Get More MSP Leads with Laura Johns | Predictable Revenue for MSPs

Laura Johns
  • 4.8 (16)
  • MARKETING
  • SEMIWEEKLY SERIES

Get More MSP Leads is the podcast for MSP owners who want consistent opportunities, stronger positioning, and predictable revenue. Hosted by Laura Johns, founder and CEO of The Business Growers, this show is built specifically for managed service providers who are ready to stop relying on referrals and start building a scalable lead generation engine. Each episode delivers practical strategies MSPs can use to attract qualified prospects, build trust before the sales conversation, and convert attention into long term client relationships. You will hear real growth strategies, marketing frameworks, sales insights, and operator level thinking designed to help MSP owners increase demand and scale with structure. Whether you are refining your positioning, improving your pipeline, strengthening your authority in the market, or preparing your business for the next level of growth, this podcast gives you the clarity and execution path to move forward with confidence. While earlier episodes explored broader B2B and tech leadership topics, all current and future content is focused on helping MSPs generate leads and grow predictable revenue. To learn more, visit www.thebusinessgrowers.com.

See All
  1. How Netverge is Using AI to Eliminate IT Alert Fatigue (and Help MSPs Scale Smarter)

    EPISODE 1

    How Netverge is Using AI to Eliminate IT Alert Fatigue (and Help MSPs Scale Smarter)

    In this episode of the Know Grow Scale podcast, Laura Johns sits down with Jim Gernatt, CEO and co-founder of Netverge, to explore how his company is transforming the way MSPs manage networks, systems, and alerts. Netverge was born out of real operational challenges, like excessive alerts, project delays, and time-consuming troubleshooting. Rather than adding another tool to the tech stack, Netverge consolidates key MSP functions into one AI-powered platform. The conversation covers: - Why traditional monitoring tools overwhelm engineers  - How Netverge prioritizes real issues over false alarms - The role of AI agents in reducing manual troubleshooting - Built-in SOPs and structured documentation for faster support - How Netverge eliminates the need for multiple disjointed tools - Real-time dashboards, performance insights, and proactive alerting Jim also gives a live walkthrough of the platform, showing how it helps MSPs save time, reduce distractions, and improve service quality. Learn more or book a demo: https://netverge.com/ Follow The Business Growers: https://www.instagram.com/thebizgrowers/ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/

    19 min
  2. How to Sell Your MSP: Strategic Growth & Exit Lessons from Jay Dixon

    EPISODE 2

    How to Sell Your MSP: Strategic Growth & Exit Lessons from Jay Dixon

    What's your MSP actually worth — and what would make someone want to buy it? In this candid episode of the Know Grow Scale podcast, Laura Johns sits down with Jay Dixon, Founder of Criterion Consulting, to dig into the hard truths MSP owners face when building a business someone actually wants to buy. Jay's leadership provided him a sharp lens into the mistakes MSPs make that kill their valuation, and what smart operators do to prepare for the sale. If you've ever thought about selling your MSP, or just want to build one with real enterprise value, this episode is required viewing.   What MSP owners will learn Why most MSPs aren't sellable and how to fix it What buyers are really looking for (it's not just MRR) The "leaky boat" syndrome in MSP financials How to step out of operations without burning it all down The single biggest driver of valuation (hint: it's not always revenue)   Whether you're burned out, planning a future exit, or just trying to make payroll without doing every job yourself, this conversation is one every MSP owner needs to hear.   Subscribe for more MSP sales and marketing strategies.   Hear more from Jay by following him on LinkedIn. ____________________________________________________ About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/

    29 min
  3. Building a Real Cybersecurity Company: Lessons from Open Security's CRO Kyle Hillman

    EPISODE 3

    Building a Real Cybersecurity Company: Lessons from Open Security's CRO Kyle Hillman

    What does it take to grow a cybersecurity firm that big companies actually trust?   In this episode, Laura Johns talks with Kyle Hillman, CRO at Open Security, an offensive cybersecurity company led by a team of former military operators. They've moved from subcontracting on pentests to directly serving some of the biggest names in tech and finance.   Kyle breaks down what's working, what's broken, and how they're building a business that doesn't just talk about resilience, but they actually help clients prove it.   If you're leading growth, sales, or strategy inside a cybersecurity firm or MSP, this is a real-world view of what it looks like to scale without outside funding, vendor fluff, or shortcuts. What you'll get from this conversation: What enterprise clients actually care about in a security partner How Open Security is tackling tool sprawl and vendor overload Entrepreneurship lessons from Kyle on how to build a tech business How deepfakes, fake resumes, and insider threats are changing red team work Hard lessons from building a go-to-market motion without VC backing   Subscribe for more MSP sales and marketing strategies. Hear more from Open Security. ____________________________________________________ About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/

    28 min
  4. 5 Takeaways from ScaleCon 2025: What MSPs Need to Know Right Now

    EPISODE 4

    5 Takeaways from ScaleCon 2025: What MSPs Need to Know Right Now

    Laura Johns attended ScaleCon 2025 in New Orleans, and it did not disappoint. Between the energy of the city and the insights from MSP sales and marketing leaders, she came away with five practical takeaways that every MSP can learn from. In this episode, Laura shares what stood out most from the event and how MSPs can apply these lessons to strengthen their marketing, improve client relationships, and grow with purpose. You'll hear about: Why local search still matters most The importance of building and nurturing your own list How to align your message with each stage of the buyer's journey Why focusing on client experience leads to growth How consistent, layered strategies outperform one-time tactics If you're an MSP owner, marketer, or sales leader, these insights will help you focus on what really drives lasting growth. 🎧 Listen for a simple, practical recap of what's working for MSPs right now. ____________________________________________________ About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/

    5 min
  5. IParigon's Approach: Reliable, Contract‑free VoIP & Leadership That Listens Featuring Jill Muensterman

    EPISODE 5

    IParigon's Approach: Reliable, Contract‑free VoIP & Leadership That Listens Featuring Jill Muensterman

    In this episode of the Know Grow Scale podcast, Laura Johns talks with Jill Munsterman, President of IParigon, a woman‑owned VoIP and Unified Communications provider that's changing the rules in telecom.   Jill has been in telecommunications for 20 years. She's built IParigon around three pillars: reliability, clear support, and flexibility—no long‑term contracts. If you work in MSPs, telecom, or voice, or you're leading a communications business, Jill brings real, usable advice on how to stay competitive and keep customers longer in this space. What You'll Learn from Jill Why letting customers leave any time changes how you build support How leadership (especially female leadership) can shape culture in a male‑dominated space without needing to be "loud" How to show value through honest relationships, not overpromises How to evaluate your current telecom provider contracts and see when support is costing more than you think   You can learn more about how IParigon serves businesses across the Midwest with contract-free voice solutions at iparigon.com. ____________________________________________________ About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/

    27 min
  6. The NCG Story: How to Scale Faster with the Right Telecom Partner

    EPISODE 6

    The NCG Story: How to Scale Faster with the Right Telecom Partner

    In this episode, Laura Johns sits down with father and son team Sam and Mikey Levine from National Communications Group (NCG) to unpack how they've built one of the most trusted telecom solutions practices by staying ahead of technology shifts and forging strong partnerships, especially with AT&T.   From the early days of frame relay to today's SD-WAN, cloud voice, and 5G evolution, NCG's story shows what it really takes to scale faster and smarter in telecom and IT. Sam and Mikey talk about vendor consolidation, master agreements, and vertical specialization (in industries like finance and banking) can simplify operations and cut downtime across multi-site clients.   For MSP owners and IT leaders, this conversation is a great listen if you want to learn how to turn carrier relationships into a growth engine, leveraging modernization, AI, and IoT for the next phase of operational efficiency.   Key Takeaways: Evolve with technology to stay competitive and win accounts. Use MSP partnerships as a scalable sales channel. Standardize vendor relationships to cut downtime and improve margins. Build trust through transparency and follow-through. Prioritize operational systems to handle revenue growth without chaos. Stay ready for what's next: SD-WAN maturity, 5G expansion, AI insights, and IoT optimization.

    24 min
  7. From Cryptography to Cybersecurity Innovation: Gadalia O'Bryan on Eliminating Passwords and Empowering MSPs

    EPISODE 7

    From Cryptography to Cybersecurity Innovation: Gadalia O'Bryan on Eliminating Passwords and Empowering MSPs

    In this episode, Laura Johns sits down with Gadalia O'Bryan, founder and CEO of Dapple Security, an early-stage cybersecurity startup reshaping how businesses log in securely. With a bold mission to eliminate passwords and a channel-first model that empowers MSPs, Gadalia is leading the charge toward more human-centered digital security. Laura and Gadalia explore her unique journey from mathematician and NSA cryptographer to tech founder, sharing insights on what it takes to innovate in cybersecurity, lead authentically, and build strong networks of mentors and peers. Gadalia also opens up about diversity in cybersecurity, how Dapple's biometric authentication model is changing the game, and why relationships—not products—fuel lasting business growth. Whether you're an MSP leader, startup founder, or cybersecurity enthusiast, this conversation offers practical wisdom and inspiration on scaling securely in a people-first way. To learn more about Dapple Security, visit: https://dapplesecurity.com. _________________________________________________________ Follow The Business Growers: https://www.instagram.com/thebizgrowers/ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com

    16 min
  8. Unlocking Growth for MSPs: A Deep Dive into MSPX with Matt Yesbeck

    EPISODE 8

    Unlocking Growth for MSPs: A Deep Dive into MSPX with Matt Yesbeck

    In this episode of the Know Grow Scale podcast, Laura Johns, founder and CEO of The Business Growers, interviews Matt Yesbeck of MSPX about innovative solutions for MSP growth. Matt introduces MSPX, the first unified marketplace for buying and selling managed services contracts, and shares the company's origin story and unique value propositions, including its Client Compass portfolio optimizer tool. The discussion also delves into the platform's subscription model, the process of identifying contracts for divestiture, and the potential for accelerated revenue through their marketplace. Tune in to learn how MSPX can help your MSP streamline operations and grow more effectively.   00:00 Welcome to the Know Grow Scale Podcast 00:25 Introducing Matt and MSPX 00:38 The Birth of MSPX 02:19 Challenges and Solutions in the MSP Industry 04:18 How MSPX Marketplace Works 06:06 Identifying and Divesting Bad Clients 09:12 Client Compass: Optimizing Your Portfolio 12:59 Subscription Plans and Success Stories 16:07 How to Get Started with MSPX 16:42 Conclusion and Final Thoughts _________________________________________________________ The Business Growers: https://www.instagram.com/thebizgrowers/ _________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com

    17 min
  9. How Rebranding and Strategy Propel Success: Insights from Matt Lane of Scipio Technologies

    EPISODE 9

    How Rebranding and Strategy Propel Success: Insights from Matt Lane of Scipio Technologies

    Join us in this episode of the Know, Grow, Scale podcast as Laura Johns sits down with Matt Lane, President of Managed Services at Scipio Technologies. Discover the journey behind their rebranding, the strategic mergers and acquisitions, and how they consolidated multiple entities under the new name Scipio Technologies. Learn about their approach to managed services, security, and the emerging role of AI in improving efficiency. Celebrate their recognition on the MSP 501 list and explore how their commitment to community and innovation has fueled their growth. Perfect insights for MSP leaders looking to scale their business. 00:00 Introduction and Guest Welcome 00:26 Rebranding Journey of Scipio Technologies 01:18 Challenges and Reasons for Rebranding 02:18 Impact of Rebranding on Clients and Internal Processes 05:05 Recognition and Awards 07:21 Product Offerings and Unique Services 11:48 Future Opportunities and Security Focus 13:22 Adopting AI and Emerging Technologies 14:13 Understanding AI Capabilities and Responsibilities 14:26 AI in National Strategy 15:00 Security Awareness and AI Policies 15:57 Real-World AI Applications 17:50 Creating a GPT Board for Business Solutions 18:54 Growth Strategies for MSPs 23:22 Community Involvement and Nonprofit Work 25:57 Final Thoughts and Future Plans The Business Growers: https://www.instagram.com/thebizgrowers/ _________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com

    28 min
  10. Mastering Niches: Transform Your MSP with Targeted Specialization

    EPISODE 10

    Mastering Niches: Transform Your MSP with Targeted Specialization

    In this episode of the Know Grow Scale podcast, Laura Johns, founder and CEO of the Business Growers, discusses the importance of MSPs mastering a vertical or niche to transform their pipeline and improve sales conversions. She touches on the common fears MSPs have about limiting themselves and provides practical steps for successfully specializing in a vertical. Laura explains key elements required for this strategy, such as niche-specific websites, case studies, video testimonials, email marketing, and more. By following these steps, MSPs can position themselves as experts, build trust, shorten sales cycles, and increase lead quality. Laura also hints at the timeline for gaining momentum and when to consider adding another vertical.   00:00 Welcome to the Know Grow Scale Podcast 00:16 The Power of Niching for MSPs 01:18 What Does Mastering a Vertical Mean? 02:54 Why MSPs Struggle to Pick a Niche 04:49 Building the Right Pieces to Master a Vertical 09:05 Case Study: Medical Vertical 10:18 When to Add a Second Vertical 11:40 Conclusion and Next Steps The Business Growers: https://www.instagram.com/thebizgrowers/ _________________________________________________________ About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com

    11 min
See All Season 5 (10)

4.8
out of 5
16 Ratings

About

Get More MSP Leads is the podcast for MSP owners who want consistent opportunities, stronger positioning, and predictable revenue. Hosted by Laura Johns, founder and CEO of The Business Growers, this show is built specifically for managed service providers who are ready to stop relying on referrals and start building a scalable lead generation engine. Each episode delivers practical strategies MSPs can use to attract qualified prospects, build trust before the sales conversation, and convert attention into long term client relationships. You will hear real growth strategies, marketing frameworks, sales insights, and operator level thinking designed to help MSP owners increase demand and scale with structure. Whether you are refining your positioning, improving your pipeline, strengthening your authority in the market, or preparing your business for the next level of growth, this podcast gives you the clarity and execution path to move forward with confidence. While earlier episodes explored broader B2B and tech leadership topics, all current and future content is focused on helping MSPs generate leads and grow predictable revenue. To learn more, visit www.thebusinessgrowers.com.

Information