All About Hair...and So Much More.

Danise Keilitz
  • 5.0 (9)
  • Entrepreneurship
  • Updated Weekly

Welcome to All About Hair with Danise...where beautiful hair is just the beginning. I'm Danise, a hairstylist, educator, and salon owner with more than 30 years in the beauty industry. After owning four award-winning salons, I never imagined I'd build another one...until now. Join me as I document the real journey of creating Panache & Company from the ground up. From finding the perfect location and designing the salon to hiring a team, mentoring stylists, serving clients, and navigating the unexpected, you'll hear the honest conversations that happen behind every milestone. Whether you're a client looking for trusted hair advice, a stylist building your career, or a salon owner growing your business, you'll find practical education, inspiring stories, and real-life lessons from behind the chair and beyond. New episodes feature: • Behind-the-scenes salon building • Hair education and healthy hair tips • Business and leadership insights • Stylist career development • Client transformations • Honest conversations about entrepreneurship and life Remember...when you know better, you do better.

  1. Aug 12

    You Should Not Sign A Salon Lease Until You Can Answer These Seven Questions

    Send Danise a Text Message. A commercial lease can look like a stack of paperwork, but it is really a long-term financial decision that can make or break a salon. We walk through the lease terms that matter most and translate the jargon into plain English, because “base rent” is only the starting point and the real monthly cost often includes triple net (NNN) charges like CAM, property taxes, and building insurance. We talk about why the letter of intent (LOI) is where the most important negotiating happens, and why you should not assume the final lease will magically improve terms you forgot to lock in early. We also look at the clauses that quietly change your cash flow: rent escalations over a seven- to ten-year term, tenant improvement (TI) allowance details, what “free rent” actually covers, and the exact language that sets your rent commencement date while you are still building out. Then we get into risk and flexibility: personal guarantees and how a burn-off might reduce your liability, renewal options that protect the value of your build-out and clientele, and the unglamorous but expensive section on repairs and maintenance like HVAC. We also cover practical protections for operators, including permitted use so you can add services later, exclusivity questions to avoid a direct competitor next door, signage rights for visibility, and assignment and subleasing terms for your exit strategy. Along the way, we repeat the most important disclaimer: we are not attorneys, and a qualified commercial real estate attorney should review the final lease before you sign. If you are opening a salon and want a simple checklist, we end with seven questions you should be able to answer confidently before committing to hundreds of thousands of dollars. Subscribe, share this with a future salon owner, and leave a review so more people negotiate their leases with open eyes. www.goodhairenergy.com ________________________________ Make sure to subscribe to our YouTube Channel as well! Visit my Amazon Store for all my favorite products! Instagram:  danisekeilitz Shop my favorite Eufora Products.

    You Should Not Sign A Salon Lease Until You Can Answer These Seven Questions

  2. Aug 5

    Naming A Salon That Sticks

    Send Danise a Text Message. A salon name is a first impression you cannot take back, and we felt that pressure long before we picked paint colors. We tell the full story of how we finally chose Panache & Company, including the false starts, the “almost” names, and the surprisingly emotional reason the final choice clicked. If you’re building a hair salon brand, opening a new studio, or rebranding your business, this is the kind of behind-the-scenes decision-making most people never talk about.  We start with hard-won lessons from our past: keeping a purchased salon name, learning what it meant, and discovering how a clever name can backfire when people cannot pronounce it. Then we get practical with the naming process itself, from whiteboard brainstorming to using ChatGPT for business naming. We share the prompts we fed into AI, the names it spit out (including Periwinkle, Bluebird-style tangents, and Calico Jane), and the real filters that matter for hair salon marketing: clarity, tone, memorability, and whether the name fits an upscale but friendly experience.  The turning point comes when we look back at the first salon where we trained and fell in love with the industry. We talk through checking whether the name still exists, researching nearby competitors, grabbing the domain, and deciding whether it feels like stealing or like paying homage. We also explain why “& Company” matters to us, because the team makes the salon, not one person’s name on the door.  If you’re stuck naming your salon or any small business, listen for the questions that guided our choice, then share this with a friend who’s building something new. Subscribe, leave a review, and tell us what name you’re considering and why. www.goodhairenergy.com ________________________________ Make sure to subscribe to our YouTube Channel as well! Visit my Amazon Store for all my favorite products! Instagram:  danisekeilitz Shop my favorite Eufora Products.

    Naming A Salon That Sticks

  3. Jul 29

    I Thought I Was Done Owning Salons But Here We Go Again

    Send Danise a Text Message. I disappear for a bit, and when I come back I’m not just catching up, I’m turning the page. After years of owning salons, I truly thought that season was behind me. Then a vacation in Curacao gives my husband and me the space to ask the big questions: What do we want the next decade to look like? What gives us purpose? And are we really ready to sit still just because we’re close to 60?  What follows is an honest look at reinvention, entrepreneurship, and the hair industry after COVID. I talk through the doubts that creep in when social media makes hairstyling look effortless and you start wondering if you still belong. I also share why the answer keeps coming back to the same thing: I love making clients feel seen, heard, and confident when they leave the chair. That belief is pushing us toward opening a new hair salon in Williamsburg, with my husband stepping into operations and me leading as creative director, using everything we learned from owning four salons.  We get specific about the niche and the mission: women over 40 who notice thinning hair, greying, and hormonal changes and want natural-looking results, real education, and solutions that make sense. I explain why gray blending takes skill and strategy, why client education should never feel like a sales pitch, and how I’m building a clear 14-week training program to help cosmetology school grads grow into confident, high-earning stylists. If you’re curious about salon ownership, building a salon from scratch, hair education, or creating a healthy salon culture, come along for the ride. Subscribe, share this with a stylist friend, and leave a review telling me what you want to see as we build. www.goodhairenergy.com ________________________________ Make sure to subscribe to our YouTube Channel as well! Visit my Amazon Store for all my favorite products! Instagram:  danisekeilitz Shop my favorite Eufora Products.

    I Thought I Was Done Owning Salons But Here We Go Again

  4. Apr 22

    The Blowout Looked Cute Until 12:30 PM

    Send Danise a Text Message. Your hair can look cute at 8 a.m. and feel like a completely different person by noon and it’s not because you “did it wrong.” I’m Danise, and I’m breaking down what’s really happening to your hair in summer: humidity acts like a magnet for moisture, porous or dry hair swells, and heat softens the shape you worked so hard to create. That’s why a smooth blowout puffs up, curls change pattern, and volume collapses on hot, sticky days.  We also talk about why this can hit harder as hair changes over time, especially for women over 50. Finer areas, lower density, more dryness, and uneven porosity can make hair more reactive to the environment, so old routines stop working. Instead of fighting your hair every day, we shift the goal from “perfect” to resilient: styles that move naturally, still look intentional when they soften, and don’t require constant fixing.  If you want a plan built for your exact hair, I share how my Personalized Hair Blueprint works, with an optional private video walkthrough. Subscribe, share this with a friend who battles frizz, and leave a review so more women can find simpler, confidence-boosting summer hair care. www.goodhairenergy.com ________________________________ Make sure to subscribe to our YouTube Channel as well! Visit my Amazon Store for all my favorite products! Instagram:  danisekeilitz Shop my favorite Eufora Products.

    The Blowout Looked Cute Until 12:30 PM

  5. Apr 15

    Why I Choose Eufora Products

    Send Danise a Text Message. The hair care aisle is louder than ever, yet so many of us still end up thinking: why doesn’t anything work the way I want it to? I’m pulling back the curtain from 30 years behind the chair to explain why your hair might not be “the problem” at all and how the products you use can quietly create dryness, heaviness, irritation, and faster color fade. I share the real backstory of how I first discovered Eufora when the brand was brand new, why that relationship came full circle years later, and why I made an intentional choice to build around one professional line.  Subscribe, share with a friend, and leave a review so more people can find the show and finally feel like themselves again. www.goodhairenergy.com ________________________________ Make sure to subscribe to our YouTube Channel as well! Visit my Amazon Store for all my favorite products! Instagram:  danisekeilitz Shop my favorite Eufora Products.

    Why I Choose Eufora Products

  6. Apr 8

    Why Your Hair Feels Different Now

    Send Danise a Text Message. Your hair can feel like it changed overnight: frizz where you never had it, a flat style that collapses in an hour, color that fades faster, or strands that suddenly seem finer or weirdly coarse. That “something’s wrong with my hair” feeling is real, but the truth is gentler. I’m Danise, and I’m walking you through why hair changes in your 40s, 50s, and beyond and how to stop blaming your hair for doing what aging, texture shifts, and hormones often cause. If you’re overwhelmed, download my free PDF, the Good Hair Day Emergency Kit, for quick routines and clearer next steps. Subscribe, share this with a friend who’s frustrated with her hair, and leave a review so more women can find the help they’ve been missing. www.goodhairenergy.com ________________________________ Make sure to subscribe to our YouTube Channel as well! Visit my Amazon Store for all my favorite products! Instagram:  danisekeilitz Shop my favorite Eufora Products.

    Why Your Hair Feels Different Now

  7. Apr 1

    11 Hair Products To Stop Using

    Send Danise a Text Message. Your hair can look like it’s “failing” even when you’re buying the right products, following trends, and trying to do everything perfectly. The twist is that the problem is often what you’re still using. I’m breaking down the quiet ways everyday haircare creates buildup, dryness, flat hair, frizz, and even breakage, then showing you what to do instead so your hair feels healthier and easier to manage. If you want a quick win, grab my Good Hair Day Emergency Kit at goodhairenergy.com/fixmyhair. Subscribe, share this with a friend who’s stuck in a hair rut, and leave a review so more people can find simple, honest haircare that works. www.goodhairenergy.com ________________________________ Make sure to subscribe to our YouTube Channel as well! Visit my Amazon Store for all my favorite products! Instagram:  danisekeilitz Shop my favorite Eufora Products.

    11 Hair Products To Stop Using

  8. Mar 25

    EP 357: Smart Ways to Cut Your Salon Bill in Half (Without Sacrificing Great Hair)

    Send Danise a Text Message. That post-salon glow is real… right up until you look at the total and wonder how hair got this expensive. I’m Danise, and I want you to keep loving your hair without feeling trapped by a high-maintenance routine or a five-week appointment cycle that blows up your budget. Grab my free Good Hair Day Emergency Kit PDF in the link below, then subscribe, share this with a friend who’s overpaying, and leave a review so more people can find smarter, more affordable hair routines. What’s the one salon service you want to cut back on first? www.goodhairenergy.com ________________________________ Make sure to subscribe to our YouTube Channel as well! Visit my Amazon Store for all my favorite products! Instagram:  danisekeilitz Shop my favorite Eufora Products.

    EP 357: Smart Ways to Cut Your Salon Bill in Half (Without Sacrificing Great Hair)
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5
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About

Welcome to All About Hair with Danise...where beautiful hair is just the beginning. I'm Danise, a hairstylist, educator, and salon owner with more than 30 years in the beauty industry. After owning four award-winning salons, I never imagined I'd build another one...until now. Join me as I document the real journey of creating Panache & Company from the ground up. From finding the perfect location and designing the salon to hiring a team, mentoring stylists, serving clients, and navigating the unexpected, you'll hear the honest conversations that happen behind every milestone. Whether you're a client looking for trusted hair advice, a stylist building your career, or a salon owner growing your business, you'll find practical education, inspiring stories, and real-life lessons from behind the chair and beyond. New episodes feature: • Behind-the-scenes salon building • Hair education and healthy hair tips • Business and leadership insights • Stylist career development • Client transformations • Honest conversations about entrepreneurship and life Remember...when you know better, you do better.

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