Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Maggie Perotin
  • 5.0 (15)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures.""(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."      Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.   Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

  1. 2D AGO

    How to Reach Your First $100K in Business and Why It Matters - EP # 247

    In this episode, Maggie shares why reaching your first $100K in business is about more than revenue. It is a leadership milestone that changes how you see yourself, how you lead, and how you grow your business. She breaks down what often keeps business owners stuck below $100K, including lack of clarity, inconsistent strategy, limited support, and treating the business too much like a hobby instead of something real. You’ll also hear how the Diamond Effect Group helps business owners build the mindset, structure, and consistency needed to grow with more confidence and less overwhelm. If you are serious about building a sustainable business and reaching your first $100K and beyond, this episode will give you a powerful new perspective on what it really takes. To learn more about the Diamond Effect Group and join, go to Maggie's website here https://www.stairwaytoleadership.com/diamond-effect-group

    24 min

  2. 6D AGO ·  BONUS

    Quarterly Business Review for Small Business Owners: What to Keep, Change, or Improve - MM 247

    Maggie shares why sustainable growth comes from studying both what’s working and what’s not in your small business. She walks through how to review your strategies, measure results, test changes, and make smarter decisions instead of switching direction too quickly. You’ll also hear a client example of how refining a networking strategy, rather than abandoning it, turned it into a major source of business growth. If you’ve been moving fast without stopping to reflect, this episode will help you step back, do a meaningful quarterly review, and decide what to improve, change, or do more of in the next quarter. As Q1 of 2026 wraps up, this is the perfect time to pause and become the scientist of your service-based business. Take an hour this week, do your simple yet powerful quarterly review, and if you want support going deeper, book a complimentary consultation with Maggie here - https://www.stairwaytoleadership.com/

    8 min

  3. MAR 27

    The Happy Middle: How to Create Better Results with More Balance in Business and Life - EP # 246

    In this episode, Maggie talks about why so many business owners swing between extremes in the way they work, lead, market, set goals, and grow their businesses. From going all in and burning out to pulling back completely and losing momentum, these patterns are more common than most people realize.  Maggie shares why extremes are not sustainable, why they limit creativity and problem-solving, and why the real power lies in what she calls the happy middle. This episode is a reminder that balance is not about doing less, lowering your standards, or playing small. It is about leading with more nuance, discernment, flexibility, and self-awareness so you can create sustainable growth and a fuller life. In this episode, Maggie covers: Why operating in extremes creates burnout and inconsistencyHow all-or-nothing thinking shows up in marketing, goals, habits, and leadershipWhy a healthy relationship with goals matters for motivation and growthThe difference between perfection and excellenceHow self-development can become unbalanced on either sideWhy the way you lead yourself affects how you lead your teamHow self-compassion supports long-term motivation and better performanceFive ways to start operating more in the happy middleKey takeaway The best results rarely come from extremes. They come from learning how to assess what is needed in the moment and responding with both ambition and compassion. Connect with Maggie Website:  https://stairwaytoleadership.com/  If this episode resonated with you, share it with another business owner who needs the reminder that sustainable success is built in the middle, not in the extremes.

    38 min

  4. MAR 23 ·  BONUS

    Why I Don’t Believe Business Owners Should Outsource Social Media - MM 246

    Most business owners want to outsource social media as fast as possible. I think that’s a mistake. Your voice, your story, and your connection with your audience should not be handed off too soon. That’s exactly what I’m talking about in this Maggie’s Moment. 🎧

    4 min

  5. MAR 20

    From Elevator Pitch to Global Events - How Jocelyn Flanagan Built a World-Class Events Company - EP # 245

    In this episode of the Diamond Effect Podcast, Maggie sits down with Jocelyn Flanagan, Founder and Executive Producer of e=mc² events, to talk about entrepreneurship, creativity, leadership, and what it really takes to build a company that lasts. Jocelyn shares the story of how a chance encounter and a real elevator pitch helped launch her business, how she grew it into a globally recognized events company, and what she learned from navigating expansion, economic downturns, COVID, and the demands of leadership. This conversation is full of practical wisdom for business owners who want to scale with intention, lead strong teams, and stay grounded through growth. In this episode, we talk about: - How Jocelyn got started in the events industry - The real elevator pitch that helped land a major client - What it takes to build trust and grow through word of mouth - Expanding across Canada and adapting to different business cultures - Creativity in event production and designing unforgettable experiences - Leading collaborative teams and hiring the right people - Navigating challenges, uncertainty, and economic shifts - Lessons from COVID and how the business pivoted - Work-life balance, burnout, and sustainable leadership - Advice for entrepreneurs who are building and scaling Guest Bio: Jocelyn Flanagan is the visionary Founder and Executive Producer of e=mc² events, a global powerhouse recognized as one of the Top 50 event companies in the world. As the creative force behind Canada’s most iconic cultural milestones, including the Canadian Screen Awards, Canada’s Walk of Fame, and the Canadian Songwriters Hall of Fame, Jocelyn is a true expert at choreographing "things that matter" on a grand scale. With over 55 national and international awards to the company’s name, including Canadian Event Producer of the Year, Jocelyn combines a "can-do" attitude with a strategic wizardry that turns complex visions into life-changing experiences. Beyond the red carpets, events, and broadcasts, she is deeply committed to the industry, mentoring youth, and is a proud member of the Musicounts Advisory Committee. A previous Woman of Inspiration honoree, Jocelyn, lives for the opportunity to prove that through the power of live experience, we don’t just produce events, we change lives. Memorable takeaways: Success often starts with saying yes to opportunities before you feel fully ready. Collaboration is a competitive advantage. Creativity is not just about ideas. It is about creating meaningful experiences. Strong leadership means trusting your team, asking questions, and staying open. Challenges are inevitable, but resourcefulness and resilience make the difference. Sustainable success requires boundaries, support, and self-awareness. Connect with Jocelyn - Website: https://emctwoevents.com  Interview Timeline: 00:00 Introduction to Jocelyn Flanagan and e=mc² events 02:00 How Jocelyn discovered the events industry and got started 06:00 Landing the first clients and the elevator pitch story 12:00 Expanding across Canada and learning about cultural differences 18:00 Creativity in events and unforgettable production examples 24:00 Balancing client vision with expert guidance 29:00 Navigating event challenges and problem-solving under pressure 33:00 Economic downturns, diversification, and business resilience 37:00 COVID pivots, virtual events, and new opportunities 44:00 Leadership, hiring, and building a collaborative team 54:00 Managing stress, burnout, and work-life balance 01:04:00 Advice for entrepreneurs and final reflections

    1h 10m

  6. MAR 16 ·  BONUS

    The Secret to Balancing All the Roles Life and Business Demand - MM 245

    We wear so many hats in life and business. Parent. Partner. Entrepreneur. Marketer. Salesperson. Leader. What helps me move through all those roles with more ease is staying grounded in one core identity. For me, that identity is leader.

    4 min

  7. MAR 13

    Self-Development: The Secret Accelerator for Business Success - EP # 244

    What if the biggest breakthroughs in your business had not much to do with tactics or strategy and everything to do with you? In this episode, Maggie dives deep into the real, research-backed reason self-development isn’t just “nice to have,” but the secret accelerator for sustainable business success. She shares her own journey from burnout to fulfillment, the science behind self-awareness, and practical stories from clients who’ve transformed their results by working on themselves first. You’ll discover: Why knowing yourself is the foundation for growth (and how most people skip this step)The triggers that push us out of our comfort zones—and how to use them for positive changeHow to align your business with your values for more energy, fulfillment, and resultsReal-life examples of habits, routines, and mindset shifts that fuel both personal and business breakthroughsSimple, actionable exercises to help you reflect, reset, and move forward—no matter what season you’re inWhether you’re scaling up or just starting out, this episode will inspire you to look inward, take bold action, and unlock your next level of success. Ready to accelerate your growth? Tune in now! Connect with Maggie: Instagram: @maggieperotin_s2lLinkedIn: Maggie PerotinBook a free consultation via her Website: https://www.stairwaytoleadership.com/

    40 min

  8. MAR 9 ·  BONUS

    How Women Service Business Owners Can Finally Earn $100K, Without Burning Out or Chasing Trends - MM 244

    Still not making the money you hoped for when you started your business? It’s not about working harder or chasing the next shiny tactic. It’s about mastering the basics that actually move you forward. Ready to finally break through to $100K? Join my free Back to Basics: Uncomplicate Your Road to 100K Event. When: Wedensday March 25th - 1:00-4:00 pm EST Where: Online Cost: Absolutely FREE Details and Registration: https://www.eventbrite.ca/e/back-to-basics-uncomplicate-your-road-to-100k-event-tickets-1982713233655?aff=oddtdtcreator

    4 min
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5
out of 5
15 Ratings

About

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures.""(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."      Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.   Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

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