The Yak Shak Podcast

The Yak Shak
  • 5.0 (7)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

As married business owners, Allen and Jessica Norris, have learned to take their love for kayaking and fishing and start a business with it. Now they are sharing with the world the raw truth about what they experience daily. Listen to learn more about how they strive to help the kayak fishing community and learn and grow as anglers themselves. 

  1. 12/30/2022

    Ep. 13: We're backkkk

    How has it been a whole year since our last episode?!?! We are finally back and dishing out all the latest from our personal lives, what's been happening at the store, and so much more! We hope you enjoy catching up with us and we look forward to ringing in the new year this weekend! As always, if you have any suggestions for future episodes email us at podcast@theyakshak.com.

    38 min

  2. 10/15/2021

    Ep. 12: Transitioning from Bass Boat to Kayak Lifestyle

    Kayaks aren’t for everyone, but Jessica and Allen are here to make the case for the bass boat enthusiast to maybe try one out!  Some have argued that kayaks are nothing like bass boats, and that could not be further from the truth.  They have a lot in common, and transitioning may be way easier than you thought! Take a listen and let us know what you think!

    24 min

  3. 10/01/2021

    Ep. 11: Interview with Kayak Kushion Founder Brandon Elrod

    Maybe you have not gone kayaking because you knew it was going to be miserable on your back floating on a piece of plastic all day long, or maybe you haven't taken to paddling or fishing because you can't stand the thought of having to sit on an uncomfortable seat that's just going to have you aching for days afterwards.  Whatever the case, fear no more, my friend!  Our fellow entrepreneur and partner at Kayak Kushion has got your back quite literally!!  In this week's episode, Jessica and Allen chat with founder and president Brandon Elrod of Kayak Kushion to get the scoop on how he got started as well as what makes him and his genius company tick.   Listen closely for tips and tricks on the water and what new product he has up his sleeve!

    30 min

  4. 09/24/2021

    Ep. 10: How We Started a Business & How You Could Too

    What all goes into starting a business and where does one even begin to make it completely legitimate?  In this episode, Allen and Jessica dive into what all it took to get The Yak Shak off the ground as well as provide some insight into how anyone can turn their passion into an actual business.  If you have ever thought about owning your own store or creating a new side hustle, then you might learn just enough to make your dreams a reality!

    28 min

  5. 09/17/2021

    Ep. 9: KFL Behind-the-Scenes with Dan Perry and Jeremie Baker

    There are a lot of different ways for anglers to compete in the kayak fishing world.  Our good friends Dan Perry and Jeremie Baker are two avid anglers that have just wrapped up the inaugural season with the Kayak Fishing League for 2021 fishing for the Alabama Hammers.  We connected with them and caught up to congratulate them on a top-4 finish as well as pick their brains on some of their favorite places they've been and fish they've caught on the tournament scene.  Take a listen and learn some of the ways these guys stay on top of their game!

    41 min

  6. 09/10/2021

    Ep. 8: The Four Seasons of Bass Fishing

    Fishing is such a unique sport because we are not limited to participating only a certain time of the year.  We can choose to fish whenever we want January to December, and each season provides its own unique approach and challenges to catching bass.  In this episode, Allen and Jessica break down the different techniques they use throughout the year as well as how each season of bass fishing differs from the others.  You never know when you'll catch your personal best, so get out there any time you can!

    27 min

  7. 09/03/2021

    Ep. 7: Prep and What to Expect with Kayak Fishing Tournaments

    The competitive scene with any sport can not only be intimidating but confusing as well. Allen and Jessica are here to provide some tips and tricks to help navigate through the mess for you and mitigate some stress along the way, too.  Whether you are challenging yourself or looking to start a serious career, you have to start somewhere so take a listen and maybe learn a little bit to help you catch some fish on tournament day! For inquiries, send us an email to podcast@theyakshak.com. Visit our store online at https://theyakshak.com/.

    28 min

  8. 08/27/2021

    Ep. 6: Batteries and Bass Fishing with Bassmaster Pro Bill Weidler

    When you're fully immersed in the fishing industry, you come across some really awesome people. Allen and Jessica are fortunate to work with some of the industry's most influential and innovative pioneers in kayaking, fishing, and outdoor sports. Take a listen and get some of the best advice from our good friend and colleague, Bill Weidler. Bill is a Bassmaster Elite event winner and owner of Impulse Lithium. Be sure to check out his website and social handles below: Impulse Lithium: https://www.impulselithium.com/ Impulse Lithium FB: https://www.facebook.com/Impulse-Lithium-Batteries-104643977967866/ Impulse Lithium IG: https://www.instagram.com/impulselithium/ Bill Weidler Fishing FB: https://www.facebook.com/billweidlerfishing/ Bill Weidler Fishing IG: https://www.instagram.com/billweidlerfishing

    25 min
See All (14)

Ratings & Reviews

5
out of 5
7 Ratings

About

As married business owners, Allen and Jessica Norris, have learned to take their love for kayaking and fishing and start a business with it. Now they are sharing with the world the raw truth about what they experience daily. Listen to learn more about how they strive to help the kayak fishing community and learn and grow as anglers themselves. 

Information

  • Creator
    The Yak Shak
  • Years Active
    2021 - 2022
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © 2026 The Yak Shak Podcast
  • Show Website
    The Yak Shak Podcast