Orbit - An Hg software leadership podcast

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Hg sits at the centre of a universe of tech and software knowledge and expertise. We are constantly surprised by the ideas generated by these satellite minds and we want to share some of it with you. Join us for conversation with the experts, leaders and founders in our orbit.

  1. 2D AGO

    A certain level of chaos is healthy: Franz Faerber on fighting bureaucracy and the importance of deep domain knowledge in AI

    Franz Faerber, co-founder and CEO of Everest Systems and former architect of SAP HANA, challenges Sam Altman's vision of throwaway software, arguing humans crave stability, while making the case for why Germany - not Silicon Valley - is the right place to build next-generation enterprise software in the AI age. Despite being a German-US company, Everest invests 80% in Germany, leveraging equal talent quality at a fraction of US costs. This episode explores the rare dual perspective of someone who led innovation inside SAP and now challenges the narrative that all meaningful software innovation must come from the Valley. Faerber discusses Everest's breakthrough "live sandboxing" technology that eliminates complex multi-system landscapes,, why deep domain knowledge is the new differentiator in an AI age, and shares his counterintuitive leadership philosophy: "I'm a big believer in a certain level of chaos is healthy." From building Germany's first AI-generated warehouse module to his advice for SaaS leaders ("assume AI costs zero—what fundamentally changes?"), this conversation offers a masterclass in conviction, timing, and reimagining enterprise software. Whether you're building against incumbents or navigating AI transformation, Faerber's insights on bureaucracy, talent strategy, and the courage to "do it earlier" provide essential guidance for software builders.

    52 min

  2. JAN 16

    The corporate immune system: Google Cloud's Daniël Rood on building Europe's first AI team

    Daniël Rood, director of AI go-to-market at Google Cloud, offers a masterclass in navigating transformation from inside a tech giant. Building Google's first European AI team when gen AI was still "a PhD science project," Rood reveals the hidden resistance mechanisms that plague even innovative organizations. His concept of the "corporate immune system"—the culture that protects success for all the right reasons but resists dramatic shifts—explains why customer success stories, not internal advocacy, are what actually move leadership. His hiring philosophy centered on "intellectual humility" and "teams of translators" who bridge technology and business offers a blueprint for staffing AI initiatives moving too fast for anyone to be an expert. The conversation reveals Google's quiet dominance: AI Mode has already reached 1.5 billion monthly active users, nearly double OpenAI's reach. But Rood's most provocative insight addresses vertical SaaS: he predicts the shift to "expertise as a service," where repetitive professional work gets commoditized and deep human judgment becomes "an API on top of the platform." His framework for the new reality is stark—culture trumps strategy, three-year horizons are irrelevant, the world is "tokenizing," and sales cycles collapse through proof-based processes. By 2030, he argues, AI will have moved so deeply into the background that having a Chief AI Officer will seem as obsolete as having a Chief Mobile Officer today.

    27 min

  3. 12/18/2025

    Skin in the game: Professor Neil Lawrence on vulnerability, accountability and why the next generation will thrive.

    From oil rigs to Amazon's machine learning division and now Cambridge's DeepMind chair, Professor Neil Lawrence brings a refreshingly grounded perspective to AI. Lawrence introduces his "atomic human" concept; arguing it's not our capabilities but our vulnerabilities and limitations that make us irreplaceable. Drawing on experiences watching his coding assistant try to claim authorship and building systems at Amazon, he illuminates why accountability requires skin in the game and why machines can never truly stand behind decisions the way humans must. His mechanical engineering background shines through in vivid analogies that make complex ideas tangible and even delightful. The conversation builds to a genuinely uplifting conclusion about the next generation. Lawrence dismisses the disempowering AGI narrative sold by tech incumbents protecting their turf, arguing instead that today's young people see the world as it is and are excited to shape it. His insistence that "people aren't stupid"—from public dialogues to business customers consistently asking for improvements in healthcare and education—makes the case for staying connected to customers and trusting the next generation to steer technology toward what we care about most. It's a perfect note to end the year on: pragmatic, human-centred, and genuinely hopeful.

    50 min

  4. 12/09/2025

    The 3 speed problem: Jason Richards speaks to Oji Udezue on CPO leadership in the age of unlimited engineering

    Orbit - An Hg software leadership podcast

    29 min

  5. 11/25/2025

    Fevered determination: Building Zalos from zero to enterprise in 5 weeks. Hg's Jonathan Wulkan speaks to founder, William Fairbairn

    In this illuminating conversation from the frontier of AI-native startups, William Fairbairn, founder of Zalos.ai and part of Y Combinator's class of 2025, reveals what it takes to build at Silicon Valley velocity. Just five weeks after launch, Zalos is already deployed with major enterprise customers, automating finance workflows through computer-use agents that execute tasks like humans—extracting contract terms, initiating billing, and reconciling cash. Fairbairn's insights into Y Combinator's evolved wisdom for the AI era, particularly "forward-deployed engineering", demonstrate how the startup playbook has been fundamentally rewritten. With funding bars rising to $2 million ARR in 12 months just to reach Series A, and "supernovas" scaling from $1 million to $100 million in 18 months, this postcard from the edge of software leadership captures the intensity and opportunity of building in an era where the rules change weekly.

    39 min

  6. 10/28/2025

    Trust, Velocity, and Building the Answer Engine: Dmitry Shevelenko of Perplexity speaks to Farouk Hussein

    In this fascinating conversation, Perplexity's Chief Business Officer Dmitry Shevelenko reveals how a company barely three years old is mounting the first credible challenge to Google's search dominance in two decades. Shevelenko shares the counterintuitive distribution strategy that led Perplexity to partner with mobile carriers and device manufacturers rather than chasing browser deals, explaining how creating mutual value with partners became their path to 22 million monthly active users. The discussion centres on execution velocity as Perplexity's primary competitive advantage, with Shevelenko openly admitting that six months from now he'll have a top priority he can't even imagine today. From eliminating internal presentations entirely to making hiring decisions "physically hurt," he paints a vivid picture of how Perplexity maintains startup intensity while competing against trillion-dollar tech giants, offering invaluable lessons for anyone navigating the AI transformation.

    42 min

  7. 09/24/2025

    The long road to the last mile : Nic Humphries and Matthew Brockman reflect on 25 years of Hg

    In this candid anniversary conversation, Hg's leadership team of Matthew Brockman and Nic Humphries reflects on 25 years of building one of Europe's most focused software investors. Humphries shares the challenge of convincing colleagues to abandon multiple sectors for pure software focus, while Brockman opens up about his leap of faith in 2010, leaving Apax Partners for an uncertain bet on Hg's vision and the turbulence of 2012 that eventually led to success. The conversation hones in on AI as the next major platform shift and Brockman's concept of the "last mile"—the deep understanding of customer workflows required to transform AI capability into practical business solutions. Their discussion reveals a firm that has spent 25 years accumulating the pattern recognition, operational capabilities, and entrepreneurial culture perfectly suited for an era where success depends less on investment judgement and more on building products that solve real workflow problems—making this milestone feel less like a celebration of the past and more like preparation for the defining challenge ahead.

    36 min

  8. 06/05/2025

    AI, Control Points, and the Next Wave of Vertical SaaS with Tidemark Capital founder, Dave Yuan

    In this compelling conversation, Tidemark Capital founder Dave Yuan shares his journey from Bain consultant to building one of the most thoughtful voices in vertical SaaS investing. Yuan reveals his "control point" philosophy—identifying the mission-critical systems that small businesses would turn off last before going bankrupt—and explains how this approach has guided Tidemark's investments in category leaders like ServiceTitan, Toast, and OneStream. His insights into workflow gravity, data gravity, and account gravity provide a masterclass in understanding what creates defensible market positions in software. The discussion takes a provocative turn as Yuan explores AI's dual nature as both opportunity and existential threat for established software companies. He introduces the concept of "integrate surround"—how AI point solutions can gradually subsume control points by becoming the system of action rather than just record—and shares his framework for "fast waters" versus "slow waters" in AI adoption. With characteristic humility and intellectual curiosity, Yuan offers practical advice for navigating today's volatile market while building the Vertical SaaS Knowledge Project community that has become an industry touchstone for founders and investors alike.

    48 min
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Hg sits at the centre of a universe of tech and software knowledge and expertise. We are constantly surprised by the ideas generated by these satellite minds and we want to share some of it with you. Join us for conversation with the experts, leaders and founders in our orbit.

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