Consulting Matters

Betsy Jordyn
  • 4.9 (16)
  • Entrepreneurship
  • Weekly

What does it really take to turn the best of your career, experience, and strengths into a thriving consulting or coaching business that makes money AND makes a difference? Consulting Matters explores that question and the practical strategies behind starting, growing and evolving the right consulting or coaching business for you. Hosted by Betsy Jordyn, ex-Disney consultant turned Business Mentor and Brand Positioning & Messaging Strategist, the show draws on more than 30 years in the consulting and coaching industry to tackle everything from choosing the right niche and getting your brand positioning right to packaging your expertise, creating brand messaging that connects with clients, building a credible website, creating a predictable client pipeline and landing more strategic, higher paying engagements. Because “just getting out there and getting clients” isn’t the answer. And referrals on repeat isn’t the dream. If you want more control over your success, you have to take charge of how you position yourself in the market and with the clients you most want to serve. Each month, Consulting Matters takes on a different aspect of starting, growing or evolving a consulting or coaching business. Some episodes go deep into the strategy. Quick Wins tackle practical questions and ideas you can put to work right away. Pep Talks address the fear, self doubt and analysis paralysis that can keep even the most accomplished professionals stuck. Conversations with consultants, coaches and experts bring additional perspectives that remind us that we are catalysts for transformation. And yes, the name Consulting Matters is intentional. It’s a show about the matters of consulting and coaching. But it’s also built on Betsy’s belief that consulting and coaching matters. The work you do can change businesses, careers and lives. And the more effectively you own, position and communicate the value of that work, the greater the difference you can make. Here’s the assignment: Listen, learn, then put it to work so you fully own the power of what you do and intentionally position yourself for the clients, impact, and income you’re fully capable of.

  1. 2d ago

    7 Simple Steps to a Predictable Client Pipeline (Ep179)

    Do you want a predictable client pipeline you can trust, where the right clients who are ready and eager to invest in your consulting or coaching are consistently coming your way? Well, I do too! In this episode, I walk you step by step through how to replace waiting on referrals (or hoping the magical client fairy will send people your way) with a strategy and system for consistent client attraction that you can actually rely on. You'll discover why a predictable client pipeline isn't just about marketing. I share the litmus test I use to know if your brand positioning and messaging are clear enough to fill it, why you probably need fewer leads than you think, and how to choose a marketing approach that plays to your strengths. Plus, why landing clients is the make or break moment for your impact and income, and how to get past the marketing and sales ick that keeps you stuck. If you're done with feast or famine and ready for the peace of mind that comes with a steady flow of the right clients, this episode is for you. Want personalized, step-by-step help building your client pipeline? Book a free strategic clarity call with me → https://www.betsyjordyn.com/schedule Prefer a quick read of the main takeaways from this episode? Read the distilled version on the Consulting Matters blog → https://www.betsyjordyn.com/blog/predictable-client-pipeline-consultant-coach NEXT STEPS Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

  2. Oct 21

    How to Deliver Results Without Positional Authority as a Consultant or Coach, with Sara Guttman (Ep178)

    How do you deliver results as a consultant or coach when you're no longer the one in charge? My client Sara Guttman is back on the show, and this time she's putting me on the hot seat with the question that stumped me: How do I actually deliver results when I'm not coming from a place of positional authority? You'll discover why your methodology isn't where your value lies, the two traps that turn consultants and coaches into a pair of hands or a surrogate leader (and where to stand instead), why you need to know who you're transferring your knowledge and skills to before the work even starts, and why AI will never replace you with the clients who are meant for you. If you're ready to stop doing the work for your clients and step into the strategic partner role you know you're meant for, this conversation is for you. Want the tools I talk about in this episode? Get my Consultant's Toolbox, with all the templates, swipe files and resources, for only $97 → betsyjordyn.com/toolbox Prefer a quick read of the main takeaways from this episode? Read the distilled version on the Consulting Matters blog → betsyjordyn.com/blog/deliver-results-without-positional-authority-consultant-coach NEXT STEPS Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

  3. Oct 14

    How to Know You Have What It Takes to Succeed as a Consultant, Coach & Business Owner [PEP TALK] (Ep 177)

    Want to know for a fact, in your heart, mind, and soul, that you have what it takes to succeed as a consultant, coach, and business owner today and long term? In this pep talk episode, I’ll help you answer this core, critical question with a solid, unwavering, confident “Yes!” You’ll discover why self-doubt and imposter syndrome, while frustrating and sometimes embarrassing, are part and parcel of growing your own consulting or coaching business; what’s at stake if you don’t deal with them; why “Do I have what it takes?” isn’t the question you’re really asking, and what you’re actually wondering; and three things you need to know to know that you have everything you need to build a thriving consulting or coaching business you’ll love for years to come. If you’re done spinning and second-guessing yourself and ready to start succeeding at the level you’re more than capable of, this pep talk episode is for you. Prefer a quick read of the main takeaways from this episode? Read the distilled version on the Consulting Matters blog → https://www.betsyjordyn.com/blog/know-what-it-takes-succeed-consultant-coach NEXT STEPS Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

  4. Oct 7

    How to Build a Consulting or Coaching Business That Lasts, with Dan Weedin (EP 176)

    What do consultants and coaches who are still successful and thriving after 15-plus years in business know that the rest of us don’t? In this episode, my guest is my longtime friend and colleague Dan Weedin, an author, speaker, and president of Emerging Risk Solutions, for a candid conversation on what it really takes to build a sustainably profitable business that keeps evolving over time. You’ll discover why your consulting expertise alone isn’t enough, how embracing marketing and thinking like a business owner changes the game, and why knowing where your clients actually come from can help you build a more reliable path to new business. We also cover how to know when to stay the course versus pivot, why some things that don’t work can ultimately lead you in the right direction, and the role trusting yourself plays in your long-term success. If you want to build a consulting or coaching business you’ll still love years from now, this conversation is for you. Prefer a quick read of the main takeaways from this episode? Read the distilled version on the Consulting Matters blog → betsyjordyn.com/blog/how-to-build-a-consulting-or-coaching-business-that-lasts NEXT STEPS Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads If you’re on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

  5. Sep 30

    How to Use an Intake Form to Improve Your Discovery Meeting [QUICK WIN] (Ep175)

    What if one simple tool could help you run better discovery meetings, create stronger proposals, close more business, and even write better marketing copy? I'm talking about your intake form. You might think of an intake form as simply a way to collect basic information before meeting with a potential client. But I use mine for a whole lot more. In this episode, I’m sharing how to use an intake form to get more out of every discovery meeting and client opportunity. You’ll discover what to ask potential clients before you meet, how to use their answers to arrive prepared and position yourself as a strategic partner, and how to turn their responses into voice of the client data you can use in your marketing and content. If you want a simple way to improve your discovery meetings while making your entire business development process more productive and effective, this episode is for you. Prefer a quick read of the main takeaways from this episode? Read the distilled version on the Consulting Matters blog →    RELATED EPISODES How to Land Strategic Client Engagements without Pushy Sales (Ep129) → https://www.betsyjordyn.com/podcasts/consulting-matters/episodes/2149081551 How to Use a Discovery Meeting to Multiply Revenue and Impact (Ep132) → https://www.betsyjordyn.com/podcasts/consulting-matters/episodes/2149090265 The Anatomy of High-IMPACT Sales Pages and Proposals (Ep85) → https://www.betsyjordyn.com/podcasts/consulting-matters/episodes/2148233168 How to Conduct a Market Scan and Find Your Niche → https://www.betsyjordyn.com/blog/how-to-conduct-a-market-scan-and-find-your-niche    NEXT STEPS Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services  Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads  If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

  6. Sep 23

    5 Lessons from 20 Years of Running a Consulting & Coaching Business (Ep174)

    Are you setting up your consulting or coaching for long-term success? In this episode, I’m sharing five lessons I’ve learned from 20 years of running my own consulting and coaching business. You’ll discover why most of us need a push to finally become our own boss, how the pain that pushed you onto this path can become part of your purpose, and why long-term success requires you to think and act like a business owner, build the right business for you, and stop trying to do everything alone. If you want to build a consulting or coaching business that doesn’t just succeed now but can grow and evolve with you over time, this episode is for you. Prefer a quick read of the main takeaways from this episode? Read the distilled version on the Consulting Matters blog → https://www.betsyjordyn.com/blog/5-Lessons-from-20-Years-of-Running-a-Consulting-and-Coaching-Business   NEXT STEPS Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

  7. Aug 5 ·  Bonus

    Consulting Matters Podcast Update

    See you back on September 24th!  Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

    Consulting Matters Podcast Update

  8. Jul 29

    How to Launch a Consulting or Coaching Business in 30 Days with Dorothy Mosby (Ep173)

    Wondering if it's really possible to launch your consulting or coaching business in less than 30 days...without cutting corners or relying on AI? If you've spent decades building your expertise but feel overwhelmed by turning it into a business, you might assume launching the right way has to take months. It doesn't. In this episode of the Consulting Matters podcast, my guest is my client Dorothy Mosby, who went from senior academic leader to consulting and coaching business owner in less than 30 days — complete with a clear brand position, compelling messaging, a professionally designed website, and a successful launch just in time for a critical speaking event at a conference filled with her ideal clients. Together, we pull back the curtain on what made that possible, why speed doesn't have to come at the expense of quality, and why AI can be a valuable tool at times but can never replace the strategy, creativity, and human insight required to build a business that truly represents who you are and connects you to the clients you're meant to serve. IN THIS EPISODE, YOU'LL DISCOVER: Why slowing down to work first on your brand clarity is what speeds up your business launch Where AI helps when you're launching your consulting or coaching business — and where it slows you down The unlearning experienced academics and corporate professionals have to do to craft messages and copy that connects with clients Why your website is about far more than credibility: it's about stepping into your identity as a business owner WHERE TO DIVE IN: 02:18 – Why Dorothy left senior academic leadership for consulting/coaching business ownership 09:00 – Why experienced professionals struggle to define their niche 13:22 – How a conference deadline forced a 30-day launch 16:22 – Why professional branding photos matter 36:53 – Unlearning academic and corporate writing 43:50 – Finding the right words in a politically sensitive climate 50:59 – Dorothy's advice for midlife entrepreneurs 55:03 – Who Dorothy serves and how to send the right leaders her way See full show notes and transcript here → https://www.betsyjordyn.com/blog/How-to-Launch-a-Consulting-or-Coaching-Business-in-Less-Than-30-Days  NEXT STEPS Learn more about my VIP brand-building & messaging services, custom-designed for purpose-driven consultants and coaches → https://www.betsyjordyn.com/services Get free templates and guides to nail your niche, clarify your value, craft compelling messages, and position yourself for the right clients and opportunities → https://www.betsyjordyn.com/downloads RESOURCES Learn more about Dorothy's academic leadership coaching (and how my team and I brought her brand positioning and messaging to life through copy, photos, and visuals)→ https://dorothymosby.com If you prefer video or want closed captions, you can watch all my episodes on YouTube → https://www.youtube.com/c/BetsyJordyn If you're on LinkedIn, come say hi! → https://www.linkedin.com/in/betsy-jordyn/

    How to Launch a Consulting or Coaching Business in 30 Days with Dorothy Mosby (Ep173)
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About

What does it really take to turn the best of your career, experience, and strengths into a thriving consulting or coaching business that makes money AND makes a difference? Consulting Matters explores that question and the practical strategies behind starting, growing and evolving the right consulting or coaching business for you. Hosted by Betsy Jordyn, ex-Disney consultant turned Business Mentor and Brand Positioning & Messaging Strategist, the show draws on more than 30 years in the consulting and coaching industry to tackle everything from choosing the right niche and getting your brand positioning right to packaging your expertise, creating brand messaging that connects with clients, building a credible website, creating a predictable client pipeline and landing more strategic, higher paying engagements. Because “just getting out there and getting clients” isn’t the answer. And referrals on repeat isn’t the dream. If you want more control over your success, you have to take charge of how you position yourself in the market and with the clients you most want to serve. Each month, Consulting Matters takes on a different aspect of starting, growing or evolving a consulting or coaching business. Some episodes go deep into the strategy. Quick Wins tackle practical questions and ideas you can put to work right away. Pep Talks address the fear, self doubt and analysis paralysis that can keep even the most accomplished professionals stuck. Conversations with consultants, coaches and experts bring additional perspectives that remind us that we are catalysts for transformation. And yes, the name Consulting Matters is intentional. It’s a show about the matters of consulting and coaching. But it’s also built on Betsy’s belief that consulting and coaching matters. The work you do can change businesses, careers and lives. And the more effectively you own, position and communicate the value of that work, the greater the difference you can make. Here’s the assignment: Listen, learn, then put it to work so you fully own the power of what you do and intentionally position yourself for the clients, impact, and income you’re fully capable of.

Information

  • Creator
    Betsy Jordyn
  • Years Active
    2021 - 2026
  • Episodes
    184
  • Rating
    Clean
  • Copyright
    © 2026 2025
  • Show Website
    Consulting Matters