What if you could scale your business without giving up equity, chasing more leads, or burning out in the process? This week on The Wealth We Hold, we sit down with Olivia Yates, co-founder of Human First Accelerator. A growth marketing and revenue leader, bringing 15+ years of experience building marketing and sales engines that actually perform. As a founder, Chief Revenue Officer, and marketing strategist, she has led both sales and marketing teams, scaled multiple businesses, and driven consistent, measurable revenue growth across industries. Her work spans brand, demand generation, paid media, lifecycle marketing, and go-to-market strategy, with a sharp focus on turning storytelling and relationships into pipeline and profit. Outside of business, Olivia is a mom to two young kids, a dog lover, restaurant connoisseur, art collector, and recently took up running marathons. We get into the profit share model she and her business partner Makena built, where they do not make money unless they make their clients more money. We talk about why the foundation matters more than the funnel, how to spot tool bloat and the expensive carrots quietly draining your cash flow, and how to run the actual math on whether that event or membership is worth it. Then we get into the part we could talk about for hours: relationship-first networking. Olivia shares exactly how she turns a room of strangers into genuine connections, why she leads with curiosity instead of a pitch, and how a rising tide really does lift all ships. We close on why content and blogs matter again for AI search, and what wealth looks like when time is the one resource you can never get back. In this episode: Olivia's path from marketing and the beauty industry to co-founding Human First Accelerator Profit share versus equity, and why skin in the game changes everything The strategy to implementation gap that trips up most founders Why the foundation, your P&L, systems, pricing, and team capacity, comes before lead gen Tool bloat and the expensive carrots that quietly cost you How to run the ROI math on events, courses, and memberships Relationship-first networking that never feels like a pitch Why content, blogs, and podcasts matter again for AI search If you’ve been craving community and connection, you’re invited to join our Finding Common Ground monthly virtual women’s circle. Each month we gather with an intention and a yummy beverage to help us ground. Grab your spot now! Connect with us: Website Instagram: @common.wealth.co @thewealthwehold LinkedIn Connect with Olivia: Human First Accelerator The Boutique COO Instagram: @iamoliviayates
