The Contact Center Gurus

Jessica Voss

The Podcast for Contact Center and Customer Experience Leaders! Learn Best Practices, New Technology, Tips & Tricks, and more. Listen in!

  1. Future of Knowledge Management | Martin Hobratschk

    08/28/2025

    Future of Knowledge Management | Martin Hobratschk

    Guest: Martin Hobratschk, CEO of Cognita Knowledge Management Host: Darren Prine, Cloud Tech Gurus Episode Overview Knowledge management is often overlooked — or worse, misunderstood. Many companies think a SharePoint folder or Google Docs library is enough. In reality, these “digital landfills” slow down agents, frustrate customers, and hurt retention. In this episode, Darren speaks with Martin Hobratschk about the state of knowledge management and how it’s evolving with AI. They cover the real symptoms of broken systems, the business value of doing KM right, and practical steps leaders can take to evaluate, select, and optimize a true knowledge management system. Key Topics The difference between a knowledge base and a true KMS Symptoms of poor KM: repeat customer calls, long agent onboarding, siloed knowledge The role of KMS in remote and BPO environments How AI and automation are transforming knowledge sharing Why knowledge governance is as important as data governance The ROI of effective KM — from faster onboarding to higher CSAT How to evaluate readiness and select the right system Resources Mentioned Martin’s Book: MVP KB: A Practical Guide for Customer Service Knowledge Management Free Assessment Toolkit: https://www.cognita-km.com/toolkit Cognita Knowledge Management: https://www.cognita-km.com Cloud Tech Gurus: https://www.cloudtechgurus.com Connect with Martin Website: https://www.cognita-km.com LinkedIn: https://www.linkedin.com/in/hobratschk/ Connect with Darren LinkedIn: https://www.linkedin.com/in/darrenprine/ Website: https://www.cloudtechgurus.com Produced by Darren Prine and the Cloud Tech Gurus team. Subscribe for more insights from industry leaders.

    28 min

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The Podcast for Contact Center and Customer Experience Leaders! Learn Best Practices, New Technology, Tips & Tricks, and more. Listen in!