The Business of Wellness

Jaclyn London

Join renowned food, nutrition & wellness industry expert & author, Jaclyn London, MS, RD, CDN as she explores the intersection of nutrition science and business, media, politics and culture.

  1. 3D AGO

    National Ag Day, the MAHA Agenda, and What to Know About the New Dietary Guidelines (with Calley Means)

    ​​In this episode of The Business of Wellness, Jaclyn London, RD shares behind-the-scenes insights from National Ag Day at USDA and a short interview with White House Senior Adviser Calley Means about the future of the MAHA agenda, food policy, and the Dietary Guidelines for Americans. This episode breaks down what the MAHA agenda means for the Dietary Guidelines for Americans—and what it signals for farmers, food companies, dietitians, and consumers navigating today’s nutrition landscape. Jaclyn explains what the updated Product of USA labeling rule means for transparency at the grocery store, where corporate influence actually shows up in nutrition policy (and where it doesn’t), what signals the 2025–2030 Dietary Guidelines are sending to producers and manufacturers, and why rebuilding trust in public health requires separating politics from nutrition science. The episode also explores how food marketing, labeling confusion, and prevention policy intersect—and outlines five practical strategies that could meaningfully improve American health right now. In this episode: What National Ag Day reveals about how nutrition policy actually gets implementedWhy the updated Product of USA label matters for transparency at the grocery storeA 12-minute interview with White House advisor Calley MeansWhere corporate influence does shape the Dietary Guidelines—and where it doesn’tWhy “limit nutrients” vs. naming foods changes industry behaviorWhat the new protein guidance signals for producersWhy added sugar targets (5–7% of calories and ~10g per meal) matter for product reformulationHow “eat fruits and vegetables throughout the day” creates opportunities for produce innovation and accessThe role dietitians could play in prevention policy—and why they’re currently underutilizedWhat RFK Jr.’s criticism of the Dietary Guidelines Advisory Committee report gets right—and wrongWhy debates about “health equity” language are policy conversations—not scientific onesFive practical ways to move prevention-focused nutrition policy forward Timestamps 00:00 National Ag Day at USDA and why this episode matters 04:15 Breakfast with Secretary Brooke Rollins and conversations with American producers, farmers and ranchers 09:30 Interview with Calley Means 22:00 How the Dietary Guidelines actually influence consumers 30:15 Food marketing, labeling confusion, and protecting kids and parents 39:10 Signals the new Dietary Guidelines send to producers and food companies 49:10 Dietitians, the Academy of Nutrition and Dietetics, and prevention policy 57:20 RFK Jr., the Scientific Report, and the politics of “health equity” 1:04:30 Five practical ways to Make America Healthy Again Topics covered Dietary Guidelines for Americans, MAHA movement, National Ag Day, USDA policy, Product of USA labeling, nutrition labeling claims, added sugar recommendations, protein guidance, ultra-processed foods, prevention policy, health equity language, dietitians in public health, federal nutrition programs Resources mentioned How to MAHA: 5 Ways to Fix Our Food System and End Chronic Disease Dietary Guidelines for Americans 2025-2030 Dietary Guidelines Scientific Report 2025-2030 USDA Product of USA labeling update The Business of Wellness explores nutrition science, food policy, the wellness industry, public health communication, and the forces shaping how Americans eat. Connect with Jaclyn London, RD Subscribe to The Business of Wellness with Jaclyn London, RD on Apple Podcasts, Spotify, and YouTubeFollow @jaclynlondonrd on Instagram, LinkedIn, TikTok & XGet Jaclyn's Book, Dressing on the Side (and Other Diet Myths Debunked) on Amazon & Audible Support The Business of Wellness by sharing this episode and leave a 5-star rating & reviewVisit jaclynlondonrd.com to learn more About Jaclyn London, RD Jaclyn (Jackie) London is a Registered Dietitian (RD), New York State Certified Dietitian-Nutritionist (CDN), author, nutrition consultant, podcast host, and media spokesperson. She’s best known for her nutrition myth-busting content on social media & through her book, Dressing on the Side (and Other Diet Myths Debunked). She’s previously held leadership roles at consumer brands (Head of Nutrition & Wellness at Weight Watchers; Nutrition Director at Good Housekeeping), & brings her extensive experience in research, clinical nutrition, private practice, media & the corporate world to her relentless pursuit of building practical, accessible & science-based nutrition and wellness solutions that help consumers...

    1h 10m
  2. 08/05/2025

    Inside the Food as Medicine Movement: Chris Choi, CEO of Mom’s Meals, on Nutrition, Policy & Controversy

    In this episode of The Business of Wellness with Jaclyn London, RD, Chris Choi, CEO of Mom's Meals, joins the show to discuss food as medicine, the intersection of food and healthcare, and the importance of nutrition in medical treatment and chronic disease prevention. He explains the mission of Mom's Meals, which provides medically tailored meals to individuals across the country, and the challenges faced in delivering these services. The conversation delves into the concept of food as medicine, the process of meal delivery, and the significance of medical nutrition therapy. Chris also addresses the controversy surrounding food processing and the need for a nuanced understanding of nutrition in the media. The episode concludes with a look at the future of food as medicine and the innovations that can enhance access to nutritious meals. Timestamps: 00:00 Introduction to Food as Medicine 01:53 The Mission of Mom's Meals 03:33 Understanding Food as Medicine 07:15 The Process of Signing Up for Mom's Meals 08:57 Medically Tailored Meals Explained 10:49 Balancing Nutrition and Culinary Appeal 14:24 Navigating Cost and Accessibility 15:50 Addressing Diverse Needs in Nutrition 17:35 Impact on Health Outcomes and Policy Change 20:41 Controversy and Public Perception 23:58 The Surreal Experience of a High-Profile Visit 27:44 Navigating Criticism and the Importance of Dialogue 29:09 Understanding Ultra-Processed Foods and Nutrition 34:07 The Nuance of Food Processing and Safety 36:30 Inspiration from the Food as Medicine Movement 38:47 Collaboration for Policy Change in Nutrition 40:47 The Role of Technology in Nutrition Support 43:30 Future Goals for Mom's Meals and Maternal Health Keywords: food as medicine, nutrition, health, Mom's Meals, medically tailored meals, healthcare, diet, wellness, chronic disease, food policy Connect with Jaclyn London, RD Subscribe to The Business of Wellness with Jaclyn London, RD on Apple Podcasts, Spotify, and YouTubeFollow @jaclynlondonrd on Instagram, LinkedIn, TikTok & XGet Jaclyn's Book, Dressing on the Side (and Other Diet Myths Debunked) on Amazon & Audible Support The Business of Wellness by sharing this episode and leave a 5-star rating & reviewVisit jaclynlondonrd.com to learn more About Jaclyn London, RD Jaclyn (Jackie) London is a Registered Dietitian (RD), New York State Certified Dietitian-Nutritionist (CDN), author, nutrition consultant, podcast host, and media spokesperson. She’s best known for her nutrition myth-busting content on social media & through her book, Dressing on the Side (and Other Diet Myths Debunked). She’s previously held leadership roles at consumer brands (Head of Nutrition & Wellness at Weight Watchers; Nutrition Director at Good Housekeeping), & brings her extensive experience in research, clinical nutrition, private practice, media & the corporate world to her relentless pursuit of building practical, accessible & science-based nutrition and wellness solutions that help consumers live healthier lives.

    47 min
  3. 05/15/2025

    Inside CPG Wellness Branding: Strategy, Storytelling & Creating Real Impact with Stevi Gable Carr

    This week on The Business of Wellness, I’m joined by Stevi Gable Carr, Founder & CEO of WISe Wellness Guild, to talk all things CPG wellness branding — what works, what doesn’t, and what it actually takes to create real impact in this space. Stevi shares how WISe has become a trusted partner to brands like Kroger and P&G, helping them go beyond the buzzwords to build community, credibility, and meaningful engagement through wellness. From brand strategy and consumer insights to storytelling that resonates (and doesn’t just ride a trend), this conversation is packed with insights for anyone building—or rethinking—a wellness brand in 2025. We also talk about WellNXT, the national movement Stevi co-founded to bring wellness back to real life through in-person events and connection-first activations. If you work in brand marketing, consumer goods, wellness, or media—or you're just trying to cut through the noise—this one’s for you. Timestamps: 0:00 Introduction to Wellness and Personal Journey 02:47 The Intersection of Brand and Product 05:50 Fear-Driven Marketing and Consumerism 09:04 The Fundamentals of Wellness 12:03 The Audacity to Live by Your Design 15:06 Navigating Leadership and Expectations 17:53 The Importance of Prioritization 21:00 The Three Rs of Resilience 23:51 Relighting Your Spark 27:04 Current Trends in the Wellness Landscape 36:18 The Seed Oil Debate and Market Responses 37:13 Brand Strategies: Unilever vs. PepsiCo 40:13 Building Trust in Wellness Brands 41:49 Retailers and Consumer Accountability 44:21 The Role of Community in Wellness 47:12 Tailoring Wellness to Community Needs 51:30 Generational Differences in Wellness Needs 56:09 The Intersection of Wellness and Arts 01:02:20 Starting a Wellness Brand: Key Considerations Keywords: wellness, branding, marketing, resilience, leadership, consumerism, self-care, health, personal development, strategy, seed oils, wellness brands, Unilever, PepsiCo, consumer trust, community wellness, generational wellness, arts and wellness, wellness brand strategy, optimization in wellness Grab a copy of Cracking the Rich Code & learn more about Stevi here. Connect with Jaclyn London, RD Subscribe to The Business of Wellness with Jaclyn London, RD on Apple Podcasts, Spotify, and YouTubeFollow @jaclynlondonrd on Instagram, LinkedIn, TikTok & XGet Jaclyn's Book, Dressing on the Side (and Other Diet Myths Debunked) on Amazon & Audible Support The Business of Wellness by sharing this episode and leave a 5-star rating & reviewVisit jaclynlondonrd.com to learn more About Jaclyn London, RD Jaclyn (Jackie) London is a Registered Dietitian (RD), New York State Certified Dietitian-Nutritionist (CDN), author, nutrition consultant, podcast host, and media spokesperson. She’s best known for her nutrition myth-busting content on social media & through her book, Dressing on the Side (and Other Diet Myths Debunked). She’s previously held leadership roles at consumer brands (Head of Nutrition & Wellness at Weight Watchers; Nutrition Director at Good Housekeeping), & brings her extensive experience in research, clinical nutrition, private practice, media & the corporate world to her relentless pursuit of building practical, accessible & science-based nutrition and wellness solutions that help consumers live healthier lives.

    1h 3m
  4. 03/14/2025

    Recapping Expo West 2025: Rising Wellness Trends, Front-of-Pack Nutrition Labels, & The Great MAHA Debate

    In this episode of The Business of Wellness, Jaclyn London, RD breaks down everything from Expo West 2025—the biggest trade show in natural and functional foods. From the latest wellness trends (dragon fruit, GLP-1 marketing, and caffeine + protein combos) to behind-the-scenes industry buzz (the influence of MAHA, the show's winners and losers) and updates to the FDA's proposed Front-of-Pack Nutrition Label (FOPNL), I’m giving you behind-the-scenes intel on the nutrition news you need to know about, the brands to keep an eye on, and the influencers and policy changes that are shaping the food industry today. What You’ll Learn in This Episode: The top 13 trends shaping food and beverage in 2025The truth about front-of-pack nutrition labeling and why it’s (likely to be) a waste of time & resources Regenerative Agriculture Certified and the status of sustainability claimsHow brands are marketing to GLP-1 users—and why some of it is just hypeThe rise of dates, pulses, electrolytes, tropical fruit, protein everything, and more prebiotic sparkling watersWhy single-serve snacks and aluminum cans are taking over grocery aislesThe wildest moments from the Make America Healthy Again (MAHA) panel and what it means for the future of food policy Timestamps 00:00 Introduction to the Business of Wellness 01:48 Expo West 2025 overview 03:00 Front-of-Pack Nutrition Labeling panel & proposed policy 12:51 Trends from Expo West 2025 - 13 trends to watch in wellness, CPG food & beverage; dietary supplements & personal care. 21:52 Emerging ingredients and innovations 29:43 The future of food marketing 30:13 The nutritional value of dates 33:03 Mochi mania: The new snack trend 36:07 Mood and morality themes in food & beverage branding 39:40 The rise of pulses and legumes 42:46 Raw honey: A functional food rebrand 44:30 Plant-based vs. animal-based products 47:28 The Gell-Mann Amnesia Effect in nutrition media 49:00 MAHA Updates: The MAHA panel, behind-the-scenes insights, updates in the RFK Jr. Agenda & the food industry's response thus far 59:26 Expo West recap and closing thoughts Connect with Jaclyn London, RD Subscribe to The Business of Wellness with Jaclyn London, RD on Apple Podcasts, Spotify, and YouTubeFollow @jaclynlondonrd on Instagram, LinkedIn, TikTok & XGet Jaclyn's Book, Dressing on the Side (and Other Diet Myths Debunked) on Amazon & Audible Support The Business of Wellness by sharing this episode and leave a 5-star rating & reviewVisit jaclynlondonrd.com to learn more About Jaclyn London, RD Jaclyn (Jackie) London is a Registered Dietitian (RD), New York State Certified Dietitian-Nutritionist (CDN), author, nutrition consultant, podcast host, and media spokesperson. She’s best known for her nutrition myth-busting content on social media & through her book, Dressing on the Side (and Other Diet Myths Debunked). She’s previously held leadership roles at consumer brands (Head of Nutrition & Wellness at Weight Watchers; Nutrition Director at Good Housekeeping), & brings her extensive experience in research, clinical nutrition, private practice, media & the corporate world to her relentless pursuit of building practical, accessible & science-based nutrition and wellness solutions that help consumers live healthier lives.

    1 hr
  5. How to MAHA: 5 Ways to Fix Our Food System & End Chronic Disease

    02/04/2025

    How to MAHA: 5 Ways to Fix Our Food System & End Chronic Disease

    In this episode of The Business of Wellness with Jaclyn London, RD, Jaclyn takes a deep dive into Robert F. Kennedy Jr.'s Senate confirmation hearings for Secretary of Health and the missed opportunities in addressing America's nutrition crisis. She breaks down why sweeping federal regulations and RFK Jr.'s proposed health strategies ultimately miss the mark—and what real solutions should look like. Jaclyn then outlines five game-changing policies that could fix America's food system and improve public health: Integrating cooking education in schools to improve nutrition literacy from an early age. Reforming the Farm Bill to increase access to fresh fruits and vegetables. Incentivizing restaurants and food service to reduce excessive added sugar, saturated fat, and sodium. Strengthening marketing regulations for foods targeting kids and parents. Ensuring insurance coverage for nutrition counseling by Registered Dietitians to make evidence-based nutrition guidance accessible to all. She also discusses the power of transparency in the food industry, how deregulatory policies can shift incentives, and why bipartisan support is achievable for smart nutrition reform. If you’ve ever wondered what real food policy reform should look like, this episode is a must-listen. Timestamps: 02:58 - Five Key Policies to Improve Public Health 05:48 - Why Cooking Education in Schools is Essential 09:06 - Reforming the Farm Bill for Better Food Access 12:10 - Strengthening Marketing Regulations for Kids’ Food 14:58 - How Local Agriculture Can Improve Community Health 18:07 - Combating Misleading Food Marketing 20:53 - Simplifying Food Labels for Consumer Clarity 24:21 - Innovative Strategies in the Produce Aisle 30:13 - The Need for Insurance Coverage for Nutrition Counseling 37:32 - The Best Strategies for a Healthier America 46:22 - Final Thoughts & Call to Action Follow Jaclyn London, RD: Instagram X (formerly Twitter) LinkedIn Follow The Business of Wellness on All Podcast Platforms: Apple Podcasts Spotify Google Podcasts YouTube 📖 Get Jaclyn's Book, Dressing on the Side (and Other Diet Myths Debunked) → Amazon 🎙 Support The Business of Wellness by sharing this episode and leave a 5-star rating & review

    49 min
  6. 01/17/2025

    What RFK Jr. & the MAHA Movement Get Right—and Wrong—About Food, Nutrition, and Public Health Reform

    In the Season 3 premiere of The Business of Wellness, host Jaclyn London, MS, RD, dives deep into the Make America Healthy Again (MAHA) movement, spearheaded by RFK Jr., nominee for Secretary of Health. With her unique expertise as a registered dietitian, consultant, and author, Jaclyn unpacks the promises, pitfalls, and scientific inaccuracies in MAHA’s approach to food, nutrition, and public health. Jaclyn brings her professional insight into the broader systemic issues behind America’s rising rates of chronic disease and why focusing on food additives, seed oils, and GMO crops distracts from meaningful public health solutions. She also explores how media narratives, wellness influencers, and Washington’s incentive structure fuel confusion about food and health. In this episode, Jaclyn breaks down: The MAHA movement’s stated goals, including transparency in food production, promoting regenerative agriculture, and reforming the Dietary Guidelines for Americans. The science (or lack thereof) behind claims about artificial food dyes, glyphosate, seed oils, and ultra-processed foods. Why removing artificial ingredients from products won’t solve America’s public health crisis. Free-market, bipartisan approaches to solving America's health crisis  Listen to Learn: What MAHA’s critiques of Big Food and Big Pharma get right—and wrong—about food and health. Why food additives, seed oils, and GMO crops are NOT the root causes of America’s chronic disease crisis (and where to look instead...) How media, Big Tech, Big Wellness, and policy incentives create confusion about food and nutrition. Evidence-based, free-market solutions to improve health that could gain bipartisan support. The critical role of dietitians and practitioners in connecting science, policy, and consumer behavior. Timestamps: 00:00 – Intro to Season 3 and RFK Jr.’s MAHA Movement 04:57 – Behind RFK Jr.’s nutrition philosophy and Jaclyn’s unique perspective 11:31 – MAHA’s goals: Transparency, Big Food, and Dietary Guidelines reform 20:31 – Where concerns about food additives come from 28:32 – Individual experiences vs. public health science 31:11 – The erosion of trust in public health institutions and food safety 38:14 – Global nutrition policy vs. America’s food culture 45:09 – Big Tech, Big Wellness, and their role in public health narratives 54:10 – What’s wrong with the Dietary Guidelines vs. the Advisory Committee 01:00:50 – Who should profit from helping Americans get healthier? About Jaclyn London, MS, RD: Jaclyn London is a registered dietitian, author of Dressing on the Side (and Other Diet Myths Debunked), and host of The Business of Wellness. As a consultant and media expert, Jaclyn helps brands, investors & policymakers to build practical, science-based strategies to help consumers live healthier lives. Follow The Business of Wellness on Apple Podcasts and Spotify for more evidence-based insights into the intersection of nutrition, business, culture,  and public health Rate, review & share your questions about & topic suggestions on MAHA for future episodes. Connect w/  @jaclynlondonrd on Instagram

    1h 3m
  7. Katia Pryce on Building DanceBody: Growing intentionally, delivering value, and building brand equity through community

    07/25/2024

    Katia Pryce on Building DanceBody: Growing intentionally, delivering value, and building brand equity through community

    Welcome back to The Business of Wellness Podcast with host, Jaclyn London, RD! Today, Jaclyn sits down with Katia Pryce the CEO and founder of DanceBody. Katia shares her journey of starting and growing her dance fitness business, starting as a performer and realizing that people would pay her to work out with them, leading her to start Dance Body in 2013. She initially rented studio space and focused on building a community of dancers and fitness enthusiasts. As the business grew, she developed a structured formula for the classes optimized for scale, and hired performers who understood the dedication and commitment required. The business evolved before the pandemic, with a shift to digital streaming and a focus on building a hybrid model of in-person and online classes. Katia emphasizes the importance of community and creating a unique brand identity; the importance of being intentionality in business, and the struggle of saying no to specific opportunities so that you can focus on what matters. She shares her decision to focus on digital expansion rather than opening a new brick-and-mortar studio and emphasizes the value of organic brand awareness. Katia also highlights the need for a balanced approach to fitness, debunking the myth of low-impact workouts and emphasizing the importance of cardiovascular training and strength-building as we age.  Listen to this episode if you’re interested in: Starting a business based a creative passion. Learning how to build a strong community as the secret ingredient for the growth and sustainability of a business. Adapting to changing customer behaviors and preferences is essential for business evolution. How focusing on a specific niche and delivering exceptional value in that area can differentiate a brand. Why being intentional in business and saying no to tempting opportunities is crucial for success. Driving organic brand awareness through Instagram & YouTube Why a hybrid approach to a fitness business model is important, and the types of training that are most effective for long-term health & longevity— including cardiovascular fitness & stregnth-training— as we age.  Timestamps: 00:00 - Introduction and personal journey  05:05 - Developing a product, scaling a business, and building brandy equity & loyalty in the fitness space 08:16 - The rise of boutique fitness and the value of community  13:57 - Shifts in the wellness industry over the past decade 20:07 - Boutique fitness trends over the last decade & what's new & next for brands 30:01- The power of saying “no” 34:22 - Organic brand awareness 45:12 - Establishing a strong omnichannel business model in fitness 52:16 - Digital expansion & the future of fitness  Thanks for listening to this episode of The Business of Wellness with Jaclyn London, RD. 🎙️Subscribe to The Business of Wellness on Apple Podcasts & leave a 5-star rating & review 🎙️Hire me to consult before you invest in or get to work on that better-for-you product 🎙️Follow me on Instagram: @jaclynlondonrd **Advice provided on this podcast should not replace medical advivce provided by your physician. Key words: dance fitness, entrepreneurship, community, hybrid model, digital streaming, brand identity, intentionality, saying no, digital expansion, organic brand awareness, balanced fitness, cardiovascular training, strength-building

    58 min
  8. 5 Nutrition Myths About Gen Z, Debunked: Key Insights and Strategies for Brands, Media & Health Experts

    07/11/2024

    5 Nutrition Myths About Gen Z, Debunked: Key Insights and Strategies for Brands, Media & Health Experts

    In this episode of The Business of Wellness Podcast, host Jaclyn London, MS, RD, takes a deep dive into the world of Gen Z, exploring how nutrition myths in media and marketing uniquely affect this dynamic consumer demographic. Join Jaclyn as she uncovers the truths about Gen Z’s approach to food, health, and wellness, and provides actionable strategies for dietitians and health professionals to better connect with and support this generation. Discover why Gen Z is the most informed generation yet, and how their digital-native status influences their food and health decisions. Learn about the common misconceptions surrounding their concerns for sustainability, diet culture, and reliance on influencers. Jaclyn shares key insights on the importance of clinical effectiveness, the role of healthcare provider recommendations, and the renewed interest in offline connections for optimizing mental health. This episode is packed with valuable information for anyone looking to understand and engage with Gen Z consumers, from dietitians and wellness enthusiasts to industry insiders. Tune in to learn how you can leverage these insights to make a meaningful impact on Gen Z’s health and well-being. Key Topics: Understanding Gen Z’s demographics and characteristics The impact of digital-native status on food and health decisions Debunking myths about Gen Z’s nutrition and health behaviors Strategies for dietitians to connect with Gen Z The importance of offline connections and mental health optimization Thanks for listening to this episode of The Business of Wellness with Jaclyn London, RD.  Follow Us: 🎙️Subscribe to The Business of Wellness on Apple Podcasts & leave a 5-star rating & review  🎙️Hire me to consult before you invest in or get to work on that better-for-you product   🎙️Follow me on Instagram: @jaclynlondonrd Additional resources: Ketchum PR Gen Z Food Report McKinsey’s Future of Wellness  MyFitnessPal: 2% of Nutrition Information on TikTok is Accurate McKinsey’s What’s New in Consumer Wellness Ketchum PR Gen Z RD Report  Optimize your understanding of Gen Z’s unique food and health behaviors with Jaclyn London, MS, RD, on The Business of Wellness Podcast & share your feedback on the episode by following the show & leaving a review.

    49 min
4.9
out of 5
54 Ratings

About

Join renowned food, nutrition & wellness industry expert & author, Jaclyn London, MS, RD, CDN as she explores the intersection of nutrition science and business, media, politics and culture.

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