State Of Client Acquisition

Michal Bohanes
  • 2.0 (1)
  • MARKETING
  • UPDATED WEEKLY

A Weekly+ Podcast For B2B Consultants, Agency Owners and Business Coaches about client acquisition and scaling a solo business to $1m/year Currently focusing on Organic client acquisition using content & cold outbound. Launched in January 2021 by Michal Bohanes, the podcast explores topics such as Positioning and Social Media profile optimisation, Inbound marketing via LinkedIn content, outbound prospecting, phone (Zoom) sales, Social Selling, and - not least - Mindset topics such as Accountability, Abundance Mindset and Discipline.

  1. JAN 28

    Ep 123. How to Get Unlimited B2B Leads for Basically Free

    This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners. Follow me on ⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)

    12 min

  2. JAN 26

    Ep 122. The Brutal Truth About ‘Building in Public’ (Nobody Tells You This)

    This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners. Follow me on ⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)

    24 min

  3. 11/23/2025

    Ep. 121 - Tough Love - Why it's foolish to hire commission-based leadgen vendors

    In this video, I give you some brutal tough love if you’re one of those business owners who refuses to pay marketing agencies, lead-gen providers, or consultants upfront and only wants to work on commission or rev-share. I explain exactly why this mindset attracts the most incompetent, desperate, or rookie service providers, guarantees you’ll be at the bottom of their priority list, and almost always keeps you stuck. Then I walk you through a proven 10-step framework to take radical ownership of your growth, stop getting burned, learn how to vet and hire real pros the right way, and finally scale your B2B service business much faster.This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

    23 min

  4. 10/06/2025

    Ep. 120 - Cold Email doesn’t work for THIS - Advice for Consultants & Agency Owners

    In this episode, I break down why cold email fails in certain B2B scenarios for consultants and agency owners, based on our $2M+ in outbound sales success. It's not just demand capture vs. generation—it's pain peaks (rare, fully solvable issues like patent valuations) versus pain plateaus (ongoing challenges like market expansion). I share how to diagnose your offer, skip cold outreach for peaks, and remodel it for prospecting wins, so you can build reliable funnels without relying on referrals.Here's the key takeaway: Analyze what you sell - if you sell relief to a pain peak, Cold Email won't work for you. It'll only work if you solve Pain PlateausThis is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

    9 min

  5. 10/05/2025

    Ep. 119 - 8 Pros and Cons of Attending Alex Hormozi's Scaling Workshop

    About this video: I attended Alex Hormozi’s Scaling Workshop in Las Vegas, gaining valuable insights into scaling my business, Alpha Lead Academy, by focusing on proven strategies like cold outreach and addressing key constraints. The event’s structured Value Acceleration Method and interactions with Alex’s credible team clarified my path to reaching seven figures, though the high cost and travel disruptions were notable downsides. Overall, I found the workshop humbling and inspiring, pushing me to prioritize action over overthinking and to refine our outreach system to achieve $1M in monthly revenue.Script for this video https://docs.google.com/document/d/13h_6h4ufmFAM_oKwp1LhOdhuMQJFqjW-jBnDoJcSB1Q/edit?usp=sharingTime stamps:0:00 - Introduction: Introducing the workshop, my business (Alpha Lead Academy), and the purpose of the video (context and caveats).0:59 - Basics of the Workshop: Overview, Cost, Event Structure and Frameworks: Explanation of the Value Acceleration Method, Theory of Constraints, and building a sellable business.My Biggest Takeaways: 2:55 - Do more of what works and do it better3:30 - If you're below $3m revenue, you're in "The Swamp"4:00 - Get to $1m revenue through one channel and one offer5:45 - Test more8:14 - Don't lead with ROI Guarantees9:15 - Stop solving & thinking about problems that are not in front of you10:28 - Action beats conceptual understanding any time12:25 - Be very jealous of your time14:00 - Unreasonable empathy & unreasonable optimism14:40 - Coaching businesses need a Hard Pivot to be sellable15:30 - People refer others for statusPros and Cons of attending the Acquisition.com Scaling Workshop17:00 - The Pros22:12 - The Cons27:20 - Wrapup - Should you attend? Here's the key takeaway: It's definitely worth going but it's not for the faint hearted.This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

    29 min

  6. 07/04/2025

    Ep. 118 - Consulting deals not closing? It's not the leads, your offer or the economy.

    Discover why everything in sales is your fault in this video on B2B marketing and client acquisition. Learn from a real-life example where a prospect abused a free working session, highlighting key mistakes in the sales process and how to design a system to minimize risks while maximizing conversions. Watch now to refine your sales strategy and protect your business from sample abusers.This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

    4 min

  7. 07/03/2025

    Ep. 117 - Full Guide on all Client Acquisition Methods for Consultants & Agency Owners

    In this video, I provide an overview of various B2B client acquisition systems, detailing their pros and cons to help consultants and agency owners choose the right method based on their business model, client behavior, and growth stage. I emphasize the effectiveness of outbound funnels, drawing from my experience generating over $1.5 million via cold email and DMs, while also objectively analyzing other tactics like content marketing, ads, PR, communities, events, and partnerships. I recommend starting with outreach for businesses under $20k/month, transitioning to content and ads as revenue grows, and tailoring strategies to specific business types and client acquisition maturity.Here's the key takeaway: Start with cold outreach, get to 7 figures, then invest into ads & contentThis is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

    44 min

  8. 04/25/2025

    Ep. 116 - Stop making this mistake on B2B Sales Calls

    I share a critical mistake B2B consultants and agency owners make on sales calls that kills their close rate, and show you how to fix it by diagnosing the prospect’s problem and presenting a tailored solution, not just pitching your business. Drawing from my experience closing 20% of 1,000+ cold sales calls, I explain how to lead the conversation, build trust, and double your conversions by focusing on the client’s pain points and offering a clear roadmap to success. Check out my proven strategy to take control and build a high six-figure consulting business!This is the State of Client Acquisition Podcast - where we dissect the art and science of client acquisition for consultants, B2B coaches, and agency owners.Follow me on⁠YouTube⁠｜⁠LinkedIn⁠ ｜⁠Email (Newsletter)And if you'd like us to help you build client acquisition systems for your consulting business, watch this video and book a call: www.AlphaLeadAcademy.com

    21 min
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About

A Weekly+ Podcast For B2B Consultants, Agency Owners and Business Coaches about client acquisition and scaling a solo business to $1m/year Currently focusing on Organic client acquisition using content & cold outbound. Launched in January 2021 by Michal Bohanes, the podcast explores topics such as Positioning and Social Media profile optimisation, Inbound marketing via LinkedIn content, outbound prospecting, phone (Zoom) sales, Social Selling, and - not least - Mindset topics such as Accountability, Abundance Mindset and Discipline.

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