2025 - https://www.pocketgamer.biz/the-mobile-games-industry-trends-that-shaped-2025/

    39 min

  6. JAN 24

    Pocket Gamer Connects London 2026 unwrapped | Week in Mobile Games podcast

    PocketGamer.biz head of content Craig Chapple and news editor Aaron Astle discuss insights and takeaways from Pocket Gamer Connects London 2026 on the 80th episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: Games industry optimism for 2026 and beyond.The state of the UK games industry and the historical lack of government support.The direct-to-consumer revolution (again).User acquisition challenges.The AI movement.And more!You can check out our article here for more analysis and takeaways from our time at PGC London.  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com 👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform 👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/ 👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform 👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com 👉🏻 The Top 30 MENA Game Makers 2025 - https://www.pocketgamer.biz/the-top-30-mena-game-makers-of-2025 👉🏻 The mobile games industry trends that shaped 2025 - https://www.pocketgamer.biz/the-mobile-games-industry-trends-that-shaped-2025/

    39 min
  7. Mobile Gaming Measurement in 2026: What's Actually Working?

    JAN 20

    Mobile Gaming Measurement in 2026: What's Actually Working?

    In this PocketGamer.biz episode, host Peggy Anne Salz sits down with Martzel de Domingo, Head of Global Media and UA at Ubisoft, to unpack the tricks and traps marketers need to watch as measurement evolves and last-click attribution stops telling the full story.Martzel also shares how Ubisoft approaches measurement for large mobile IP launches like Rainbow Six Mobile and The Division Resurgence, balancing performance, brand, creators and CTV across the funnel.You’ll learn:📊 Why CPI and ROAS alone fall short, and how Ubisoft measures growth more holistically by factoring in incrementality, organics, K-factor and the true impact of multi-channel campaigns🛡️ What rebuilding a privacy-first measurement stack looks like in practice, from navigating regulation to working with fewer but higher-quality signals🤖 Where AI and automation add real value today, including creative production, modelling support and MMM inputs, and where human judgment still matters most📈 The non-negotiables of a modern growth stack, including strong LTV foundations, incrementality testing and independent frameworks that help teams make confident decisions beyond attribution** Let's Connect **👉🏻 X - https://x.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/showcase/pocketgamer-biz/?originalSubdomain=uk 👉🏻 Facebook - https://www.facebook.com/PGbiz👉🏻 Website - https://www.pocketgamer.biz Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

    17 min

  8. JAN 18

    Pocket Gamer Connects London 2026 preview | Week in Mobile Games podcast

    PocketGamer.biz head of content Craig Chapple, news editor Aaron Astle, and deputy editor Paige Cook talk through the latest games industry news on the 79th episode of the Week in Mobile Games Podcast. On this week’s show we take a look at: - What's in store for Pocket Gamer Connects London on January 19th and 20th! - Playtika's latest round of layoffs across the company and the role of AI. - Deep cuts at Meta Reality Labs and what it means for the future of Meta's VR plans. - Ubisoft's Abu Dhabi redundancies and the publisher's continued turmoil. - The Paramount and Netflix battle for Warner Bros. heats up with a legal battle. - Meanwhile, fate decided to cut out Aaron's recording after 15 minutes. Curious what the universe's grand plans for those lost segments are. ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz 👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/ 👉🏻 Facebook - https://www.facebook.com/PGbiz 👉🏻 Website - https://www.pocketgamer.biz 👉🏻 Pocket Gamer Connects - https://www.pgconnects.com 👉🏻Pocket Gamer Connects Speaker Submission form - https://docs.google.com/forms/d/e/1FAIpQLSdoS5n-vdHu6aU-2d_rR7x1FAgewG51y3nlU1aB8RdetiKaGw/viewform 👉🏻 The Top 50 Mobile Game Makers 2025 - https://www.pocketgamer.biz/the-top-50-mobile-game-makers-of-2025/ 👉🏻 Download the PocketGamer.biz Mobile Games Developer Trends Survey Winter 2024/25 report - https://docs.google.com/forms/d/e/1FAIpQLSf3tbjUxVkG17CuHHljMblfmUC3DZ6gNAzV8qiz8bAALUXSvQ/viewform 👉🏻 Join the AI Gamechangers newsletter - https://aigamechangers.substack.com 👉🏻 The Top 30 MENA Game Makers 2025 - https://www.pocketgamer.biz/the-top-30-mena-game-makers-of-2025 👉🏻 The mobile games industry trends that shaped 2025 - https://www.pocketgamer.biz/the-mobile-games-industry-trends-that-shaped-2025/

    31 min
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About

Welcome to your regular glimpse into the business of mobile games. Featuring interviews with games industry experts! Your hosts are the insiders at PocketGamer.biz, the top B2B site for the mobile games industry. It covers the people, technology and deals that drive this multi-billion dollar sector. In our ongoing podcast, you’ll hear the editorial team and their guests dive into the topics and themes at the forefront of the industry. You’ll get unique insight and exclusive Q and As, taking you behind the scenes on the international mobile games scene.

Information

  • Creator
    PGbiz Podcast
  • Years Active
    2021 - 2026
  • Episodes
    223
  • Rating
    Clean
  • Copyright
    © PGbiz Podcast
  • Show Website
    PocketGamer.biz Podcast

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