Safe, effective COVID-19 vaccines are available and increasingly accessible, but vaccine hesitancy and resistance are profound barriers to achieving effective levels of vaccination. Unless we effectively address hesitancy and resistance, we will face resurgences of the disease, causing needless suffering and death – as well as social, educational, travel, workforce productivity, and economic disruptions. Leaders of companies and organizations across the country can play an important role in encouraging vaccinations within their organizations and communities. In collaboration with Global Vaccination Advisors, the Vanguard Network will play a critical role by providing tailored communications strategies and content for leaders of companies and nonprofits.
Don't Preach. Listen.
Businesses can be a powerful force in health advocacy in their communities. Jim Weiss, CEO and Founder of Real Chemistry, breaks down how to effectively mobilize different population groups. The formula is simple: listen, get them answers, and let them make their own choices.
A Field Day for Rumor Mongers
Who hasn't heard sinister rumors about COVID? Not just the origin of the disease, but the alleged dangers of vaccination from government control to sterilization. Business leaders need their workforce vaccinated and back in the office or in front of customers. Rumor-fueled resistance to vaccination presents a big problem.
Anthropologist Heidi Larson, heads the Vaccine Confidence Project at the London School of Hygiene and Tropical Medicine. Her team, which includes psychologists and data analysts, operate like detectives -- tracing the origin of rumors and developing means to combat them.
She says that rumors arise from deep anxieties and a need to blame or make sense of a frightening reality. Listen to her conversation with the Vanguard Vaccination Project's Ken Banta.
Legal and Ethical Minefields
C-suite leaders are grappling with previously unimaginable legal, ethical and practical issues when considering mandatory vaccination. Renowned ethicist Dr. Art Caplan, describes some of the landmines that leaders need to consider.
Originally taped for an audience of Chief Legal Officers and General Counsels, Dr. Caplan's advice is relevant to all those who are making decisions for their workforce.
COVID-19 and Zip Codes
Covid has taken a terrible toll on minority communities, and brought the issue of health disparities into sharp focus. Gary Puckrein of The National Minority Health Forum says that data analytics, down to the zip code level, can help address the discrepancies.
A Toolkit for Business Leaders
Vaccination resistance and hesitancy are critical barriers to overcoming COVID. The Center for Sustainable Health Care, has created a powerful communications toolkit, designed to motivate vaccination especially in underserved populations. Dr. Laura Lee Hall presents these comprehensive resources, and how they can be used to boost vaccination rates.
Motivate Your Audience: What Psychographics Tell Us
Understanding your audience, and using language that resonates with them, is important in any communication -- and critical when it comes to vaccination. Psychographics expert Casey Albertson of PatientBond, demonstrates how to motivate behavior, from "self achievers" to "willful endurers."