Do you want to grow your business with video?
Behind the Upload is a podcast interviewing entrepreneurs, business owners, and marketers that use video to grow their brand.
Watch and learn as they share their stories, tips, and tricks for using video marketing to reach new customers, increase sales, and build an engaged audience.
This show will help your business grow by giving you actionable advice on how to get started or improve your current video strategy.
It doesn't matter if you're an entrepreneur, business owner, marketer, or independent creator - Behind the Upload has something for everyone interested in growing their business through online videos and YouTube.
Subscribe today to level up your video marketing skills!
Watch videos, read transcripts, and find the show notes at www.behindtheupload.com.
#007 - Building Systems for YouTube with Deya from DBM Bootcamp
In this episode, Deya Aliaga Kuhnle from Digital Business Manager Bootcamp shares her experience with YouTube, how she built a system to publish two videos a week consistently, how she learned to be more comfortable on camera, and how she's been building out a flywheel of content that is helping her grow her brand and business.
Digital Business Manager, or DBM, is a program to train people on how to help business owners and entrepreneurs more efficiently operate their businesses.
For show notes, resources, and transcripts, head over to behindtheupload.com
#006 - Turning Tutorials into Customers with Layla at ProcessDriven
In this episode of Behind the Upload, we speak with Layla Pomper from ProcessDriven.
We'll break down:
How Layla turned YouTube into her biggest source of leads for her companyHow she simplifies her video production process to consistently put out contentWhy creating a YouTube channel was one of the best decisions she ever made in her lifeAnd more!For all the show notes, links, and transcript, head over to behindtheupload.com
#005 - Why ProfitWell is Building a Media Network with Patrick Campbell
ProfitWell has taken the video content game to the next level with Recur, their media network dedicated to producing content related to SaaS topics and businesses. Recur produces a series of video series and podcasts, all as part of the marketing plan for ProfitWell.
In this episode, we break down how all the different shows fit into their sales funnel, how they manage to produce so much content, publishing on YouTube vs their own site, and some takeaways for using video for any business, even if it's not building an entire media network.
Connect with Patrick Campbell & ProfitWell
ProfitWell Official Website
ProfitWell on YouTube
ProfitWell on Facebook
ProfitWell on Twitter
ProfitWell on Instagram
ProfitWell on LinkedIn
Patrick on LinkedIn
Patrick on Twitter
For show notes, resources, and transcripts, visit: https://ntm.link/profitwell
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00:00 - Intro
01:35 - What is ProfitWell?
02:35 - What is Recur Media?
04:52 - Branding Through Video vs. Other Forms of Media
07:33 - Being a Media Network instead of a Video-Producing Brand
10:32 - ProfitWell Shows - Conceptualization and Development
18:09 - Sales Funnel and Strategy
20:42 - Meet the Content and Production Team
23:30 - Seasonal Structure Shows - Staffing and Production
27:54 - Media Production Gear, Equipment and Software Recommendations
34:29 - Publishing Video Content via the Wistia Platform
36:21 - Video Traffic when Hosted on Website instead of YouTube
37:21 - Boost Marketing and Promotion via the Transistor Podcast Platform
38:42 - SEO's Effect on Traffic
39:28 - Post-Assessment and Measuring Success
42:14 - Metrics and Data
45:28 - Syndication and Reaching New Audience
47:07 - Audience-Focused Content
48:43 - Pro Tips for First-Time Video Brand Content Creators
50:41 - Future Plans and What's Next
52:40 - Outro
ProfitWell and Patrick
ProfitWellRecur MediaPricing Page TeardownProtect The HustleBoxed OutRetention TalkRevOps and HopsOthers
WHOOPWistiaMorning BrewtheSkimm Panasonic Lumix DC-GH5Blackmagic Design Cinema Camera 6K ProJellyfishRAIDBlackmagic Design ATEM Mini Pro
#004 - How Jarvis.ai Uses Live Streaming to Feature Their Customers
In this episode, I speak with Austin Distel, head of marketing at Jarvis.ai. Jarvis.ai is one of the best copywriting tools that uses GPT-3 to generate short and long form content.
We talk a little bit about how exactly GPT-3 works and how all the new AI tools that have popped up over the past year work.
But the main reason I wanted to talk to Austin was to break down the live trainings he does featuring members of the community who share their knowledge on how to use Jarvis better.
This video strategy creates both community engagement and is a free way to build up a powerful video library to train future customers.
For more info on Jarvis and to try it out, visit https://ntm.link/jarvis
#003 - Why LiveChat Created a Second YouTube Channel
Marcos from LiveChat explains the strategy and challenges of launching a second branded YouTube channel for LiveChat, why creating great content is only going to be more important, and the best ways to get started creating videos for your own brand.
LiveChat Software offers software solutions to manage business communications, generate leads, and sell online. They allow companies to stay in touch with their customers anytime and anywhere, just as they want to. The product suite consists of LiveChat, ChatBot, HelpDesk, and KnowledgeBase.
Marcos Bravo is a marketing and brand expert with over 20 years of experience in many industries. These days he works as the Head Storyteller for LiveChat, one of the most successful European companies and shares his experience in a series of videos created for SUCCESS By LiveChat. Marketing Mentor and Investor Relations in the European region and LATAM.
Connect with Marcos & LiveChat
Marcos on LinkedIn
SUCCESS by LiveChat on YouTube
For show notes, resources, and transcripts, visit: https://ntm.link/livechat
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Sony Alpha 6500
Sennheiser Shotgun microphones
DaVinci Resolve 17
BEHRINGER U-Phoria UMC202HD
Final Cut Pro
Blackmagic ATEM Mini
#002 - Cartfuel's Evergreen Content YouTube Strategy
In this episode of Behind the Upload, we chat with Jelani from Cartfuel about creating evergreen content for YouTube that drives leads for your business.
Jelani shares a few strategies to get started on YouTube, even if you hate being in front of the camera, and how to figure out what type of content resonates with your audience.
Jelani is the founder of Cartfuel. Cartfuel enables HubSpot users to make more money with one-time and recurring payments, Upsells, and order bumps - all while sending contact purchase records to the HubSpot timeline.
Jelani The Marketer YouTube
CartFuel - https://www.cartfuel.io Webflow - https://webflow.com HubSpot - https://www.hubspot.com Stripe - https://stripe.com/ PayPal - https://www.paypal.com/ OneClickUpsell - https://apps.shopify.com/zipify-oneclickupsell ClickFunnels - https://www.clickfunnels.com WordPress - https://wordpress.com Saas - https://en.wikipedia.org/wiki/Software_as_a_service Jelani The Marketer (YouTube Channel) - https://www.youtube.com/channel/UCDYASBY_QcSKGx2LZcPT70w VidIQ - https://vidiq.com TubeBuddy - https://www.tubebuddy.com Ahrefs - https://ahrefs.com Twitter - https://twitter.com Facebook - https://facebook.com Adobe Premiere - https://www.adobe.com/sea/products/premiere.html Shure SM7B - https://geni.us/cskBfkaCloudlifter - https://geni.us/jggJOwOBS (Open Broadcaster Software) - https://obsproject.com Panasonic Lumix G7 - https://geni.us/66morLdAputure Amaran AL - https://geni.us/R09hrAputure Lightstorm - https://www.aputure.com/families/light-storm/ Dan Lok - https://www.youtube.com/c/DanLok/ Riverside - https://riverside.fm OddMoneyTV - https://www.youtube.com/channel/UCi-rOYSa-Tg2h0T1HSldhIg Trends (newsletter by The Hustle) - https://trends.co Pinterest - https://pinterest.com Quora - https://www.quora.com ActiveCampaign - https://www.activecampaign.com Jelani’s Twitter - https://twitter.com/jelanisince94
Loving this podcast
This podcast is a great place for people who want to learn more about video marketing, as they have some of the most knowledgeable people in the industry giving their input and sharing their knowledge.